{"id":14457,"date":"2018-09-28T13:52:19","date_gmt":"2018-09-28T10:52:19","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=14457"},"modified":"2018-10-02T15:05:14","modified_gmt":"2018-10-02T12:05:14","slug":"stirile-saptamanii-social-media-decizia-cumparare-tranzactii-online-mobile-google-20-ani-black-friday-ghid-ecommerce-unique-selling-proposition","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-social-media-decizia-cumparare-tranzactii-online-mobile-google-20-ani-black-friday-ghid-ecommerce-unique-selling-proposition","title":{"rendered":"Social media influen\u021beaz\u0103 decizia de cump\u0103rare, v\u00e2nz\u0103rile pe mobil \u00een cre\u0219tere, ghidul complet al magazinului online pentru Black Friday"},"content":{"rendered":"
<\/div><\/div><\/div>

\"StudiuStudiu: influen\u0163a social media asupra deciziei de cump\u0103rare<\/h3>\n

90% dintre rom\u00e2nii<\/strong> din mediul urban se informeaz\u0103 de pe internet atunci c\u00e2nd vor s\u0103 fac\u0103 o achizi\u0163ie, \u00een vreme ce 63% aleg magazinele fizice sau showroom-urile \u015fi 49% apeleaz\u0103 la familie, prieteni sau cuno\u015ftin\u0163e.<\/p>\n

Studiul de pia\u021b\u0103 realizat de Golin \u015fi iSense Solutions analizeaz\u0103 ce canale convertesc cel mai bine<\/strong> \u00een func\u021bie de tipul categoriei de produs, precum \u0219i motivele care \u00eei determin\u0103 pe utilizatori s\u0103 recomande un anumit produs sau serviciu.<\/p>\n

\u2192 Cite\u0219te la iSense Solutions<\/a><\/strong><\/p>\n

\n

\"Raport44% din tranzac\u021biile online din Europa sunt f\u0103cute pe mobil<\/h3>\n

Aplica\u021biile de mobil sunt principalul driver<\/strong> \u00een cre\u0219terea v\u00e2nz\u0103rilor mobile, clien\u021bii fiind mai dispu\u0219i s\u0103 converteasc\u0103 din aplica\u021bii dec\u00e2t de pe versiunea mobil\u0103 a site-ului. Potrivit ultimului raport Criteo, anul acesta s-a \u00eenregistrat o cre\u0219tere de 30%<\/strong> \u00een tranzac\u021biile efectuate din aplica\u021bii. Suedia este lider\u0103 \u00een Europa la mobile shopping, 60% din cump\u0103r\u0103turi\u00a0 realizate pe mobil.<\/p>\n

\u2192 Cite\u0219te la Ecommerce News<\/a><\/strong><\/p>\n

\n

\"Inova\u021biiGoogle \u00eempline\u0219te 20 de ani \u0219i inoveaz\u0103 modul \u00een care c\u0103ut\u0103m online<\/h3>\n

La evenimentul de s\u0103pt\u0103m\u00e2na asta care a marcat 20 de ani<\/strong> de existen\u021b\u0103, Google a anun\u021bat c\u00e2teva update-uri care vor schimba modul \u00een care se afi\u0219eaz\u0103 rezultatele de c\u0103utare.<\/p>\n

Feed-ul de \u0219tiri Discovery<\/strong> va oferi utilizatorilor con\u021binut bazat pe interese \u0219i istoric de c\u0103ut\u0103ri.\u00a0Google Images va integra aplica\u021bia Google Lens<\/strong> pentru c\u0103ut\u0103ri specifice direct \u00een fotografii, iar algoritmul imaginilor se va schimba pentru a oferi con\u021binut foto de tip \u201eevergreen\u201d.<\/p>\n

Plus alte inova\u021bii<\/strong> care vor face din Google un motor de c\u0103utare mai apropiat de tendin\u021bele din social media.<\/p>\n

\u2192 Cite\u0219te la Mashable<\/a><\/strong><\/p>\n

\n

\"BlackBlack Friday 2018: ghidul complet pentru e-commerce<\/h3>\n

Tot ce trebuie s\u0103 \u0219tii despre Black Friday<\/strong> legat de statistici, trenduri de pia\u021b\u0103 \u0219i cum s\u0103-\u021bi preg\u0103te\u0219ti magazinul online pentru cump\u0103r\u0103turi f\u0103r\u0103 num\u0103r. Ghidul creat de Big Commerce face o list\u0103 lung\u0103 de informa\u021bii \u0219i sfaturi de la cum s\u0103-\u021bi preg\u0103te\u0219ti site-ul, la idei \u0219i strategii de marketing pentru a te asigura c\u0103 vei profita la maximum de oportunit\u0103\u021bile pe care \u021bi le aduce BF anul acesta \u00een noiembrie.<\/p>\n

\u2192 Cite\u0219te la Big Commerce<\/a><\/strong><\/p>\n

\n

\"Shopify\"Cum te diferen\u021biezi de competi\u021bie prin unique selling proposition<\/h3>\n

Atunci c\u00e2nd nu vinzi produse unice \u0219i personalizate, poate fi dificil s\u0103 g\u0103se\u0219ti o modalitate de a ie\u0219i din mul\u021bimea de magazine online identice. Identificarea acelui unique selling proposition<\/strong> care s\u0103 individualizeze un business online este crucial\u0103 pentru antreprenori \u00een strategiile de branding \u0219i marketing.<\/p>\n

Iat\u0103 cum te ajut\u0103 s\u0103-\u021bi g\u0103se\u0219ti acel unique selling proposition, plus zece exemple de magazine online care l-au folosit cu succes pentru a se pozi\u021biona pe pia\u021b\u0103.<\/p>\n

\u2192 Cite\u0219te la Shopify Blog<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

<\/div><\/div><\/div>

\u2192 Studiu: influen\u0163a social media asupra deciziei de cump\u0103rare
\n\u2192 44% din tranzac\u021biile online din Europa sunt f\u0103cute pe mobil
\n\u2192 Google \u00eempline\u0219te 20 de ani \u0219i inoveaz\u0103 modul \u00een care c\u0103ut\u0103m online
\n\u2192 Black Friday 2018: ghidul complet pentru e-commerce
\n\u2192 Cum te diferen\u021biezi de competi\u021bie: unique selling proposition<\/p>\n","protected":false},"author":1,"featured_media":14468,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[158,757,554,720,2901],"class_list":["post-14457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stirile-saptamanii","tag-black-friday","tag-isense-solutions","tag-m-commerce-ro","tag-social-media","tag-unique-selling-proposition"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=14457"}],"version-history":[{"count":7,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14457\/revisions"}],"predecessor-version":[{"id":14469,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14457\/revisions\/14469"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/14468"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=14457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=14457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=14457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}