{"id":14183,"date":"2018-09-07T19:03:16","date_gmt":"2018-09-07T16:03:16","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=14183"},"modified":"2018-09-21T23:29:12","modified_gmt":"2018-09-21T20:29:12","slug":"adrian-voicu-easypost-piata-de-lockere-solutii-door-to-locker-au-tractiune-in-afara-romaniei","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/adrian-voicu-easypost-piata-de-lockere-solutii-door-to-locker-au-tractiune-in-afara-romaniei","title":{"rendered":"Adrian Voicu, Easypost: Pia\u021ba de lockere \u0219i solu\u021biile door-to-locker au destul de mult\u0103 trac\u021biune \u00een afar\u0103"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/adrian-voicu-easypost-piata-de-lockere-solutii-door-to-locker-au-tractiune-in-afara-romaniei\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-14186\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/adrian-voicu-easypost-interviu-gpec-summit-mai-2018.jpg\" alt=\"Adrian Voicu (Easypost) interviu la GPeC Summit Mai 2018\" width=\"451\" height=\"252\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/adrian-voicu-easypost-interviu-gpec-summit-mai-2018.jpg 1130w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/adrian-voicu-easypost-interviu-gpec-summit-mai-2018-300x168.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/adrian-voicu-easypost-interviu-gpec-summit-mai-2018-768x429.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/adrian-voicu-easypost-interviu-gpec-summit-mai-2018-1024x572.jpg 1024w\" sizes=\"auto, (max-width: 451px) 100vw, 451px\" \/>Pia\u021ba de servicii de curierat \u00eencearc\u0103 s\u0103 \u021bin\u0103 pasul cu nevoile clien\u021bilor tot mai ocupa\u021bi, afla\u021bi \u00een deplas\u0103ri, \u00eent\u00e2lniri la birou etc. \u0219i s\u0103 vin\u0103 cu solu\u021bii din ce \u00een ce mai inovatoare. Printre ele: livrarea \u00een lockere prin serviciul door-to-locker. <a href=\"https:\/\/ro.linkedin.com\/in\/adrian-voicu\" target=\"_blank\" rel=\"noopener\">Adrian Voicu<\/a>, Business Development Manager la <a href=\"https:\/\/www.easypost.ro\/\" target=\"_blank\" rel=\"noopener\">Easypost<\/a> a discutat la GPeC Summit despre avantajele acestui sistem pentru magazinele online \u0219i pentru consumatori, c\u00e2t \u0219i despre provoc\u0103rile adopt\u0103rii lui.<\/strong><\/p>\n<p>Iat\u0103 mai jos video interviul realizat de <a href=\"https:\/\/digitaltailors.agency\" target=\"_blank\" rel=\"noopener\">Gabriela Bejan<\/a> \u0219i, pe scurt, ideile principale abordate.<\/p>\n<ul>\n<li><strong>Pia\u021ba de lockere<\/strong> \u0219i solu\u021biile door-to-locker au trac\u021biune mai mare \u00een pie\u021bele din afar\u0103. \u00cen Germania exist\u0103 aproximativ 4.000 de astfel de lockere. \u00cen \u021b\u0103rile scandinave, \u00een jur de 40-45% dintre clien\u021bi prefer\u0103 s\u0103 mearg\u0103 la po\u0219t\u0103 sau la un sistem de parcel locker \u00een loc s\u0103 a\u0219tepte coletul acas\u0103.<\/li>\n<li>\u00cen Rom\u00e2nia, serviciul este adoptat mai greu, deoarece consumatorii de la noi sunt pu\u021bin mai <strong>comozi<\/strong> dec\u00e2t cei din vestul Europei, iar magazinele online mari sunt mai reticente \u00een a implementa ceva \u00eentr-o platform\u0103 custom.<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\"><em><strong>\u201eSchimbarea mentalit\u0103\u021bii clientului rom\u00e2n depinde foarte mult, mai ales de administratorii magazinelor online.\u201d<\/strong><\/em><\/p>\n<ul>\n<li>Easypost ia pachetele din depozitele magazinelor \u0219i le depoziteaz\u0103 \u00een terminalele proprii, amplasate \u00een 21 de benzin\u0103rii OMV Petrom din Bucure\u0219ti, cu disponibilitate 24\/7 \u0219i solu\u021bie de plat\u0103 cash.<\/li>\n<li>Pentru un magazin online sistemul este avantajos deoarece presupune <strong>costuri mai mici<\/strong>, implementarea softului se face rapid printr-un API, iar coletele pot fi urm\u0103rite permanent prin tracking AWB.<\/li>\n<li>\u00cen Rom\u00e2nia nu exist\u0103 o infrastructur\u0103 de curent de medie tensiune \u00eengropat\u0103 \u00een p\u0103m\u00e2nt, ceea ce face ca implementarea unui sistem de livrare cu drone s\u0103 fie aproape imposibil\u0103.<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\"><em><strong>\u201eE greu de crezut c\u0103 o livrare cu drone are s\u0103 se \u00eent\u00e2mple. Poate doar la nivel de show-off [&#8230;] un marketplace foarte mare, care-\u0219i dore\u0219te s\u0103 fac\u0103 o campanie de marketing \u0219i at\u00e2t.\u201d<\/strong><\/em><\/p>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/gsHh3uS60L0?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<hr \/>\n<p><b>GPeC 2018 este un eveniment powered by <\/b><a href=\"https:\/\/www.fancourier.ro\/\"><b>FAN Courier<\/b><\/a><\/p>\n<p><b>Gold Partner: <\/b><a href=\"https:\/\/en.vtex.com\/\"><b>VTEX<\/b><\/a><\/p>\n<p><b>Brought to you by<\/b>: <a href=\"https:\/\/www.orange.ro\/\"><b>Orange<\/b><\/a><\/p>\n<p><b>Partener al Competi\u021biei Magazinelor Online GPeC<\/b>: <a href=\"https:\/\/www.carrefour.ro\/\"><b>Carrefour<\/b><\/a><\/p>\n<p><b>Recommended Payment Processor Partner<\/b>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><b>Netopia Payments<\/b><\/a><\/p>\n<p><b>Hosting Oficial GPeC<\/b>: <a href=\"https:\/\/hosterion.ro\/\"><b>Hosterion<\/b><\/a><\/p>\n<p><b>Eveniment sus\u021binut de<\/b>: <a href=\"https:\/\/altex.ro\/\"><b>ALTEX<\/b><\/a>, <a href=\"https:\/\/www.bringo.ro\/\"><b>Bringo<\/b><\/a>, <a href=\"https:\/\/www.credius.ro\/\"><b>Credius<\/b><\/a>, <a href=\"http:\/\/www.dhl.ro\/ro.html\"><b>DHL<\/b><\/a>, <a href=\"https:\/\/www.dpd.com\/ro\"><b>DPD Rom\u00e2nia<\/b><\/a>, <a href=\"https:\/\/dwf.ro\/\"><b>DWF<\/b><\/a>, <a href=\"https:\/\/marketplace-leads.emag.ro\/?state=%7B%22nounce%22:%224930882505776621511%22,%22redirect_to%22:%22https:%5C\/%5C\/marketplace-leads.emag.ro%5C\/%22%7D\"><b>eMAG Marketplace<\/b><\/a>, <a href=\"http:\/\/www.frisbo.ro\/\"><b>Frisbo<\/b><\/a>, <a href=\"https:\/\/gls-group.eu\/RO\/ro\/home\"><b>GLS<\/b><\/a>, <a href=\"https:\/\/www.gts.ro\/\"><b>GTS<\/b><\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\"><b>Mastercard<\/b><\/a>, <a href=\"http:\/\/www.newblack.ro\/\"><b>New Black<\/b><\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\"><b>RTB House<\/b><\/a>, <a href=\"https:\/\/www.sephora.ro\/\"><b>Sephora<\/b><\/a><\/p>\n<p><b>Cu sprijinul: <\/b><a href=\"http:\/\/www.adlemonade.ro\/\">adLemonade<\/a><b>, <\/b><a href=\"https:\/\/2performant.com\/\">2Performant<\/a>,<a href=\"https:\/\/www.blugento.ro\/magazin-online\"> Blugento<\/a>, <a href=\"http:\/\/www.thebusinessclub.ro\/\">Business Club<\/a>,<a href=\"https:\/\/www.canopy.ro\/\">Canopy<\/a>,<a href=\"http:\/\/casadetraduceri.ro\/\">CasaDeTraduceri<\/a>, <a href=\"https:\/\/www.contentspeed.ro\/\">ContentSpeed<\/a>,<a href=\"http:\/\/ecompedia.ro\/\"> ECOMpedia<\/a>,<a href=\"https:\/\/www.enrose.ro\/\"> enRose<\/a>,<a href=\"https:\/\/www.gomag.ro\/\"> GoMag<\/a>,<a href=\"https:\/\/www.cupe-medalii.ro\/\"> Infinity Trophy<\/a>,<a href=\"https:\/\/www.netlogiq.ro\/\">Netlogiq<\/a>,<a href=\"https:\/\/www.omniconvert.com\/\"> Omniconvert<\/a>, <a href=\"https:\/\/presta.ro\/\">Presta.ro<\/a>, <a href=\"https:\/\/trusted.ro\/\">TRUSTED.ro<\/a>,<a href=\"https:\/\/webdigital.ro\/\"> WebDigital<\/a>,<a href=\"http:\/\/www.whiteimage.net\/\"> White Image<\/a>,<a href=\"https:\/\/www.zelist.ro\/monitor\/\">Zelist<\/a><\/p>\n<p><b>Epic Comfort by: <\/b><a href=\"https:\/\/www.mobexpert.ro\/\"><b>Mobexpert<\/b><\/a><\/p>\n<p><b>Radioul Oficial<\/b>: <a href=\"https:\/\/www.kissfm.ro\/\"><b>Kiss FM<\/b><\/a><\/p>\n<p><b>Limousine Service<\/b>: <a href=\"http:\/\/citylimo.ro\/\"><b>City Limo<\/b><\/a><\/p>\n<p><b>Official car: <\/b><a href=\"http:\/\/www.alfaromeo.ro\/\"><b>Alfa Romeo<\/b><\/a><\/p>\n<p><b>Parteneri media principali<\/b>: <a href=\"http:\/\/business-review.eu\/\"><b>Business Review<\/b><\/a>, <a href=\"http:\/\/www.wall-street.ro\/\"><b>Wall-Street<\/b><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><b>ecomTEAM<\/b><\/a><\/p>\n<p><b>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/b><\/p>\n<p><b>Parteneri media<\/b>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.aries.ro\/\">ARIES<\/a>, <a href=\"http:\/\/www.armo.org.ro\/\">ARMO<\/a>, <a href=\"http:\/\/www.business24.ro\/\">Business24<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>,<a href=\"http:\/\/www.cariereonline.ro\/\"> Cariere<\/a>,<a href=\"http:\/\/www.comunicatedeafaceri.ro\/\"> Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"https:\/\/ecommercenews.eu\/\">Ecommerce News<\/a>,<a href=\"http:\/\/www.ecommercepolska.pl\/en\/\"> E-Commerce Poland<\/a>,<a href=\"https:\/\/www.edusa.ro\/\"> edusa<\/a>, <a href=\"http:\/\/www.femei-in-afaceri.ro\/ro\/index\">Femei in Afaceri<\/a>, <a href=\"http:\/\/www.fntm.ro\/\">FNTM<\/a>,<a href=\"http:\/\/www.trendshrb.ro\/\"> HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>,<a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"https:\/\/www.startupcafe.ro\/\">StartupCafe<\/a>,<a href=\"http:\/\/sundaypr.com\/\"> SundayPR<\/a>,<a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"http:\/\/ziare.com\/\">Ziare.com<\/a>,<a href=\"http:\/\/www.ziuaconstanta.ro\/\"> Ziua de Constanta<\/a><\/p>\n<p><b>Bloggeri oficiali:<\/b> <a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/claudiatocila.ro\/\">Claudia Tocil\u0103<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/danpandrea.ro\/\">Dan Pandrea<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>,<a href=\"http:\/\/www.cyberculture.ro\/\"> George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\/\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"https:\/\/robertkatai.com\/\">Robert Katai<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\/\">Stil Masculin<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/adrian-voicu-easypost-piata-de-lockere-solutii-door-to-locker-au-tractiune-in-afara-romaniei\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Pia\u021ba de servicii de curierat \u00eencearc\u0103 s\u0103 \u021bin\u0103 pasul cu nevoile clien\u021bilor tot mai ocupa\u021bi, afla\u021bi \u00een deplas\u0103ri, \u00eent\u00e2lniri la birou etc. \u0219i s\u0103 vin\u0103 cu solu\u021bii din ce \u00een ce mai inovatoare. Printre ele: livrarea \u00een lockere prin serviciul door-to-locker. Adrian Voicu, Business Development Manager la Easypost a discutat la GPeC Summit despre avantajele acestui sistem pentru magazinele online \u0219i pentru consumatori, c\u00e2t \u0219i despre provoc\u0103rile adopt\u0103rii lui.<\/p>\n","protected":false},"author":1,"featured_media":14185,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[54,2859,2861,100,215],"class_list":["post-14183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviurile-gpec","tag-curierat","tag-door-to-locker","tag-easypost","tag-gpec-summit","tag-interviu-gpec"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=14183"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14183\/revisions"}],"predecessor-version":[{"id":14303,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14183\/revisions\/14303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/14185"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=14183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=14183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=14183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}