{"id":14049,"date":"2018-08-20T14:29:56","date_gmt":"2018-08-20T11:29:56","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=14049"},"modified":"2018-09-21T23:27:59","modified_gmt":"2018-09-21T20:27:59","slug":"florin-filote-emag-marketplace-operatorul-platformei-nu-controleaza-sortimentul-politica-promotionala-politica-de-pret-a-partenerului","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/florin-filote-emag-marketplace-operatorul-platformei-nu-controleaza-sortimentul-politica-promotionala-politica-de-pret-a-partenerului","title":{"rendered":"Florin Filote, eMAG Marketplace: Operatorul platformei nu controleaz\u0103 nici sortimentul, nici politica promo\u021bional\u0103, nici politica de pre\u021b a partenerului"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/florin-filote-emag-marketplace-operatorul-platformei-nu-controleaza-sortimentul-politica-promotionala-politica-de-pret-a-partenerului\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-14051\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/florin-filote-emag-interviu-gpec-2018.jpg\" alt=\"Florin Filote, director eMag Marketplace, interviu GPeC Summit Mai 2018\" width=\"449\" height=\"252\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/florin-filote-emag-interviu-gpec-2018.jpg 1199w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/florin-filote-emag-interviu-gpec-2018-300x168.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/florin-filote-emag-interviu-gpec-2018-768x431.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/florin-filote-emag-interviu-gpec-2018-1024x575.jpg 1024w\" sizes=\"auto, (max-width: 449px) 100vw, 449px\" \/>Cu o rat\u0103 de 800-1.000 de noi parteneri ad\u0103uga\u021bi lunar, eMAG Marketplace a ajuns \u00een 2018 la peste 10.000 de selleri \u00een Rom\u00e2nia. <a href=\"https:\/\/ro.linkedin.com\/in\/florinfilote\" target=\"_blank\" rel=\"noopener\">Florin Filote<\/a>, Director eMAG Marketplace, a anun\u021bat la GPeC Summit Mai 2018 nout\u0103\u021bile introduse \u00een platform\u0103 pentru a-i acomoda pe noii selleri \u0219i pentru a le \u00eembun\u0103t\u0103\u021bi performan\u021bele calitative.<\/strong><\/p>\n<p>Urm\u0103re\u0219te mai jos video-interviul realizat de <a href=\"https:\/\/digitaltailors.agency\" target=\"_blank\" rel=\"noopener\">Gabriela Bejan<\/a> pentru a descoperi care este pozi\u021bia eMAG vizavi de seller-ii care practic\u0103 o politic\u0103 de pre\u021b diferen\u021biat\u0103 \u00een marketplace, care sunt categoriile de produse care v\u00e2nd cel mai bine \u0219i care sunt planurile de viitor eMAG Marketplace.<\/p>\n<ul>\n<li>\u00cen 2017, eMAG Marketplace a ad\u0103ugat \u00eentre <strong>4.000 \u0219i 5.000 de noi parteneri<\/strong>, ajung\u00e2nd la un total de peste <strong>10.000 de selleri<\/strong>.<\/li>\n<li>Dac\u0103 \u00een 2015 aveau 25-30 de noi parteneri pe lun\u0103, \u00een prezent, rata de nou veni\u021bi este de aproximativ <strong>800-1.000 de parteneri<\/strong>.<\/li>\n<li>\u00cencep\u00e2nd cu 2018, o echip\u0103 dedicat\u0103 ajut\u0103 seller-ii s\u0103 parcurg\u0103 toate etapele unui newcommer \u00een primele trei luni: de la prima comand\u0103 procesat\u0103, primul retur, cum s\u0103 interpreteze indicatorii de performan\u021b\u0103, cum s\u0103 creasc\u0103.<\/li>\n<li>O nou\u0103 component\u0103, <strong>Account Health<\/strong>, a fost ad\u0103ugat\u0103 pentru a monitoriza performan\u021ba calitativ\u0103 a seller-ilor.<\/li>\n<\/ul>\n<p style=\"padding-left: 60px; text-align: left;\"><strong><em>\u201e\u00cen cazul extrem, \u00een care nu reu\u0219esc s\u0103-\u0219i \u00eembun\u0103t\u0103\u021beasc\u0103 performan\u021ba calitativ\u0103, \u00eenseamn\u0103 c\u0103 nu sunt preg\u0103ti\u021bi \u00eenc\u0103 pentru a comercializa produse online, nu doar pe eMAG Marketplace.\u201d<\/em><\/strong><\/p>\n<ul>\n<li>Operatorul platformei nu controleaz\u0103 nici sortimentul, nici politica promo\u021bional\u0103, nici politica de pre\u021b a partenerului. Fiecare \u00ee\u0219i stabile\u0219te pre\u021burile la care dore\u0219te s\u0103-\u0219i comercializeze produsele.<\/li>\n<\/ul>\n<p style=\"padding-left: 60px; text-align: left;\"><strong><em>\u201eToate studiile \u00een ceea ce prive\u0219te e-commerce-ul spun c\u0103, \u00een momentul \u00een care stabile\u0219ti s\u0103 vinzi multi channel, cross-platforms, recomandabil este s\u0103 ai acela\u0219i pre\u021b, sau s\u0103 mergi cu sortimente diferen\u021biate, pentru c\u0103 \u00eencrederea clientului \u00een brand-ul t\u0103u poate s\u0103 scad\u0103.\u201d<\/em><\/strong><\/p>\n<ul>\n<li><strong>Categoriile care performeaz\u0103<\/strong> \u00een eMAG Marketplace: produsele electronice \u0219i electrocasnice, telefoanele mobile, accesoriile auto, home&amp;deco, produsele pentru copii.<\/li>\n<li>Planuri de viitor: s\u0103 ajute seller-ii s\u0103 \u00eenceap\u0103 s\u0103 v\u00e2nd\u0103 <strong>cross-border<\/strong>, \u00een \u021b\u0103ri precum Polonia, Ungaria, Bulgaria.<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/DqrmJHNaZtQ?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<hr \/>\n<p><b>GPeC 2018 este un eveniment powered by <\/b><a href=\"https:\/\/www.fancourier.ro\/\"><b>FAN Courier<\/b><\/a><\/p>\n<p><b>Gold Partner: <\/b><a href=\"https:\/\/en.vtex.com\/\"><b>VTEX<\/b><\/a><\/p>\n<p><b>Brought to you by<\/b>: <a href=\"https:\/\/www.orange.ro\/\"><b>Orange<\/b><\/a><\/p>\n<p><b>Partener al Competi\u021biei Magazinelor Online GPeC<\/b>: <a href=\"https:\/\/www.carrefour.ro\/\"><b>Carrefour<\/b><\/a><\/p>\n<p><b>Recommended Payment Processor Partner<\/b>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><b>Netopia Payments<\/b><\/a><\/p>\n<p><b>Hosting Oficial GPeC<\/b>: <a href=\"https:\/\/hosterion.ro\/\"><b>Hosterion<\/b><\/a><\/p>\n<p><b>Eveniment sus\u021binut de<\/b>: <a href=\"https:\/\/altex.ro\/\"><b>ALTEX<\/b><\/a>, <a href=\"https:\/\/www.bringo.ro\/\"><b>Bringo<\/b><\/a>, <a href=\"https:\/\/www.credius.ro\/\"><b>Credius<\/b><\/a>, <a href=\"http:\/\/www.dhl.ro\/ro.html\"><b>DHL<\/b><\/a>, <a href=\"https:\/\/www.dpd.com\/ro\"><b>DPD Rom\u00e2nia<\/b><\/a>, <a href=\"https:\/\/dwf.ro\/\"><b>DWF<\/b><\/a>, <a href=\"https:\/\/marketplace-leads.emag.ro\/?state=%7B%22nounce%22:%224930882505776621511%22,%22redirect_to%22:%22https:%5C\/%5C\/marketplace-leads.emag.ro%5C\/%22%7D\"><b>eMAG Marketplace<\/b><\/a>, <a href=\"http:\/\/www.frisbo.ro\/\"><b>Frisbo<\/b><\/a>, <a href=\"https:\/\/gls-group.eu\/RO\/ro\/home\"><b>GLS<\/b><\/a>, <a href=\"https:\/\/www.gts.ro\/\"><b>GTS<\/b><\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\"><b>Mastercard<\/b><\/a>, <a href=\"http:\/\/www.newblack.ro\/\"><b>New Black<\/b><\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\"><b>RTB House<\/b><\/a>, <a href=\"https:\/\/www.sephora.ro\/\"><b>Sephora<\/b><\/a><\/p>\n<p><b>Cu sprijinul: <\/b><a href=\"http:\/\/www.adlemonade.ro\/\">adLemonade<\/a><b>, <\/b><a href=\"https:\/\/2performant.com\/\">2Performant<\/a>,<a href=\"https:\/\/www.blugento.ro\/magazin-online\"> Blugento<\/a>, <a href=\"http:\/\/www.thebusinessclub.ro\/\">Business Club<\/a>,<a href=\"https:\/\/www.canopy.ro\/\">Canopy<\/a>,<a href=\"http:\/\/casadetraduceri.ro\/\">CasaDeTraduceri<\/a>, <a href=\"https:\/\/www.contentspeed.ro\/\">ContentSpeed<\/a>,<a href=\"http:\/\/ecompedia.ro\/\"> ECOMpedia<\/a>,<a href=\"https:\/\/www.enrose.ro\/\"> enRose<\/a>,<a href=\"https:\/\/www.gomag.ro\/\"> GoMag<\/a>,<a href=\"https:\/\/www.cupe-medalii.ro\/\"> Infinity Trophy<\/a>,<a href=\"https:\/\/www.netlogiq.ro\/\">Netlogiq<\/a>,<a href=\"https:\/\/www.omniconvert.com\/\"> Omniconvert<\/a>, <a href=\"https:\/\/presta.ro\/\">Presta.ro<\/a>, <a href=\"https:\/\/trusted.ro\/\">TRUSTED.ro<\/a>,<a href=\"https:\/\/webdigital.ro\/\"> WebDigital<\/a>,<a href=\"http:\/\/www.whiteimage.net\/\"> White Image<\/a>,<a href=\"https:\/\/www.zelist.ro\/monitor\/\">Zelist<\/a><\/p>\n<p><b>Epic Comfort by: <\/b><a href=\"https:\/\/www.mobexpert.ro\/\"><b>Mobexpert<\/b><\/a><\/p>\n<p><b>Radioul Oficial<\/b>: <a href=\"https:\/\/www.kissfm.ro\/\"><b>Kiss FM<\/b><\/a><\/p>\n<p><b>Limousine Service<\/b>: <a href=\"http:\/\/citylimo.ro\/\"><b>City Limo<\/b><\/a><\/p>\n<p><b>Official car: <\/b><a href=\"http:\/\/www.alfaromeo.ro\/\"><b>Alfa Romeo<\/b><\/a><\/p>\n<p><b>Parteneri media principali<\/b>: <a href=\"http:\/\/business-review.eu\/\"><b>Business Review<\/b><\/a>, <a href=\"http:\/\/www.wall-street.ro\/\"><b>Wall-Street<\/b><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><b>ecomTEAM<\/b><\/a><\/p>\n<p><b>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/b><\/p>\n<p><b>Parteneri media<\/b>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.aries.ro\/\">ARIES<\/a>, <a href=\"http:\/\/www.armo.org.ro\/\">ARMO<\/a>, <a href=\"http:\/\/www.business24.ro\/\">Business24<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>,<a href=\"http:\/\/www.cariereonline.ro\/\"> Cariere<\/a>,<a href=\"http:\/\/www.comunicatedeafaceri.ro\/\"> Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"https:\/\/ecommercenews.eu\/\">Ecommerce News<\/a>,<a href=\"http:\/\/www.ecommercepolska.pl\/en\/\"> E-Commerce Poland<\/a>,<a href=\"https:\/\/www.edusa.ro\/\"> edusa<\/a>, <a href=\"http:\/\/www.femei-in-afaceri.ro\/ro\/index\">Femei in Afaceri<\/a>, <a href=\"http:\/\/www.fntm.ro\/\">FNTM<\/a>,<a href=\"http:\/\/www.trendshrb.ro\/\"> HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>,<a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"https:\/\/www.startupcafe.ro\/\">StartupCafe<\/a>,<a href=\"http:\/\/sundaypr.com\/\"> SundayPR<\/a>,<a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"http:\/\/ziare.com\/\">Ziare.com<\/a>,<a href=\"http:\/\/www.ziuaconstanta.ro\/\"> Ziua de Constanta<\/a><\/p>\n<p><b>Bloggeri oficiali:<\/b> <a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/claudiatocila.ro\/\">Claudia Tocil\u0103<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/danpandrea.ro\/\">Dan Pandrea<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>,<a href=\"http:\/\/www.cyberculture.ro\/\"> George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\/\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"https:\/\/robertkatai.com\/\">Robert Katai<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\/\">Stil Masculin<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/florin-filote-emag-marketplace-operatorul-platformei-nu-controleaza-sortimentul-politica-promotionala-politica-de-pret-a-partenerului\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Cu o rat\u0103 de 800-1.000 de noi parteneri ad\u0103uga\u021bi lunar, eMAG Marketplace a ajuns \u00een 2018 la peste 10.000 de selleri \u00een Rom\u00e2nia. Florin Filote, Director eMAG Marketplace, a anun\u021bat la GPeC Summit Mai 2018 nout\u0103\u021bile introduse \u00een platform\u0103 pentru a-i acomoda pe noii selleri \u0219i pentru a le \u00eembun\u0103t\u0103\u021bi performan\u021bele calitative. Urm\u0103re\u0219te video-interviul realizat de Gabriela Bejan, pentru a descoperi care este pozi\u021bia eMAG vizavi de seller-ii care practic\u0103 o politic\u0103 de pre\u021b diferen\u021biat\u0103 \u00een marketplace, care sunt categoriile de produse care v\u00e2nd cel mai bine \u0219i care sunt planurile de viitor eMAG Marketplace.<\/p>\n","protected":false},"author":1,"featured_media":14050,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[739,187,2838],"class_list":["post-14049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviurile-gpec","tag-ecommerce","tag-emag","tag-emag-marketplace"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=14049"}],"version-history":[{"count":7,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14049\/revisions"}],"predecessor-version":[{"id":14301,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14049\/revisions\/14301"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/14050"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=14049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=14049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=14049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}