{"id":14789,"date":"2018-12-10T15:20:02","date_gmt":"2018-12-10T13:20:02","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=14789"},"modified":"2018-12-10T15:22:32","modified_gmt":"2018-12-10T13:22:32","slug":"interviu-cu-marian-alecsiu-f64-cel-mai-bun-magazin-online-itc-electronice-electrocasnice-2018","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/interviu-cu-marian-alecsiu-f64-cel-mai-bun-magazin-online-itc-electronice-electrocasnice-2018","title":{"rendered":"Interviu cu Marian Alecsiu (F64): Online-ul nu trebuie s\u0103 devin\u0103 un ho\u021b al offline-ului, ci un suport"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/interviu-cu-marian-alecsiu-f64-cel-mai-bun-magazin-online-itc-electronice-electrocasnice-2018\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-15007 \" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/12\/f64.png\" alt=\"F64 la Gala Premiilor eCommerce 2018\" width=\"450\" height=\"345\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/12\/f64.png 800w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/12\/f64-300x230.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/12\/f64-768x588.png 768w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><strong>Pentru <a href=\"https:\/\/www.f64.ro\/\" target=\"_blank\" rel=\"noopener\">F64<\/a>, 2018 a fost anul e-commerce. \u00cen luna februarie site-ul a f\u0103cut trecerea de la o platform\u0103 custom la una nou\u0103, standardizat\u0103, dar cu op\u021biuni de scalare \u0219i implementare de noi tehnologii, pentru a se alinia cerin\u021belor din e-commerce. <a href=\"https:\/\/ro.linkedin.com\/in\/marian-dan-alecsiu-73487b161\" target=\"_blank\" rel=\"noopener\">Marian Alecsiu<\/a>, CEO F64, ne-a spus c\u0103 a fost o experien\u021b\u0103 dificil\u0103, dar care va ajuta business-ul s\u0103 devin\u0103 mult mai eficient.<\/strong><\/p>\n<p>Obiectivele F64 legate de site au fost un succes. Cea mai bun\u0103 dovad\u0103 o reprezint\u0103 trofeul GPeC pentru cel mai bun magazin online de IT&amp;C, Electronice \u0219i Electrocasnice, c\u00e2\u0219tigat de F64 la <a href=\"https:\/\/www.gpec.ro\/festivitatea-de-premiere-gpec\/\" target=\"_blank\" rel=\"noopener\">Gala Premiilor eCommerce 2018<\/a>. Am stat de vorb\u0103 cu Marian Alecsiu despre tendin\u021bele pe pia\u021ba foto-video \u0219i obiectivele magazinului. Iat\u0103 rezumatul interviului pe care \u00eel po\u021bi urm\u0103ri, integral, mai jos.<\/p>\n<ul>\n<li>Zona de video \u00eenregistreaz\u0103 un interes tot mai crescut, dinspre toate categoriile de v\u00e2rst\u0103.<\/li>\n<li>Cre\u0219terea se vede \u0219i datorit\u0103 pre\u021burilor mai accesibile la tehnologii adresate segmentului pasiona\u021bilor. Nu mai vorbim de bugete de peste 10.000 de euro pentru o camer\u0103 cu \u00eenregistrare 4K, ci undeva la 1.000 de euro.<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\"><strong><em>\u201eM\u0103 bucur c\u00e2nd v\u0103d pia\u021ba de online care cre\u0219te, dar, p\u00e2n\u0103 la urm\u0103, online-ul nu trebuie s\u0103 devin\u0103 un ho\u021b al offline-ului, ci un suport\u201d.<\/em><\/strong><\/p>\n<ul>\n<li>F64 mizeaz\u0103 pe cre\u0219tere prin prezen\u021ba online, \u00een 2019 pl\u0103nuind s\u0103 se extind\u0103 pe pie\u021bele din Bulgaria \u0219i Ungaria. \u00cen prim\u0103 faz\u0103, intrarea se va face online.<\/li>\n<li>Strategia F64 pe termen lung este una omnichannel. \u00cen viziunea lui Marian, asta \u00eenseamn\u0103 o experien\u021b\u0103 online \u0219i offline deopotriv\u0103, iar offline-ul nu reprezint\u0103 doar un punct de livrare.<\/li>\n<li>Valoarea medie a co\u0219ului de cump\u0103r\u0103turi la F64 e \u00een jur de 215 euro.<\/li>\n<li>Se remarc\u0103 dou\u0103 tendin\u021be majore pe pia\u021ba foto-video: v\u00e2nzarea de aparate compacte, entry-level, a sc\u0103zut odat\u0103 cu dezvoltarea camerelor foto incorporate \u00een smartphone; segmentul video a explodat odat\u0103 cu cre\u0219terea popularit\u0103\u021bii vlogging-ului.<\/li>\n<li>F64 a intrat pe pia\u021ba educa\u021biei foto-video, organiz\u00e2nd evenimente \u0219i cre\u00e2nd con\u021binut dedicat pasiona\u021bilor.<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\"><em><strong>\u201eEste o nevoie de educa\u021bie \u00een zona asta. Am \u00eenceput s\u0103 oferim \u00eenc\u0103 de anul trecut content \u0219i evenimente \u00een zona de vlogging. Lucru care este extrem de apreciat. Segmentul de vlogging e una din cele mai accesate categorii \u0219i \u00een mare cre\u0219tere\u201d.<\/strong><\/em><\/p>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/vxNEnL5OPBU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<hr \/>\n<p><b>GPeC 2018 este un eveniment powered by <\/b><a href=\"https:\/\/www.fancourier.ro\/\"><b>FAN Courier<\/b><\/a><\/p>\n<p><b>Gold Partner: <\/b><a href=\"https:\/\/en.vtex.com\/\"><b>VTEX<\/b><\/a><\/p>\n<p><b>Brought to you by<\/b>: <a href=\"https:\/\/www.orange.ro\/\"><b>Orange<\/b><\/a><\/p>\n<p><b>Partener al Competi\u021biei Magazinelor Online GPeC<\/b>: <a href=\"https:\/\/www.carrefour.ro\/\"><b>Carrefour<\/b><\/a><\/p>\n<p><b>Recommended Payment Processor Partner<\/b>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><b>Netopia Payments<\/b><\/a><\/p>\n<p><b>Hosting Oficial GPeC<\/b>: <a href=\"https:\/\/hosterion.ro\/\"><b>Hosterion<\/b><\/a><\/p>\n<p><b>Eveniment sus\u021binut de<\/b>: <a href=\"https:\/\/altex.ro\/\"><b>ALTEX<\/b><\/a>, <a href=\"https:\/\/www.bringo.ro\/\"><b>Bringo<\/b><\/a>, <a href=\"https:\/\/www.credius.ro\/\"><b>Credius<\/b><\/a>, <a href=\"http:\/\/www.dhl.ro\/ro.html\"><b>DHL<\/b><\/a>, <a href=\"https:\/\/www.dpd.com\/ro\"><b>DPD Rom\u00e2nia<\/b><\/a>, <a href=\"https:\/\/dwf.ro\/\"><b>DWF<\/b><\/a>, <a href=\"https:\/\/marketplace-leads.emag.ro\/?state=%7B%22nounce%22:%224930882505776621511%22,%22redirect_to%22:%22https:%5C\/%5C\/marketplace-leads.emag.ro%5C\/%22%7D\"><b>eMAG Marketplace<\/b><\/a>, <a href=\"http:\/\/www.frisbo.ro\/\"><b>Frisbo<\/b><\/a>, <a href=\"https:\/\/gls-group.eu\/RO\/ro\/home\"><b>GLS<\/b><\/a>, <a href=\"https:\/\/www.gts.ro\/\"><b>GTS<\/b><\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\"><b>Mastercard<\/b><\/a>, <a href=\"http:\/\/www.newblack.ro\/\"><b>New Black<\/b><\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\"><b>RTB House<\/b><\/a>, <a href=\"https:\/\/www.sephora.ro\/\"><b>Sephora<\/b><\/a><\/p>\n<p><b>Cu sprijinul: <\/b><a href=\"http:\/\/www.adlemonade.ro\/\">adLemonade<\/a><b>, <\/b><a href=\"https:\/\/2performant.com\/\">2Performant<\/a>,<a href=\"https:\/\/www.blugento.ro\/magazin-online\"> Blugento<\/a>, <a href=\"http:\/\/www.thebusinessclub.ro\/\">Business Club<\/a>,<a href=\"https:\/\/www.canopy.ro\/\">Canopy<\/a>,<a href=\"http:\/\/casadetraduceri.ro\/\">CasaDeTraduceri<\/a>, <a href=\"https:\/\/www.contentspeed.ro\/\">ContentSpeed<\/a>,<a href=\"http:\/\/ecompedia.ro\/\"> ECOMpedia<\/a>,<a href=\"https:\/\/www.enrose.ro\/\"> enRose<\/a>,<a href=\"https:\/\/www.gomag.ro\/\"> GoMag<\/a>,<a href=\"https:\/\/www.cupe-medalii.ro\/\"> Infinity Trophy<\/a>,<a href=\"https:\/\/www.netlogiq.ro\/\">Netlogiq<\/a>,<a href=\"https:\/\/www.omniconvert.com\/\"> Omniconvert<\/a>, <a href=\"https:\/\/presta.ro\/\">Presta.ro<\/a>, <a href=\"https:\/\/trusted.ro\/\">TRUSTED.ro<\/a>,<a href=\"https:\/\/webdigital.ro\/\"> WebDigital<\/a>,<a href=\"http:\/\/www.whiteimage.net\/\"> White Image<\/a>,<a href=\"https:\/\/www.zelist.ro\/monitor\/\">Zelist<\/a><\/p>\n<p><b>Epic Comfort by: <\/b><a href=\"https:\/\/www.mobexpert.ro\/\"><b>Mobexpert<\/b><\/a><\/p>\n<p><b>Radioul Oficial<\/b>: <a href=\"https:\/\/www.kissfm.ro\/\"><b>Kiss FM<\/b><\/a><\/p>\n<p><b>Limousine Service<\/b>: <a href=\"http:\/\/citylimo.ro\/\"><b>City Limo<\/b><\/a><\/p>\n<p><b>Official car: <\/b><a href=\"http:\/\/www.alfaromeo.ro\/\"><b>Alfa Romeo<\/b><\/a><\/p>\n<p><b>Parteneri media principali<\/b>: <a href=\"http:\/\/business-review.eu\/\"><b>Business Review<\/b><\/a>, <a href=\"http:\/\/www.wall-street.ro\/\"><b>Wall-Street<\/b><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><b>ecomTEAM<\/b><\/a><\/p>\n<p><b>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/b><\/p>\n<p><b>Parteneri media<\/b>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.aries.ro\/\">ARIES<\/a>, <a href=\"http:\/\/www.armo.org.ro\/\">ARMO<\/a>, <a href=\"http:\/\/www.business24.ro\/\">Business24<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>,<a href=\"http:\/\/www.cariereonline.ro\/\"> Cariere<\/a>,<a href=\"http:\/\/www.comunicatedeafaceri.ro\/\"> Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"https:\/\/ecommercenews.eu\/\">Ecommerce News<\/a>,<a href=\"http:\/\/www.ecommercepolska.pl\/en\/\"> E-Commerce Poland<\/a>,<a href=\"https:\/\/www.edusa.ro\/\"> edusa<\/a>, <a href=\"http:\/\/www.femei-in-afaceri.ro\/ro\/index\">Femei in Afaceri<\/a>, <a href=\"http:\/\/www.fntm.ro\/\">FNTM<\/a>,<a href=\"http:\/\/www.trendshrb.ro\/\"> HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>,<a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"https:\/\/www.startupcafe.ro\/\">StartupCafe<\/a>,<a href=\"http:\/\/sundaypr.com\/\"> SundayPR<\/a>,<a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"http:\/\/ziare.com\/\">Ziare.com<\/a>,<a href=\"http:\/\/www.ziuaconstanta.ro\/\"> Ziua de Constanta<\/a><\/p>\n<p><b>Bloggeri oficiali:<\/b> <a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/claudiatocila.ro\/\">Claudia Tocil\u0103<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/danpandrea.ro\/\">Dan Pandrea<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>,<a href=\"http:\/\/www.cyberculture.ro\/\"> George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\/\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"https:\/\/robertkatai.com\/\">Robert Katai<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\/\">Stil Masculin<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/interviu-cu-marian-alecsiu-f64-cel-mai-bun-magazin-online-itc-electronice-electrocasnice-2018\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Pentru F64, 2018 a fost anul e-commerce. \u00cen luna februarie site-ul a f\u0103cut trecerea de la o platform\u0103 custom la una nou\u0103, standardizat\u0103, dar cu op\u021biuni de scalare \u0219i implementare de noi tehnologii, pentru a se alinia cerin\u021belor din e-commerce. Marian Alecsiu, CEO F64, ne-a spus c\u0103 a fost o experien\u021b\u0103 dificil\u0103, dar care va ajuta business-ul s\u0103 devin\u0103 mult mai eficient.<\/p>\n<p>Obiectivele F64 legate de site au fost un succes. Cea mai bun\u0103 dovad\u0103 o reprezint\u0103 trofeul GPeC pentru cel mai bun magazin online de IT&#038;C, Electronice \u0219i Electrocasnice, c\u00e2\u0219tigat de F64 la Gala Premiilor eCommerce 2018. Am stat de vorb\u0103 cu Marian Alecsiu despre tendin\u021bele pe pia\u021ba foto-video \u0219i obiectivele magazinului. Iat\u0103 rezumatul interviului pe care \u00eel po\u021bi urm\u0103ri, integral, mai jos.<\/p>\n","protected":false},"author":1,"featured_media":15010,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[739,195,214,361,3002],"class_list":["post-14789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviurile-gpec","tag-ecommerce","tag-f64","tag-interviu","tag-omnichannel-ro","tag-piata-foto-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=14789"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14789\/revisions"}],"predecessor-version":[{"id":15012,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14789\/revisions\/15012"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/15010"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=14789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=14789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=14789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}