{"id":14585,"date":"2018-10-15T07:30:20","date_gmt":"2018-10-15T04:30:20","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=14585"},"modified":"2018-10-15T07:34:20","modified_gmt":"2018-10-15T04:34:20","slug":"retail-arena-24-25octombrie-2018-strategii-si-povesti-de-succes-ale-antreprenorilor-romani-si-internationali","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/retail-arena-24-25octombrie-2018-strategii-si-povesti-de-succes-ale-antreprenorilor-romani-si-internationali","title":{"rendered":"retailArena 2018, strategii \u0219i pove\u0219ti de succes ale antreprenorilor rom\u00e2ni \u0219i interna\u021bionali"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/retail-arena-24-25octombrie-2018-strategii-si-povesti-de-succes-ale-antreprenorilor-romani-si-internationali\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-14588\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/10\/retailarena-speakeri.jpg\" alt=\"retailArena 24-25 octombrie 2018\" width=\"449\" height=\"280\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/10\/retailarena-speakeri.jpg 802w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/10\/retailarena-speakeri-300x187.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/10\/retailarena-speakeri-768x479.jpg 768w\" sizes=\"auto, (max-width: 449px) 100vw, 449px\" \/><strong>Cea de-a \u0219asea edi\u021bie <a href=\"https:\/\/www.retailarena.ro\/2018\/\" target=\"_blank\" rel=\"noopener\">retailArena<\/a>\u00a0se desf\u0103\u0219oar\u0103 anul acesta sub sloganul <em>Tech. Community. Experience<\/em> \u0219i are loc pe 24-25 octombrie, la Hotel Sheraton din Bucure\u0219ti. <\/strong><\/p>\n<p>Eveniment de marc\u0103 pentru retailul rom\u00e2nesc, retailArena \u00eei aduce fa\u021b\u0103 \u00een fa\u021b\u0103 pe cei care performeaz\u0103 \u00een retailul offline sau online, local sau global, pentru dou\u0103 zile de conferin\u021b\u0103, workshop-uri, expo \u0219i networking.<\/p>\n<p><strong>Prima zi a evenimentului (24 octombrie)<\/strong> aduce \u00een prim plan discu\u021bii despre marketing \u0219i mecanisme de fidelizare a clien\u021bilor. Produc\u0103tori \u0219i retaileri vor pune pe masa dezbaterilor ultimele nout\u0103\u021bi despre marketingul produsului, customer engagement \u0219i cele mai noi strategii de v\u00e2nz\u0103ri.<\/p>\n<p><strong>\u00cen a doua zi (25 octombrie)<\/strong>, subiectele discu\u021biilor se mut\u0103 \u00een direc\u021bia Future of (e) Retail: care este viitorul canalelor de v\u00e2nz\u0103ri tradi\u021bionale dar \u0219i online, care sunt noile trenduri \u00een eRetail \u0219i eCommerce.<\/p>\n<p>Printre <strong>speakerii<\/strong> care vor lua cuv\u00e2ntul se reg\u0103sesc <strong>Rafael Campos<\/strong> (Vtex), <strong>Celine Blanchot<\/strong> (Glory), <strong>Oana Dumitrescu<\/strong> (Google), <strong>Martin Shires<\/strong> (Glory), <strong>Adina Cr\u0103ciunescu<\/strong>\u00a0(DIANA &amp; DIANA Supermarket), <strong>Valer Hanca\u0219<\/strong>\u00a0(Kaufland) \u0219i <strong>Mihai Bonca<\/strong> (Brand Arhitects).<\/p>\n<p>Marile lan\u021buri de retail, magazinele online, furnizorii de servicii, speciali\u0219tii \u00een logistic\u0103 \u0219i marketing, proprietarii de spa\u021bii comerciale \u0219i produc\u0103torii din FMCG sunt a\u0219tepta\u021bi la dou\u0103 zile de dezbateri \u0219i networking pe tema loializ\u0103rii consumatorilor \u00eentr-un univers omnichannel.<\/p>\n<p>Evenimentul dispune de zone de networking, precum \u0219i de un spa\u021biu expozi\u021bional care va oferi demonstra\u021bii ale ultimelor inova\u021bii \u00een retail. Programul pe larg al evenimentului, detalii \u0219i \u00eenscrieri se fac pe <a href=\"https:\/\/www.retailarena.ro\/2018\/ro\/register.html\" target=\"_blank\" rel=\"noopener\">site-ul retailArena<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/retail-arena-24-25octombrie-2018-strategii-si-povesti-de-succes-ale-antreprenorilor-romani-si-internationali\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Cea de-a \u0219asea edi\u021bie retailArena se desf\u0103\u0219oar\u0103 anul acesta sub sloganul Tech. Community. Experience \u0219i are loc pe 24-25 octombrie, la Hotel Sheraton din Bucure\u0219ti. Eveniment de marc\u0103 pentru retailul rom\u00e2nesc, retailArena \u00eei aduce fa\u021b\u0103 \u00een fa\u021b\u0103 pe cei care performeaz\u0103 \u00een retailul offline sau online, local sau global, pentru dou\u0103 zile de conferin\u021b\u0103, workshop-uri, expo \u0219i networking.<\/p>\n","protected":false},"author":1,"featured_media":14587,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[739,361,828,2922],"class_list":["post-14585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evenimente-recomandate","tag-ecommerce","tag-omnichannel-ro","tag-retail","tag-retailarena"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=14585"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14585\/revisions"}],"predecessor-version":[{"id":14593,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14585\/revisions\/14593"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/14587"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=14585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=14585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=14585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}