{"id":14190,"date":"2018-09-11T09:53:56","date_gmt":"2018-09-11T06:53:56","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=14190"},"modified":"2018-09-21T23:28:43","modified_gmt":"2018-09-21T20:28:43","slug":"adelina-oprea-champaigns-in-fashion-facebook-ads-performeaza-70-la-suta-trafic-mobil","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/adelina-oprea-champaigns-in-fashion-facebook-ads-performeaza-70-la-suta-trafic-mobil","title":{"rendered":"Adelina Oprea, Champaigns: \u00cen Fashion, mobilul func\u021bioneaz\u0103 mai bine &#8211; pe Facebook, 70% din trafic este pe mobil"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/adelina-oprea-champaigns-in-fashion-facebook-ads-performeaza-70-la-suta-trafic-mobil\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-14193\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/adelina-oprea-champaigns-interviu-gpec-summit-mai-2018.jpg\" alt=\"Adelina Oprea (Champaigns) interviu la GPeC Summit Mai 2018\" width=\"450\" height=\"258\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/adelina-oprea-champaigns-interviu-gpec-summit-mai-2018.jpg 1187w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/adelina-oprea-champaigns-interviu-gpec-summit-mai-2018-300x172.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/adelina-oprea-champaigns-interviu-gpec-summit-mai-2018-768x440.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/adelina-oprea-champaigns-interviu-gpec-summit-mai-2018-1024x587.jpg 1024w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/>Potrivit <a href=\"https:\/\/www.gpec.ro\/blog\/raportul-pietei-de-e-commerce-2017-romanii-au-cumparat-online-de-28-miliarde-de-euro\" target=\"_blank\" rel=\"noopener\">raportului pie\u021bei de e-commerce<\/a> din Rom\u00e2nia pe 2017, verticala de Fashion cre\u0219te accelerat \u0219i va devansa produsele din gama Electro-IT&amp;C \u00een aprox. 5 ani, devenind principala categorie de produse comercializate online din punct de vedere al volumului generat. <\/strong><\/p>\n<p>La GPeC Summit Mai 2018, <a href=\"https:\/\/ro.linkedin.com\/in\/adelina-oprea-35655589\" target=\"_blank\" rel=\"noopener\">Adelina Oprea<\/a>, Founder Champaigns, a discutat cu <a href=\"https:\/\/digitaltailors.agency\" target=\"_blank\" rel=\"noopener\">Gabriela Bejan<\/a> despre tipurile de campanii care performeaz\u0103 pe zona de Fashion, cu exemple \u0219i date din experien\u021ba companiei sale cu brand-uri rom\u00e2ne\u0219ti pe care le gestioneaz\u0103, precum OTTER, Tezyo, ZorileStore etc.<\/p>\n<p>Descoper\u0103 \u00een video-interviul de mai jos ce canal recomand\u0103 Adelina pentru campaniile de Ads, ce probleme frecvente \u00eent\u00e2mpin\u0103 magazinele online \u00een campaniile lor \u0219i c\u00e2teva sfaturi de implementat pentru a evita aceste gre\u0219eli.<\/p>\n<ul>\n<li>Pentru zona de fashion cel mai bine <strong>performeaz\u0103<\/strong> Facebook. Click-urile sunt mai ieftine dec\u00e2t \u00een Google AdWords. Pentru ca Google AdWords s\u0103 func\u021bioneze, Landing Page-ul trebuie s\u0103 fie foarte bine dezvoltat.<\/li>\n<li>Pe Facebook se reac\u021bioneaz\u0103 la <strong>impuls<\/strong>, nu \u00een urma unei necesit\u0103\u021bi\/c\u0103ut\u0103ri. \u00cen AdWords, clientul deja vrea s\u0103 cumpere \u0219i are o idee ce vrea.<\/li>\n<li>Zona tehnic\u0103 trebuie s\u0103 fie foarte bine pus\u0103 la punct \u00eenainte de a porni orice campanie. O problem\u0103 des \u00eent\u00e2lnit\u0103 st\u0103 \u00een implementarea proast\u0103 a <strong>pixelului de tracking<\/strong>. Dac\u0103 nu \u00eenregistreaz\u0103 datele corect, nu livreaz\u0103 nici Ad-urile corect.<\/li>\n<li>Fluxul de comand\u0103 trebuie verificat, mai ales pe mobil.<\/li>\n<li>Acord\u0103 mai mult timp creativului. Produsul trebuie s\u0103 fie la vedere, fotografiat frumos, \u00eentr-un decor frumos, s\u0103-l vrei de cum \u00eel vezi.<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\"><em><strong>\u201ePrimul lucru ca s\u0103 performeze un Ad este s\u0103 dea clic. \u0218i atunci trebuie s\u0103-l faci c\u00e2t mai clickabil, ca s\u0103 zic a\u0219a, c\u00e2t mai atractiv. Mai ales pe zona de Fashion.\u201d<\/strong><\/em><\/p>\n<ul>\n<li>Tehnic, Adelina recomand\u0103 <strong>bidding-ul automat<\/strong>. Atunci c\u00e2nd licitezi pe CPA, campaniile r\u0103m\u00e2n mai stabile, chiar dac\u0103 pornesc mai greu. Licita\u021biile pe bid le recomand\u0103 doar \u00een caz de for\u021b\u0103 major\u0103.<\/li>\n<li><strong>Con\u021binutul video<\/strong> are rezultate chiar \u0219i c\u00e2nd vrei conversii, nu doar brand awareness.<\/li>\n<li>\u00centocme\u0219te periodic rapoarte Facebook. Nu te uita doar la buget consumat, CPA \u0219i revenue. Informa\u021biile demografice \u0219i statistice te ajut\u0103 s\u0103 iei decizii.<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\"><em><strong>\u201ePo\u021bi s\u0103 depistezi c\u0103 tu targetai 18-45 \u0219i c\u0103, de fapt, target-ul t\u0103u \u00eencepe de la 30-45. \u0218i atunci, tu de fapt d\u0103deai banii degeaba pe o bucat\u0103 de audien\u021b\u0103.\u201d<\/strong><\/em><\/p>\n<ul>\n<li>Foarte multe proiecte de Fashion \u00eencep s\u0103 func\u021bioneze pe <strong>Instagram<\/strong> \u0219i \u00een Rom\u00e2nia \u0219i s\u0103 aduc\u0103 din ce \u00een ce mai multe v\u00e2nz\u0103ri.<\/li>\n<li>Multe magazine aloc\u0103 foarte mult buget pe desktop doar pentru c\u0103 \u00een Analytics desktop-ul are un CPA mai mic. \u00cen Fashion mobilul func\u021bioneaz\u0103 mai bine: pe Facebook,<strong> 70% din trafic este pe mobil<\/strong>.<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/RzuBUJ5nZ7o?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<hr \/>\n<p><b>GPeC 2018 este un eveniment powered by <\/b><a href=\"https:\/\/www.fancourier.ro\/\"><b>FAN Courier<\/b><\/a><\/p>\n<p><b>Gold Partner: <\/b><a href=\"https:\/\/en.vtex.com\/\"><b>VTEX<\/b><\/a><\/p>\n<p><b>Brought to you by<\/b>: <a href=\"https:\/\/www.orange.ro\/\"><b>Orange<\/b><\/a><\/p>\n<p><b>Partener al Competi\u021biei Magazinelor Online GPeC<\/b>: <a href=\"https:\/\/www.carrefour.ro\/\"><b>Carrefour<\/b><\/a><\/p>\n<p><b>Recommended Payment Processor Partner<\/b>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><b>Netopia Payments<\/b><\/a><\/p>\n<p><b>Hosting Oficial GPeC<\/b>: <a href=\"https:\/\/hosterion.ro\/\"><b>Hosterion<\/b><\/a><\/p>\n<p><b>Eveniment sus\u021binut de<\/b>: <a href=\"https:\/\/altex.ro\/\"><b>ALTEX<\/b><\/a>, <a href=\"https:\/\/www.bringo.ro\/\"><b>Bringo<\/b><\/a>, <a href=\"https:\/\/www.credius.ro\/\"><b>Credius<\/b><\/a>, <a href=\"http:\/\/www.dhl.ro\/ro.html\"><b>DHL<\/b><\/a>, <a href=\"https:\/\/www.dpd.com\/ro\"><b>DPD Rom\u00e2nia<\/b><\/a>, <a href=\"https:\/\/dwf.ro\/\"><b>DWF<\/b><\/a>, <a href=\"https:\/\/marketplace-leads.emag.ro\/?state=%7B%22nounce%22:%224930882505776621511%22,%22redirect_to%22:%22https:%5C\/%5C\/marketplace-leads.emag.ro%5C\/%22%7D\"><b>eMAG Marketplace<\/b><\/a>, <a href=\"http:\/\/www.frisbo.ro\/\"><b>Frisbo<\/b><\/a>, <a href=\"https:\/\/gls-group.eu\/RO\/ro\/home\"><b>GLS<\/b><\/a>, <a href=\"https:\/\/www.gts.ro\/\"><b>GTS<\/b><\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\"><b>Mastercard<\/b><\/a>, <a href=\"http:\/\/www.newblack.ro\/\"><b>New Black<\/b><\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\"><b>RTB House<\/b><\/a>, <a href=\"https:\/\/www.sephora.ro\/\"><b>Sephora<\/b><\/a><\/p>\n<p><b>Cu sprijinul: <\/b><a href=\"http:\/\/www.adlemonade.ro\/\">adLemonade<\/a><b>, <\/b><a href=\"https:\/\/2performant.com\/\">2Performant<\/a>,<a href=\"https:\/\/www.blugento.ro\/magazin-online\"> Blugento<\/a>, <a href=\"http:\/\/www.thebusinessclub.ro\/\">Business Club<\/a>,<a href=\"https:\/\/www.canopy.ro\/\">Canopy<\/a>,<a href=\"http:\/\/casadetraduceri.ro\/\">CasaDeTraduceri<\/a>, <a href=\"https:\/\/www.contentspeed.ro\/\">ContentSpeed<\/a>,<a href=\"http:\/\/ecompedia.ro\/\"> ECOMpedia<\/a>,<a href=\"https:\/\/www.enrose.ro\/\"> enRose<\/a>,<a href=\"https:\/\/www.gomag.ro\/\"> GoMag<\/a>,<a href=\"https:\/\/www.cupe-medalii.ro\/\"> Infinity Trophy<\/a>,<a href=\"https:\/\/www.netlogiq.ro\/\">Netlogiq<\/a>,<a href=\"https:\/\/www.omniconvert.com\/\"> Omniconvert<\/a>, <a href=\"https:\/\/presta.ro\/\">Presta.ro<\/a>, <a href=\"https:\/\/trusted.ro\/\">TRUSTED.ro<\/a>,<a href=\"https:\/\/webdigital.ro\/\"> WebDigital<\/a>,<a href=\"http:\/\/www.whiteimage.net\/\"> White Image<\/a>,<a href=\"https:\/\/www.zelist.ro\/monitor\/\">Zelist<\/a><\/p>\n<p><b>Epic Comfort by: <\/b><a href=\"https:\/\/www.mobexpert.ro\/\"><b>Mobexpert<\/b><\/a><\/p>\n<p><b>Radioul Oficial<\/b>: <a href=\"https:\/\/www.kissfm.ro\/\"><b>Kiss FM<\/b><\/a><\/p>\n<p><b>Limousine Service<\/b>: <a href=\"http:\/\/citylimo.ro\/\"><b>City Limo<\/b><\/a><\/p>\n<p><b>Official car: <\/b><a href=\"http:\/\/www.alfaromeo.ro\/\"><b>Alfa Romeo<\/b><\/a><\/p>\n<p><b>Parteneri media principali<\/b>: <a href=\"http:\/\/business-review.eu\/\"><b>Business Review<\/b><\/a>, <a href=\"http:\/\/www.wall-street.ro\/\"><b>Wall-Street<\/b><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><b>ecomTEAM<\/b><\/a><\/p>\n<p><b>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/b><\/p>\n<p><b>Parteneri media<\/b>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.aries.ro\/\">ARIES<\/a>, <a href=\"http:\/\/www.armo.org.ro\/\">ARMO<\/a>, <a href=\"http:\/\/www.business24.ro\/\">Business24<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>,<a href=\"http:\/\/www.cariereonline.ro\/\"> Cariere<\/a>,<a href=\"http:\/\/www.comunicatedeafaceri.ro\/\"> Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"https:\/\/ecommercenews.eu\/\">Ecommerce News<\/a>,<a href=\"http:\/\/www.ecommercepolska.pl\/en\/\"> E-Commerce Poland<\/a>,<a href=\"https:\/\/www.edusa.ro\/\"> edusa<\/a>, <a href=\"http:\/\/www.femei-in-afaceri.ro\/ro\/index\">Femei in Afaceri<\/a>, <a href=\"http:\/\/www.fntm.ro\/\">FNTM<\/a>,<a href=\"http:\/\/www.trendshrb.ro\/\"> HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>,<a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"https:\/\/www.startupcafe.ro\/\">StartupCafe<\/a>,<a href=\"http:\/\/sundaypr.com\/\"> SundayPR<\/a>,<a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"http:\/\/ziare.com\/\">Ziare.com<\/a>,<a href=\"http:\/\/www.ziuaconstanta.ro\/\"> Ziua de Constanta<\/a><\/p>\n<p><b>Bloggeri oficiali:<\/b> <a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/claudiatocila.ro\/\">Claudia Tocil\u0103<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/danpandrea.ro\/\">Dan Pandrea<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>,<a href=\"http:\/\/www.cyberculture.ro\/\"> George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\/\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"https:\/\/robertkatai.com\/\">Robert Katai<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\/\">Stil Masculin<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/adelina-oprea-champaigns-in-fashion-facebook-ads-performeaza-70-la-suta-trafic-mobil\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Verticala de Fashion cre\u0219te accelerat \u0219i va devansa produsele din gama Electro-IT&#038;C \u00een aprox. 5 ani, devenind principala categorie de produse comercializate online din punct de vedere al volumului generat. La GPeC Summit Mai 2018, Adelina Oprea, Founder Champaigns, ne-a oferit informa\u021bii despre tipurile de campanii care performeaz\u0103 pe zona de Fashion, cu exemple \u0219i date din experien\u021ba companiei sale cu brand-uri rom\u00e2ne\u0219ti pe care le gestioneaz\u0103, precum OTTER, Tezyo, Zorile Store etc.<\/p>\n","protected":false},"author":1,"featured_media":14192,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[2863,2865,368,100,215],"class_list":["post-14190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviurile-gpec","tag-champaigns","tag-facebook-ads-ro","tag-fashion","tag-gpec-summit","tag-interviu-gpec"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=14190"}],"version-history":[{"count":7,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14190\/revisions"}],"predecessor-version":[{"id":14302,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14190\/revisions\/14302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/14192"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=14190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=14190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=14190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}