{"id":14026,"date":"2018-08-18T14:14:35","date_gmt":"2018-08-18T11:14:35","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=14026"},"modified":"2018-08-18T14:26:18","modified_gmt":"2018-08-18T11:26:18","slug":"scoala-de-vara-gpec-2018-horia-neagu-metoda-stiintifica-content-marketing-ecommerce","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-gpec-2018-horia-neagu-metoda-stiintifica-content-marketing-ecommerce","title":{"rendered":"\u0218coala de Var\u0103 GPeC 2018: Horia Neagu te \u00eenva\u021b\u0103 metoda \u0219tiin\u021bific\u0103 de a face content marketing \u00een e-commerce"},"content":{"rendered":"
<\/div><\/div><\/div>

\"HoriaCe \u00eenseamn\u0103 \u201econtent is king\u201d? Toat\u0103 lumea te bate la cap cu aceast\u0103 mantr\u0103, \u00eens\u0103 e foarte greu s\u0103 faci leg\u0103tura \u00eentre teorie \u0219i practic\u0103. La \u0218coala de Var\u0103 GPeC 2018, Horia Neagu<\/a> vine s\u0103 \u00ee\u021bi arate tot ce trebuie s\u0103 \u0219tii ca s\u0103 construie\u0219ti cel mai bun content pentru SEO. Pe 23 august vei \u00eenv\u0103\u021ba metoda \u0219tiin\u021bific\u0103 de a face content marketing \u00een e-commerce.<\/strong><\/p>\n

Workshop-ul lui Horia \u00ee\u021bi va ar\u0103ta cum s\u0103 evaluezi content-ul site-ului t\u0103u \u0219i cum s\u0103 faci o strategie de content<\/strong> bazat\u0103 pe cifre \u0219i date. Indiferent de tipul business-ului t\u0103u, vei afla cum po\u021bi urm\u0103ri performan\u021ba content-ului t\u0103u \u0219i cum s\u0103 generezi idei de content pentru a cre\u0219te ranking-urile site-ului \u00een Google \u0219i pentru a atrage link-uri.<\/p>\n

\u201eC\u00e2nd vine vorba de content marketing, cred c\u0103 am auzit mai multe scuze dec\u00e2t au auzit o profesoar\u0103 de liceu \u0219i un controlor RATB la un loc:<\/em><\/h4>\n
    \n
  1. Business-ul meu nu se preteaz\u0103 la content marketing.<\/em><\/li>\n
  2. Nu am cum s\u0103 fac content pentru business-ul meu, e un domeniu anost.<\/em><\/li>\n
  3. Eu nu am nevoie de content.<\/em><\/li>\n
  4. Nu am timp s\u0103 creez content.<\/em><\/li>\n
  5. Nu cred c\u0103 un content bun mi-ar aduce mare lucru.<\/em><\/li>\n
  6. Exist\u0103 destul content despre ni\u0219a mea \u00een pia\u021b\u0103.<\/em><\/li>\n
  7. Avem \u00een plan s\u0103 facem content marketing, dar nu este o prioritate pentru noi.<\/em><\/li>\n
  8. Nu avem resursele necesare.<\/em><\/li>\n<\/ol>\n

    Dac\u0103 te-ai g\u00e2ndit m\u0103car o dat\u0103 la una dintre aceste replici, vino la \u0218coala de Var\u0103 GPeC ca s\u0103 afli de ce este timpul s\u0103 la\u0219i scuzele \u0219i s\u0103 \u00eencepi s\u0103 faci content ACUM.\u201d<\/em><\/h4>\n

    Dac\u0103 ai dep\u0103\u0219it aceste scuze, Horia te felicit\u0103 \u0219i te a\u0219teapt\u0103 s\u0103-\u021bi arate care sunt urm\u0103torii pa\u0219i pentru a construi content care s\u0103 asigure succesul SEO al business-ului t\u0103u.<\/p>\n

    Horia Neagu este Owner & Digital Marketing Consultant la Napoleon.Digital<\/a>\u00a0\u0219i s-ar descrie drept un cet\u0103\u021bean al internetului<\/em> \u0219i un polimat digital<\/em>. \u00cen timp ce unii \u00ee\u0219i amintesc de prima iubire, Horia p\u0103streaz\u0103 amintirea primelor c\u0103ut\u0103ri pe Lycos, a primului site construit pe GeoCities \u0219i a primului canal de IRC pe botnet. Lucreaz\u0103 \u00een domeniul Digital Marketing de aproape 15 ani, av\u00e2nd la activ campanii de succes pentru verticale precum telecom, banking, pharma, airline, ticketing, publishing, foods & beverages \u0219i politic\u0103.<\/p>\n

    La \u0218coala de Var\u0103 GPeC 2018, participan\u021bii sunt a\u0219tepta\u021bi \u00een fiecare zi, de diminea\u021b\u0103 p\u00e2n\u0103 la pr\u00e2nz, la un total de 12 workshop-uri x 90 minute<\/strong> fiecare. Asta \u00eenseamn\u0103 18 ore de con\u021binut intensiv de comer\u021b electronic \u0219i marketing online<\/strong> \u2013 totul axat pe \u201ctips & tricks\u201d \u0219i exemple concrete de la cei mai buni speciali\u0219ti practicieni din domeniu:<\/p>\n

    Growth Hacking Strategies in E-Commerce<\/strong> (Valentin Radu<\/a>, CEO Omniconvert)<\/p>\n

    Google Analytics<\/strong> (Liviu Taloi<\/a>, Co-Founder ECOMpedia)<\/p>\n

    Online Marketing<\/strong> (Raluca Radu<\/a>, Founder MTH Digital & Country Manager ANSWEAR.ro)<\/p>\n

    User Experience & Conversion Rate Optimization<\/strong> (Andrei Radu<\/a>, CEO & Founder GPeC)<\/p>\n

    Business Strategy, Mangement & Investment<\/strong> (Sergiu Negu\u021b<\/a>, Co-Founder Fintech OS & Associate Dean Maastricht School of Management Romania)<\/p>\n

    Google Ads<\/strong> (Drago\u0219 Smeu<\/a>, General Manager Mavericks)<\/p>\n

    Ultimate SEO Tips & Tricks<\/strong> (Mihai V\u00een\u0103toru<\/a>, Managing Partner DWF)<\/p>\n

    Content Marketing in E-Commerce<\/strong> (Horia Neagu<\/a>, Founder Napoleon Digital)<\/p>\n

    Social Media Presence for E-Commerce<\/strong> (Marian Hurduca\u0219<\/a>, Founder Necktie Agency)<\/p>\n

    Delivery Options for Growth<\/strong> (Roxana Magope\u021b<\/a>, Marketing Manager FAN Courier)<\/p>\n

    Legal To Do’s in E-Commerce<\/strong> (Bogdan Manolea<\/a>, Co-Founder TRUSTED.ro)<\/p>\n

    Wrapping Up<\/strong> (sesiune practic\u0103) – What You Learned and can Apply Immediately<\/strong><\/p>\n

    \"Trainerii<\/p>\n

    \u00censcrierile s-au \u00eencheiat, toate locurile s-au ocupat. V\u0103 mul\u021bumim c\u0103 ne sunte\u021bi al\u0103turi an de an!<\/span><\/p>\n

    Ne vedem s\u0103pt\u0103m\u00e2na viitoare la a 8-a edi\u021bie a \u0218colii de Var\u0103 de E-Commerce GPeC, singura serie de Cursuri intensive de Comer\u021b Electronic \u0219i Marketing Online din Rom\u00e2nia<\/strong>. Consult\u0103 agenda pe zile \u0219i pe ore<\/a><\/strong>!<\/p>\n

    \n

    GPeC 2018 este un eveniment powered by <\/b>FAN Courier<\/b><\/a><\/p>\n

    Gold Partner: <\/b>VTEX<\/b><\/a><\/p>\n

    Brought to you by<\/b>: <\/span>Orange<\/b><\/a><\/p>\n

    Partener al Competi\u021biei Magazinelor Online GPeC<\/b>: <\/span>Carrefour<\/b><\/a><\/p>\n

    Recommended Payment Processor Partner<\/b>: <\/span>Netopia Payments<\/b><\/a><\/p>\n

    Hosting Oficial GPeC<\/b>: <\/span>Hosterion<\/b><\/a><\/p>\n

    Eveniment sus\u021binut de<\/b>: <\/span>ALTEX<\/b><\/a>, <\/span>Bringo<\/b><\/a>, <\/span>Credius<\/b><\/a>, <\/span>DHL<\/b><\/a>, <\/span>DPD Rom\u00e2nia<\/b><\/a>, <\/span>DWF<\/b><\/a>, <\/span>eMAG Marketplace<\/b><\/a>, <\/span>Frisbo<\/b><\/a>, <\/span>GLS<\/b><\/a>, <\/span>GTS<\/b><\/a>, <\/span>Mastercard<\/b><\/a>, <\/span>New Black<\/b><\/a>, <\/span>RTB House<\/b><\/a>, <\/span>Sephora<\/b><\/a><\/p>\n

    Cu sprijinul: <\/b>adLemonade<\/span><\/a>, <\/b>2Performant<\/span><\/a>,<\/span> Blugento<\/span><\/a>, <\/span>Business Club<\/span><\/a>,<\/span> Canopy<\/span><\/a>,<\/span>CasaDeTraduceri<\/span><\/a>, <\/span>ContentSpeed<\/span><\/a>,<\/span> ECOMpedia<\/span><\/a>,<\/span> enRose<\/span><\/a>,<\/span> GoMag<\/span><\/a>,<\/span> Infinity Trophy<\/span><\/a>,<\/span>Netlogiq<\/span><\/a>,<\/span> Omniconvert<\/span><\/a>, <\/span>Presta.ro<\/span><\/a>, <\/span>TRUSTED.ro<\/span><\/a>,<\/span> WebDigital<\/span><\/a>,<\/span> White Image<\/span><\/a>,<\/span> Zelist<\/span><\/a><\/p>\n

    Epic Comfort by: <\/b>Mobexpert<\/b><\/a><\/p>\n

    Radioul Oficial<\/b>: <\/span>Kiss FM<\/b><\/a><\/p>\n

    Limousine Service<\/b>: <\/span>City Limo<\/b><\/a><\/p>\n

    Official car: <\/b>Alfa Romeo<\/b><\/a><\/p>\n

    Parteneri media principali<\/b>: <\/span>Business Review<\/b><\/a>, <\/span>Wall-Street<\/b><\/a> & <\/span>ecomTEAM<\/b><\/a><\/p>\n

    M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/b><\/p>\n

    Parteneri media<\/b>: <\/span>AdHugger<\/span><\/a>, <\/span>AGORA<\/span><\/a>, <\/span>ANIS<\/span><\/a>, <\/span>ARIES<\/span><\/a>, <\/span>ARMO<\/span><\/a>, <\/span>Business24<\/span><\/a>, <\/span>Business Days<\/span><\/a>,<\/span> Cariere<\/span><\/a>,<\/span> Comunicate de Afaceri<\/span><\/a>, <\/span>Comunicate de Presa<\/span><\/a>, <\/span>ECOMJOBS<\/span><\/a>, <\/span>Ecommerce News<\/span><\/a>,<\/span> E-Commerce Poland<\/span><\/a>,<\/span> edusa<\/span><\/a>, <\/span>Femei in Afaceri<\/span><\/a>, <\/span>FNTM<\/span><\/a>,<\/span> HRB Trends<\/span><\/a>, <\/span>IAB Romania<\/span><\/a>, <\/span>IQads<\/span><\/a>, <\/span>Institutul de Marketing<\/span><\/a>, <\/span>Jurnalul de Afaceri<\/span><\/a>, <\/span>Lumea SEO PPC<\/span><\/a>, <\/span>Magazinul Progresiv<\/span><\/a>, <\/span>Manager.ro<\/span><\/a>, <\/span>MarketingFocus<\/span><\/a>, <\/span>NewEditionNews<\/span><\/a>,<\/span>Romania Pozitiva<\/span><\/a>, <\/span>Shopmania BIZ<\/span><\/a>, <\/span>Softlead<\/span><\/a>, <\/span>SMARK<\/span><\/a>, <\/span>StartupCafe<\/span><\/a>,<\/span> SundayPR<\/span><\/a>,<\/span>TechCafe<\/span><\/a>, <\/span>Ziare.com<\/span><\/a>,<\/span> Ziua de Constanta<\/span><\/a><\/p>\n

    Bloggeri oficiali:<\/b> Adrian Gabriel Orbai<\/span><\/a>, <\/span>Alin Vlad<\/span><\/a>, <\/span>Andra Zaharia<\/span><\/a>, <\/span>Aura\u0219 Mihai Geamba\u0219u<\/span><\/a>, <\/span>Claudia Tocil\u0103<\/span><\/a>, <\/span>Corina-Maria Scheianu<\/span><\/a>, <\/span>Cristian China Birta<\/span><\/a>, <\/span>Cristian Iosub<\/span><\/a>, <\/span>Dan Pandrea<\/span><\/a>, <\/span>Elena C\u00eer\u00eec<\/span><\/a>,<\/span> George Hari Popescu<\/span><\/a>, <\/span>Ionu\u021b Bunescu<\/span><\/a>, <\/span>Lumini\u021ba Balaban<\/span><\/a>, <\/span>Marius Ovidiu C\u0103lug\u0103ru<\/span><\/a>, <\/span>M\u0103d\u0103lin Blidaru<\/span><\/a>, <\/span>Olivian Breda<\/span><\/a>, <\/span>Robert Katai<\/span><\/a>, <\/span>Sabina Cornovac<\/span><\/a>, <\/span>Stil Masculin<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    <\/div><\/div><\/div>

    Ce \u00eenseamn\u0103 \u201econtent is king\u201d? Toat\u0103 lumea te bate la cap cu aceast\u0103 mantr\u0103, \u00eens\u0103 e foarte greu s\u0103 faci leg\u0103tura \u00eentre teorie \u0219i practic\u0103. La \u0218coala de Var\u0103 GPeC 2018, Horia Neagu vine s\u0103 \u00ee\u021bi arate tot ce trebuie s\u0103 \u0219tii ca s\u0103 construie\u0219ti cel mai bun content pentru SEO. Pe 23 august vei \u00eenv\u0103\u021ba, \u00een sf\u00e2r\u0219it, metoda \u0219tiin\u021bific\u0103 de a face content marketing \u00een e-commerce.<\/p>\n","protected":false},"author":1,"featured_media":14030,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[2819,196,739,558,552],"class_list":["post-14026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scoala-de-vara-gpec","tag-content-is-king","tag-content-marketing","tag-ecommerce","tag-horia-neagu","tag-scoala-de-vara-gpec-en"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=14026"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14026\/revisions"}],"predecessor-version":[{"id":14034,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14026\/revisions\/14034"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/14030"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=14026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=14026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=14026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}