{"id":14544,"date":"2018-10-05T13:14:14","date_gmt":"2018-10-05T10:14:14","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=14544"},"modified":"2018-10-05T13:16:35","modified_gmt":"2018-10-05T10:16:35","slug":"stirile-saptamanii-top-marketplace-europa-94-procente-clienti-verifica-recenzii-inteligenta-artificiala-facebook","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-top-marketplace-europa-94-procente-clienti-verifica-recenzii-inteligenta-artificiala-facebook","title":{"rendered":"Cele mai populare marketplace-uri \u00een Europa, pre\u021bul dicteaz\u0103 pia\u021ba, recenziile influen\u021beaz\u0103 decizia de cump\u0103rare"},"content":{"rendered":"
<\/div><\/div><\/div>

\"\"Topul celor mai populare marketplace-uri \u00een Europa<\/h3>\n

Amazon este num\u0103rul 1<\/strong> \u00een topul celor mai populare site-uri de e-commerce din lume cu peste 1.2 miliarde de utilizatori. Pia\u021ba vest-european\u0103 este \u0219i ea dominat\u0103 de gigantul american, dar \u021b\u0103rile nordice \u0219i estice arat\u0103 preferin\u021be pentru al\u021bi playeri locali, precum Schibsted \u0219i eBay. Site-ul OLX<\/strong>, de\u021binunt de grupul Naspers, este cel mai vizitat site de cump\u0103r\u0103turi din Rom\u00e2nia, potrivit analizei realizate de Website Builder Expert<\/a>.<\/p>\n

\u2192 Cite\u0219te la Ecommerce News<\/a><\/strong><\/p>\n

\n

\"PromovarePre\u021bul dicteaz\u0103 \u00een continuare pia\u021ba<\/h3>\n

Cu toate c\u0103 pre\u021bul este \u00eenc\u0103 principala strategie de v\u00e2nzare, marketerii trebuie s\u0103 lucreze la promovarea produselor magazinului online. Produsul este cel care atrage interesul clientului, iar pentru performance, publicitatea trebuie s\u0103 pun\u0103 accent pe produs<\/strong>, spune C\u0103t\u0103lin Emilian,\u00a0manager RTB House.\u00a0\u00cen plus, trendurile \u00een publicitatea targetat\u0103 sunt de personalizare a comunic\u0103rii cu utilizatorul, care a devenit mult mai exigent \u00een ceea ce prive\u0219te ofertele magazinelor online.<\/p>\n

\u2192 Cite\u0219te la Wall-Street<\/a><\/strong><\/p>\n

\n

\"Recenzii94% din clien\u021bi citesc recenzii online \u00eenainte de a cump\u0103ra<\/h3>\n

Feedback<\/strong>-ul primit de la clien\u021bi este un factor esen\u021bial \u00een decizia de cump\u0103rare<\/strong> de pe un magazin online. Studiul realizat de Feefo arat\u0103 c\u0103 94% dintre consumatori verific\u0103 recenziile online ale produselor \u00eenainte de a face o cump\u0103r\u0103tur\u0103, iar 68% \u00ee\u0219i bazeaz\u0103 decizia pe p\u0103rerile celorlal\u021bi clien\u021bi ai magazinului.<\/p>\n

59% dintre clien\u021bi aleg s\u0103 posteze recenzii online, destina\u021biile de vacan\u021b\u0103 \u0219i c\u0103l\u0103toriile fiind cele mai populare subiecte (50%), urmate de recenzii de localuri (49%) \u0219i electronice (43%).<\/p>\n

\u2192 Cite\u0219te la Ratail Times<\/a><\/strong><\/p>\n

\n

\"FacebookFacebook Marketplace introduce tool-uri de inteligen\u021b\u0103 artificial\u0103<\/h3>\n

Facebook a anun\u021bat s\u0103pt\u0103m\u00e2na asta c\u0103 introduce noi instrumente care folosesc inteligen\u021ba artificial\u0103 pentru o experien\u021b\u0103 de cump\u0103rare personalizat\u0103 \u00een Marketplace. Utilizatorii vor putea de acum\u00a0s\u0103 g\u0103seasc\u0103 rapid un pre\u021b sugerat \u0219i chiar s\u0103 caute produse \u00een baza unei fotografii. At\u00e2t cump\u0103r\u0103torii, c\u00e2t \u0219i \u0219i v\u00e2nz\u0103torii, vor putea s\u0103 evalueze tranzac\u021biile \u0219i s\u0103 lase feedback cu privire la experien\u021ba de cump\u0103rare.\u00a0Noile utilit\u0103\u021bi vor permite mai multe tipuri de listare pentru produsele v\u00e2ndute de business-uri, fa\u021b\u0103 de simplii utilizatori.<\/p>\n

\u2192 Cite\u0219te la Digital Trends<\/a><\/strong><\/p>\n

\n

\"SmartBillPatru tipuri de campanii de remarketing pentru conversii<\/h3>\n

Remarketing<\/strong>-ul este o solu\u021bie cu rezultate concrete atunci c\u00e2nd decizi s\u0103 investe\u0219ti \u00een publicitate Pay Per Click \u0219i vrei s\u0103 cre\u0219ti notorietatea, vizibilitatea si num\u0103rul de conversii pentru magazinul t\u0103u online. Scopul unei campanii de remarketing este s\u0103 atrag\u0103 un utilizator al site-ului din faza de awareness<\/strong>, c\u00e2nd abia a luat contact cu un produs sau serviciu, c\u0103tre etapa de considera\u021bie \u0219i de conversie<\/strong> efectiv\u0103. Pentru a realiza acest lucru po\u021bi apela la standard remarketing, remarketing dinamic, remarketing lists for search ads sau remarketing pe co\u0219 abandonat.<\/p>\n

\u2192 Cite\u0219te la SmartBill<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

<\/div><\/div><\/div>

\u2192 Topul celor mai populare marketplace-uri \u00een Europa
\n\u2192 Pre\u021bul dicteaz\u0103 \u00een continuare pia\u021ba
\n\u2192 94% din clien\u021bi citesc recenzii online \u00eenainte de a cump\u0103ra
\n\u2192 Facebook Marketplace introduce tool-uri de inteligen\u021b\u0103 artificial\u0103
\n\u2192 Patru tipuri de campanii de remarketing pentru conversii<\/p>\n","protected":false},"author":1,"featured_media":14545,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[912,602,354,2905,2907,584,208],"class_list":["post-14544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stirile-saptamanii","tag-facebook-marketplace","tag-inteligenta-artificiala","tag-marketplace","tag-recenzii-online","tag-remarketing","tag-smart-bill","tag-stirile-saptamanii"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=14544"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14544\/revisions"}],"predecessor-version":[{"id":14552,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14544\/revisions\/14552"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/14545"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=14544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=14544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=14544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}