{"id":14068,"date":"2018-08-24T10:39:21","date_gmt":"2018-08-24T07:39:21","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=14068"},"modified":"2018-08-24T13:16:03","modified_gmt":"2018-08-24T10:16:03","slug":"scoala-de-vara-gpec-2018-ziua1-andrei-radu-liviu-taloi-horia-neagu","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-gpec-2018-ziua1-andrei-radu-liviu-taloi-horia-neagu","title":{"rendered":"\u0218coala de Var\u0103 GPeC 2018, ZIUA 1: workshop-uri Andrei Radu, Liviu Taloi, Horia Neagu"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-gpec-2018-ziua1-andrei-radu-liviu-taloi-horia-neagu\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14069\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/header-promo-scoala-de-varaa-gpec-2018.jpg\" alt=\"Promo \u0218coala de Var\u0103 GPeC 2018\" width=\"1074\" height=\"400\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/header-promo-scoala-de-varaa-gpec-2018.jpg 1074w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/header-promo-scoala-de-varaa-gpec-2018-300x112.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/header-promo-scoala-de-varaa-gpec-2018-768x286.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/header-promo-scoala-de-varaa-gpec-2018-1024x381.jpg 1024w\" sizes=\"auto, (max-width: 1074px) 100vw, 1074px\" \/><\/p>\n<p>Am a\u0219teptat-o un an: \u0218coala de Var\u0103 de E-Commerce GPeC revine pentru a 8-a edi\u021bie, g\u0103zduit\u0103 \u00een acela\u0219i cadru splendid oferit de <a href=\"http:\/\/www.pensiunea-arnica.ro\/\" target=\"_blank\" rel=\"noopener\">Family Hotel Arnica***<\/a>, la Moeciu de Sus. Al\u0103turi de noi, 50 de participan\u021bi, reprezentan\u021bi ai magazinelor online din Rom\u00e2nia, s-au \u00eemprietenit, \u0219i-au \u00eemp\u0103rt\u0103\u0219it provoc\u0103rile de business, au g\u0103sit solu\u021bii \u0219i au \u00eenv\u0103\u021bat de la trainerii no\u0219tri usability \u0219i ergonomie web pentru site-urile lor, cum s\u0103 ia decizii de business bazate pe datele din Google Analytics \u0219i cum s\u0103 creeze content marketing pentru optimizare SEO. Mai jos am f\u0103cut o sintez\u0103 a ideilor discutate.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-14071\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/andrei-radu-ux-scoala-vara-gpec-2018.jpg\" alt=\"Andrei Radu workshop \u0218coala de Var\u0103 GPeC 2018\" width=\"449\" height=\"299\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/andrei-radu-ux-scoala-vara-gpec-2018.jpg 1200w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/andrei-radu-ux-scoala-vara-gpec-2018-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/andrei-radu-ux-scoala-vara-gpec-2018-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/andrei-radu-ux-scoala-vara-gpec-2018-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 449px) 100vw, 449px\" \/>9.00-10.30: Workshop-ul <strong>User Experience &amp; Optimizarea ratei de conversie prin tips &amp; tricks<\/strong> sus\u021binut de <strong>Andrei Radu<\/strong>, Founder &amp; CEO GPeC, cu aplicare pe magazinele cursan\u021bilor. Iat\u0103 mai jos principalele puncte abordate \u00een analiza magazinelor participante:<\/p>\n<ul>\n<li><strong>Pozi\u021bionarea logo-ului<\/strong>: studiile de pia\u021b\u0103 arat\u0103 c\u0103 este de 6 ori mai dificil pentru utilizatori s\u0103 se \u00eentoarc\u0103 \u00een homepage d\u00e2nd click pe logo-ul magazinului dac\u0103 acesta este pozi\u021bionat pe centrul paginii \u0219i nu \u00een col\u021bul din st\u00e2nga-sus.<\/li>\n<li><strong>Link-ul de Contact<\/strong>: amplasare \u00een col\u021bul din dreapta-sus (grupat cu Co\u0219ul, Contul), dar \u0219i dublat \u00een footer.<\/li>\n<li><strong>Checkout as Guest<\/strong> sau cont obligatoriu pentru a plasa comanda? Nu \u00eentrerupe fluxul de comand\u0103 dac\u0103 solici\u021bi cont!<\/li>\n<li><strong>Co\u0219 de cump\u0103r\u0103turi informativ<\/strong>: afi\u0219area permanent\u0103 \u00een dreptul iconi\u021bei\/simbolului grafic pentru Co\u0219ul de Cump\u0103r\u0103turi de informa\u021bii cu privire la cantitatea de produse aflate \u00een co\u0219 \u0219i valoarea total\u0103 a cump\u0103r\u0103turilor, precum \u0219i posibilitatea de quick view.<\/li>\n<li><strong>Culoarea de ac\u021biune<\/strong>: bunele practici \u00een e-commerce recomand\u0103 utilizarea unei culori principale pentru butonale de ac\u021biune \u00een contrast cu restul de culori folosite \u00een site.<\/li>\n<li><strong>Breadcrumbs<\/strong>: faciliteaz\u0103 navigarea \u0219i ajut\u0103 la indexarea website-ului \u00een motoarele de c\u0103utare.<\/li>\n<li><strong>Mesajele de ac\u021biune imperative<\/strong>: se recomand\u0103 evitarea mesajelor de ac\u021biune imperative, care pun presiune pe utilizator.<\/li>\n<li><strong>Denumiri intuitive pentru sec\u021biunile \u0219i categoriile din meniuri<\/strong>: utilizatorul nu trebuie s\u0103 \u00ee\u0219i imagineze ce ar putea g\u0103si \u00eentr-o sec\u021biune\u00a0cu denumire ambigu\u0103.<\/li>\n<li><strong>Value Proposition<\/strong>: cum este magazinul t\u0103u online \u201eoriginal\/unic\u201d? Folose\u0219te diferen\u021biatori relevan\u021bi.<\/li>\n<li><strong>Carusele \u0219i slidere versus Hero Images<\/strong>: utilizatorii interac\u021bioneaz\u0103 foarte pu\u021bin sau deloc cu bannerele de tip carusel de pe homepage-ul magazinelor online.<\/li>\n<li><strong>\u00cen stoc versus indisponibil momentan<\/strong>: produsele promovate pe Homepage trebuie s\u0103 poat\u0103 fi comandate \u0219i livrate rapid.<\/li>\n<li><strong>Searchbar<\/strong>: amplasare sus-centru \u00een header, func\u021bie de autocomplete, rezultate relevante.<\/li>\n<li><strong>Pagina de categorie<\/strong>: elementele esen\u021biale din pagina de categorie sunt titlul, imaginea, pre\u021bul, butonul de ac\u021biune. Se recomand\u0103 spa\u021biu generos imaginii de produs.<\/li>\n<li><strong>Quick View<\/strong>: posibilitatea de a afla c\u00e2teva detalii esen\u021biale suplimentare despre produs printr-un pop-up sau la mouse-over f\u0103r\u0103 a p\u0103r\u0103si pagina de categorie.<\/li>\n<li><strong>Pagina de produs<\/strong>: titlu, imagine, pre\u021b, buton CTA, descrierea comercial\u0103 (se recomand\u0103 o descriere proprie a magazinului online \u0219i non-tehnic\u0103 \/ f\u0103r\u0103 jargon profesional, pe \u00een\u021belesul oric\u0103rui utilizator).<\/li>\n<li><strong>Wishlist<\/strong>: nu to\u021bi utilizatorii care ajung \u00eentr-o pagin\u0103 de produs vor \u0219i cump\u0103ra pe loc.<\/li>\n<li><strong>Opinii, comentarii \u0219i evalu\u0103ri de la ultilizatori<\/strong> \u00een pagina produsului: opiniile altor clien\u021bi c\u00e2nt\u0103resc greu \u00een decizia de cump\u0103rare. Publicarea feedback-ului negativ denot\u0103 transparen\u021b\u0103 \u0219i cre\u0219te \u00eencrederea utilizatorilor \u00een magazin.<\/li>\n<li><strong>Product Bundles<\/strong>: \u00eencurajarea achizi\u021bion\u0103rii mai multor produse \u00een acela\u0219i pachet pentru a cre\u0219te valoarea co\u0219ului.<\/li>\n<li><strong>Trust Seals<\/strong>: publicarea m\u0103rcilor de \u00eencredere de la ter\u021bi \u00een site; recomandat \u00een footer \u0219i \u00een co\u0219ul de cump\u0103r\u0103turi. Exemple de m\u0103rci de \u00eencredere: Trusted.ro, Verified by Visa, MasterCard Secure Code, GeoTrust, PayPal, certificari ISO etc.<\/li>\n<\/ul>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-14072\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/liviu-taloi-workshop-analytics-scoala-vara-gpec-2018.jpg\" alt=\"Liviu Taloi workshop Analytics \u0218coala de Var\u0103 GPeC 2018\" width=\"500\" height=\"333\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/liviu-taloi-workshop-analytics-scoala-vara-gpec-2018.jpg 1200w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/liviu-taloi-workshop-analytics-scoala-vara-gpec-2018-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/liviu-taloi-workshop-analytics-scoala-vara-gpec-2018-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/liviu-taloi-workshop-analytics-scoala-vara-gpec-2018-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>11-12.30: Workshop-ul <strong>Cele mai bune decizii de business \u00een baza cifrelor din Google Analytics<\/strong>, sus\u021binut de <strong>Liviu Taloi<\/strong>, Co-Founder ECOMpedia &amp; Community Manager GPeC<\/p>\n<p>Cum reu\u0219esc s\u0103 v\u0103d eu deciziile de business ce sunt ascunse \u00een Google Analytics?<\/p>\n<ul>\n<li>M\u0103 uit la discrepan\u021be \u0219i caut \u00eentotdeauna segmentul minim \u00eenc\u0103 profitabil. Cu alte cuvinte m\u0103 uit la cifre mari, cu diferen\u021be notabile, unde deciziile de business aduc repede c\u00e2\u0219tiguri mari. Nu m\u0103 uit la segmente foarte granulare, foarte mici.<\/li>\n<li>\u00centotdeauna \u00eentreb care e structura costurilor pentru eforturile de marketing. Unde \u00ee\u0219i face acum promovarea, unde are costuri cu business-ul online, cum ia clientul lui decizia de cump\u0103rare etc. M\u0103 voi duce s\u0103 verific \u0219i s\u0103 optimizez \u00een principal aceste direc\u021bii, nu altele.<\/li>\n<li>Emit ipoteze: dac\u0103 vei reduce costul la campania Adwords Xulescu, atunci se poate \u00eent\u00e2mpla asta.<\/li>\n<li>Digital Analytics-ul este despre <strong>perspective de business<\/strong>: cheia este s\u0103 m\u0103sori obiectivele business-ului, nu doar click-urile.<\/li>\n<li>Google Analytics colecteaz\u0103 \u0219i calculeaz\u0103 <strong>metrici<\/strong> pe o larg\u0103 varietate de <strong>dimensiuni<\/strong>.<\/li>\n<li><strong>Metrici\/Valori<\/strong>: Venituri din Produse, Vizite\/Sesiuni, Durata Vizitei, Goal Conversion Rate, Conversii, Timp pe Pagin\u0103, Click-uri, Afi\u0219\u0103ri, Per Session Value, % Sesiuni Noi, Bounce Rate, Afi\u0219\u0103ri Unice<\/li>\n<li><strong>Dimensiuni\/Parametri<\/strong>: Browser, \u021aar\u0103, Cuv\u00e2nt cheie, Ora\u0219, Campanie, Pagina destina\u021bie, Venituri din produse, Vizite\/Sesiuni, Durata vizitei, Goal Conversion Rate, Conversii, Timp pe pagin\u0103, Click-uri, Afi\u0219\u0103ri, Per Session Value, % Sesiuni noi, Bounce Rate, Afi\u0219\u0103ri unice, Surs\u0103, Modalitate OS, Tip dispozitiv, V\u00e2rst\u0103 \/ Sex, Data sesiunii.<\/li>\n<li><strong>Rapoartele GA<\/strong> sunt grupate \u00een 4 sec\u021biuni principale:<\/li>\n<\/ul>\n<ol>\n<li>Cine sunt vizitatorii?<\/li>\n<li>Cum m-au g\u0103sit ei (surse de trafic)?<\/li>\n<li>Cum se comport\u0103 pe site?<\/li>\n<li>C\u00e2t valoreaz\u0103 ei pentru mine (KPI-uri)?<\/li>\n<\/ol>\n<p>Q: De ce am nevoie s\u0103 m\u0103sor conversiile?<br \/>\nA: S\u0103 pot evalua evolu\u021bia business-ului meu online.<\/p>\n<p>Q: De ce am nevoie s\u0103 atribui o valoare financiar\u0103 unei conversii?<br \/>\nA: S\u0103 pot evalua eficien\u021ba marketingului pe care \u00eel fac<\/p>\n<p>Q: Cum implementez efectiv \u201co conversie\u201d \u00een GA?<br \/>\nA: Prin GOAL-uri (lead generation) \/ Tranzac\u021bii e-Commerce (magazin online).<\/p>\n<p>Q: Cum atribui efectiv valoare financiar\u0103 unei conversii \u00een GA?<br \/>\nA: Prin GOAL VALUE (lead generation), prin VALOAREA COMENZII (tracking e-commerce) magazin online.<\/p>\n<p>Q: Cum \u00eemi cresc v\u00e2nz\u0103rile? Ce trebuie s\u0103 facem s\u0103 cre\u0219tem cifra de afaceri? Ce m\u0103sur\u0103m \u00een Google Analytics?<br \/>\nA: Ecua\u021bia Comer\u021bului Online:\u00a0CA = Tr x Rc x Cm.<\/p>\n<p>Q: Cum setez un GOAL?<br \/>\nA: Set\u0103m un GOAL s\u0103 m\u0103sur\u0103m un OBIECTIV de BUSINESS.<\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-14073\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/horia-neagu-workshop-content-marketing-scoala-vara-gpec-2018.jpg\" alt=\"Horia Neagu workshop \u0218coala de Var\u0103 GPeC 2018\" width=\"501\" height=\"334\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/horia-neagu-workshop-content-marketing-scoala-vara-gpec-2018.jpg 1200w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/horia-neagu-workshop-content-marketing-scoala-vara-gpec-2018-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/horia-neagu-workshop-content-marketing-scoala-vara-gpec-2018-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/horia-neagu-workshop-content-marketing-scoala-vara-gpec-2018-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 501px) 100vw, 501px\" \/>13-14.30: Workshop-ul <strong>Content marketing \u00een e-commerce<\/strong>, sus\u021binut de <strong>Horia Neagu<\/strong>, Founder &amp; Digital Marketing Consultant Napoleon Digital<\/p>\n<ul>\n<li><strong>Content<\/strong>: informa\u021bie ce exist\u0103 pe o pagin\u0103 web \u0219i poate fi consumat\u0103 online. Poate fi text HTML, meta HTML, imagine, video, audio, fi\u0219iere (documente).<\/li>\n<li><strong>Content pentru SEO<\/strong>: optimizarea content-ului unei pagini web, \u00een vederea \u00eembun\u0103t\u0103\u021birii pozi\u021bion\u0103rii \u00een Google.<\/li>\n<li><strong>Google Search Quality Raters Guidelines<\/strong>: criterii de evaluare: scopul paginii, experien\u021ba site-ului \u00een privin\u021ba subiectului abordat, nivelul de autoritate al site-ului privind subiectul abordat, dac\u0103 site-ul este demn de \u00eencredere.<\/li>\n<li><strong>Strategia de content<\/strong>: keyword research &#8211; keyword mapping &#8211; audit de content &#8211; calendar editorial.<\/li>\n<li><strong>Keyword research<\/strong>: caut cuvinte relevante pt business-ul meu, fac brainstorming, caut \u00een raport Analytics, folosesc ubersuggest.io , Google Keyword Planner &gt; le organizez \u00een Excel \u0219i le trec printr-un tool de analiz\u0103 pentru a afla traficul lunar.<\/li>\n<li><strong>Keyword mapping<\/strong>: identificarea keyword-urilor f\u0103r\u0103 content, identificarea de content f\u0103r\u0103 keywords, descoperirea de oportunit\u0103\u021bi de optimizare on-page, prioritizarea tacticilor de creare content \u0219i a volumului de munc\u0103.<\/li>\n<li><strong>Audit de content<\/strong>: identificarea modurilor de a cre\u0219te performan\u021ba organic\u0103 a site-ului, ce content din trecut a ob\u021binut cele mai bune rezultate, ce topic-uri prefer\u0103 publicul meu, descop\u0103r dac\u0103 am lacune \u00een privin\u021ba content-ului pe care \u00eel ofer pentru anumi\u021bi pa\u0219i din customer journey (awareness, consideration, loyalty), generez idei pentru content viitor.<\/li>\n<li><strong>Con\u021binut EVERGREEN<\/strong>: recicla\u021bi, actualiza\u021bi, republica\u021bi con\u021binut de tip: how to, FAQ, tutoriale, recenzii, case studies, ghiduri etc.<\/li>\n<li><strong>Calendarul editorial<\/strong>: organizarea con\u021binutul cu un calendar editorial \u00een func\u021bie de s\u0103rb\u0103torile na\u021bionale, momentele \u0219i evenimentele importante ale anului.<\/li>\n<\/ul>\n<hr \/>\n<p>Ziua 1 a continuat cu discu\u021bii libere cu trainerii la o cafea sau un pahar de vin. Dup\u0103-amiaz\u0103 p\u00e2n\u0103 seara t\u00e2rziu, ne-am prins \u00een jocurile de teambuilding, care i-au f\u0103cut pe participan\u021bi s\u0103 elaboreze strategii de colaborare \u0219i lucru \u00een echip\u0103. Uite cum a fost prima zi \u00een imagini \u00een albumul foto dedicat pe <a href=\"https:\/\/www.facebook.com\/pg\/GPeCro\/photos\/?tab=album&amp;album_id=2654290334596907\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>.<\/p>\n<hr \/>\n<p><b>GPeC 2018 este un eveniment powered by <\/b><a href=\"https:\/\/www.fancourier.ro\/\"><b>FAN Courier<\/b><\/a><\/p>\n<p><b>Gold Partner: <\/b><a href=\"https:\/\/en.vtex.com\/\"><b>VTEX<\/b><\/a><\/p>\n<p><b>Brought to you by<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.orange.ro\/\"><b>Orange<\/b><\/a><\/p>\n<p><b>Partener al Competi\u021biei Magazinelor Online GPeC<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.carrefour.ro\/\"><b>Carrefour<\/b><\/a><\/p>\n<p><b>Recommended Payment Processor Partner<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.mobilpay.ro\/public\/\"><b>Netopia Payments<\/b><\/a><\/p>\n<p><b>Hosting Oficial GPeC<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/hosterion.ro\/\"><b>Hosterion<\/b><\/a><\/p>\n<p><b>Eveniment sus\u021binut de<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/altex.ro\/\"><b>ALTEX<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.bringo.ro\/\"><b>Bringo<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.credius.ro\/\"><b>Credius<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.dhl.ro\/ro.html\"><b>DHL<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.dpd.com\/ro\"><b>DPD Rom\u00e2nia<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/dwf.ro\/\"><b>DWF<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/marketplace-leads.emag.ro\/?state=%7B%22nounce%22:%224930882505776621511%22,%22redirect_to%22:%22https:%5C\/%5C\/marketplace-leads.emag.ro%5C\/%22%7D\"><b>eMAG Marketplace<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.frisbo.ro\/\"><b>Frisbo<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/gls-group.eu\/RO\/ro\/home\"><b>GLS<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.gts.ro\/\"><b>GTS<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\"><b>Mastercard<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.newblack.ro\/\"><b>New Black<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.rtbhouse.com\/\"><b>RTB House<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.sephora.ro\/\"><b>Sephora<\/b><\/a><\/p>\n<p><b>Cu sprijinul: <\/b><a href=\"http:\/\/www.adlemonade.ro\/\"><span style=\"font-weight: 400;\">adLemonade<\/span><\/a><b>, <\/b><a href=\"https:\/\/2performant.com\/\"><span style=\"font-weight: 400;\">2Performant<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.blugento.ro\/magazin-online\"><span style=\"font-weight: 400;\"> Blugento<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.thebusinessclub.ro\/\"><span style=\"font-weight: 400;\">Business Club<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.canopy.ro\/\"><span style=\"font-weight: 400;\"> Canopy<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/casadetraduceri.ro\/\"><span style=\"font-weight: 400;\">CasaDeTraduceri<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.contentspeed.ro\/\"><span style=\"font-weight: 400;\">ContentSpeed<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/ecompedia.ro\/\"><span style=\"font-weight: 400;\"> ECOMpedia<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.enrose.ro\/\"><span style=\"font-weight: 400;\"> enRose<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.gomag.ro\/\"><span style=\"font-weight: 400;\"> GoMag<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.cupe-medalii.ro\/\"><span style=\"font-weight: 400;\"> Infinity Trophy<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.netlogiq.ro\/\"><span style=\"font-weight: 400;\">Netlogiq<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.omniconvert.com\/\"><span style=\"font-weight: 400;\"> Omniconvert<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/presta.ro\/\"><span style=\"font-weight: 400;\">Presta.ro<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/trusted.ro\/\"><span style=\"font-weight: 400;\">TRUSTED.ro<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/webdigital.ro\/\"><span style=\"font-weight: 400;\"> WebDigital<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.whiteimage.net\/\"><span style=\"font-weight: 400;\"> White Image<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.zelist.ro\/monitor\/\"><span style=\"font-weight: 400;\"> Zelist<\/span><\/a><\/p>\n<p><b>Epic Comfort by: <\/b><a href=\"https:\/\/www.mobexpert.ro\/\"><b>Mobexpert<\/b><\/a><\/p>\n<p><b>Radioul Oficial<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.kissfm.ro\/\"><b>Kiss FM<\/b><\/a><\/p>\n<p><b>Limousine Service<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"http:\/\/citylimo.ro\/\"><b>City Limo<\/b><\/a><\/p>\n<p><b>Official car: <\/b><a href=\"http:\/\/www.alfaromeo.ro\/\"><b>Alfa Romeo<\/b><\/a><\/p>\n<p><b>Parteneri media principali<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"http:\/\/business-review.eu\/\"><b>Business Review<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.wall-street.ro\/\"><b>Wall-Street<\/b><\/a><span style=\"font-weight: 400;\"> &amp; <\/span><a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><b>ecomTEAM<\/b><\/a><\/p>\n<p><b>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/b><\/p>\n<p><b>Parteneri media<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"http:\/\/www.adhugger.net\/\"><span style=\"font-weight: 400;\">AdHugger<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.agora.ro\/\"><span style=\"font-weight: 400;\">AGORA<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.anis.ro\/\"><span style=\"font-weight: 400;\">ANIS<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.aries.ro\/\"><span style=\"font-weight: 400;\">ARIES<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.armo.org.ro\/\"><span style=\"font-weight: 400;\">ARMO<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.business24.ro\/\"><span style=\"font-weight: 400;\">Business24<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.businessdays.ro\/\"><span style=\"font-weight: 400;\">Business Days<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.cariereonline.ro\/\"><span style=\"font-weight: 400;\"> Cariere<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.comunicatedeafaceri.ro\/\"><span style=\"font-weight: 400;\"> Comunicate de Afaceri<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.comunicatedepresa.ro\/\"><span style=\"font-weight: 400;\">Comunicate de Presa<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.ecomjobs.ro\/\"><span style=\"font-weight: 400;\">ECOMJOBS<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/ecommercenews.eu\/\"><span style=\"font-weight: 400;\">Ecommerce News<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.ecommercepolska.pl\/en\/\"><span style=\"font-weight: 400;\"> E-Commerce Poland<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.edusa.ro\/\"><span style=\"font-weight: 400;\"> edusa<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.femei-in-afaceri.ro\/ro\/index\"><span style=\"font-weight: 400;\">Femei in Afaceri<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.fntm.ro\/\"><span style=\"font-weight: 400;\">FNTM<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.trendshrb.ro\/\"><span style=\"font-weight: 400;\"> HRB Trends<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/iab-romania.ro\/\"><span style=\"font-weight: 400;\">IAB Romania<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.iqads.ro\/\"><span style=\"font-weight: 400;\">IQads<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.institutuldemarketing.ro\/\"><span style=\"font-weight: 400;\">Institutul de Marketing<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\"><span style=\"font-weight: 400;\">Jurnalul de Afaceri<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/lumeaseoppc.ro\/\"><span style=\"font-weight: 400;\">Lumea SEO PPC<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.magazinulprogresiv.ro\/\"><span style=\"font-weight: 400;\">Magazinul Progresiv<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.manager.ro\/\"><span style=\"font-weight: 400;\">Manager.ro<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.marketingfocus.ro\/\"><span style=\"font-weight: 400;\">MarketingFocus<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.neweditionnews.ro\/\"><span style=\"font-weight: 400;\">NewEditionNews<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.romaniapozitiva.ro\/\"><span style=\"font-weight: 400;\">Romania Pozitiva<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/biz.shopmania.ro\/\"><span style=\"font-weight: 400;\">Shopmania BIZ<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.softlead.ro\/\"><span style=\"font-weight: 400;\">Softlead<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.smark.ro\/\"><span style=\"font-weight: 400;\">SMARK<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.startupcafe.ro\/\"><span style=\"font-weight: 400;\">StartupCafe<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/sundaypr.com\/\"><span style=\"font-weight: 400;\"> SundayPR<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.techcafe.ro\/\"><span style=\"font-weight: 400;\">TechCafe<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.ziare.com\/\"><span style=\"font-weight: 400;\">Ziare.com<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.ziuaconstanta.ro\/\"><span style=\"font-weight: 400;\"> Ziua de Constanta<\/span><\/a><\/p>\n<p><b>Bloggeri oficiali:<\/b> <a href=\"http:\/\/adrianorbai.com\/\"><span style=\"font-weight: 400;\">Adrian Gabriel Orbai<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.allinbound.ro\/\"><span style=\"font-weight: 400;\">Alin Vlad<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.andrazaharia.ro\/\"><span style=\"font-weight: 400;\">Andra Zaharia<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.aurasmihai.ro\/\"><span style=\"font-weight: 400;\">Aura\u0219 Mihai Geamba\u0219u<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/claudiatocila.ro\/\"><span style=\"font-weight: 400;\">Claudia Tocil\u0103<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.korinams.ro\/\"><span style=\"font-weight: 400;\">Corina-Maria Scheianu<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/cristianchinabirta.ro\/\"><span style=\"font-weight: 400;\">Cristian China Birta<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.cristianiosub.com\/\"><span style=\"font-weight: 400;\">Cristian Iosub<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/danpandrea.ro\/\"><span style=\"font-weight: 400;\">Dan Pandrea<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.elenaciric.ro\/\"><span style=\"font-weight: 400;\">Elena C\u00eer\u00eec<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.cyberculture.ro\/\"><span style=\"font-weight: 400;\"> George Hari Popescu<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.bunescu.ro\/\"><span style=\"font-weight: 400;\">Ionu\u021b Bunescu<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.read-my-mind.ro\/\"><span style=\"font-weight: 400;\">Lumini\u021ba Balaban<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/blogatu.ro\/\"><span style=\"font-weight: 400;\">Marius Ovidiu C\u0103lug\u0103ru<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/blidaru.net\/\"><span style=\"font-weight: 400;\">M\u0103d\u0103lin Blidaru<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/olivian.ro\/\"><span style=\"font-weight: 400;\">Olivian Breda<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/robertkatai.com\/\"><span style=\"font-weight: 400;\">Robert Katai<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.sabinacornovac.ro\/\"><span style=\"font-weight: 400;\">Sabina Cornovac<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.stilmasculin.ro\/\"><span style=\"font-weight: 400;\">Stil Masculin<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-gpec-2018-ziua1-andrei-radu-liviu-taloi-horia-neagu\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Am a\u0219teptat-o un an: \u0218coala de Var\u0103 GPeC revine pentru a 8-a edi\u021bie, g\u0103zduit\u0103 \u00een acela\u0219i cadru splendid oferit de Family Hotel Arnica***, la Moeciu de Sus. Al\u0103turi de noi, 50 de participan\u021bi, reprezentan\u021bi ai magazinelor online din Rom\u00e2nia, s-au \u00eemprietenit, \u0219i-au \u00eemp\u0103rt\u0103\u0219it provoc\u0103rile de business, au g\u0103sit solu\u021bii \u0219i au \u00eenv\u0103\u021bat de la trainerii no\u0219tri usability \u0219i ergonomie web pentru site-urile lor, cum s\u0103 ia decizii de business bazate pe datele din Google Analytics \u0219i cum s\u0103 creeze content marketing pentru optimizare SEO. Mai jos am f\u0103cut o sintez\u0103 a ideilor discutate.<\/p>\n","protected":false},"author":1,"featured_media":14074,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[196,739,281,552,719,2812],"class_list":["post-14068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scoala-de-vara-gpec","tag-content-marketing","tag-ecommerce","tag-google-analytics-ro","tag-scoala-de-vara-gpec-en","tag-ux","tag-workshop"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=14068"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14068\/revisions"}],"predecessor-version":[{"id":14081,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14068\/revisions\/14081"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/14074"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=14068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=14068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=14068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}