{"id":14151,"date":"2018-09-04T12:21:03","date_gmt":"2018-09-04T09:21:03","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=14151"},"modified":"2018-09-21T23:29:41","modified_gmt":"2018-09-21T20:29:41","slug":"dorin-boerescu-2performant-300-500-vanzari-lunare-poti-face-marketing-afiliat","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/dorin-boerescu-2performant-300-500-vanzari-lunare-poti-face-marketing-afiliat","title":{"rendered":"Dorin Boerescu, 2Performant: C\u00e2nd ai 300-500 de v\u00e2nz\u0103ri pe lun\u0103, minimum, e un moment bun s\u0103 \u00eencepi afilierea"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/dorin-boerescu-2performant-300-500-vanzari-lunare-poti-face-marketing-afiliat\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong><a href=\"https:\/\/ro.linkedin.com\/in\/boerescu\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-14152\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/dorin-boerescu-2performant-interviu-gpec-summit-mai-2018.jpg\" alt=\"Dorin Boerescu (2Performant), interviu la GPeC Summit Mai 2018\" width=\"450\" height=\"253\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/dorin-boerescu-2performant-interviu-gpec-summit-mai-2018.jpg 1130w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/dorin-boerescu-2performant-interviu-gpec-summit-mai-2018-300x169.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/dorin-boerescu-2performant-interviu-gpec-summit-mai-2018-768x432.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/dorin-boerescu-2performant-interviu-gpec-summit-mai-2018-1024x576.jpg 1024w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/>Dorin Boerescu<\/a>, CEO <a href=\"https:\/\/2performant.com\/\" target=\"_blank\" rel=\"noopener\">2Performant<\/a>, e prezent de 8-9 ani la GPeC Summit. La edi\u021bia din mai 2018, ne-a spus c\u0103 simte cum offline-ul vine tot mai mult \u00een online. Pe scen\u0103 a \u00eemp\u0103rt\u0103\u0219it viziunea lui despre \u201esharing mentality\u201d \u00een marketing-ul pentru e-commerce, iar \u00een interviul dirijat de <a href=\"https:\/\/digitaltailors.agency\" target=\"_blank\" rel=\"noopener\">Gabriela Bejan<\/a> ne-a adus, \u00een exclusivitate, anun\u021bul deschiderii platformei 2Performant c\u0103tre tot ecosistemul de e-commerce din Rom\u00e2nia.<\/strong><\/p>\n<p>Ce presupune aceast\u0103 inova\u021bie, c\u00e2nd ar trebui s\u0103 ia \u00een calcul un business affiliate marketing-ul, la ce rezultate s\u0103 se a\u0219tepte, care sunt provoc\u0103rile \u0219i oportunit\u0103\u021bile magazinelor online \u00eenscrise \u00een programul de afiliere?\u00a0R\u0103spunsurile \u0219i c\u00e2teva sfaturi practice din interior vin chiar de la Dorin, \u00een video interviul de mai jos.<\/p>\n<p>E\u0219ti pe fug\u0103? Prinde ideile principale din zbor, \u00een r\u00e2ndurile urm\u0103toare:<\/p>\n<ul>\n<li>Direc\u021bia \u00een marketing este spre\u00a0<strong>geek economy<\/strong>. Se merge spre ideea de marketplace, unde magazinele online anun\u021b\u0103 ce servicii au nevoie (SEO, AdWords, afiliere etc.), iar furnizori vor licita pentru a oferi aceste servicii.<\/li>\n<li>Magazinele online ar fi s\u0103 abordeze zona de affiliate marketing cu o <strong>mentalitate de deschidere<\/strong>, diferit\u0103 de controlul \u0219i planning-ul tradi\u021bionale din marketing. \u00cen afiliere, valoarea o aduci dac\u0103 la\u0219i afilia\u021bii s\u0103 vin\u0103 cu idei \u0219i s\u0103 \u00eencerce s\u0103 contribuie la marketing-ul t\u0103u.<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\"><strong><em>\u201eImagina\u021bi-v\u0103 cum ar fi s\u0103 lucra\u021bi cu 2.000 de oameni care s\u0103 \u00eencerce s\u0103 v\u0103 genereze v\u00e2nz\u0103ri. E imposibil s\u0103-i controlezi pe to\u021bi. Las\u0103-i \u0219i spune-le ce vrei de la ei.\u201d<\/em><\/strong><\/p>\n<ul>\n<li><strong>Recomandare<\/strong>: magazinele trebuie s\u0103 informeze afilia\u021bii din timp despre promo\u021bii, ca s\u0103 aib\u0103 timp s\u0103 se preg\u0103teasc\u0103 \u0219i ei.<\/li>\n<li>Pentru magazinele care sunt la \u00eenceputul activit\u0103\u021bii, cel mai potrivit ar fi s\u0103 \u00eenceap\u0103 afilierea dup\u0103\u00a0ce au testat \u0219i validat modelul de business.<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\"><em><strong>\u201e\u00cen momentul \u00een care ai 300 de v\u00e2nz\u0103ri pe lun\u0103 minimum, 500, \u0103la e un moment bun \u00een care s\u0103 \u00eencepi afilierea.\u201d<\/strong><\/em><\/p>\n<ul>\n<li>Nu po\u021bi \u0219ti de la \u00eenceput cine \u00ee\u021bi va genera v\u00e2nz\u0103rile.<\/li>\n<li>Publisherii mari sunt buni pentru <strong>awareness<\/strong> \u0219i trebuie aborda\u021bi cu mindset-ul corect: nu te a\u0219tep\u021bi s\u0103 trimit\u0103 trafic de v\u00e2nz\u0103ri, c\u0103 poate nu convertesc.<\/li>\n<li>\u00cen 2017 2Performant a lansat un <strong>director de afilia\u021bi<\/strong>, unde magazinele pot s\u0103 vad\u0103 to\u021bi afilia\u021bii lista\u021bi din re\u021bea, pe categorii, dup\u0103 num\u0103rul de v\u00e2nz\u0103ri generate. \u0218i pot \u0219i ei s\u0103-i invite s\u0103 lucreze \u00eempreun\u0103.<\/li>\n<li><strong>Recomandare<\/strong>: atunci c\u00e2nd invi\u021bi un afiliat (mai ales de top) s\u0103 lucreze cu magazinul t\u0103u, d\u0103-i un mesaj \u00een care s\u0103 explici de ce vrei s\u0103 lucra\u021bi \u00eempreun\u0103 \u0219i ce condi\u021bii \u00eei oferi.<\/li>\n<li>Platforma 2Performant s-a deschis c\u0103tre tot ecosistemul de e-commerce. Dac\u0103 un magazin vrea s\u0103 lucreze cu ni\u0219te colaboratori din afara platformei, au la dispozi\u021bie infrastructura tehnic\u0103, comercial\u0103, legal\u0103 \u0219i opera\u021bional\u0103 la <strong>costuri de 5 ori mai mici<\/strong>.<\/li>\n<li>Prin asta vor s\u0103 aduc\u0103 mai multe magazine, inclusiv brand-uri din offline, care au venit de cur\u00e2nd \u00een online, s\u0103 testeze ideea de afiliere, de marketplace, de sharing economy pentru marketing, oferindu-le infrastructura \u0219i platforma.<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/RI2caBKSDmk?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<hr \/>\n<p><b>GPeC 2018 este un eveniment powered by <\/b><a href=\"https:\/\/www.fancourier.ro\/\"><b>FAN Courier<\/b><\/a><\/p>\n<p><b>Gold Partner: <\/b><a href=\"https:\/\/en.vtex.com\/\"><b>VTEX<\/b><\/a><\/p>\n<p><b>Brought to you by<\/b>: <a href=\"https:\/\/www.orange.ro\/\"><b>Orange<\/b><\/a><\/p>\n<p><b>Partener al Competi\u021biei Magazinelor Online GPeC<\/b>: <a href=\"https:\/\/www.carrefour.ro\/\"><b>Carrefour<\/b><\/a><\/p>\n<p><b>Recommended Payment Processor Partner<\/b>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><b>Netopia Payments<\/b><\/a><\/p>\n<p><b>Hosting Oficial GPeC<\/b>: <a href=\"https:\/\/hosterion.ro\/\"><b>Hosterion<\/b><\/a><\/p>\n<p><b>Eveniment sus\u021binut de<\/b>: <a href=\"https:\/\/altex.ro\/\"><b>ALTEX<\/b><\/a>, <a href=\"https:\/\/www.bringo.ro\/\"><b>Bringo<\/b><\/a>, <a href=\"https:\/\/www.credius.ro\/\"><b>Credius<\/b><\/a>, <a href=\"http:\/\/www.dhl.ro\/ro.html\"><b>DHL<\/b><\/a>, <a href=\"https:\/\/www.dpd.com\/ro\"><b>DPD Rom\u00e2nia<\/b><\/a>, <a href=\"https:\/\/dwf.ro\/\"><b>DWF<\/b><\/a>, <a href=\"https:\/\/marketplace-leads.emag.ro\/?state=%7B%22nounce%22:%224930882505776621511%22,%22redirect_to%22:%22https:%5C\/%5C\/marketplace-leads.emag.ro%5C\/%22%7D\"><b>eMAG Marketplace<\/b><\/a>, <a href=\"http:\/\/www.frisbo.ro\/\"><b>Frisbo<\/b><\/a>, <a href=\"https:\/\/gls-group.eu\/RO\/ro\/home\"><b>GLS<\/b><\/a>, <a href=\"https:\/\/www.gts.ro\/\"><b>GTS<\/b><\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\"><b>Mastercard<\/b><\/a>, <a href=\"http:\/\/www.newblack.ro\/\"><b>New Black<\/b><\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\"><b>RTB House<\/b><\/a>, <a href=\"https:\/\/www.sephora.ro\/\"><b>Sephora<\/b><\/a><\/p>\n<p><b>Cu sprijinul: <\/b><a href=\"http:\/\/www.adlemonade.ro\/\">adLemonade<\/a><b>, <\/b><a href=\"https:\/\/2performant.com\/\">2Performant<\/a>,<a href=\"https:\/\/www.blugento.ro\/magazin-online\"> Blugento<\/a>, <a href=\"http:\/\/www.thebusinessclub.ro\/\">Business Club<\/a>,<a href=\"https:\/\/www.canopy.ro\/\">Canopy<\/a>,<a href=\"http:\/\/casadetraduceri.ro\/\">CasaDeTraduceri<\/a>, <a href=\"https:\/\/www.contentspeed.ro\/\">ContentSpeed<\/a>,<a href=\"http:\/\/ecompedia.ro\/\"> ECOMpedia<\/a>,<a href=\"https:\/\/www.enrose.ro\/\"> enRose<\/a>,<a href=\"https:\/\/www.gomag.ro\/\"> GoMag<\/a>,<a href=\"https:\/\/www.cupe-medalii.ro\/\"> Infinity Trophy<\/a>,<a href=\"https:\/\/www.netlogiq.ro\/\">Netlogiq<\/a>,<a href=\"https:\/\/www.omniconvert.com\/\"> Omniconvert<\/a>, <a href=\"https:\/\/presta.ro\/\">Presta.ro<\/a>, <a href=\"https:\/\/trusted.ro\/\">TRUSTED.ro<\/a>,<a href=\"https:\/\/webdigital.ro\/\"> WebDigital<\/a>,<a href=\"http:\/\/www.whiteimage.net\/\"> White Image<\/a>,<a href=\"https:\/\/www.zelist.ro\/monitor\/\">Zelist<\/a><\/p>\n<p><b>Epic Comfort by: <\/b><a href=\"https:\/\/www.mobexpert.ro\/\"><b>Mobexpert<\/b><\/a><\/p>\n<p><b>Radioul Oficial<\/b>: <a href=\"https:\/\/www.kissfm.ro\/\"><b>Kiss FM<\/b><\/a><\/p>\n<p><b>Limousine Service<\/b>: <a href=\"http:\/\/citylimo.ro\/\"><b>City Limo<\/b><\/a><\/p>\n<p><b>Official car: <\/b><a href=\"http:\/\/www.alfaromeo.ro\/\"><b>Alfa Romeo<\/b><\/a><\/p>\n<p><b>Parteneri media principali<\/b>: <a href=\"http:\/\/business-review.eu\/\"><b>Business Review<\/b><\/a>, <a href=\"http:\/\/www.wall-street.ro\/\"><b>Wall-Street<\/b><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><b>ecomTEAM<\/b><\/a><\/p>\n<p><b>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/b><\/p>\n<p><b>Parteneri media<\/b>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.aries.ro\/\">ARIES<\/a>, <a href=\"http:\/\/www.armo.org.ro\/\">ARMO<\/a>, <a href=\"http:\/\/www.business24.ro\/\">Business24<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>,<a href=\"http:\/\/www.cariereonline.ro\/\"> Cariere<\/a>,<a href=\"http:\/\/www.comunicatedeafaceri.ro\/\"> Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"https:\/\/ecommercenews.eu\/\">Ecommerce News<\/a>,<a href=\"http:\/\/www.ecommercepolska.pl\/en\/\"> E-Commerce Poland<\/a>,<a href=\"https:\/\/www.edusa.ro\/\"> edusa<\/a>, <a href=\"http:\/\/www.femei-in-afaceri.ro\/ro\/index\">Femei in Afaceri<\/a>, <a href=\"http:\/\/www.fntm.ro\/\">FNTM<\/a>,<a href=\"http:\/\/www.trendshrb.ro\/\"> HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>,<a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"https:\/\/www.startupcafe.ro\/\">StartupCafe<\/a>,<a href=\"http:\/\/sundaypr.com\/\"> SundayPR<\/a>,<a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"http:\/\/ziare.com\/\">Ziare.com<\/a>,<a href=\"http:\/\/www.ziuaconstanta.ro\/\"> Ziua de Constanta<\/a><\/p>\n<p><b>Bloggeri oficiali:<\/b> <a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/claudiatocila.ro\/\">Claudia Tocil\u0103<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/danpandrea.ro\/\">Dan Pandrea<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>,<a href=\"http:\/\/www.cyberculture.ro\/\"> George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\/\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"https:\/\/robertkatai.com\/\">Robert Katai<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\/\">Stil Masculin<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/dorin-boerescu-2performant-300-500-vanzari-lunare-poti-face-marketing-afiliat\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>\u00cen momentul \u00een care ai 300 de v\u00e2nz\u0103ri pe lun\u0103 minimum, 500, \u0103la e un moment bun \u00een care s\u0103 \u00eencepi afilierea. Dorin Boerescu, CEO 2Performant, vine de 8-9 ani la GPeC Summit. La edi\u021bia din mai 2018, ne-a spus c\u0103 simte cum offline-ul p\u0103trunde tot mai mult \u00een online. Pe scen\u0103 a \u00eemp\u0103rt\u0103\u0219it viziunea lui despre \u201esharing mentality\u201d \u00een marketing-ul pentru e-commerce, iar \u00een interviul realizat de Gabriela Bejan ne-a adus, \u00een exclusivitate, anun\u021bul deschiderii platformei 2Performant c\u0103tre tot ecosistemul de e-commerce din Rom\u00e2nia.<\/p>\n","protected":false},"author":1,"featured_media":14153,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[613,2851,100,215],"class_list":["post-14151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviurile-gpec","tag-2performant","tag-affiliate-marketing-ro","tag-gpec-summit","tag-interviu-gpec"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=14151"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14151\/revisions"}],"predecessor-version":[{"id":14304,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14151\/revisions\/14304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/14153"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=14151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=14151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=14151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}