{"id":14470,"date":"2018-10-01T18:26:26","date_gmt":"2018-10-01T15:26:26","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=14470"},"modified":"2018-10-01T18:33:04","modified_gmt":"2018-10-01T15:33:04","slug":"interviu-gpec-summit-mai-2018-adina-filculescu-enrose-timpul-pretios-preferi-sa-dai-cateva-clickuri-sa-ajunga-produsul-la-tine","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/interviu-gpec-summit-mai-2018-adina-filculescu-enrose-timpul-pretios-preferi-sa-dai-cateva-clickuri-sa-ajunga-produsul-la-tine","title":{"rendered":"Interviu cu Adina Filculescu (enRose): \u201eTimpul a devenit at\u00e2t de pre\u021bios, \u00eenc\u00e2t preferi s\u0103 dai c\u00e2teva click-uri \u0219i s\u0103 ajung\u0103 produsul la tine\u201d"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/interviu-gpec-summit-mai-2018-adina-filculescu-enrose-timpul-pretios-preferi-sa-dai-cateva-clickuri-sa-ajunga-produsul-la-tine\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-14473\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/10\/adina-filculescu-enrose-interviu-gpec-summit-mai-2018-1024x580.jpg\" alt=\"Adina Filculescu (enRose) interviu la GPeC Summit mai 2018\" width=\"451\" height=\"255\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/10\/adina-filculescu-enrose-interviu-gpec-summit-mai-2018-1024x580.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/10\/adina-filculescu-enrose-interviu-gpec-summit-mai-2018-300x170.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/10\/adina-filculescu-enrose-interviu-gpec-summit-mai-2018-768x435.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/10\/adina-filculescu-enrose-interviu-gpec-summit-mai-2018.jpg 1080w\" sizes=\"auto, (max-width: 451px) 100vw, 451px\" \/>Raportat\u0103 la tot comer\u021bul electronic, pia\u021ba flor\u0103riilor online este \u00een cre\u0219tere, ne-a spus la GPeC Summit <a href=\"https:\/\/ro.linkedin.com\/in\/adinafilculescu\" target=\"_blank\" rel=\"noopener\">Adina Filculescu<\/a>, General Manager <a href=\"https:\/\/www.enrose.ro\/\" target=\"_blank\" rel=\"noopener\">enRose<\/a>. \u00cen ultimul an, magazinul a \u00eenregistrat o cre\u0219tere general\u0103 \u00een v\u00e2nz\u0103rile venite strict din online \u0219i o cre\u0219tere de 40% a comenzilor finalizate pe site direct cu cardul.<\/strong><\/p>\n<p>Descoper\u0103 \u00een interviul video realizat de <a href=\"https:\/\/digitaltailors.agency\" target=\"_blank\" rel=\"noopener\">Gabriela Bejan<\/a> care este strategia de cre\u0219tere a magazinului, ce canale de promovare performeaz\u0103 \u0219i ce \u00eenseamn\u0103 pentru enRose a doua participare \u00een <a href=\"https:\/\/www.gpec.ro\/regulament-competitia-magazinelor-online-gpec\/\" target=\"_blank\" rel=\"noopener\">Competi\u021bia Magazinelor Online GPeC<\/a>.<\/p>\n<p>Iat\u0103 pe scurt ideile dezb\u0103tute.<\/p>\n<ul>\n<li>Magazinul online are o mic\u0103 istorie \u0219i este mult mai bine <strong>indexat<\/strong>, a\u0219a c\u0103 a ajuns mult mai cunoscut brandul.<\/li>\n<li><strong>Comenzile online<\/strong> achitate cu cardul pe site au crescut cu 40%. \u00cenainte, chiar dac\u0103 se f\u0103ceau comenzile pe site, ele erau finalizate\/confirmate telefonic.<\/li>\n<li>La cererea clien\u021bilor, <strong>produsele \u0219i serviciile<\/strong> flor\u0103riei s-au diversificat c\u0103tre decoruri de vitrin\u0103, lucru cu plantele \u00een ghiveci, pere\u021bi verticali cu mu\u0219chi, peisagistic\u0103 de gr\u0103dini, decoruri cu plante verzi pentru standuri la t\u00e2rguri. Pe l\u00e2ng\u0103 produse exist\u0103 cerere \u0219i pentru serviciul de mentenan\u021b\u0103 al plantelor.<\/li>\n<li>Pia\u021ba flor\u0103riilor online este \u00een cre\u0219tere, raportat la tot comer\u021bul online.<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\"><em><strong>\u201eTimpul a devenit at\u00e2t de pre\u021bios, \u00eenc\u00e2t preferi s\u0103 dai c\u00e2teva click-uri \u0219i s\u0103 ajung\u0103 produsul la tine\u201d<\/strong><\/em><\/p>\n<ul>\n<li>Punctul de plecare \u00eentr-un business online este <strong>produsul<\/strong>, care trebuie s\u0103 fie foarte bun. Dac\u0103 este mul\u021bumit clientul, va recomanda \u0219i altora \u0219i exist\u0103 \u0219ansa s\u0103 devin\u0103 loial magazinului, pentru c\u0103 a avut deja o experien\u021b\u0103 pl\u0103cut\u0103.<\/li>\n<li>Dac\u0103 la \u00eenceput f\u0103ceau mai mult\u0103 promovare pe Facebook, acum nu mai func\u021bioneaz\u0103 chiar at\u00e2t de bine. Din cauza satura\u021biei, <strong>engagement<\/strong>-ul a sc\u0103zut fa\u021b\u0103 de anii trecu\u021bi.<\/li>\n<li>enRose particip\u0103 pentru a doua oar\u0103 la <strong>Competi\u021bia Magazinelor Online<\/strong>, deoarece audit-ul primit de la juriul GPeC a ajutat \u00een dezvoltarea magazinului online.<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\"><em><strong>\u201eInteresul nostru este s\u0103 fim tot timpul la curent cu ultimele tendin\u021be \u00een domeniul magazinelor online, s\u0103 men\u021binem un aspect vizual pl\u0103cut, dar \u0219i func\u021bional s\u0103 fie bun. C\u0103 nu conteaz\u0103 dac\u0103 arat\u0103 bine site-ul, dar nu este intuitiv.\u201d<\/strong><\/em><\/p>\n<ul>\n<li>Pe l\u00e2ng\u0103 serviciile de flor\u0103rie, pe viitor enRose mizeaz\u0103 pe organizarea de workshop-uri de design floral.<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/_5U4QzpXxcA?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<hr \/>\n<p><b>GPeC 2018 este un eveniment powered by <\/b><a href=\"https:\/\/www.fancourier.ro\/\"><b>FAN Courier<\/b><\/a><\/p>\n<p><b>Gold Partner: <\/b><a href=\"https:\/\/en.vtex.com\/\"><b>VTEX<\/b><\/a><\/p>\n<p><b>Brought to you by<\/b>: <a href=\"https:\/\/www.orange.ro\/\"><b>Orange<\/b><\/a><\/p>\n<p><b>Partener al Competi\u021biei Magazinelor Online GPeC<\/b>: <a href=\"https:\/\/www.carrefour.ro\/\"><b>Carrefour<\/b><\/a><\/p>\n<p><b>Recommended Payment Processor Partner<\/b>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><b>Netopia Payments<\/b><\/a><\/p>\n<p><b>Hosting Oficial GPeC<\/b>: <a href=\"https:\/\/hosterion.ro\/\"><b>Hosterion<\/b><\/a><\/p>\n<p><b>Eveniment sus\u021binut de<\/b>: <a href=\"https:\/\/altex.ro\/\"><b>ALTEX<\/b><\/a>, <a href=\"https:\/\/www.bringo.ro\/\"><b>Bringo<\/b><\/a>, <a href=\"https:\/\/www.credius.ro\/\"><b>Credius<\/b><\/a>, <a href=\"http:\/\/www.dhl.ro\/ro.html\"><b>DHL<\/b><\/a>, <a href=\"https:\/\/www.dpd.com\/ro\"><b>DPD Rom\u00e2nia<\/b><\/a>, <a href=\"https:\/\/dwf.ro\/\"><b>DWF<\/b><\/a>, <a href=\"https:\/\/marketplace-leads.emag.ro\/?state=%7B%22nounce%22:%224930882505776621511%22,%22redirect_to%22:%22https:%5C\/%5C\/marketplace-leads.emag.ro%5C\/%22%7D\"><b>eMAG Marketplace<\/b><\/a>, <a href=\"http:\/\/www.frisbo.ro\/\"><b>Frisbo<\/b><\/a>, <a href=\"https:\/\/gls-group.eu\/RO\/ro\/home\"><b>GLS<\/b><\/a>, <a href=\"https:\/\/www.gts.ro\/\"><b>GTS<\/b><\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\"><b>Mastercard<\/b><\/a>, <a href=\"http:\/\/www.newblack.ro\/\"><b>New Black<\/b><\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\"><b>RTB House<\/b><\/a>, <a href=\"https:\/\/www.sephora.ro\/\"><b>Sephora<\/b><\/a><\/p>\n<p><b>Cu sprijinul: <\/b><a href=\"http:\/\/www.adlemonade.ro\/\">adLemonade<\/a><b>, <\/b><a href=\"https:\/\/2performant.com\/\">2Performant<\/a>,<a href=\"https:\/\/www.blugento.ro\/magazin-online\"> Blugento<\/a>, <a href=\"http:\/\/www.thebusinessclub.ro\/\">Business Club<\/a>,<a href=\"https:\/\/www.canopy.ro\/\">Canopy<\/a>,<a href=\"http:\/\/casadetraduceri.ro\/\">CasaDeTraduceri<\/a>, <a href=\"https:\/\/www.contentspeed.ro\/\">ContentSpeed<\/a>,<a href=\"http:\/\/ecompedia.ro\/\"> ECOMpedia<\/a>,<a href=\"https:\/\/www.enrose.ro\/\"> enRose<\/a>,<a href=\"https:\/\/www.gomag.ro\/\"> GoMag<\/a>,<a href=\"https:\/\/www.cupe-medalii.ro\/\"> Infinity Trophy<\/a>,<a href=\"https:\/\/www.netlogiq.ro\/\">Netlogiq<\/a>,<a href=\"https:\/\/www.omniconvert.com\/\"> Omniconvert<\/a>, <a href=\"https:\/\/presta.ro\/\">Presta.ro<\/a>, <a href=\"https:\/\/trusted.ro\/\">TRUSTED.ro<\/a>,<a href=\"https:\/\/webdigital.ro\/\"> WebDigital<\/a>,<a href=\"http:\/\/www.whiteimage.net\/\"> White Image<\/a>,<a href=\"https:\/\/www.zelist.ro\/monitor\/\">Zelist<\/a><\/p>\n<p><b>Epic Comfort by: <\/b><a href=\"https:\/\/www.mobexpert.ro\/\"><b>Mobexpert<\/b><\/a><\/p>\n<p><b>Radioul Oficial<\/b>: <a href=\"https:\/\/www.kissfm.ro\/\"><b>Kiss FM<\/b><\/a><\/p>\n<p><b>Limousine Service<\/b>: <a href=\"http:\/\/citylimo.ro\/\"><b>City Limo<\/b><\/a><\/p>\n<p><b>Official car: <\/b><a href=\"http:\/\/www.alfaromeo.ro\/\"><b>Alfa Romeo<\/b><\/a><\/p>\n<p><b>Parteneri media principali<\/b>: <a href=\"http:\/\/business-review.eu\/\"><b>Business Review<\/b><\/a>, <a href=\"http:\/\/www.wall-street.ro\/\"><b>Wall-Street<\/b><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><b>ecomTEAM<\/b><\/a><\/p>\n<p><b>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/b><\/p>\n<p><b>Parteneri media<\/b>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.aries.ro\/\">ARIES<\/a>, <a href=\"http:\/\/www.armo.org.ro\/\">ARMO<\/a>, <a href=\"http:\/\/www.business24.ro\/\">Business24<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>,<a href=\"http:\/\/www.cariereonline.ro\/\"> Cariere<\/a>,<a href=\"http:\/\/www.comunicatedeafaceri.ro\/\"> Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"https:\/\/ecommercenews.eu\/\">Ecommerce News<\/a>,<a href=\"http:\/\/www.ecommercepolska.pl\/en\/\"> E-Commerce Poland<\/a>,<a href=\"https:\/\/www.edusa.ro\/\"> edusa<\/a>, <a href=\"http:\/\/www.femei-in-afaceri.ro\/ro\/index\">Femei in Afaceri<\/a>, <a href=\"http:\/\/www.fntm.ro\/\">FNTM<\/a>,<a href=\"http:\/\/www.trendshrb.ro\/\"> HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>,<a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"https:\/\/www.startupcafe.ro\/\">StartupCafe<\/a>,<a href=\"http:\/\/sundaypr.com\/\"> SundayPR<\/a>,<a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"http:\/\/ziare.com\/\">Ziare.com<\/a>,<a href=\"http:\/\/www.ziuaconstanta.ro\/\"> Ziua de Constanta<\/a><\/p>\n<p><b>Bloggeri oficiali:<\/b> <a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/claudiatocila.ro\/\">Claudia Tocil\u0103<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/danpandrea.ro\/\">Dan Pandrea<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>,<a href=\"http:\/\/www.cyberculture.ro\/\"> George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\/\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"https:\/\/robertkatai.com\/\">Robert Katai<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\/\">Stil Masculin<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/interviu-gpec-summit-mai-2018-adina-filculescu-enrose-timpul-pretios-preferi-sa-dai-cateva-clickuri-sa-ajunga-produsul-la-tine\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Raportat\u0103 la tot comer\u021bul electronic, pia\u021ba flor\u0103riilor online este \u00een cre\u0219tere, ne-a spus la GPeC Summit Adina Filculescu, General Manager enRose. \u00cen ultimul an, magazinul a \u00eenregistrat o cre\u0219tere general\u0103 \u00een v\u00e2nz\u0103rile venite strict din online \u0219i o cre\u0219tere de 40% a comenzilor finalizate pe site direct cu cardul. Descoper\u0103 \u00een interviul video realizat de Gabriela Bejan care este strategia de cre\u0219tere a magazinului, ce canale de promovare performeaz\u0103 \u0219i ce \u00eenseamn\u0103 pentru enRose a doua participare \u00een Competi\u021bia Magazinelor Online GPeC.<\/p>\n","protected":false},"author":1,"featured_media":14472,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[436,739,697,830,215],"class_list":["post-14470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviurile-gpec","tag-competitia-magazinelor-online-gpec","tag-ecommerce","tag-enrose","tag-florarii-online","tag-interviu-gpec"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=14470"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14470\/revisions"}],"predecessor-version":[{"id":14475,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14470\/revisions\/14475"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/14472"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=14470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=14470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=14470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}