{"id":14353,"date":"2018-09-24T18:20:06","date_gmt":"2018-09-24T15:20:06","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=14353"},"modified":"2018-09-24T18:20:06","modified_gmt":"2018-09-24T15:20:06","slug":"mira-anghelescu-fashionup-interviu-gpec-summit-previziuni-cifra-afaceri-50-milioane-lei-in-2018","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/mira-anghelescu-fashionup-interviu-gpec-summit-previziuni-cifra-afaceri-50-milioane-lei-in-2018","title":{"rendered":"Interviu cu Mira Anghelescu (FashionUP): \u201ePreviziunile noastre pentru 2018 se ridic\u0103 la cifre de afaceri de 50 de milioane de lei\u201d"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/mira-anghelescu-fashionup-interviu-gpec-summit-previziuni-cifra-afaceri-50-milioane-lei-in-2018\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-14359\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/mira-anghelescu-fashionup-interviu-gpec-summit-mai-2018-1024x622.jpg\" alt=\"Mira Anghelescu, COO FashionUP, interviu la GPeC Summit mai 2018\" width=\"449\" height=\"273\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/mira-anghelescu-fashionup-interviu-gpec-summit-mai-2018-1024x622.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/mira-anghelescu-fashionup-interviu-gpec-summit-mai-2018-300x182.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/mira-anghelescu-fashionup-interviu-gpec-summit-mai-2018-768x466.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/mira-anghelescu-fashionup-interviu-gpec-summit-mai-2018.jpg 1100w\" sizes=\"auto, (max-width: 449px) 100vw, 449px\" \/>Dup\u0103 un an 2017 foarte bun, \u00een care FashionUP a \u00eenregistrat o cre\u0219tere de aproximativ 40%, <a href=\"https:\/\/ro.linkedin.com\/in\/mira-anghelescu-mba-4a98605\" target=\"_blank\" rel=\"noopener\">Mira Anghelescu<\/a>, Chief Operational Officer <a href=\"https:\/\/www.fashionup.ro\/\" target=\"_blank\" rel=\"noopener\">FashionUP<\/a>, ne-a povestit la GPeC Summit mai 2018 despre target-ul ambi\u021bios al companiei pentru 2018. <\/strong><\/p>\n<p><strong>Urm\u0103re\u0219te video-interviul realizat de <a href=\"https:\/\/digitaltailors.agency\" target=\"_blank\" rel=\"noopener\">Gabriela Bejan<\/a> \u0219i afl\u0103 previziunile Mirei pentru pia\u021ba de Fashion din Rom\u00e2nia, ce categorii de produse au succes pe FashionUP \u0219i ce procent din cifra de afaceri este reprezentat\u0103 de opera\u021biunile FashionUP pe pie\u021bele din Bulgaria \u0219i Ungaria.<\/strong><\/p>\n<p>Iat\u0103 \u00een continuare ideile principale extrase din interviu. Te invit\u0103m s\u0103 te abonezi la canalul de <a href=\"https:\/\/youtube.com\/gpecro\" target=\"_blank\" rel=\"noopener\">Youtube GPeC<\/a> pentru a descoperi toate interviurile \u0219i clipurile noastre, imediat ce sunt publicate.<\/p>\n<ul>\n<li>Mira Anghelescu se a\u0219teapt\u0103 ca <strong>pia\u021ba de Fashion<\/strong> din Rom\u00e2nia s\u0103 \u00eenregistreze cre\u0219teri, a\u0219a cum s-a \u00eent\u00e2mplat \u0219i \u00een anii trecu\u021bi. Din analizele de pia\u021b\u0103 de care dispune, lucrurile merg \u00een direc\u021bie ascendent\u0103.<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\"><em><strong>\u201ePreviziunile noastre pentru 2018 se ridic\u0103 undeva la 50 de milioane de lei.\u00a0Avem toate premisele s\u0103 \u00eendeplinim acest obiectiv.\u201d<\/strong><\/em><\/p>\n<ul>\n<li>Cele mai de succes <strong>categorii<\/strong> pe care mizeaz\u0103 \u00een 2018 sunt rochiile de zi, pantofii sport, pantofii cu toc. Iar \u00een ce prive\u0219te accesoriile, cele mai v\u00e2ndute \u00een ultimele luni au fost ochelarii de soare.<\/li>\n<li>FashionUP a intrat, recent, \u0219i pe segmentul de <strong>produse de frumuse\u021be<\/strong>, pe care l-a curtat de mult\u0103 vreme. Partenerul spaniol la care s-au oprit, ofer\u0103 un portofoliu bogat de brand-uri \u0219i condi\u021bii care s\u0103 permit\u0103 comercializarea produselor la pre\u021buri corecte pentru clien\u021bi.<\/li>\n<li>Pentru segmentul de produse de beauty,\u00a0<span style=\"font-weight: 400;\">FashionUP \u0219i-a propus o <strong>cifr\u0103 de afaceri<\/strong> de 500.000 de lei pentru urm\u0103toarele 12 luni.<\/span><\/li>\n<li>O categorie lansat\u0103 de cur\u00e2nd \u00een magazin este <strong>home&amp;deco<\/strong>, unde au fost listate peste 20 de mii de produse.<\/li>\n<li>Pie\u021bele din Bulgaria \u0219i Ungaria au crescut foarte mult \u00een ultimii doi ani, iar ponderea lor a crescut la <strong>20% din totalul cifrei de afaceri<\/strong> FashionUP.<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\"><em><strong>\u201eNumai anul trecut s-au dublat, chiar triplat cifrele de afaceri pentru aceste dou\u0103 \u021b\u0103ri.\u201d<\/strong><\/em><\/p>\n<ul>\n<li>FashionUP arat\u0103 deschidere pentru a testa orice fel de instrument de marketing, pentru c\u0103 doar test\u00e2nd po\u021bi analiza \u0219i alege calea cea mai bun\u0103 pentru magazinul t\u0103u online. Un canal extrem de eficient este e-mail marketing-ul. Baza de date pe care care au creat-o le permite s\u0103 foloseasc\u0103 acest canal cu succes.<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/raOpHCYm-j8?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<hr \/>\n<p><b>GPeC 2018 este un eveniment powered by <\/b><a href=\"https:\/\/www.fancourier.ro\/\"><b>FAN Courier<\/b><\/a><\/p>\n<p><b>Gold Partner: <\/b><a href=\"https:\/\/en.vtex.com\/\"><b>VTEX<\/b><\/a><\/p>\n<p><b>Brought to you by<\/b>: <a href=\"https:\/\/www.orange.ro\/\"><b>Orange<\/b><\/a><\/p>\n<p><b>Partener al Competi\u021biei Magazinelor Online GPeC<\/b>: <a href=\"https:\/\/www.carrefour.ro\/\"><b>Carrefour<\/b><\/a><\/p>\n<p><b>Recommended Payment Processor Partner<\/b>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><b>Netopia Payments<\/b><\/a><\/p>\n<p><b>Hosting Oficial GPeC<\/b>: <a href=\"https:\/\/hosterion.ro\/\"><b>Hosterion<\/b><\/a><\/p>\n<p><b>Eveniment sus\u021binut de<\/b>: <a href=\"https:\/\/altex.ro\/\"><b>ALTEX<\/b><\/a>, <a href=\"https:\/\/www.bringo.ro\/\"><b>Bringo<\/b><\/a>, <a href=\"https:\/\/www.credius.ro\/\"><b>Credius<\/b><\/a>, <a href=\"http:\/\/www.dhl.ro\/ro.html\"><b>DHL<\/b><\/a>, <a href=\"https:\/\/www.dpd.com\/ro\"><b>DPD Rom\u00e2nia<\/b><\/a>, <a href=\"https:\/\/dwf.ro\/\"><b>DWF<\/b><\/a>, <a href=\"https:\/\/marketplace-leads.emag.ro\/?state=%7B%22nounce%22:%224930882505776621511%22,%22redirect_to%22:%22https:%5C\/%5C\/marketplace-leads.emag.ro%5C\/%22%7D\"><b>eMAG Marketplace<\/b><\/a>, <a href=\"http:\/\/www.frisbo.ro\/\"><b>Frisbo<\/b><\/a>, <a href=\"https:\/\/gls-group.eu\/RO\/ro\/home\"><b>GLS<\/b><\/a>, <a href=\"https:\/\/www.gts.ro\/\"><b>GTS<\/b><\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\"><b>Mastercard<\/b><\/a>, <a href=\"http:\/\/www.newblack.ro\/\"><b>New Black<\/b><\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\"><b>RTB House<\/b><\/a>, <a href=\"https:\/\/www.sephora.ro\/\"><b>Sephora<\/b><\/a><\/p>\n<p><b>Cu sprijinul: <\/b><a href=\"http:\/\/www.adlemonade.ro\/\">adLemonade<\/a><b>, <\/b><a href=\"https:\/\/2performant.com\/\">2Performant<\/a>,<a href=\"https:\/\/www.blugento.ro\/magazin-online\"> Blugento<\/a>, <a href=\"http:\/\/www.thebusinessclub.ro\/\">Business Club<\/a>,<a href=\"https:\/\/www.canopy.ro\/\">Canopy<\/a>,<a href=\"http:\/\/casadetraduceri.ro\/\">CasaDeTraduceri<\/a>, <a href=\"https:\/\/www.contentspeed.ro\/\">ContentSpeed<\/a>,<a href=\"http:\/\/ecompedia.ro\/\"> ECOMpedia<\/a>,<a href=\"https:\/\/www.enrose.ro\/\"> enRose<\/a>,<a href=\"https:\/\/www.gomag.ro\/\"> GoMag<\/a>,<a href=\"https:\/\/www.cupe-medalii.ro\/\"> Infinity Trophy<\/a>,<a href=\"https:\/\/www.netlogiq.ro\/\">Netlogiq<\/a>,<a href=\"https:\/\/www.omniconvert.com\/\"> Omniconvert<\/a>, <a href=\"https:\/\/presta.ro\/\">Presta.ro<\/a>, <a href=\"https:\/\/trusted.ro\/\">TRUSTED.ro<\/a>,<a href=\"https:\/\/webdigital.ro\/\"> WebDigital<\/a>,<a href=\"http:\/\/www.whiteimage.net\/\"> White Image<\/a>,<a href=\"https:\/\/www.zelist.ro\/monitor\/\">Zelist<\/a><\/p>\n<p><b>Epic Comfort by: <\/b><a href=\"https:\/\/www.mobexpert.ro\/\"><b>Mobexpert<\/b><\/a><\/p>\n<p><b>Radioul Oficial<\/b>: <a href=\"https:\/\/www.kissfm.ro\/\"><b>Kiss FM<\/b><\/a><\/p>\n<p><b>Limousine Service<\/b>: <a href=\"http:\/\/citylimo.ro\/\"><b>City Limo<\/b><\/a><\/p>\n<p><b>Official car: <\/b><a href=\"http:\/\/www.alfaromeo.ro\/\"><b>Alfa Romeo<\/b><\/a><\/p>\n<p><b>Parteneri media principali<\/b>: <a href=\"http:\/\/business-review.eu\/\"><b>Business Review<\/b><\/a>, <a href=\"http:\/\/www.wall-street.ro\/\"><b>Wall-Street<\/b><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><b>ecomTEAM<\/b><\/a><\/p>\n<p><b>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/b><\/p>\n<p><b>Parteneri media<\/b>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.aries.ro\/\">ARIES<\/a>, <a href=\"http:\/\/www.armo.org.ro\/\">ARMO<\/a>, <a href=\"http:\/\/www.business24.ro\/\">Business24<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>,<a href=\"http:\/\/www.cariereonline.ro\/\"> Cariere<\/a>,<a href=\"http:\/\/www.comunicatedeafaceri.ro\/\"> Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"https:\/\/ecommercenews.eu\/\">Ecommerce News<\/a>,<a href=\"http:\/\/www.ecommercepolska.pl\/en\/\"> E-Commerce Poland<\/a>,<a href=\"https:\/\/www.edusa.ro\/\"> edusa<\/a>, <a href=\"http:\/\/www.femei-in-afaceri.ro\/ro\/index\">Femei in Afaceri<\/a>, <a href=\"http:\/\/www.fntm.ro\/\">FNTM<\/a>,<a href=\"http:\/\/www.trendshrb.ro\/\"> HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>,<a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"https:\/\/www.startupcafe.ro\/\">StartupCafe<\/a>,<a href=\"http:\/\/sundaypr.com\/\"> SundayPR<\/a>,<a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"http:\/\/ziare.com\/\">Ziare.com<\/a>,<a href=\"http:\/\/www.ziuaconstanta.ro\/\"> Ziua de Constanta<\/a><\/p>\n<p><b>Bloggeri oficiali:<\/b> <a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/claudiatocila.ro\/\">Claudia Tocil\u0103<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/danpandrea.ro\/\">Dan Pandrea<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>,<a href=\"http:\/\/www.cyberculture.ro\/\"> George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\/\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"https:\/\/robertkatai.com\/\">Robert Katai<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\/\">Stil Masculin<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/mira-anghelescu-fashionup-interviu-gpec-summit-previziuni-cifra-afaceri-50-milioane-lei-in-2018\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Dup\u0103 un 2017 foarte bun, \u00een care FashionUP a \u00eenregistrat o cre\u0219tere de aproximativ 40%, Mira Anghelescu, Chief Operational Officer FashionUP, ne-a povestit la GPeC Summit mai 2018 despre target-ul ambi\u021bios al companiei pentru 2018. Urm\u0103re\u0219te video-interviul realizat de Gabriela Bejan \u0219i afl\u0103 previziunile Mirei pentru pia\u021ba de Fashion din Rom\u00e2nia, ce categorii de produse au succes \u00een magazinul online FashionUP \u0219i ce procent din cifra de afaceri este reprezentat\u0103 de opera\u021biunile FashionUP pe pie\u021bele din Bulgaria \u0219i Ungaria.<\/p>\n","protected":false},"author":1,"featured_media":14358,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[739,51,771,215,2897],"class_list":["post-14353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviurile-gpec","tag-ecommerce","tag-email-marketing","tag-fashionup","tag-interviu-gpec","tag-piata-de-fashion"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=14353"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14353\/revisions"}],"predecessor-version":[{"id":14360,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14353\/revisions\/14360"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/14358"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=14353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=14353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=14353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}