{"id":14256,"date":"2018-09-21T14:24:40","date_gmt":"2018-09-21T11:24:40","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=14256"},"modified":"2018-09-21T23:30:30","modified_gmt":"2018-09-21T20:30:30","slug":"dragos-stanca-iceefest-interviu-gpec-summit-magazinele-online-nu-au-bani-resurse-viziune-pentru-a-cladi-branduri-puternice","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/dragos-stanca-iceefest-interviu-gpec-summit-magazinele-online-nu-au-bani-resurse-viziune-pentru-a-cladi-branduri-puternice","title":{"rendered":"Drago\u0219 Stanca, iCEEfest: \u201ePrincipala problem\u0103 a magazinelor online este c\u0103 nu au bani, resurse sau viziune pentru a cl\u0103di brand-uri puternice\u201d"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/dragos-stanca-iceefest-interviu-gpec-summit-magazinele-online-nu-au-bani-resurse-viziune-pentru-a-cladi-branduri-puternice\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-14284\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/dragos-stanca-iceefest-interviu-gpec-summit-mai-2018-1024x539.jpg\" alt=\"Drago\u0219 Stanca, Founder iCEEfest, interviu la GPeC Summit mai 2018\" width=\"450\" height=\"237\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/dragos-stanca-iceefest-interviu-gpec-summit-mai-2018-1024x539.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/dragos-stanca-iceefest-interviu-gpec-summit-mai-2018-300x158.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/dragos-stanca-iceefest-interviu-gpec-summit-mai-2018-768x404.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/dragos-stanca-iceefest-interviu-gpec-summit-mai-2018.jpg 1231w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/>Pia\u021ba de e-commerce din Rom\u00e2nia vede cre\u0219teri substan\u021biale c\u00e2nd vine vorba de plata cu cardul sau de \u00eencrederea consumatorului \u00een produsele livrate, dar sufer\u0103 de o lips\u0103 de brand-uri puternice \u0219i vizibile. <a href=\"https:\/\/www.linkedin.com\/in\/dragosstanca\" target=\"_blank\" rel=\"noopener\">Drago\u0219 Stanca<\/a>, Founder <a href=\"https:\/\/www.iceefest.com\" target=\"_blank\" rel=\"noopener\">iCEE Fest<\/a>, a vorbit pe scena GPeC Summit despre gre\u0219elile pe care le fac magazinele online ast\u0103zi \u0219i ne-a \u00eemp\u0103rt\u0103\u0219it viziunea lui despre schimb\u0103rile ce vor avea loc \u00een urm\u0103torii 5 ani.<\/strong><\/p>\n<p>Urm\u0103re\u0219te mai jos video-interviul realizat de <a href=\"https:\/\/digitaltailors.agency\" target=\"_blank\" rel=\"noopener\">Gabriela Bejan<\/a>, ca s\u0103 descoperi paralela pe care o face Drago\u0219 \u00eentre pia\u021ba de media \u0219i pia\u021ba de e-commerce atunci c\u00e2nd vine vorba de campanii de publicitate, care este \u201eThe next Big Thing\u201d \u00een zona de comer\u021b electronic \u0219i dac\u0103 ar trebui sau nu s\u0103 investe\u0219ti \u00een campanii de influencer marketing.<\/p>\n<p>Cite\u0219te \u00een continuare ideile principale dezb\u0103tute \u00een interviu:<\/p>\n<ul>\n<li>\u00cen urm\u0103torii ani vom asista\u00a0la o <strong>aglomerare de playeri<\/strong> care vor \u00eencerca s\u0103-\u0219i g\u0103seasc\u0103 locul pe pia\u021b\u0103.<\/li>\n<li>Globalizarea face ca playerii dominan\u021bi s\u0103 \u00eencerce s\u0103-\u0219i consolideze pozi\u021bia ca playeri globali.<\/li>\n<li>Playerii locali au nevoie de o strategie pe termen mediu \u0219i lung corespunz\u0103toare \u0219i de <strong>ni\u0219\u0103ri mai specifice<\/strong>.<\/li>\n<li>Pe termen lung, <strong>dependen\u021ba accentuat\u0103 de Google \u0219i Facebook<\/strong> poate s\u0103 genereze probleme. Foarte multe magazine se bazeaz\u0103 exclusiv pe publicitatea pe care o fac \u00een Facebook. Pe termen scurt-mediu poate s\u0103 func\u021bioneze, \u00eens\u0103, din punct de vedere strategic, playerii din e-commerce trebuie s\u0103 se uite la alternative pe termen mai lung.<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\"><em><strong>\u201eFoarte multe magazine online ast\u0103zi fac o gre\u0219eal\u0103 major\u0103: \u00ee\u0219i caleaz\u0103 aproape toate eforturile de marketing \u00een zona de performance, \u00een zona de v\u00e2nzare efectiv\u0103, \u00een zona de conversie, \u0219.a.m.d. Orice brand are nevoie \u0219i de partea de awareness. Are nevoie de parcurgerea funnel-ului.\u201d<\/strong><\/em><\/p>\n<ul>\n<li>Majoritatea magazinelor online nu au bani, resurse sau viziune pentru a cl\u0103di <strong>brand<\/strong>-uri puternice. Foarte pu\u021bini pun focus pe construc\u021bia unui brand.<\/li>\n<li>Pe termen scurt, asocierea cu un influencer cunoscut, poate fi mai eficient\u0103 dec\u00e2t o campanie g\u00e2ndit\u0103 pe mai multe canale.\u00a0Po\u021bi atinge\u00a0mult mai rapid un <strong>obiectiv de reach<\/strong>, de vizibilitate.<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\"><em><strong>\u201eInfluencer marketing este un trend aflat \u00een copil\u0103ria timpurie. Nu \u0219tim \u00eenc\u0103 100% c\u00e2t de mult bine sau r\u0103u poate s\u0103 fac\u0103 unui brand.\u201d<\/strong><\/em><\/p>\n<ul>\n<li>Este riscant s\u0103 te bazezi exclusiv pe acest canal de comunicare. Un influencer poate s\u0103 fac\u0103 o prostie care se va reflecta direct asupra brand-ului t\u0103u.<\/li>\n<li>\u00centr-un orizont de 5 ani vom vedea o evolu\u021bie foarte puternic\u0103 \u00een zona de <strong>automatizare<\/strong> care, prin realitate augmentat\u0103, combinat\u0103 cu cuantum computing \u0219i inteligen\u021ba artificial\u0103 va impacta masiv e-commerce-ul.<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/Gyq1mEleYiA?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<hr \/>\n<p><b>GPeC 2018 este un eveniment powered by <\/b><a href=\"https:\/\/www.fancourier.ro\/\"><b>FAN Courier<\/b><\/a><\/p>\n<p><b>Gold Partner: <\/b><a href=\"https:\/\/en.vtex.com\/\"><b>VTEX<\/b><\/a><\/p>\n<p><b>Brought to you by<\/b>: <a href=\"https:\/\/www.orange.ro\/\"><b>Orange<\/b><\/a><\/p>\n<p><b>Partener al Competi\u021biei Magazinelor Online GPeC<\/b>: <a href=\"https:\/\/www.carrefour.ro\/\"><b>Carrefour<\/b><\/a><\/p>\n<p><b>Recommended Payment Processor Partner<\/b>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><b>Netopia Payments<\/b><\/a><\/p>\n<p><b>Hosting Oficial GPeC<\/b>: <a href=\"https:\/\/hosterion.ro\/\"><b>Hosterion<\/b><\/a><\/p>\n<p><b>Eveniment sus\u021binut de<\/b>: <a href=\"https:\/\/altex.ro\/\"><b>ALTEX<\/b><\/a>, <a href=\"https:\/\/www.bringo.ro\/\"><b>Bringo<\/b><\/a>, <a href=\"https:\/\/www.credius.ro\/\"><b>Credius<\/b><\/a>, <a href=\"http:\/\/www.dhl.ro\/ro.html\"><b>DHL<\/b><\/a>, <a href=\"https:\/\/www.dpd.com\/ro\"><b>DPD Rom\u00e2nia<\/b><\/a>, <a href=\"https:\/\/dwf.ro\/\"><b>DWF<\/b><\/a>, <a href=\"https:\/\/marketplace-leads.emag.ro\/?state=%7B%22nounce%22:%224930882505776621511%22,%22redirect_to%22:%22https:%5C\/%5C\/marketplace-leads.emag.ro%5C\/%22%7D\"><b>eMAG Marketplace<\/b><\/a>, <a href=\"http:\/\/www.frisbo.ro\/\"><b>Frisbo<\/b><\/a>, <a href=\"https:\/\/gls-group.eu\/RO\/ro\/home\"><b>GLS<\/b><\/a>, <a href=\"https:\/\/www.gts.ro\/\"><b>GTS<\/b><\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\"><b>Mastercard<\/b><\/a>, <a href=\"http:\/\/www.newblack.ro\/\"><b>New Black<\/b><\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\"><b>RTB House<\/b><\/a>, <a href=\"https:\/\/www.sephora.ro\/\"><b>Sephora<\/b><\/a><\/p>\n<p><b>Cu sprijinul: <\/b><a href=\"http:\/\/www.adlemonade.ro\/\">adLemonade<\/a><b>, <\/b><a href=\"https:\/\/2performant.com\/\">2Performant<\/a>,<a href=\"https:\/\/www.blugento.ro\/magazin-online\"> Blugento<\/a>, <a href=\"http:\/\/www.thebusinessclub.ro\/\">Business Club<\/a>,<a href=\"https:\/\/www.canopy.ro\/\">Canopy<\/a>,<a href=\"http:\/\/casadetraduceri.ro\/\">CasaDeTraduceri<\/a>, <a href=\"https:\/\/www.contentspeed.ro\/\">ContentSpeed<\/a>,<a href=\"http:\/\/ecompedia.ro\/\"> ECOMpedia<\/a>,<a href=\"https:\/\/www.enrose.ro\/\"> enRose<\/a>,<a href=\"https:\/\/www.gomag.ro\/\"> GoMag<\/a>,<a href=\"https:\/\/www.cupe-medalii.ro\/\"> Infinity Trophy<\/a>,<a href=\"https:\/\/www.netlogiq.ro\/\">Netlogiq<\/a>,<a href=\"https:\/\/www.omniconvert.com\/\"> Omniconvert<\/a>, <a href=\"https:\/\/presta.ro\/\">Presta.ro<\/a>, <a href=\"https:\/\/trusted.ro\/\">TRUSTED.ro<\/a>,<a href=\"https:\/\/webdigital.ro\/\"> WebDigital<\/a>,<a href=\"http:\/\/www.whiteimage.net\/\"> White Image<\/a>,<a href=\"https:\/\/www.zelist.ro\/monitor\/\">Zelist<\/a><\/p>\n<p><b>Epic Comfort by: <\/b><a href=\"https:\/\/www.mobexpert.ro\/\"><b>Mobexpert<\/b><\/a><\/p>\n<p><b>Radioul Oficial<\/b>: <a href=\"https:\/\/www.kissfm.ro\/\"><b>Kiss FM<\/b><\/a><\/p>\n<p><b>Limousine Service<\/b>: <a href=\"http:\/\/citylimo.ro\/\"><b>City Limo<\/b><\/a><\/p>\n<p><b>Official car: <\/b><a href=\"http:\/\/www.alfaromeo.ro\/\"><b>Alfa Romeo<\/b><\/a><\/p>\n<p><b>Parteneri media principali<\/b>: <a href=\"http:\/\/business-review.eu\/\"><b>Business Review<\/b><\/a>, <a href=\"http:\/\/www.wall-street.ro\/\"><b>Wall-Street<\/b><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><b>ecomTEAM<\/b><\/a><\/p>\n<p><b>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/b><\/p>\n<p><b>Parteneri media<\/b>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.aries.ro\/\">ARIES<\/a>, <a href=\"http:\/\/www.armo.org.ro\/\">ARMO<\/a>, <a href=\"http:\/\/www.business24.ro\/\">Business24<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>,<a href=\"http:\/\/www.cariereonline.ro\/\"> Cariere<\/a>,<a href=\"http:\/\/www.comunicatedeafaceri.ro\/\"> Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"https:\/\/ecommercenews.eu\/\">Ecommerce News<\/a>,<a href=\"http:\/\/www.ecommercepolska.pl\/en\/\"> E-Commerce Poland<\/a>,<a href=\"https:\/\/www.edusa.ro\/\"> edusa<\/a>, <a href=\"http:\/\/www.femei-in-afaceri.ro\/ro\/index\">Femei in Afaceri<\/a>, <a href=\"http:\/\/www.fntm.ro\/\">FNTM<\/a>,<a href=\"http:\/\/www.trendshrb.ro\/\"> HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>,<a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"https:\/\/www.startupcafe.ro\/\">StartupCafe<\/a>,<a href=\"http:\/\/sundaypr.com\/\"> SundayPR<\/a>,<a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"http:\/\/ziare.com\/\">Ziare.com<\/a>,<a href=\"http:\/\/www.ziuaconstanta.ro\/\"> Ziua de Constanta<\/a><\/p>\n<p><b>Bloggeri oficiali:<\/b> <a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/claudiatocila.ro\/\">Claudia Tocil\u0103<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/danpandrea.ro\/\">Dan Pandrea<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>,<a href=\"http:\/\/www.cyberculture.ro\/\"> George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\/\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"https:\/\/robertkatai.com\/\">Robert Katai<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\/\">Stil Masculin<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/dragos-stanca-iceefest-interviu-gpec-summit-magazinele-online-nu-au-bani-resurse-viziune-pentru-a-cladi-branduri-puternice\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Pia\u021ba de e-commerce din Rom\u00e2nia vede cre\u0219teri substan\u021biale c\u00e2nd vine vorba de plata cu cardul sau de \u00eencrederea consumatorului \u00een produsele livrate, dar sufer\u0103 de o lips\u0103 de brand-uri puternice \u0219i vizibile. Drago\u0219 Stanca, Founder iCEE Fest, a vorbit pe scena GPeC Summit despre gre\u0219elile pe care le fac magazinele online ast\u0103zi \u0219i ne-a \u00eemp\u0103rt\u0103\u0219it viziunea lui despre schimb\u0103rile ce vor avea loc \u00een urm\u0103torii 5 ani.<\/p>\n","protected":false},"author":1,"featured_media":14285,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[146,739,100,2895,2771,215],"class_list":["post-14256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviurile-gpec","tag-dragos-stanca","tag-ecommerce","tag-gpec-summit","tag-iceefest","tag-influencer-marketing","tag-interviu-gpec"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=14256"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14256\/revisions"}],"predecessor-version":[{"id":14305,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14256\/revisions\/14305"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/14285"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=14256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=14256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=14256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}