{"id":14443,"date":"2018-09-25T20:34:49","date_gmt":"2018-09-25T17:34:49","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=14443"},"modified":"2018-09-25T23:36:13","modified_gmt":"2018-09-25T20:36:13","slug":"interviu-gpec-summit-mai-2018-bogdan-lupu-carrefour-suntem-retailer-cu-strategie-foarte-accentuata-pe-omnichannel","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/interviu-gpec-summit-mai-2018-bogdan-lupu-carrefour-suntem-retailer-cu-strategie-foarte-accentuata-pe-omnichannel","title":{"rendered":"Interviu cu Bogdan Lupu (Carrefour.ro): \u201eSuntem un retailer care are\u00a0o strategie foarte accentuat\u0103\u00a0pe zona de omnichannel\u201d"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/interviu-gpec-summit-mai-2018-bogdan-lupu-carrefour-suntem-retailer-cu-strategie-foarte-accentuata-pe-omnichannel\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-14447\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/bogdan-lupu-carrefour-interviu-gpec-summit-mai-2018-1024x586.jpg\" alt=\"Bogdan Lupu (Carrefour.ro) interviu la GPeC Summit mai 2018\" width=\"449\" height=\"257\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/bogdan-lupu-carrefour-interviu-gpec-summit-mai-2018-1024x586.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/bogdan-lupu-carrefour-interviu-gpec-summit-mai-2018-300x172.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/bogdan-lupu-carrefour-interviu-gpec-summit-mai-2018-768x439.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/bogdan-lupu-carrefour-interviu-gpec-summit-mai-2018.jpg 1199w\" sizes=\"auto, (max-width: 449px) 100vw, 449px\" \/><\/strong><\/p>\n<p><strong>Unul din marile evenimente din e-commerce-ul rom\u00e2nesc \u00een 2018 a fost lansarea portalului Carrefour.ro \u00een luna mai, cu dou\u0103 zone distincte: supermarket online \u0219i marketplace. <\/strong><\/p>\n<p><strong>La GPeC Summit mai 2018, <a href=\"https:\/\/ro.linkedin.com\/in\/bogdanlupu\" target=\"_blank\" rel=\"noopener\">Bogdan Lupu<\/a>, Head of Digital Marketing la\u00a0<a href=\"https:\/\/carrefour.ro\/\" target=\"_blank\" rel=\"noopener\">Carrefour.ro<\/a>, ne-a oferit detalii din culisele lans\u0103rii, precum \u0219i a\u0219tept\u0103rile companiei vizavi de noul portal. <a href=\"https:\/\/digitaltailors.agency\" target=\"_blank\" rel=\"noopener\">Gabriela Bejan<\/a> a stat de vorb\u0103 cu Bogdan despre strategia omnichannel a Carrefour \u00een interviul-video pe care \u00eel po\u021bi urm\u0103ri mai jos.<\/strong><\/p>\n<p>Iat\u0103 \u00een continuare c\u00e2teva dintre ideile abordate \u00een interviu:<\/p>\n<ul>\n<li>Portalul Carrefour.ro reune\u0219te <strong>4 site-uri\u00a0de\u021binute anterior<\/strong> de Carrefour: carrefour.ro, care acoperea zona de brick-and-mortar, Carrefour Online,\u00a0care livra diverse produse\u00a0\u00een Bucure\u0219ti \u0219i Ilfov, Lumea Carrefour \u0219i TEX.<\/li>\n<li>La momentul lans\u0103rii, \u00een luna mai, portalul avea peste <strong>150.000 de produse<\/strong>\u00a0disponibile \u00een gam\u0103.<\/li>\n<li>Portalul este \u00eemp\u0103r\u021bit \u00een 2 zone: supermarketul <strong>Carrefour Online<\/strong>, de unde se pot cump\u0103ra produse fresh \u0219i <strong>Carrefour &amp; Partenerii<\/strong>, marketplace-ul unde se g\u0103sesc de la electronice, electrocasnice-IT, \u00eembr\u0103c\u0103minte, bebe etc.<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\"><em><strong>\u201eEste o solu\u021bie pentru oricine vrea s\u0103 cumpere online,\u00a0vrea s\u0103 economiseasc\u0103 timp, sau, de ce nu,\u00a0vrea s\u0103 g\u0103seasc\u0103 o gam\u0103 extins\u0103 de produse, sau poate s\u0103 combine cump\u0103r\u0103turile offline\u00a0cu cump\u0103r\u0103turile online.\u201d<\/strong><\/em><\/p>\n<ul>\n<li>Produsele din supermarket se livreaz\u0103 \u00een Bucure\u0219ti \u0219i \u00eemprejurimi, cele din marketplace oriunde \u00een \u021bar\u0103.<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\"><em><strong>\u201eSuntem destul de \u00eencrez\u0103tori\u00a0c\u0103 partenerii care se vor \u00eenscrie \u00een marketplace\u00a0vor avea o cifr\u0103 de afaceri destul de bun\u0103,\u00a0care va proveni din magazinul nostru.\u201d<\/strong><\/em><\/p>\n<ul>\n<li><strong>Serviciul Click &amp; Collect<\/strong>\u00a0este primul astfel de serviciu lansat de un retailer din FMCG.\u00a0Produsele comandate \u00een marketplace pot fi ridicate din orice hypermarket Carrefour,\u00a0la serviciul Clien\u021bi, \u00een baza bonului de comand\u0103.<\/li>\n<li>Portalul face parte din noua strategie omnichannel Carrefour de a fi l\u00e2ng\u0103 client atunci c\u00e2nd are nevoie.<\/li>\n<li>Trecerea c\u0103tre noul portal\u00a0a fost un proces complex:\u00a0toate echipele din Carrefour au fost implicate. S-a reu\u0219it o \u00eembinare intern\u0103 armonioas\u0103 \u00eentre <strong>IT \u0219i logistic\u0103<\/strong>.<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\"><em><strong>\u201eNu este ceva\u00a0ce se poate ob\u021bine peste noapte, asta e clar. [&#8230;] Noi suntem \u00een acest moment\u00a0capabili s\u0103 urm\u0103rim comanda din supermaket-ul online\u00a0din momentul \u00een care pleac\u0103 de la raft\u00a0p\u00e2n\u0103 la u\u0219a clientului.\u201d<\/strong><\/em><\/p>\n<ul>\n<li><strong>Strategia omnichannel<\/strong> este foarte accentuat\u0103 pentru c\u0103 se vrea un retailer aproape de client, oriunde s-ar afla el. Astfel, Carrefour are\u00a0foarte multe formate: hypermarket, market, express, supermarket online, marketplace, aplica\u021bia Bringo, aplica\u021bia Gurmandio.<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/T2du9k9LiSk?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<hr \/>\n<p><b>GPeC 2018 este un eveniment powered by <\/b><a href=\"https:\/\/www.fancourier.ro\/\"><b>FAN Courier<\/b><\/a><\/p>\n<p><b>Gold Partner: <\/b><a href=\"https:\/\/en.vtex.com\/\"><b>VTEX<\/b><\/a><\/p>\n<p><b>Brought to you by<\/b>: <a href=\"https:\/\/www.orange.ro\/\"><b>Orange<\/b><\/a><\/p>\n<p><b>Partener al Competi\u021biei Magazinelor Online GPeC<\/b>: <a href=\"https:\/\/www.carrefour.ro\/\"><b>Carrefour<\/b><\/a><\/p>\n<p><b>Recommended Payment Processor Partner<\/b>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><b>Netopia Payments<\/b><\/a><\/p>\n<p><b>Hosting Oficial GPeC<\/b>: <a href=\"https:\/\/hosterion.ro\/\"><b>Hosterion<\/b><\/a><\/p>\n<p><b>Eveniment sus\u021binut de<\/b>: <a href=\"https:\/\/altex.ro\/\"><b>ALTEX<\/b><\/a>, <a href=\"https:\/\/www.bringo.ro\/\"><b>Bringo<\/b><\/a>, <a href=\"https:\/\/www.credius.ro\/\"><b>Credius<\/b><\/a>, <a href=\"http:\/\/www.dhl.ro\/ro.html\"><b>DHL<\/b><\/a>, <a href=\"https:\/\/www.dpd.com\/ro\"><b>DPD Rom\u00e2nia<\/b><\/a>, <a href=\"https:\/\/dwf.ro\/\"><b>DWF<\/b><\/a>, <a href=\"https:\/\/marketplace-leads.emag.ro\/?state=%7B%22nounce%22:%224930882505776621511%22,%22redirect_to%22:%22https:%5C\/%5C\/marketplace-leads.emag.ro%5C\/%22%7D\"><b>eMAG Marketplace<\/b><\/a>, <a href=\"http:\/\/www.frisbo.ro\/\"><b>Frisbo<\/b><\/a>, <a href=\"https:\/\/gls-group.eu\/RO\/ro\/home\"><b>GLS<\/b><\/a>, <a href=\"https:\/\/www.gts.ro\/\"><b>GTS<\/b><\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\"><b>Mastercard<\/b><\/a>, <a href=\"http:\/\/www.newblack.ro\/\"><b>New Black<\/b><\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\"><b>RTB House<\/b><\/a>, <a href=\"https:\/\/www.sephora.ro\/\"><b>Sephora<\/b><\/a><\/p>\n<p><b>Cu sprijinul: <\/b><a href=\"http:\/\/www.adlemonade.ro\/\">adLemonade<\/a><b>, <\/b><a href=\"https:\/\/2performant.com\/\">2Performant<\/a>,<a href=\"https:\/\/www.blugento.ro\/magazin-online\"> Blugento<\/a>, <a href=\"http:\/\/www.thebusinessclub.ro\/\">Business Club<\/a>,<a href=\"https:\/\/www.canopy.ro\/\">Canopy<\/a>,<a href=\"http:\/\/casadetraduceri.ro\/\">CasaDeTraduceri<\/a>, <a href=\"https:\/\/www.contentspeed.ro\/\">ContentSpeed<\/a>,<a href=\"http:\/\/ecompedia.ro\/\"> ECOMpedia<\/a>,<a href=\"https:\/\/www.enrose.ro\/\"> enRose<\/a>,<a href=\"https:\/\/www.gomag.ro\/\"> GoMag<\/a>,<a href=\"https:\/\/www.cupe-medalii.ro\/\"> Infinity Trophy<\/a>,<a href=\"https:\/\/www.netlogiq.ro\/\">Netlogiq<\/a>,<a href=\"https:\/\/www.omniconvert.com\/\"> Omniconvert<\/a>, <a href=\"https:\/\/presta.ro\/\">Presta.ro<\/a>, <a href=\"https:\/\/trusted.ro\/\">TRUSTED.ro<\/a>,<a href=\"https:\/\/webdigital.ro\/\"> WebDigital<\/a>,<a href=\"http:\/\/www.whiteimage.net\/\"> White Image<\/a>,<a href=\"https:\/\/www.zelist.ro\/monitor\/\">Zelist<\/a><\/p>\n<p><b>Epic Comfort by: <\/b><a href=\"https:\/\/www.mobexpert.ro\/\"><b>Mobexpert<\/b><\/a><\/p>\n<p><b>Radioul Oficial<\/b>: <a href=\"https:\/\/www.kissfm.ro\/\"><b>Kiss FM<\/b><\/a><\/p>\n<p><b>Limousine Service<\/b>: <a href=\"http:\/\/citylimo.ro\/\"><b>City Limo<\/b><\/a><\/p>\n<p><b>Official car: <\/b><a href=\"http:\/\/www.alfaromeo.ro\/\"><b>Alfa Romeo<\/b><\/a><\/p>\n<p><b>Parteneri media principali<\/b>: <a href=\"http:\/\/business-review.eu\/\"><b>Business Review<\/b><\/a>, <a href=\"http:\/\/www.wall-street.ro\/\"><b>Wall-Street<\/b><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><b>ecomTEAM<\/b><\/a><\/p>\n<p><b>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/b><\/p>\n<p><b>Parteneri media<\/b>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.aries.ro\/\">ARIES<\/a>, <a href=\"http:\/\/www.armo.org.ro\/\">ARMO<\/a>, <a href=\"http:\/\/www.business24.ro\/\">Business24<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>,<a href=\"http:\/\/www.cariereonline.ro\/\"> Cariere<\/a>,<a href=\"http:\/\/www.comunicatedeafaceri.ro\/\"> Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"https:\/\/ecommercenews.eu\/\">Ecommerce News<\/a>,<a href=\"http:\/\/www.ecommercepolska.pl\/en\/\"> E-Commerce Poland<\/a>,<a href=\"https:\/\/www.edusa.ro\/\"> edusa<\/a>, <a href=\"http:\/\/www.femei-in-afaceri.ro\/ro\/index\">Femei in Afaceri<\/a>, <a href=\"http:\/\/www.fntm.ro\/\">FNTM<\/a>,<a href=\"http:\/\/www.trendshrb.ro\/\"> HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>,<a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"https:\/\/www.startupcafe.ro\/\">StartupCafe<\/a>,<a href=\"http:\/\/sundaypr.com\/\"> SundayPR<\/a>,<a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"http:\/\/ziare.com\/\">Ziare.com<\/a>,<a href=\"http:\/\/www.ziuaconstanta.ro\/\"> Ziua de Constanta<\/a><\/p>\n<p><b>Bloggeri oficiali:<\/b> <a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/claudiatocila.ro\/\">Claudia Tocil\u0103<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/danpandrea.ro\/\">Dan Pandrea<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>,<a href=\"http:\/\/www.cyberculture.ro\/\"> George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\/\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"https:\/\/robertkatai.com\/\">Robert Katai<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\/\">Stil Masculin<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/interviu-gpec-summit-mai-2018-bogdan-lupu-carrefour-suntem-retailer-cu-strategie-foarte-accentuata-pe-omnichannel\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Unul din marile evenimente din e-commerce-ul rom\u00e2nesc \u00een 2018 a fost lansarea portalului Carrefour.ro cu dou\u0103 zone distincte: supermarket online \u0219i marketplace. La GPeC Summit mai 2018, Bogdan Lupu, Head of Digital Carrefour.ro, ne-a oferit detalii din culisele lans\u0103rii, precum \u0219i a\u0219tept\u0103rile companiei vizavi de noul portal. Gabriela Bejan a stat de vorb\u0103 cu Bogdan despre strategia omnichannel a Carrefour \u00een interviul-video pe care \u00eel po\u021bi urm\u0103ri mai jos.<\/p>\n","protected":false},"author":1,"featured_media":14446,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[914,739,100,215,354,361],"class_list":["post-14443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviurile-gpec","tag-carrefour","tag-ecommerce","tag-gpec-summit","tag-interviu-gpec","tag-marketplace","tag-omnichannel-ro"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=14443"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14443\/revisions"}],"predecessor-version":[{"id":14450,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14443\/revisions\/14450"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/14446"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=14443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=14443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=14443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}