{"id":14594,"date":"2018-10-17T12:51:18","date_gmt":"2018-10-17T09:51:18","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=14594"},"modified":"2018-10-17T12:55:40","modified_gmt":"2018-10-17T09:55:40","slug":"interviu-cu-alexandra-roata-softlead-este-esential-sa-gasesti-formula-ideala-intre-buget-nevoile-platformei-si-cerinta-pietei","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/interviu-cu-alexandra-roata-softlead-este-esential-sa-gasesti-formula-ideala-intre-buget-nevoile-platformei-si-cerinta-pietei","title":{"rendered":"Interviu cu Alexandra Roat\u0103 (Softlead): Este esen\u021bial s\u0103 g\u0103se\u0219ti formula ideal\u0103 \u00eentre buget, nevoile platformei \u0219i cerin\u021ba pie\u021bei"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/interviu-cu-alexandra-roata-softlead-este-esential-sa-gasesti-formula-ideala-intre-buget-nevoile-platformei-si-cerinta-pietei\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-14597\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/10\/alexandra-roata-softlead-interviu-gpec-summit-mai-2018.jpg\" alt=\"Alexandra Roat\u0103 (Softlead) interviu la GPeC Summit mai 2018\" width=\"450\" height=\"280\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/10\/alexandra-roata-softlead-interviu-gpec-summit-mai-2018.jpg 804w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/10\/alexandra-roata-softlead-interviu-gpec-summit-mai-2018-300x187.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/10\/alexandra-roata-softlead-interviu-gpec-summit-mai-2018-768x478.jpg 768w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><strong><a href=\"https:\/\/www.gpec.ro\/gpec-summit-noiembrie\/\" target=\"_blank\" rel=\"noopener\">GPeC Summit<\/a> nu este doar evenimentul care-\u021bi aduce speakeri de renume, exper\u021bi mondiali \u00een industrie, ci \u0219i locul unde magazinele online se \u00eent\u00e2lnesc cu furnizorii de servicii e-commerce, stabilesc contacte \u0219i parteneriate pentru a-\u0219i cre\u0219te afacerea.<\/strong><\/p>\n<p>La edi\u021bia din prim\u0103var\u0103 am stat de vorb\u0103 cu <a href=\"https:\/\/ro.linkedin.com\/in\/alexandraroata\" target=\"_blank\" rel=\"noopener\"><strong>Alexandra Roat\u0103<\/strong><\/a>, Managing Partner <a href=\"https:\/\/softlead.ro\" target=\"_blank\" rel=\"noopener\"><strong>Softlead<\/strong><\/a>, primul generator de lead-uri de tip B2B din Rom\u00e2nia. <a href=\"https:\/\/digitaltailors.agency\" target=\"_blank\" rel=\"noopener\"><strong>Gabriela Bejan<\/strong><\/a> a animat dialogul despre ce \u00eenseamn\u0103 concret solu\u021bia pe care o ofer\u0103 Softlead, care au fost provoc\u0103rile business-ului la lansare \u0219i care sunt a\u0219tept\u0103rile dup\u0103 5 ani de activitate, precum \u0219i nevoia permanent\u0103 de resurse umane specializate.<\/p>\n<ul>\n<li>\u00cen 5 ani de la lansare,\u00a0<strong>marketplace<\/strong>-ul de solu\u021bii software\u00a0de\u021bine \u00een portofoliu\u00a0<strong>peste 300 de companii<\/strong> din Rom\u00e2nia \u0219i reprezentante ale companiilor din afar\u0103 cu birouri aici.<\/li>\n<li>Softlead faciliteaz\u0103\u00a0procesul de prospectare \u0219i implementare a unei <strong>solu\u021bii software<\/strong> de c\u0103tre companiile din Rom\u00e2nia.<\/li>\n<li>Platforma realizeaz\u0103 automat un <strong>matching<\/strong> \u00een func\u021bie de profilul end-user-ului corporate, cu oferta de solu\u021bii software ale companiilor provider din baza de date.<\/li>\n<li>Solicitarea merge c\u0103tre maximum 4-5 companii.<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\"><em><strong>\u201eDin punctul nostru de vedere nu po\u021bi s\u0103 te duci cu o solicitare de ofert\u0103 la mai mult de 5 companii. Nici nu este valid matching-ul la un num\u0103r mai mare de at\u00e2t.\u201d<\/strong><\/em><\/p>\n<ul>\n<li><strong>Avantajul<\/strong> este c\u0103 beneficiarul nu mai trece prin to\u021bi pa\u0219ii \u00een care s\u0103 solicite multiple oferte, pe care s\u0103 nu \u0219tie cum s\u0103 le catalogheze.<\/li>\n<li>Pre\u021burile \u0219i ofertele sunt <strong>personalizate<\/strong> \u00een func\u021bie de nevoi.<\/li>\n<li>Solu\u021biile software sunt \u00eemp\u0103r\u021bite \u00een func\u021bie de tipul industriei, sau de tipul aplica\u021biei.<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\"><em><strong>\u201eConcret, vii din domeniul medical \u0219i vrei s\u0103 achizi\u021bionezi o aplica\u021bie software dar nu \u0219tii exact ce-\u021bi trebuie? Intri \u00een domeniul medical \u0219i porne\u0219ti fluxul de acolo.\u201d<\/strong><\/em><\/p>\n<ul>\n<li>Generarea de <strong>lead-uri<\/strong> r\u0103m\u00e2ne principalul obiectiv Softlead.<\/li>\n<li>S-a format o echip\u0103 specializat\u0103 pe dezvoltare de <strong>solu\u021bii custom<\/strong>, pe domenii foarte ni\u0219ate unde exist\u0103 solicit\u0103ri de lead-uri, dar nu exist\u0103 tool-uri nici pe pia\u021ba din Rom\u00e2nia, nici \u00een str\u0103in\u0103tate.<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\"><em><strong>\u201eEste esen\u021bial\u0103 aplicarea trendurilor \u0219i capacitatea de a g\u0103si formula ideal\u0103 \u00eentre bugetul pe care \u00eel ai, nevoile platformei \u0219i cerin\u021ba pie\u021bei.\u201d<\/strong><\/em><\/p>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/BEbUigYIurc?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<hr \/>\n<p><b>GPeC 2018 este un eveniment powered by <\/b><a href=\"https:\/\/www.fancourier.ro\/\"><b>FAN Courier<\/b><\/a><\/p>\n<p><b>Gold Partner: <\/b><a href=\"https:\/\/en.vtex.com\/\"><b>VTEX<\/b><\/a><\/p>\n<p><b>Brought to you by<\/b>: <a href=\"https:\/\/www.orange.ro\/\"><b>Orange<\/b><\/a><\/p>\n<p><b>Partener al Competi\u021biei Magazinelor Online GPeC<\/b>: <a href=\"https:\/\/www.carrefour.ro\/\"><b>Carrefour<\/b><\/a><\/p>\n<p><b>Recommended Payment Processor Partner<\/b>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><b>Netopia Payments<\/b><\/a><\/p>\n<p><b>Hosting Oficial GPeC<\/b>: <a href=\"https:\/\/hosterion.ro\/\"><b>Hosterion<\/b><\/a><\/p>\n<p><b>Eveniment sus\u021binut de<\/b>: <a href=\"https:\/\/altex.ro\/\"><b>ALTEX<\/b><\/a>, <a href=\"https:\/\/www.bringo.ro\/\"><b>Bringo<\/b><\/a>, <a href=\"https:\/\/www.credius.ro\/\"><b>Credius<\/b><\/a>, <a href=\"http:\/\/www.dhl.ro\/ro.html\"><b>DHL<\/b><\/a>, <a href=\"https:\/\/www.dpd.com\/ro\"><b>DPD Rom\u00e2nia<\/b><\/a>, <a href=\"https:\/\/dwf.ro\/\"><b>DWF<\/b><\/a>, <a href=\"https:\/\/marketplace-leads.emag.ro\/?state=%7B%22nounce%22:%224930882505776621511%22,%22redirect_to%22:%22https:%5C\/%5C\/marketplace-leads.emag.ro%5C\/%22%7D\"><b>eMAG Marketplace<\/b><\/a>, <a href=\"http:\/\/www.frisbo.ro\/\"><b>Frisbo<\/b><\/a>, <a href=\"https:\/\/gls-group.eu\/RO\/ro\/home\"><b>GLS<\/b><\/a>, <a href=\"https:\/\/www.gts.ro\/\"><b>GTS<\/b><\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\"><b>Mastercard<\/b><\/a>, <a href=\"http:\/\/www.newblack.ro\/\"><b>New Black<\/b><\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\"><b>RTB House<\/b><\/a>, <a href=\"https:\/\/www.sephora.ro\/\"><b>Sephora<\/b><\/a><\/p>\n<p><b>Cu sprijinul: <\/b><a href=\"http:\/\/www.adlemonade.ro\/\">adLemonade<\/a><b>, <\/b><a href=\"https:\/\/2performant.com\/\">2Performant<\/a>,<a href=\"https:\/\/www.blugento.ro\/magazin-online\"> Blugento<\/a>, <a href=\"http:\/\/www.thebusinessclub.ro\/\">Business Club<\/a>,<a href=\"https:\/\/www.canopy.ro\/\">Canopy<\/a>,<a href=\"http:\/\/casadetraduceri.ro\/\">CasaDeTraduceri<\/a>, <a href=\"https:\/\/www.contentspeed.ro\/\">ContentSpeed<\/a>,<a href=\"http:\/\/ecompedia.ro\/\"> ECOMpedia<\/a>,<a href=\"https:\/\/www.enrose.ro\/\"> enRose<\/a>,<a href=\"https:\/\/www.gomag.ro\/\"> GoMag<\/a>,<a href=\"https:\/\/www.cupe-medalii.ro\/\"> Infinity Trophy<\/a>,<a href=\"https:\/\/www.netlogiq.ro\/\">Netlogiq<\/a>,<a href=\"https:\/\/www.omniconvert.com\/\"> Omniconvert<\/a>, <a href=\"https:\/\/presta.ro\/\">Presta.ro<\/a>, <a href=\"https:\/\/trusted.ro\/\">TRUSTED.ro<\/a>,<a href=\"https:\/\/webdigital.ro\/\"> WebDigital<\/a>,<a href=\"http:\/\/www.whiteimage.net\/\"> White Image<\/a>,<a href=\"https:\/\/www.zelist.ro\/monitor\/\">Zelist<\/a><\/p>\n<p><b>Epic Comfort by: <\/b><a href=\"https:\/\/www.mobexpert.ro\/\"><b>Mobexpert<\/b><\/a><\/p>\n<p><b>Radioul Oficial<\/b>: <a href=\"https:\/\/www.kissfm.ro\/\"><b>Kiss FM<\/b><\/a><\/p>\n<p><b>Limousine Service<\/b>: <a href=\"http:\/\/citylimo.ro\/\"><b>City Limo<\/b><\/a><\/p>\n<p><b>Official car: <\/b><a href=\"http:\/\/www.alfaromeo.ro\/\"><b>Alfa Romeo<\/b><\/a><\/p>\n<p><b>Parteneri media principali<\/b>: <a href=\"http:\/\/business-review.eu\/\"><b>Business Review<\/b><\/a>, <a href=\"http:\/\/www.wall-street.ro\/\"><b>Wall-Street<\/b><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><b>ecomTEAM<\/b><\/a><\/p>\n<p><b>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/b><\/p>\n<p><b>Parteneri media<\/b>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.aries.ro\/\">ARIES<\/a>, <a href=\"http:\/\/www.armo.org.ro\/\">ARMO<\/a>, <a href=\"http:\/\/www.business24.ro\/\">Business24<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>,<a href=\"http:\/\/www.cariereonline.ro\/\"> Cariere<\/a>,<a href=\"http:\/\/www.comunicatedeafaceri.ro\/\"> Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"https:\/\/ecommercenews.eu\/\">Ecommerce News<\/a>,<a href=\"http:\/\/www.ecommercepolska.pl\/en\/\"> E-Commerce Poland<\/a>,<a href=\"https:\/\/www.edusa.ro\/\"> edusa<\/a>, <a href=\"http:\/\/www.femei-in-afaceri.ro\/ro\/index\">Femei in Afaceri<\/a>, <a href=\"http:\/\/www.fntm.ro\/\">FNTM<\/a>,<a href=\"http:\/\/www.trendshrb.ro\/\"> HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>,<a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"https:\/\/www.startupcafe.ro\/\">StartupCafe<\/a>,<a href=\"http:\/\/sundaypr.com\/\"> SundayPR<\/a>,<a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"http:\/\/ziare.com\/\">Ziare.com<\/a>,<a href=\"http:\/\/www.ziuaconstanta.ro\/\"> Ziua de Constanta<\/a><\/p>\n<p><b>Bloggeri oficiali:<\/b> <a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/claudiatocila.ro\/\">Claudia Tocil\u0103<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/danpandrea.ro\/\">Dan Pandrea<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>,<a href=\"http:\/\/www.cyberculture.ro\/\"> George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\/\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"https:\/\/robertkatai.com\/\">Robert Katai<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\/\">Stil Masculin<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/interviu-cu-alexandra-roata-softlead-este-esential-sa-gasesti-formula-ideala-intre-buget-nevoile-platformei-si-cerinta-pietei\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>GPeC Summit nu este doar evenimentul care-\u021bi aduce speakeri de renume, exper\u021bi mondiali \u00een industrie, ci \u0219i locul unde magazinele online se \u00eent\u00e2lnesc cu furnizorii de servicii e-commerce, stabilesc contacte \u0219i parteneriate pentru a-\u0219i cre\u0219te afacerea. La edi\u021bia din prim\u0103var\u0103 am stat de vorb\u0103 cu Alexandra Roat\u0103, Managing Partner Softlead, primul generator de lead-uri de tip B2B din Rom\u00e2nia, despre ce \u00eenseamn\u0103 concret solu\u021bia pe care o ofer\u0103 Softlead, care au fost provoc\u0103rile business-ului la lansare \u0219i care sunt a\u0219tept\u0103rile dup\u0103 5 ani de activitate. Urm\u0103re\u0219te mai jos video-interviul realizat de Gabriela Bejan.<\/p>\n","protected":false},"author":1,"featured_media":14596,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[215,2926,875,2924],"class_list":["post-14594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviurile-gpec","tag-interviu-gpec","tag-lead-generation","tag-softlead","tag-solutii-software"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=14594"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14594\/revisions"}],"predecessor-version":[{"id":14650,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14594\/revisions\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/14596"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=14594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=14594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=14594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}