{"id":14158,"date":"2018-09-07T09:50:33","date_gmt":"2018-09-07T06:50:33","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=14158"},"modified":"2018-09-07T10:29:15","modified_gmt":"2018-09-07T07:29:15","slug":"raport-piata-ecommerce-america-latina-2018","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/raport-piata-ecommerce-america-latina-2018","title":{"rendered":"Raportul pie\u021bei de e-commerce din America Latin\u0103 2018"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/raport-piata-ecommerce-america-latina-2018\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong>Pia\u021ba de e-commerce din America Latin\u0103 face primii pa\u0219i de dezvoltare, astfel c\u0103 poten\u021bialul este uria\u0219 pentru juc\u0103torii locali sau pentru cei care vor s\u0103 se orienteze cross-border c\u0103tre aceast\u0103 regiune. Retaileri \u0219i marketplace-uri din SUA investesc deja masiv \u00een strategii de comer\u021b electronic \u00een zon\u0103. Iat\u0103 mai jos c\u00e2teva date importante extrase din raportul pe 2018 realizat de <a href=\"https:\/\/www.ecommercewiki.org\/reports\/742\/latam-ecommerce-report-2018\" target=\"_blank\" rel=\"noopener\">Ecommerce Foundation<\/a>.<\/strong><\/p>\n<ul>\n<li>$ 71,2 miliarde este <strong>cifra de afaceri<\/strong> estimat\u0103 pentru comer\u021bului electronic B2C \u00een 2018, cu o cre\u0219tere anual\u0103 de 15,21%.<\/li>\n<li>Mexic are <strong>cea mai mare pia\u021b\u0103 de e-commerce<\/strong> din America Latin\u0103, estimat\u0103 la o valoare de $ 21 de miliarde. La mic\u0103 distan\u021b\u0103, cu o cifr\u0103 de afaceri de $ 19 miliarde, se afl\u0103 Brazilia.<\/li>\n<li>Argentinienii cump\u0103r\u0103 cel mai mult online: 39% cump\u0103r\u0103tori peste 16 ani, urma\u021bi de brazilieni, 38%.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14160\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/raport-ecommerce-america-latina-2018-cumparatori.jpg\" alt=\"Raport 2018 e-commerce cump\u0103r\u0103tori America Latin\u0103\" width=\"550\" height=\"546\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/raport-ecommerce-america-latina-2018-cumparatori.jpg 745w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/raport-ecommerce-america-latina-2018-cumparatori-150x150.jpg 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/raport-ecommerce-america-latina-2018-cumparatori-300x298.jpg 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<ul>\n<li>55% din vizitatori acceseaz\u0103 magazinele online de pe <strong>dispozitive mobile<\/strong>. Doar 30% din cump\u0103r\u0103turi se fac \u00eens\u0103 de pe mobil.<\/li>\n<li><strong>MercadoLibre\/Livre<\/strong> este cel mai popular <strong>marketplace<\/strong> printre consumatorii latino-americani: 47.4% dintre cump\u0103r\u0103tori au f\u0103cut achizi\u021biile online pe MercadoLibre\/Livre. Doar 16.6% din consumatori au f\u0103cut cump\u0103r\u0103turi pe Amazon.<\/li>\n<li>\u00cen 2016-2017, cele mai multe cump\u0103r\u0103turi online au fost f\u0103cute de <strong>Genera\u021bia X<\/strong> (consumatori n\u0103scu\u021bi \u00eentre 1966 \u0219i 1981), cu 20% mai multe achizi\u021bii dec\u00e2t genera\u021bia Milenialilor.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14159\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/raport-ecommerce-america-latina-2018.jpg\" alt=\"Raport 2018 e-commerce \u00een America Latin\u0103\" width=\"350\" height=\"900\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/raport-ecommerce-america-latina-2018.jpg 454w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/raport-ecommerce-america-latina-2018-117x300.jpg 117w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/raport-ecommerce-america-latina-2018-398x1024.jpg 398w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/p>\n<ul>\n<li>Consumatorii latino-americani apreciaz\u0103 facilit\u0103\u021bile oferite de comer\u021bul electronic, cum sunt livrarea la domiciliu \u0219i disponibilitatea 24\/7, \u00eens\u0103 nu au \u00eencredere \u00een pl\u0103\u021bile online.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/raport-piata-ecommerce-america-latina-2018\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Cifra de afaceri pentru pia\u021ba de comer\u021b electronic B2C \u00een America Latin\u0103 este estimat\u0103 la $ 71,2 miliarde pentru 2018, cu o cre\u0219tere de 15.21% YoY. Poten\u021bialul este uria\u0219 pentru juc\u0103torii locali sau pentru cei care vor s\u0103 se orienteze cross-border c\u0103tre aceast\u0103 regiune.  Iat\u0103 mai jos c\u00e2teva date importante extrase din raportul pe 2018, realizat de Ecommerce Foundation.<\/p>\n","protected":false},"author":1,"featured_media":14161,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[2855,739,2853,572],"class_list":["post-14158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-in-lume","tag-america-latina","tag-ecommerce","tag-ecommerce-foundation","tag-raport"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=14158"}],"version-history":[{"count":7,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14158\/revisions"}],"predecessor-version":[{"id":14168,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14158\/revisions\/14168"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/14161"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=14158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=14158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=14158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}