{"id":14116,"date":"2018-08-31T13:30:48","date_gmt":"2018-08-31T10:30:48","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=14116"},"modified":"2018-08-31T13:58:54","modified_gmt":"2018-08-31T10:58:54","slug":"stirile-saptamanii-scoala-vara-gpec-facebook-watch-loreal-romania","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-scoala-vara-gpec-facebook-watch-loreal-romania","title":{"rendered":"\u0218coala de Var\u0103 GPeC 2018 la final, Facebook Watch se extinde global, L&#8217;Oreal Rom\u00e2nia se lanseaz\u0103 \u00een e-commerce"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-scoala-vara-gpec-facebook-watch-loreal-romania\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><h3><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-14121\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/scoala-de-vara-gpec-2018-poza-grup.jpg\" alt=\"\u0218coala de Var\u0103 GPeC 2018, poz\u0103 de grup\" width=\"251\" height=\"167\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/scoala-de-vara-gpec-2018-poza-grup.jpg 750w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/scoala-de-vara-gpec-2018-poza-grup-300x200.jpg 300w\" sizes=\"auto, (max-width: 251px) 100vw, 251px\" \/>\u0218coala de Var\u0103 GPeC 2018 s-a \u00eencheiat. Ne revedem la \u0218coala de Var\u0103 2019!<\/h3>\n<p>\u0218coala de Var\u0103 de E-Commerce GPeC 2018 a oferit cadrul perfect pentru studiu, networking \u0219i distrac\u021bie pentru peste 50 de oameni minuna\u021bi din e-commerce-ul rom\u00e2nesc.<\/p>\n<p>A 8-a edi\u021bie a \u00eensemnat 18 ore de con\u021binut intensiv de comer\u021b electronic \u0219i marketing online de la cei mai buni speciali\u0219ti practicieni din domeniu, cu aplicare pe site-urile participan\u021bilor. A \u00eensemnat discu\u021bii informale \u0219i sfaturi personalizate de la cei 11 traineri de excep\u021bie. \u0218i a mai \u00eensemnat dup\u0103-amieze de munc\u0103 \u00een echip\u0103 \u0219i seri de relaxare la un foc de tab\u0103r\u0103.<\/p>\n<p>Noi abia ne-am \u00eentors \u0219i deja a\u0219tept\u0103m edi\u021bia urm\u0103toare. Iat\u0103 rezumatul foto de anul \u0103sta, \u00een albumul nostru cu amintiri de pe <a href=\"https:\/\/www.facebook.com\/pg\/GPeCro\/photos\/?tab=album&amp;album_id=2654290334596907\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>.<\/p>\n<p>Iat\u0103 \u0219i sintezele cursurilor zilnice \u00een articolele de pe blog:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-gpec-2018-ziua1-andrei-radu-liviu-taloi-horia-neagu\" target=\"_blank\" rel=\"noopener\">Cum a fost ZIUA 1 la \u0218coala de Var\u0103 de E-Commerce GPeC 2018<\/a><\/li>\n<li><a href=\"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-gpec-2018-ziua-2-workshop-dragos-smeu-sergiu-negut-raluca-radu\" target=\"_blank\" rel=\"noopener\">Cum a fost ZIUA 2 la \u0218coala de Var\u0103 de E-Commerce GPeC 2018<\/a><\/li>\n<li><a href=\"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-gpec-2018-ziua-3-workshop-bogdan-manolea-marian-hurducas-mihai-vinatoru\" target=\"_blank\" rel=\"noopener\">Cum a fost ZIUA 3 la \u0218coala de Var\u0103 de E-Commerce GPeC 2018<\/a><\/li>\n<li><a href=\"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-gpec-2018-ziua-4-workshop-valentin-radu-roxana-magopet\" target=\"_blank\" rel=\"noopener\">Cum a fost ZIUA 4 la \u0218coala de Var\u0103 de E-Commerce GPeC 2018<\/a><\/li>\n<\/ul>\n<p>Mul\u021bumim c\u0103 ne-a\u021bi fost al\u0103turi. Ne vedem la <a href=\"https:\/\/www.facebook.com\/hashtag\/scoaladevaragpec?source=feed_text&amp;story_id=2051068128252467\" target=\"_blank\" rel=\"noopener\">#ScoalaDeVaraGPeC<\/a> 2019!<\/p>\n<hr \/>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-14117\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/facebook-watch-logo.png\" alt=\"Facebook Watch\" width=\"250\" height=\"45\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/facebook-watch-logo.png 744w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/facebook-watch-logo-300x54.png 300w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>Facebook Watch se extinde global \u0219i creeaz\u0103 oportunit\u0103\u021bi de video ad cu Ad Breaks<\/h3>\n<p>Platforma video Watch de la Facebook, care ofer\u0103 acces la con\u021binut video original, se extinde la nivel global \u0219i lanseaz\u0103 Ad Breaks, un serviciu de monetizare din publicitate.<\/p>\n<p>Ad Breaks este disponibil \u00een prezent \u00een SUA, Marea Britanie, Irlanda, Noua Zeeland\u0103 \u0219i Australia pentru paginile cu peste 10.000 de followeri \u0219i care au generat \u00een ultimele dou\u0103 luni clipuri cu o lungime de cel pu\u021bin 3 minute, cu peste 30.000 de vizualiz\u0103ri de c\u00e2te un minut. Serviciul va rula reclame video de 15 secunde, iar editorii \u0219i creatorii vor primi o parte din c\u00e2\u0219tiguri.<\/p>\n<p>Din septembrie, serviciul va fi disponibil \u0219i \u00een alte 21 de \u021b\u0103ri. Rom\u00e2nia nu se afl\u0103 deocamdat\u0103 printre ele.<\/p>\n<p><strong>\u2192 Cite\u0219te la <a href=\"https:\/\/marketingland.com\/facebook-opens-up-video-ad-opportunities-to-more-creators-as-it-takes-watch-global-247149\" target=\"_blank\" rel=\"noopener\">MarketingLand<\/a><\/strong><\/p>\n<hr \/>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-14120\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/loreal-romania-ecommerce.png\" alt=\"L'Oreal Romania e-commerce website\" width=\"250\" height=\"164\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/loreal-romania-ecommerce.png 1085w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/loreal-romania-ecommerce-300x197.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/loreal-romania-ecommerce-768x504.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/loreal-romania-ecommerce-1024x672.png 1024w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>L&#8217;Oreal Rom\u00e2nia \u00ee\u0219i lanseaz\u0103 primul magazin online propriu<\/h3>\n<p>L\u2019Oreal Romania intr\u0103 pe pia\u021ba e-commerce cu primul magazin online propriu. Lansat de brandul Kiehl\u2019s, site-ul <a href=\"http:\/\/kiehls.ro\" target=\"_blank\" rel=\"noopener\">kiehls.ro<\/a> reprezint\u0103 un pas important \u00een strategia companiei de a se extinde pe pia\u021ba de retail online.<\/p>\n<p>\u00cen Rom\u00e2nia, comer\u021bul electronic reprezint\u0103 5,6% din totalul pie\u021bei de retail, iar pia\u021ba de produse cosmetice reprezint\u0103 7,9%, a treia cea mai achizi\u021bionat\u0103 categorie \u00een online.<\/p>\n<p><strong>\u2192 Cite\u0219te la <a href=\"https:\/\/www.wall-street.ro\/articol\/Companii\/233919\/l-oreal-romania-intra-pe-piata-e-commerce-cu-primul-magazin-online-propriu.html\" target=\"_blank\" rel=\"noopener\">Wall Street<\/a><\/strong><\/p>\n<hr \/>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-14119\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/email-marketing.jpg\" alt=\"E-mail marketing\" width=\"251\" height=\"154\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/email-marketing.jpg 1920w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/email-marketing-300x184.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/email-marketing-768x471.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/email-marketing-1024x628.jpg 1024w\" sizes=\"auto, (max-width: 251px) 100vw, 251px\" \/>40 de ani de e-mail marketing. Cum arat\u0103 viitorul?<\/h3>\n<p>\u00cen 1978, Gary Thuerk trimite primul e-mail comercial nesolicitat c\u0103tre 400 de poten\u021bial clien\u021bi. Rezult\u0103 o avalan\u0219\u0103 de reclama\u021bii despre \u00eenc\u0103lcarea confiden\u021bialit\u0103\u021bii datelor personale, dar \u0219i v\u00e2nz\u0103ri de 13 milioane de dolari pentru compania lui Thuerk. Astfel s-a n\u0103scut e-mail marketing-ul.<\/p>\n<p>Cum arat\u0103 viitorul lui pentru a evita spamming-ul? Se pare c\u0103 pasul urm\u0103tor este crearea unei experien\u021be interactive prin e-mail.<\/p>\n<p><strong>\u2192 Cite\u0219te la <a href=\"https:\/\/marketingland.com\/email-marketing-turned-40-this-year-now-what-246400\" target=\"_blank\" rel=\"noopener\">MarketingLand<\/a><\/strong><\/p>\n<hr \/>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-11129\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/10\/Neil_Patel_GPEC.jpg\" alt=\"Neil_Patel_GPEC\" width=\"251\" height=\"167\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/10\/Neil_Patel_GPEC.jpg 960w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/10\/Neil_Patel_GPEC-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/10\/Neil_Patel_GPEC-768x512.jpg 768w\" sizes=\"auto, (max-width: 251px) 100vw, 251px\" \/>Concursurile online: strategie de marketing pas cu pas<\/h3>\n<p>Neil Patel vine cu o nou\u0103 recomandare pentru marketerii care caut\u0103 s\u0103 creasc\u0103 engagement-ul utilizatorilor: concursurile cu premii. Dac\u0103 sunt realizate corect, concursurile pe social media pot \u00eembog\u0103\u021bi con\u021binutul generat de fani, cresc brand awareness-ul business-ului \u0219i pot genera v\u00e2nz\u0103ri.<\/p>\n<p><strong>\u2192 Cite\u0219te la <a href=\"https:\/\/www.quicksprout.com\/2018\/08\/24\/how-to-run-contests-that-encourage-user-generated-content\/\" target=\"_blank\" rel=\"noopener\">Quick Sprout<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-scoala-vara-gpec-facebook-watch-loreal-romania\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>\u2192 \u0218coala de Var\u0103 GPeC 2018 s-a \u00eencheiat. Ne revedem la \u0218coala de Var\u0103 2019!<br \/>\n\u2192 Facebook Watch se extinde global \u0219i creeaz\u0103 oportunit\u0103\u021bi de video ad cu Ad Breaks<br \/>\n\u2192 L&#8217;Oreal Rom\u00e2nia \u00ee\u0219i lanseaz\u0103 primul magazin online<br \/>\n\u2192 E-mail marketing \u00eempline\u0219te 40 de ani. Cum arat\u0103 viitorul?<br \/>\n\u2192 Concursurile online: strategie de marketing pas cu pas<\/p>\n","protected":false},"author":1,"featured_media":14123,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[2840,2842,552,208],"class_list":["post-14116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stirile-saptamanii","tag-facebook-watch","tag-loreal","tag-scoala-de-vara-gpec-en","tag-stirile-saptamanii"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=14116"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14116\/revisions"}],"predecessor-version":[{"id":14126,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14116\/revisions\/14126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/14123"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=14116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=14116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=14116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}