{"id":14451,"date":"2018-09-26T23:44:57","date_gmt":"2018-09-26T20:44:57","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=14451"},"modified":"2018-09-26T23:44:57","modified_gmt":"2018-09-26T20:44:57","slug":"interviu-gpec-summit-mai-2018-miruna-mitu-mobexpert-credem-foarte-mult-in-omnichannel-online-starts-offline","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/interviu-gpec-summit-mai-2018-miruna-mitu-mobexpert-credem-foarte-mult-in-omnichannel-online-starts-offline","title":{"rendered":"Interviu cu Miruna Mitu (MOBEXPERT): \u201eCredem foarte mult \u00een omnichannel.\u00a0Online starts offline.\u201d"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/interviu-gpec-summit-mai-2018-miruna-mitu-mobexpert-credem-foarte-mult-in-omnichannel-online-starts-offline\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/www.linkedin.com\/in\/mirunamitu\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-14454\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/miruna-mitu-mobexpert-interviu-gpec-summit-mai-2018-1024x576.jpg\" alt=\"Miruna Mitu (Mobexpert) interviu la GPeC Summit mai 2018\" width=\"450\" height=\"253\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/miruna-mitu-mobexpert-interviu-gpec-summit-mai-2018-1024x576.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/miruna-mitu-mobexpert-interviu-gpec-summit-mai-2018-300x169.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/miruna-mitu-mobexpert-interviu-gpec-summit-mai-2018-768x432.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/miruna-mitu-mobexpert-interviu-gpec-summit-mai-2018.jpg 1117w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a><strong>Business-ul MOBEXPERT a cunoscut o orientare\u00a0foarte puternic\u0103 c\u0103tre zona de online \u00een ultimii 3 ani,\u00a0ajung\u00e2nd la o cifr\u0103 de afaceri de 12% din e-commerce.\u00a0<\/strong><strong><a href=\"https:\/\/www.linkedin.com\/in\/mirunamitu\" target=\"_blank\" rel=\"noopener\">Miruna Mitu<\/a>, Online Marketing &amp; Communication Manager <a href=\"https:\/\/mobexpert.ro\/\" target=\"_blank\" rel=\"noopener\">MOBEXPERT<\/a>, ne-a povestit la GPeC Summit despre pa\u0219ii mari \u0219i aler\u021bi f\u0103cu\u021bi \u00een direc\u021bia asta.<\/strong><\/p>\n<p>Descoper\u0103 \u00een interviul realizat de <a href=\"https:\/\/digitaltailors.agency\" target=\"_blank\" rel=\"noopener\">Gabriela Bejan<\/a>, care sunt tendin\u021bele pe ni\u0219a Home&amp;deco, care au fost eforturile de lansare \u00een online pentru MOBEXPERT \u0219i care sunt direc\u021biile de cre\u0219tere pentru urm\u0103torii ani.<\/p>\n<ul>\n<li>\u00cen 3 ani, compania a dezvoltat o echip\u0103 intern\u0103\u00a0de comunicare \u0219i design dedicat\u0103 componentei de online \u0219i a internalizat un call-center.<\/li>\n<li>Home&amp;deco\u00a0este una dintre verticalele\u00a0care a crescut cel mai rapid \u00een ultima perioad\u0103.<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\"><em><strong>\u201e\u00cen ultimele 5 luni de activitate [home&amp;deco] a cunoscut o cre\u0219tere de 40% fa\u021b\u0103 de anul trecut. Cre\u0219tere\u00a0direct propor\u021bional\u0103\u00a0cu cre\u0219terea pie\u021bei de e-commerce,\u00a0care, \u00een Rom\u00e2nia, a\u0219a cum \u0219tim cu to\u021bii, este foarte alert\u0103\u00a0spre deosebire de alte pie\u021be din Europa.\u201d<\/strong><\/em><\/p>\n<ul>\n<li>Pe termen lung MOBEXPERT \u00eentrevede o direc\u021bie 50% online, 50% offline.<\/li>\n<li>Diferen\u021bele dintre <strong>clientul MOBEXPERT<\/strong> care vine din online sunt foarte mari fa\u021b\u0103 de clientul din offline, at\u00e2t demografic, c\u00e2t \u0219i \u00een comportamentul de cump\u0103rare.<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\"><em><strong>\u201e\u00cen magazin se duce, vede o camer\u0103 \u0219i o alege exact pe aceea. O cump\u0103r\u0103 exact pe aceea, a\u0219a cum o vede, cu toate decora\u021biunile.\u00a0\u00cen online, lucrurile se schimb\u0103.\u00a0\u00cen online, clientul cump\u0103r\u0103 piece-by-piece.\u201d<\/strong><\/em><\/p>\n<ul>\n<li>Pentru <strong>strategia de marketing<\/strong> \u0219i comunicare s-a creat un\u00a0departament t\u00e2n\u0103r, care \u00een\u021belege mediile digitale\u00a0\u0219i care are un limbaj comun cu clientul MOBEXPERT.<\/li>\n<li>Componentele de social media \u0219i blogging sunt tool-urile folosite preponderent \u00een zona de <strong>customer care<\/strong> \u0219i inspira\u021bie, \u00een vreme ce e-mail marketing \u0219i PPC advertising sunt tehnicile principale pentru <strong>conversii \u0219i v\u00e2nz\u0103ri<\/strong>.<\/li>\n<li>Strategia <strong>omnichannel<\/strong> este la baza cre\u0219terii companiei \u0219i se dore\u0219te un echilibru \u00eentre business-ul online \u0219i cel offline.<\/li>\n<li>Priorit\u0103\u021bile pe termen scurt sunt s\u0103 ofere servicii c\u00e2t mai bune \u0219i mai rapide \u0219i se lucreaz\u0103 la serviciul de <strong>same-day delivery<\/strong>, deoarece este foarte solicitat de clien\u021bi.<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\"><em><strong>\u201eUnul dintre planurile pe care le avem\u00a0este s\u0103 construim centre logistice, astfel \u00eenc\u00e2t s\u0103 acoperim c\u00e2t mai bine teritoriul \u021b\u0103rii,\u00a0pentru ca livr\u0103rile s\u0103 se produc\u0103\u00a0\u00eentr-un timp c\u00e2t mai scurt. Am primit \u0219i primim des cererea asta\u00a0de livrare \u00een aceea\u0219i zi.\u201d<\/strong><\/em><\/p>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/Xm-gELooz-I?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<hr \/>\n<p><b>GPeC 2018 este un eveniment powered by <\/b><a href=\"https:\/\/www.fancourier.ro\/\"><b>FAN Courier<\/b><\/a><\/p>\n<p><b>Gold Partner: <\/b><a href=\"https:\/\/en.vtex.com\/\"><b>VTEX<\/b><\/a><\/p>\n<p><b>Brought to you by<\/b>: <a href=\"https:\/\/www.orange.ro\/\"><b>Orange<\/b><\/a><\/p>\n<p><b>Partener al Competi\u021biei Magazinelor Online GPeC<\/b>: <a href=\"https:\/\/www.carrefour.ro\/\"><b>Carrefour<\/b><\/a><\/p>\n<p><b>Recommended Payment Processor Partner<\/b>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><b>Netopia Payments<\/b><\/a><\/p>\n<p><b>Hosting Oficial GPeC<\/b>: <a href=\"https:\/\/hosterion.ro\/\"><b>Hosterion<\/b><\/a><\/p>\n<p><b>Eveniment sus\u021binut de<\/b>: <a href=\"https:\/\/altex.ro\/\"><b>ALTEX<\/b><\/a>, <a href=\"https:\/\/www.bringo.ro\/\"><b>Bringo<\/b><\/a>, <a href=\"https:\/\/www.credius.ro\/\"><b>Credius<\/b><\/a>, <a href=\"http:\/\/www.dhl.ro\/ro.html\"><b>DHL<\/b><\/a>, <a href=\"https:\/\/www.dpd.com\/ro\"><b>DPD Rom\u00e2nia<\/b><\/a>, <a href=\"https:\/\/dwf.ro\/\"><b>DWF<\/b><\/a>, <a href=\"https:\/\/marketplace-leads.emag.ro\/?state=%7B%22nounce%22:%224930882505776621511%22,%22redirect_to%22:%22https:%5C\/%5C\/marketplace-leads.emag.ro%5C\/%22%7D\"><b>eMAG Marketplace<\/b><\/a>, <a href=\"http:\/\/www.frisbo.ro\/\"><b>Frisbo<\/b><\/a>, <a href=\"https:\/\/gls-group.eu\/RO\/ro\/home\"><b>GLS<\/b><\/a>, <a href=\"https:\/\/www.gts.ro\/\"><b>GTS<\/b><\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\"><b>Mastercard<\/b><\/a>, <a href=\"http:\/\/www.newblack.ro\/\"><b>New Black<\/b><\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\"><b>RTB House<\/b><\/a>, <a href=\"https:\/\/www.sephora.ro\/\"><b>Sephora<\/b><\/a><\/p>\n<p><b>Cu sprijinul: <\/b><a href=\"http:\/\/www.adlemonade.ro\/\">adLemonade<\/a><b>, <\/b><a href=\"https:\/\/2performant.com\/\">2Performant<\/a>,<a href=\"https:\/\/www.blugento.ro\/magazin-online\"> Blugento<\/a>, <a href=\"http:\/\/www.thebusinessclub.ro\/\">Business Club<\/a>,<a href=\"https:\/\/www.canopy.ro\/\">Canopy<\/a>,<a href=\"http:\/\/casadetraduceri.ro\/\">CasaDeTraduceri<\/a>, <a href=\"https:\/\/www.contentspeed.ro\/\">ContentSpeed<\/a>,<a href=\"http:\/\/ecompedia.ro\/\"> ECOMpedia<\/a>,<a href=\"https:\/\/www.enrose.ro\/\"> enRose<\/a>,<a href=\"https:\/\/www.gomag.ro\/\"> GoMag<\/a>,<a href=\"https:\/\/www.cupe-medalii.ro\/\"> Infinity Trophy<\/a>,<a href=\"https:\/\/www.netlogiq.ro\/\">Netlogiq<\/a>,<a href=\"https:\/\/www.omniconvert.com\/\"> Omniconvert<\/a>, <a href=\"https:\/\/presta.ro\/\">Presta.ro<\/a>, <a href=\"https:\/\/trusted.ro\/\">TRUSTED.ro<\/a>,<a href=\"https:\/\/webdigital.ro\/\"> WebDigital<\/a>,<a href=\"http:\/\/www.whiteimage.net\/\"> White Image<\/a>,<a href=\"https:\/\/www.zelist.ro\/monitor\/\">Zelist<\/a><\/p>\n<p><b>Epic Comfort by: <\/b><a href=\"https:\/\/www.mobexpert.ro\/\"><b>Mobexpert<\/b><\/a><\/p>\n<p><b>Radioul Oficial<\/b>: <a href=\"https:\/\/www.kissfm.ro\/\"><b>Kiss FM<\/b><\/a><\/p>\n<p><b>Limousine Service<\/b>: <a href=\"http:\/\/citylimo.ro\/\"><b>City Limo<\/b><\/a><\/p>\n<p><b>Official car: <\/b><a href=\"http:\/\/www.alfaromeo.ro\/\"><b>Alfa Romeo<\/b><\/a><\/p>\n<p><b>Parteneri media principali<\/b>: <a href=\"http:\/\/business-review.eu\/\"><b>Business Review<\/b><\/a>, <a href=\"http:\/\/www.wall-street.ro\/\"><b>Wall-Street<\/b><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><b>ecomTEAM<\/b><\/a><\/p>\n<p><b>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/b><\/p>\n<p><b>Parteneri media<\/b>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.aries.ro\/\">ARIES<\/a>, <a href=\"http:\/\/www.armo.org.ro\/\">ARMO<\/a>, <a href=\"http:\/\/www.business24.ro\/\">Business24<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>,<a href=\"http:\/\/www.cariereonline.ro\/\"> Cariere<\/a>,<a href=\"http:\/\/www.comunicatedeafaceri.ro\/\"> Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"https:\/\/ecommercenews.eu\/\">Ecommerce News<\/a>,<a href=\"http:\/\/www.ecommercepolska.pl\/en\/\"> E-Commerce Poland<\/a>,<a href=\"https:\/\/www.edusa.ro\/\"> edusa<\/a>, <a href=\"http:\/\/www.femei-in-afaceri.ro\/ro\/index\">Femei in Afaceri<\/a>, <a href=\"http:\/\/www.fntm.ro\/\">FNTM<\/a>,<a href=\"http:\/\/www.trendshrb.ro\/\"> HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>,<a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"https:\/\/www.startupcafe.ro\/\">StartupCafe<\/a>,<a href=\"http:\/\/sundaypr.com\/\"> SundayPR<\/a>,<a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"http:\/\/ziare.com\/\">Ziare.com<\/a>,<a href=\"http:\/\/www.ziuaconstanta.ro\/\"> Ziua de Constanta<\/a><\/p>\n<p><b>Bloggeri oficiali:<\/b> <a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/claudiatocila.ro\/\">Claudia Tocil\u0103<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/danpandrea.ro\/\">Dan Pandrea<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>,<a href=\"http:\/\/www.cyberculture.ro\/\"> George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\/\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"https:\/\/robertkatai.com\/\">Robert Katai<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\/\">Stil Masculin<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/interviu-gpec-summit-mai-2018-miruna-mitu-mobexpert-credem-foarte-mult-in-omnichannel-online-starts-offline\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Business-ul MOBEXPERT a cunoscut o orientare\u00a0foarte puternic\u0103 c\u0103tre zona de online \u00een ultimii 3 ani,\u00a0ajung\u00e2nd la o cifr\u0103 de afaceri de 12% din e-commerce.\u00a0Miruna Mitu, Online Marketing &#038; Communication Manager MOBEXPERT, ne-a povestit la GPeC Summit despre pa\u0219ii mari \u0219i aler\u021bi f\u0103cu\u021bi \u00een direc\u021bia asta. Descoper\u0103 \u00een interviul de mai jos care sunt tendin\u021bele pe ni\u0219a Home&#038;deco, care au fost eforturile de lansare \u00een online pentru MOBEXPERT \u0219i care sunt direc\u021biile de cre\u0219tere pentru urm\u0103torii ani.<\/p>\n","protected":false},"author":1,"featured_media":14453,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[739,100,2899,215,846,361],"class_list":["post-14451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviurile-gpec","tag-ecommerce","tag-gpec-summit","tag-homedeco","tag-interviu-gpec","tag-mobexpert","tag-omnichannel-ro"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=14451"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14451\/revisions"}],"predecessor-version":[{"id":14456,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14451\/revisions\/14456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/14453"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=14451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=14451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=14451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}