{"id":14581,"date":"2018-10-12T17:55:16","date_gmt":"2018-10-12T14:55:16","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=14581"},"modified":"2018-10-12T18:13:33","modified_gmt":"2018-10-12T15:13:33","slug":"weekly-news-influencer-marketing-romanian-behind-european-countries-online-shopping-gdpr-cuts-ad-trackers","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/en\/weekly-news-influencer-marketing-romanian-behind-european-countries-online-shopping-gdpr-cuts-ad-trackers","title":{"rendered":"Influencers that convert, Only 23% of Romanians shop online, GDPR cuts ad trackers"},"content":{"rendered":"
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\"\"Influencers drive food & beverages sales<\/h3>\n

Food & beverages is the only category\u00a0where influencers can generate a direct impact on the purchase of a product, according to a Starcom Influence Me study. The study divided the influencers into three categories: „Professionals”, „People Like Us” and „Celebrities” and analyzed their impact on product categories such as cosmetics, telecoms, banking, food and beverages, cars, hypermarkets and home & deco products.<\/p>\n

\u2192 Read more\u00a0Wall-Street.ro<\/a><\/strong><\/p>\n

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\"\"Romania lags behind European countries on online shopping<\/h3>\n

The leader in online shopping is the United Kingdom\u00a0with 86% of the population with internet access making online purchases, followed by Sweden (84%), Denmark, Germany, Luxembourg, Netherlands, Switzerland (82%), according to the latest Eurostat report.<\/p>\n

Romania lags behind, with just 23% of the population making online purchases, shows the report data that analyzes the e-commerce evolution between 2010 and 2017. Montenegro (18%) and Macedonia (20%) are the only European countries lagging behind us.<\/p>\n

\u2192 Read more at\u00a0Forbes<\/a><\/strong><\/p>\n

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\"\"eMAG Pay, a new online payment service<\/h3>\n

eMAG is working on the future launch of eMAG Pay, an online payment service dedicated to its customers who make purchases on other platforms. The service can be implemented by online shops and will offer customers with an eMAG account the ability to make payments with the eMAG account without entering any more payment or delivery data.<\/p>\n

\u2192 Read more at\u00a0Profit.ro<\/a><\/strong><\/p>\n

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\"\"Study: GDPR cuts ad trackers in Europe<\/h3>\n

An analysis\u00a0of the impact of GDPR on Europe adtech industry shows that the regulation\u00a0has reduced the numbers of ad trackers that websites are hooking into EU visitors.\u00a0From April to July, the average number of trackers per page dropped by almost 4% for EU web users.\u00a0On ecommerce sites, the average number of trackers decreased by 6.9% to 9.5 per page.<\/p>\n

\u2192 Read more at\u00a0Tech Crunch<\/a><\/strong><\/p>\n

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\"\"Study: top user concerns with online order fulfillment & delivery<\/h3>\n

A Radial.com study on\u00a03.000 consumers in the UK, USA and Canada\u00a0reveals five fulfillment trends shaping consumer satisfaction. The raised questions concerned the\u00a0importance of e-commerce fulfillment speed and value, delivery expectations, preference for eco-friendly packaging, automated delivery and demand for in-store pickup.<\/p>\n

\u2192 Request your study copy at\u00a0Radial.com<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

<\/div><\/div><\/div>

\u2192 Influencers drive food & beverages sales
\n\u2192 Romania lags behind European countries on online shopping
\n\u2192 eMAG Pay, a new online payment service
\n\u2192 Study: GDPR cuts ad trackers in Europe
\n\u2192 Study: top user concerns with online order fulfillment & delivery<\/p>\n","protected":false},"author":1,"featured_media":7293,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[478],"tags":[2916,2832,2918,2663,2920,2914],"class_list":["post-14581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-weekly-news","tag-e-fulfillment-en","tag-ecommerce-en","tag-emag-pay-en","tag-gdpr-en","tag-influencer-marketing-en","tag-online-shopping"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=14581"}],"version-history":[{"count":1,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14581\/revisions"}],"predecessor-version":[{"id":14582,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14581\/revisions\/14582"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/7293"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=14581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=14581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=14581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}