{"id":14553,"date":"2018-10-05T19:04:37","date_gmt":"2018-10-05T16:04:37","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=14553"},"modified":"2018-10-05T19:23:19","modified_gmt":"2018-10-05T16:23:19","slug":"gpec-live-dan-virtopeanu-breeze-mobile-load-more-este-despre-cum-consumam-informatia-principalul-factor-care-ne-a-influentat-facebook","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/gpec-live-dan-virtopeanu-breeze-mobile-load-more-este-despre-cum-consumam-informatia-principalul-factor-care-ne-a-influentat-facebook","title":{"rendered":"GPeC Live cu Dan V\u00eertopeanu (Breeze Mobile): \u201eLoad more este despre cum ne-am obi\u0219nuit s\u0103 consum\u0103m informa\u021bia. Principalul factor care ne-a dus \u00een direc\u021bia asta este Facebook\u201d"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gpec-live-dan-virtopeanu-breeze-mobile-load-more-este-despre-cum-consumam-informatia-principalul-factor-care-ne-a-influentat-facebook\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-14555\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/10\/andrei-radu-dan-virtopeanu-gpec-live.jpg\" alt=\"GPeC Live cu Dan V\u00eertopeanu (Breeze Mobile)\" width=\"450\" height=\"287\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/10\/andrei-radu-dan-virtopeanu-gpec-live.jpg 940w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/10\/andrei-radu-dan-virtopeanu-gpec-live-300x191.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/10\/andrei-radu-dan-virtopeanu-gpec-live-768x490.jpg 768w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><strong>Traficul de pe mobil l-a dep\u0103\u0219it pe cel de pe desktop \u0219i \u00een Rom\u00e2nia. Acest lucru este u\u0219or explicabil \u0219i prin faptul c\u0103, \u00een zona rural\u0103, majoritatea cov\u00e2r\u0219itoare a utilizatorilor vine dinspre mobil.\u00a0La finalul lui 2017, traficul generat de device-urile mobile dep\u0103\u0219ea 70%. \u00cen 2018 se a\u0219teapt\u0103 peste 80% trafic generat de mobil. <\/strong><\/p>\n<p>S\u0103pt\u0103m\u00e2na aceasta l-am invitat la emisiunea GPeC Live pe <a href=\"https:\/\/ro.linkedin.com\/in\/danvirtopeanu\" target=\"_blank\" rel=\"noopener\">Dan V\u00eertopeanu<\/a>, Managing Partner la <a href=\"https:\/\/www.breezemobile.ro\" target=\"_blank\" rel=\"noopener\">Breeze Mobile<\/a>, pentru a discuta despre o tem\u0103 de interes maxim pentru magazinele online: Mobile UX pentru e-commerce, bune practici \u0219i tendin\u021be.<\/p>\n<p>De 3 ani, Dan face parte din Juriul GPeC, timp \u00een care a auditat peste 300 de magazine \u00eenscrise \u00een <a href=\"https:\/\/www.gpec.ro\/regulament-competitia-magazinelor-online-gpec\/\" target=\"_blank\" rel=\"noopener\">Competi\u021bia Magazinelor Online GPeC<\/a>. Iat\u0103 mai jos o parte din concluziile experien\u021bei lui de evaluare \u0219i jurizare.<\/p>\n<ul>\n<li>Sistemul de operare <strong>Android<\/strong> \u00eel dep\u0103\u0219e\u0219te pe cel <strong>iOS<\/strong> ca num\u0103r de utilizatori, dar rata de conversie este mai slab\u0103 pe Android, din cauz\u0103 c\u0103 experien\u021ba utilizatorului este mai proast\u0103 dec\u00e2t cea pe iOS. Studiile arat\u0103 c\u0103 utilizatorii de e-commerce pe Android prefer\u0103 aplica\u021biile mobile \u00een schimbul versiunii mobile a site-ului.<\/li>\n<li>Un studiu realizat de Criteo arat\u0103 c\u0103 <strong>aplica\u021biile mobile<\/strong> au <strong>cea mai mare rat\u0103 de conversie<\/strong>. Desktop-ul are o rat\u0103 de conversie de 2x mai mare dec\u00e2t site-ul mobil, \u00een vreme ce aplica\u021bia mobil\u0103 are o rat\u0103 de conversie de 1.5x mai mare dec\u00e2t desktop-ul.<\/li>\n<li>Prin aplica\u021bie po\u021bi s\u0103 creezi o <strong>experien\u021b\u0103<\/strong> mult mai bun\u0103 la nivelul utilizatorului: <strong>interfa\u021ba<\/strong> este mult mai prietenoas\u0103, se \u00eencarc\u0103 mai repede, ofer\u0103 op\u021biunea <strong>one-click-payment<\/strong>, iar flow-ul de comand\u0103 merge rapid.<\/li>\n<li>Marele avantaj al aplica\u021biei pe partea de comunicare este op\u021biunea de <strong>push notifications<\/strong>, care \u00eenregistreaz\u0103 rate de conversie mai bune dec\u00e2t e-mail marketing-ul.<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\"><em><strong>\u201eAi un flash sale sau o ofert\u0103 special\u0103&#8230; e mult mai rapid s-o duci \u00eentr-un push ca s\u0103-\u021bi rezolvi o lichidare de stoc dec\u00e2t s\u0103 dai e-mail, care poate fi citit ast\u0103zi sau m\u00e2ine sau poate s\u0103 intre \u00een spam.\u201d<\/strong><\/em><\/p>\n<ul>\n<li>Aplica\u021bia mobil\u0103 poate fi un instrument performant de <strong>loializare<\/strong>: po\u021bi trimite alerte c\u00e2nd utilizatorul are cupoane care expir\u0103, c\u00e2nd a atins o anumit\u0103 limit\u0103 \u0219i poate beneficia de reduceri etc.<\/li>\n<li>3 aspecte trebuie luate \u00een calcul c\u00e2nd stabile\u0219ti pre\u021bului pentru <strong>dezvoltarea unei aplica\u021bii mobile<\/strong>: func\u021bionalit\u0103\u021bile aplica\u021biei, platforma de e-commerce \u0219i design-ul.\u00a0Un <strong>pre\u021b minim<\/strong>\u00a0porne\u0219te de la 10 mii de euro per versiune (Android\/iOS).<\/li>\n<li>La Breeze Mobile se dezvolt\u0103 o solu\u021bie de <strong>template-uri pentru mobil<\/strong> care s\u0103 reduc\u0103 la jum\u0103tate costurile de realizare \u0219i implementare.<\/li>\n<\/ul>\n<p>\u00cen ceea ce prive\u0219te jurizarea magazinelor \u00eenscrise \u00een <strong>Competi\u021bia GPeC<\/strong>, Dan constat\u0103 o \u00eembun\u0103t\u0103\u021bire, dar \u0219i c\u00e2teva lucruri care sunt ignorate sistematic, precum:<\/p>\n<ul>\n<li>9\/10 site-uri pun pe homepage <strong>bannere<\/strong> de desktop. Ele sunt redimensionate automat, dar textul este fie prea mult, fie prea mic \u0219i pe mobil devine ilizibil.<\/li>\n<li><strong>Homepage<\/strong>-ul pe mobil nu ar trebui s\u0103 dep\u0103\u0219easc\u0103 500KB, dar site-urile ajung la 3-5-8MB.<\/li>\n<li>Unele site-uri au un <strong>scroll foarte lung<\/strong>, mai mult de 3-4 ecrane. \u00cen acest caz e bine s\u0103 aib\u0103 un <strong>meniu sticky<\/strong>, lucru care se \u00eent\u00e2mpl\u0103 la mai pu\u021bin de 50% din magazinele analizate.<\/li>\n<li><strong>Header<\/strong>-ul ocup\u0103 1\/3 din ecran. Meniul poate ocupa maximum 1\/10 din ecran \u0219i te ajut\u0103 s\u0103 accesezi rapid c\u0103utarea, contul de utilizator etc. Sau s\u0103 existe m\u0103car un buton Back-to-top.<\/li>\n<li>Dan recomand\u0103 afi\u0219area de tip <strong>Load more<\/strong>. Infinite scroll \u00eenseamn\u0103 s\u0103 a\u0219tep\u021bi s\u0103 se \u00eencarce datele. Pagina\u021bia e o op\u021biune, dar depinde c\u00e2t con\u021binut ai de afi\u0219at pe pagin\u0103.<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\"><em><strong>\u201eLoad more este despre cum ne-am obi\u0219nuit noi s\u0103 consum\u0103m informa\u021bia \u0219i principalul factor care ne-a dus \u00een direc\u021bia asta este Facebook. Load more a deveni uzan\u021ba.\u201d<\/strong><\/em><\/p>\n<ul>\n<li>Rezultatele c\u0103ut\u0103rilor trebuie s\u0103 ocupe sub 50% din ecran, pentru a se vedea cel pu\u021bin dou\u0103 produse.<\/li>\n<li><strong>Pop-up<\/strong>-uri neoptimizate. Pop-up-uri de abonare la newsletter care se afi\u0219eaz\u0103\u00a0atunci c\u00e2nd faci o c\u0103utare.<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\"><em><strong>\u201eGDPR-ul a f\u0103cut \u00een unele cazuri ca Homepage-ul s\u0103 fie foarte \u00eenc\u0103rcat: mesaje de cookies, de politic\u0103 a magazinului, ceea ce este o problem\u0103 de interfa\u021b\u0103 \u0219i de experien\u021b\u0103 pentru utilizator pe partea de pop-ups.\u201d<\/strong><\/em><\/p>\n<ul>\n<li>Dimensiunea <strong>butoanelor<\/strong>: prea mici \u0219i mult prea apropiate. Recomandarea este s\u0103 ai maximum 5 butoane \u00een linie \u0219i u\u0219or distan\u021bate.<\/li>\n<li>Majoritatea magazinelor au implementat butonul <strong>click-to-call<\/strong>. Se recomand\u0103 adaptarea func\u021biei click-to-call la programul call-center-ului, atunci c\u00e2nd magazinul nu are program 24\/7.<\/li>\n<\/ul>\n<p>Descoper\u0103 \u00een interviul de mai jos cum trebuie afi\u0219ate filtrele pe mobil, cum trebuie s\u0103 arate \u0219i ce trebuie s\u0103 con\u021bin\u0103 o pagin\u0103 de produs, c\u00e2t con\u021binut trebuie s\u0103 con\u021bin\u0103 pagina de produs, plus sfaturi de la Dan pentru a vinde mai mult de pe mobil.<\/p>\n<p><strong>GPeC Live<\/strong> revine cu o nou\u0103 edi\u021bie c\u00e2t de cur\u00e2nd. Urm\u0103ri\u021bi-ne pe <a href=\"https:\/\/facebook.com\/gpecro\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> pentru a afla din timp cine este urm\u0103torul invitat.<\/p>\n<p>https:\/\/www.facebook.com\/GPeCro\/videos\/738046886533595\/<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gpec-live-dan-virtopeanu-breeze-mobile-load-more-este-despre-cum-consumam-informatia-principalul-factor-care-ne-a-influentat-facebook\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Traficul de pe mobil l-a dep\u0103\u0219it pe cel de pe desktop \u0219i \u00een Rom\u00e2nia. Acest lucru este u\u0219or explicabil \u0219i prin faptul c\u0103 \u00een zona rural\u0103, majoritatea cov\u00e2r\u0219itoare a utilizatorilor vin dinspre mobil.\u00a0La finalul lui 2017, traficul generat de device-urile mobile dep\u0103\u0219ea 70%. \u00cen 2018 se a\u0219teapt\u0103 peste 80% trafic generat de mobil. S\u0103pt\u0103m\u00e2na aceasta l-am invitat la emisiunea GPeC Live pe Dan V\u00eertopeanu, Managing Partner la Breeze Mobile, pentru a discuta despre o tem\u0103 de interes maxim pentru magazinele online: Mobile UX pentru e-commerce, bune practici \u0219i tendin\u021be.<\/p>\n","protected":false},"author":1,"featured_media":14554,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[91,905,100,554,2909,456],"class_list":["post-14553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-piata-de-ecommerce-din-romania","tag-dan-virtopeanu","tag-gpec-live","tag-gpec-summit","tag-m-commerce-ro","tag-mobile-ux","tag-user-experience"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=14553"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14553\/revisions"}],"predecessor-version":[{"id":14561,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14553\/revisions\/14561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/14554"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=14553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=14553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=14553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}