{"id":14809,"date":"2018-11-12T11:14:59","date_gmt":"2018-11-12T09:14:59","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=14809"},"modified":"2018-11-23T10:16:46","modified_gmt":"2018-11-23T08:16:46","slug":"live-blogging-gpec-summit-12-13-noiembrie-2018-ziua-1","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/live-blogging-gpec-summit-12-13-noiembrie-2018-ziua-1","title":{"rendered":"LIVE BLOGGING GPeC SUMMIT 12-13 Noiembrie 2018 (ziua 1)"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/live-blogging-gpec-summit-12-13-noiembrie-2018-ziua-1\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Edi\u021bia a 13-a a GPeC Summit &#8211; evenimentul de eCommerce al anului g\u0103zduit de Andrei Radu (CEO &amp; Founder GPeC)\u00a0&#8211; \u00eencepe ast\u0103zi cu un\u00a0<em>overview<\/em> al statutului comer\u021bului electronic \u0219i continu\u0103 cu\u00a0<em>keynotes<\/em> dedicate adapt\u0103rii serviciilor, produselor \u0219i abilit\u0103\u021bilor la dinamismul eCommerce-ului, la nevoile \u0219i interesele clien\u021bilor \u0219i modul \u00een care tehnologia schimb\u0103 aceast\u0103 dinamic\u0103. <a href=\"https:\/\/www.gpec.ro\/agenda-gpec-summit-12-13-noiembrie-2018\/\">Descoperi\u021bi \u00eentregul\u00a0<em>lineup\u00a0<\/em>de speakeri \u0219i agenda evenimentului.<\/a><\/p>\n<p>Cele mai importante idei de ast\u0103zi le ve\u021bi g\u0103si actualizate LIVE aici:<\/p>\n<p><!--more--><\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14812\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/GPeC-Summit-Noiembrie-12-13-2018.jpg\" alt=\"GPeC Summit Noiembrie 12-13 2018\" width=\"720\" height=\"480\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/GPeC-Summit-Noiembrie-12-13-2018.jpg 720w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/GPeC-Summit-Noiembrie-12-13-2018-300x200.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/h2>\n<h2><strong>KICKOFF GPEC SUMMIT #GPECSUMMIT #GPEC13ANI #CraftedToInspire<\/strong><\/h2>\n<p><strong>IULIAN STANCIU, CEO eMag: ULTIMATE FACTS, FIGURES &amp; E-COMMERCE TRENDS IN AN OPEN STAGE DIALOGUE WITH THE MARKET LEADER<\/strong><\/p>\n<ul>\n<li><strong>Construim branduri bune \u00een zona de digital<\/strong> dar o bun\u0103 parte a celor care le acceseaz\u0103 nu au <em>digital skills.<\/em><br \/>\nTinerii ar trebui s\u0103 deprind\u0103 educa\u021bie digital\u0103 \u00een \u0219coli. E un proces care \u00eencepe u\u0219or, pe o baz\u0103 nu foarte avansat\u0103, dar lucrurile \u00eencep s\u0103 se mi\u0219te.<\/li>\n<li>Pentru a cre\u0219te \u00eencrederea \u00een eCommerce avem nevoie de servicii de livrare foarte bune, bazate pe<\/li>\n<\/ul>\n<p>PREDICTIBILITATE\u00a0 (cu intervale din ce \u00een ce mai scurte)<\/p>\n<p>REDUCEREA PERIOADEI DE LIVRARE (din momentul comenzii \u00een momentul livr\u0103rii)*<\/p>\n<p>RETUR SIMPLU \u0218I PREDICTIBIL<\/p>\n<p><em>*Partea de curierat poate deveni predictibil\u0103 prin tehnologie.<\/em><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Pentru 99.5% dintre comenzi livr\u0103m acum \u00een<strong> intervalul promis + max. 15 minute<\/strong> \u2013 e un serviciu deja foarte bun \u0219i apreciat de clien\u021bi. Am cerut \u0219i de la serviciile de curierat un avantaj pentru client: comenzile primite vineri s\u0103 fie livrate s\u00e2mb\u0103t\u0103, iar cele de p\u00e2n\u0103-n ora 00.00 a doua zi.<\/li>\n<li>Pentru \u00eembun\u0103t\u0103\u021birea returului, am convins Po\u0219ta Rom\u00e2n\u0103 s\u0103 lanseze un nou serviciu \u2013 returul \u00een 600 de oficii. Am creat \u0219i returul instant \u2013 pentru anumi\u021bi clien\u021bi (cu istoric bun de achizi\u021bii), \u00een momentul \u00een care se scaneaz\u0103 returul d\u0103m banii instant clientului. C\u00e2\u0219tig\u0103m loialitate, \u00eencredere \u00een acest serviciu.<\/li>\n<li><strong>Black Friday<\/strong>: pe partea de a\u0219tept\u0103ri de la clien\u021bi ne-am uitat la notorietatea evenimentului &#8211; avem o cre\u0219tere de la 79% la 88% a notoriet\u0103\u021bii acestuia, inten\u021bia de cump\u0103rare a crescut \u0219i ea de la 44% la 51%. Ne-am uitat de unde vor s\u0103 cumpere, ce \u0219i cu ce buget (8% cre\u0219tere procentual\u0103) + percep\u021bii \u0219i probleme.<br \/>\nBariera 1: termenul de livrare \u2013 am investit \u00een logistica noastr\u0103 + planificare cu companiile de curierat pentru a dep<\/li>\n<li><strong>C\u00e2t de repede se va livra de Black Friday<\/strong>: de vineri p\u00e2n\u0103 mar\u021bi\u00a0 se vor livra 70% din volume, iar livrarea se va finaliza pe 28 noiembrie.<\/li>\n<li>Am v\u0103zut \u00een cre\u0219tere teoria c\u0103 reducerile nu sunt reale, a\u0219a c\u0103 ne-am uitat la cum st\u0103m cu pre\u021bul fa\u021b\u0103 de perioada anterioar\u0103 studiind situa\u021bia pe 2017 &#8211; 85% din v\u00e2nz\u0103ri au avut cel mai bun pre\u021b din an.<\/li>\n<li>\u00cen Rom\u00e2nia, pre\u021bul redus trebuie raportat la cel mai mic pre\u021b din ultimele 30 zile. Legisla\u021bia \u00eencurajeaz\u0103 comer\u021bul tradi\u021bional static, ori eCommerce-ul e dinamic.<br \/>\n<blockquote><p>Cred c\u0103 Black Friday, a\u0219a cum l-am g\u00e2ndit noi (eMag) este momentul eCommerce-ului \u2013 \u00een care acesta bate retail-ul tradi\u021bional.<\/p><\/blockquote>\n<\/li>\n<li>Consumul \u00een Romania a crescut cu 5% iar eCommerce-ul cu 30%.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>NIR EYAL, BESTSELLING AUTHOR: HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS<\/strong><\/p>\n<div id='gallery-1' class='gallery galleryid-14809 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"639\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Nir-Eyal-GPeC-Summit-Noiembrie-2018-2.jpg\" class=\"attachment-full size-full\" alt=\"Nir Eyal GPeC Summit Noiembrie 2018-2\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Nir-Eyal-GPeC-Summit-Noiembrie-2018-2.jpg 960w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Nir-Eyal-GPeC-Summit-Noiembrie-2018-2-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Nir-Eyal-GPeC-Summit-Noiembrie-2018-2-768x511.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Nir-Eyal-GPeC-Summit-Noiembrie-2018-4-Foto-Alin-Dobrin.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Nir-Eyal-GPeC-Summit-Noiembrie-2018-4-Foto-Alin-Dobrin.jpg 2048w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Nir-Eyal-GPeC-Summit-Noiembrie-2018-4-Foto-Alin-Dobrin-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Nir-Eyal-GPeC-Summit-Noiembrie-2018-4-Foto-Alin-Dobrin-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Nir-Eyal-GPeC-Summit-Noiembrie-2018-4-Foto-Alin-Dobrin-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<blockquote><p><strong>If you wanna be good at something, you wanna look at those who do it best in your business.<\/strong><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<ul>\n<li>If you look at all great businesses, they all started as a <strong>nice to have<\/strong> and then, over time, it touched the life of millions to billions of users.<\/li>\n<li>Half of what we do every day is out of habit. Every hook (based on the theory explained in <strong><a href=\"https:\/\/www.gpec.ro\/blog\/nir-eyal-autorul-bestseller-ului-hooked-how-to-build-habit-forming-products-vine-pentru-prima-data-in-romania-la-gpec-summit-12-13-noiembrie\">Hook)\u00a0<\/a><\/strong>starts with a trigger, then come the rewards, the investment phase and finally the action phase.<\/li>\n<\/ul>\n<p><strong>External trigger<\/strong>: present in our enviroment, that tell us what to expect with some piece of information.<\/p>\n<p><strong>Internal trigger<\/strong> \u2013 something that cues us to action. Where the information about what to do starts out of a memory or association inside the user&#8217;s brain.<\/p>\n<p><em>Did you know:\u00a0<\/em>People who suffer from clinical depression check their email more \u2013 that negative state makes them seek acceptance, inclusion and relief more than people who don&#8217;t have this health issue.\u00a0We seek to escape discomfort.<\/p>\n<ul>\n<li>KEY QUESTIONS:<br \/>\n&#x2753;What&#8217;s that itch that your product seeks to scratch?<br \/>\n&#x2753;Do you know your customer s internal trigger?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Remember to give your users, as part of the hook, the simplest thing a user can do to get that scratch he seeks. Like a scroll on Facebook, a search on Google or YouTube.<br \/>\n<blockquote><p><strong>All of us have human needs. We seek hope and avoid fear, we seek social acceptance and avoid rejection. Every video ad, banner ad and so on should focus on these issues.<\/strong><\/p><\/blockquote>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>The easier it is to do, the more likely people are to do it. The harder something ist o understand, the less likely people are to react on it. If the trigger is present \u2013 the action will occur. Every action requires <strong>motivation<\/strong>, <strong>ability<\/strong> and a <strong>trigger<\/strong> has to be present.<\/li>\n<li>No matter your business, think about what is stopping your user to do the behaviour you and them want to do.<\/li>\n<li>The search for empathetic joy, partnership and competition feel good, come from other people and have an element of mystery. This mix is what you need in your business.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14815\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Nir-Eyal-GPeC-Summit-Noiembrie-2018-3.jpg\" alt=\"\" width=\"960\" height=\"639\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Nir-Eyal-GPeC-Summit-Noiembrie-2018-3.jpg 960w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Nir-Eyal-GPeC-Summit-Noiembrie-2018-3-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Nir-Eyal-GPeC-Summit-Noiembrie-2018-3-768x511.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/li>\n<\/ul>\n<p>In the he investment phase you need to:<\/p>\n<ul>\n<li>Increase the likelihood of the next path \u2013 loading the next trigger is something that THE USER DID.<\/li>\n<li>Increase Storing value \u2013 everything in the physical world depreciate as they are used. Online assets appreciate the more and more we engage with them.<\/li>\n<\/ul>\n<p><strong>The morality of manipulation<\/strong>: Designing habit forming products is a form of manipulation. We have a very special responsibility to use these principles to do good. Be aware of habit forming technology and use them to enhance their lives.<\/p>\n<blockquote><p><strong>If you can send your clients through the HOOK faster than your competition, you win &#8211; increase velocity. You can also increase frequency or make the reward more rewarding.<\/strong><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><strong>RAFAEL CAMPOS, VICE PRESIDENT VTEX: FIVE STRATEGIC DECISIONS THAT YOU MUST TAKE TODAY TO (MAYBE) SURVIVE FOR THE NEXT TEN YEARS<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-14821\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Rafael-Campos-VTEX-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-1024x682.png\" alt=\"Rafael Campos VTEX GPeC Summit Noiembrie 2018 Foto Alin Dobrin\" width=\"910\" height=\"606\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Rafael-Campos-VTEX-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Rafael-Campos-VTEX-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-300x200.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Rafael-Campos-VTEX-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-768x512.png 768w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<ul>\n<li>Po\u021bi folosi un <em>marketplace<\/em> ca pe o strategie \u00een business, NU ca pe un competitor. Pute\u021bi folosi eMag ca pe o mi\u0219care strategic\u0103, nu s\u0103 \u00eenerci s\u0103 te plasezi ca un concurent al lui.<\/li>\n<li>Procesul de digitalizare porne\u0219te din interior \u0219i se dezvolt\u0103 \u00een exterior:<strong>1. Reg\u00e2nde\u0219te modul de organizare al companiei.<\/strong><br \/>\n<strong>2. Customer journey &#8211; mult mai important\u0103 dec\u00e2t crezi.<\/strong><br \/>\n<strong>3. Creeaz\u0103 valoare, creeaz\u0103 ceva unic \u00een care clientul chiar s\u0103 cread\u0103.<\/strong><\/li>\n<li>China domin\u0103 pia\u021ba \u00een noua er\u0103 a retail-ului.<\/li>\n<li>Vorbim foarte mult despre\u00a0<em>data\/big data<\/em>: trebuie s\u0103 \u0219tim cum s\u0103 le colect\u0103m, cum s\u0103 le proces\u0103m, cum s\u0103 folosim datele colectate.<\/li>\n<\/ul>\n<p><strong>BRAD GEDDES, CO-FOUNDER ADALYSIS: \u201c12 PRACTICAL TIPS &amp; TRICKS FOR GOOGLE ADS IN E-COMMERCE 2019\u2033\u00a0<\/strong><\/p>\n<div id='gallery-2' class='gallery galleryid-14809 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Brad-Geddes-GPeC-Summit-Noiembrie-2018.jpg\" class=\"attachment-full size-full\" alt=\"Brad Geddes GPeC Summit Noiembrie 2018\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Brad-Geddes-GPeC-Summit-Noiembrie-2018.jpg 960w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Brad-Geddes-GPeC-Summit-Noiembrie-2018-300x225.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Brad-Geddes-GPeC-Summit-Noiembrie-2018-768x576.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Brad-Geddes-GPeC-Summit-Noiembrie-2018-600x450.jpg 600w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Brad-Geddes-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin.png\" class=\"attachment-full size-full\" alt=\"Brad Geddes GPeC Summit Noiembrie 2018 Foto Alin Dobrin\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Brad-Geddes-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Brad-Geddes-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-300x200.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Brad-Geddes-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-768x512.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<ul>\n<li>Google face schimb\u0103ri constant \u00een ceea ce prive\u0219te platforma de Ads.\u00a0<em>Exact match<\/em> nu mai \u00eenseamn\u0103\u00a0<em>exact match\u00a0<\/em>\u00een acest moment.<\/li>\n<li>Dac\u0103 tr\u0103ie\u0219ti \u00een Europa \u0219i c\u0103l\u0103tore\u0219ti \u00een SUA, vei c\u0103uta\u00a0<em>car hire,\u00a0<\/em>nu\u00a0<em>car rental<\/em> dac\u0103 vrei s\u0103 \u00eenchiriezi o ma\u0219in\u0103 &#8211; genul acesta de situa\u021bii e esen\u021bial \u00een Google Ads. Trebuie s\u0103 \u00een\u021belegi cum caut\u0103 clien\u021bii t\u0103i &#8211;\u00a0<strong>diferen\u021bele din\u00a0<em>queries<\/em> aduc diferen\u021be mari \u00een valoarea adus\u0103 business-ului t\u0103u (chiar valoarea comenzii).<\/strong><\/li>\n<li>De c\u00e2te ori apare de fapt al treilea <em>Headline<\/em>: la 21 din 3214 <em>impressions<\/em> &#8211; merit\u0103 s\u0103 investe\u0219ti timp \u00een a-\u021bi actualiza contul cu cel de-al treilea\u00a0<em>Headline<\/em>, dar nu-l prioritiza atunci c\u00e2nd e\u0219ti \u00een mijlocul sezonului de Sale, de exemplu. :)<\/li>\n<li><strong>AD ROTATION<\/strong>: optimizarea oferit\u0103 de Google (<em>best performing ads)\u00a0<\/em>e adesea preferat\u0103 \u00een detrimentul optimiz\u0103rii manuale, \u00eens\u0103 nu aduce tot timpul rezultatele cele mai bune. E o setare bun\u0103 pentru a testa, dar uneori Google ignor\u0103 anumite Ad-uri sau le afi\u0219eaz\u0103 foarte mult pe unele.<\/li>\n<li>\u00cenceperea unei oferte prea devreme (cu un interval prea mare de promo\u021bie) \u00ee\u021bi poate sc\u0103dea rata de conversie.\u00a0<strong>Cel mai bun model<\/strong>:\u00a0<em>countdown<\/em>-ul de doar c\u00e2teva ore (4.1% Conversion rate, 9% CTR).<\/li>\n<li>Creeaz\u0103 Ad Groups \u0219i\u00a0<em>sitelinks<\/em> pentru c\u0103ut\u0103ri ambigue pentru a cre\u0219te CTR \u0219i CR pentru ele.<\/li>\n<li>C\u00e2nd observi anumite pattern-uri \u00een rata de conversie din Google Ads, \u00eencearc\u0103 s\u0103 suprapui modelul peste problemele\/interesele\/programul celor care conevrtesc pe site-ul t\u0103u. Spre exemplu, dac\u0103 vinzi produse pentru bebelu\u0219i, g\u00e2nde\u0219te-te c\u0103 beneficiarii &#8211; p\u0103rin\u021bii &#8211; au un program care depinde de somnul copilului.<\/li>\n<li><strong>Mobile<\/strong>: vezi\/cau\u021bi direct ce ai nevoie, compari, cumperi. <strong>Desktop<\/strong>: faci\u00a0<em>browsing<\/em>, cercetezi, compari, te r\u0103zg\u00e2nde\u0219ti, revii, cumperi.<\/li>\n<li>\u00cen eCommerce exist\u0103 tendin\u021ba de a licita &#8222;la ghici&#8221; sau dup\u0103 ce sun\u0103 de bun sim\u021b.\u00a0<strong>Best practice:\u00a0<\/strong>liciteaz\u0103 pentru Return On Ad Spend (ROAS) sau Return On Investment (ROI) dac\u0103 ai predicitibilitate \u00ee\u0219i coeren\u021b\u0103\/modele \u00een ceea ce prive\u0219te datele din contul Google Ads. C\u00e2nd ai comenzi cu valori mari dar impredictibile, licita\u021bia pe Cost Per Aquisition (CPA) poate fi mai potrivit\u0103 pentru tine.<\/li>\n<li>C\u00e2nd ar trebui s\u0103 folose\u0219ti <strong>Attribution Models<\/strong> (Modele de atribuire): \u00een Remarketing, Video Advertising, conversii Multi-Touchpoints, cump\u0103r\u0103turi Multi-Device.<\/li>\n<li>Gre\u0219eli comune care duc la sc\u0103derea CTR-ului: oferte expirate \u00eenc\u0103 promovate din contul Google Ads.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-14825\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Brad-Geddes-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-2-1024x682.png\" alt=\"Brad Geddes GPeC Summit Noiembrie 2018 Foto Alin Dobrin-2\" width=\"910\" height=\"606\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Brad-Geddes-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-2.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Brad-Geddes-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-2-300x200.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Brad-Geddes-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-2-768x512.png 768w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<blockquote><p><strong>\u00cemi place s\u0103 numesc traduc PPC drept Pay for Conversation. G\u00e2nde\u0219te-te la valoarea conversa\u021bional\u0103 cu userul, nu doar la click.<\/strong><\/p><\/blockquote>\n<ul>\n<li>Ajustarea bid-urilor nu e ceva ce faci peste noapte &#8211; dureaz\u0103 mult \u0219i trebuie s\u0103 iei \u00een considerare multe aspecte care \u021bin de clien\u021bii t\u0103i.<\/li>\n<\/ul>\n<p>Pe Brad Geddes \u00eel vom \u00eent\u00e2lni \u0219i \u00een Ziua 2 a GPeC Summit \u00eentr-un <a href=\"https:\/\/www.gpec.ro\/blog\/gpec-summit-noiembrie-2018-interviu-brad-geddes-sfaturi-ppc-specialisti-juniori\">workshop aplicat de bune practici \u00een Google Ads<\/a>.<\/p>\n<p><strong>ANTONIO \u00c9RAM, CEO NETOPIA PAYMENTS: MOBILPAY WALLET \u2013 PAYMENTS AND BEYOND<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14830\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Antonio-Eram-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-2.png\" alt=\"Antonio Eram GPeC Summit Noiembrie 2018 Foto Alin Dobrin-2\" width=\"1024\" height=\"682\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Antonio-Eram-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-2.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Antonio-Eram-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-2-300x200.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Antonio-Eram-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-2-768x512.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<ul>\n<li>Dup\u0103 5 ani, am ajuns la ceea ce ne dorim s\u0103 construim cu adev\u0103rat: MOBILPAY WALLET. Vrem s\u0103 d\u0103m posibilitatea unui utilizator s\u0103 \u00ee\u0219i transforme\u00a0<em>smartphone<\/em>-ul \u00eentr-un instrument de plat\u0103.<\/li>\n<li>Cifrele nu sunt\u00a0<strong>\u00eenc\u0103<\/strong> cele mai fericite \u00een ceea ce prive\u0219te plata cu cardul online.<\/li>\n<li>Am vrut s\u0103 \u00eembin\u0103m marketingul cu pl\u0103\u021bile, astfel c\u0103 platforma este construit\u0103 \u00een aceast\u0103 direc\u021bie. Oferim tuturor dezvoltatorilor de servicii posibilitatea s\u0103 ofere servicii \u00een interiorul wallet-ului.<\/li>\n<li>Avem nevoie s\u0103 \u00een\u021belegem utilizatorul nu doar din perspectiva a ce cump\u0103r\u0103, ci \u0219i din ce loc cump\u0103r\u0103, cum cump\u0103r\u0103, cum vrea s\u0103 pl\u0103teasc\u0103.<\/li>\n<li>Ce ne dorim este ca brandurile, magazinele \u0219.a.m.d. s\u0103-\u0219i poat\u0103 face campanii, urm\u0103ri pl\u0103\u021bile \u0219i canaliza campaniile dintr-un singur loc.<\/li>\n<li>Perioada petrecut\u0103 pe checkout page este critic\u0103. C\u00e2nd \u00eel la\u0219i prea mult pe user acolo \u0219i \u00eel for\u021bezi s\u0103-\u0219i caute cardul, s\u0103-\u0219i caute datele etc., ri\u0219ti s\u0103-l pierzi.<\/li>\n<li><strong><strong><strong>Serviciul MobilPay Wallet va fi oferit gratuit celor care au integrat serviciul de plat\u0103 prin Netopia MobilPay.<\/strong><\/strong><\/strong><\/li>\n<\/ul>\n<p><strong><strong>ELISABETA MORARU, COUNTRY MANAGER GOOGLE ROM\u00c2NIA: DATA TURNS INTO INSIGHTS<\/strong><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-14832\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Elisabeta-Morar-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-2-1024x682.png\" alt=\"Elisabeta Morar GPeC Summit Noiembrie 2018 Foto Alin Dobrin-2\" width=\"910\" height=\"606\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Elisabeta-Morar-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-2.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Elisabeta-Morar-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-2-300x200.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Elisabeta-Morar-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-2-768x512.png 768w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<blockquote><p><strong>Curios, destul de nehot\u0103r\u00e2t \u0219i preten\u021bios &#8211; a\u0219a arat\u0103 pe scurt descrierea consumatorului rom\u00e2n, acesta e CNP-ul clientului rom\u00e2n.<\/strong><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<ul>\n<li>Brand Loyalty \u0219i Influen\u021b\u0103 \u00een Digital &#8211; valori ale consumatorului rom\u00e2n.<\/li>\n<li>Rom\u00e2nia e \u00een continuare liderul \u00een CEE \u00een ceea ce prive\u0219te importan\u021ba evenimentului Black Friday. <strong>45% dintre rom\u00e2ni a\u0219teapt\u0103 Black Friday pentru a cump\u0103ra online.<\/strong><\/li>\n<li>G\u00e2ndi\u021bi din perspectiva audien\u021bei: exist\u0103 studii care coreleaz\u0103 c\u0103ut\u0103rile de Black Friday \u0219i tot ce se \u00eent\u00e2mpl\u0103 \u00een decembrie.<\/li>\n<li>Dac\u0103 ar conta (\u0219i conteaz\u0103!) credibilitatea \u0219i atributele brandului t\u0103u \u0219i ai fi \u00een locul clientului t\u0103u, ce ai cump\u0103ra?<\/li>\n<li>Consumatorii din Rom\u00e2nia sunt \u00een linie, ca \u0219i comportament de cump\u0103rare, cu to\u021bi cei din zona CEE.<\/li>\n<li>Traficul venit din\u00a0<em>mobile<\/em> a ajuns acum la propor\u021bia medie\u00a0 de 70% din totalul traficului.<\/li>\n<\/ul>\n<p><strong>VALENTIN RADU, FOUNDER OMNICONVERT: E-COMMERCE GROWTH THROUGH CUSTOMER JOURNEY OPTIMIZATION<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-14834\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Valentin-Radu-Omniconvert-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-2-1024x682.png\" alt=\"Valentin Radu Omniconvert GPeC Summit Noiembrie 2018 Foto Alin Dobrin-2\" width=\"910\" height=\"606\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Valentin-Radu-Omniconvert-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-2.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Valentin-Radu-Omniconvert-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-2-300x200.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Valentin-Radu-Omniconvert-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-2-768x512.png 768w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<ul>\n<li>Memoria afectiv\u0103 func\u021bioneaz\u0103 a\u0219a: ai o experien\u021b\u0103 \u0219i apoi fie \u021bii minte \u0219i r\u0103m\u00e2ne cu tine emo\u021bia pe care \u021bi-a trezit-o experien\u021ba, fie dispare cu totul. Cele pozitive au tendin\u021ba s\u0103 r\u0103m\u00e2n\u0103 cu noi \u0219i provoac\u0103, apoi,\u00a0<strong>o ac\u021biune.\u00a0<\/strong>95% dintre achizi\u021biile noastre sunt bazate pe decizii care au loc \u00een subcon\u0219tientul nostru.<\/li>\n<li>Nu mai e suficient s\u0103 vinzi un produs, trebuie s\u0103 oferi un complex, o doz\u0103 de emo\u021bii.<\/li>\n<li>Evolu\u021bia categoriilor de achizi\u021bii f\u0103cute de consumatori \u00een timp:<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><strong>COMMODITIES\u00a0 \u00a0\u276f\u276f\u276f\u00a0 GOODS\u00a0 \u00a0\u276f\u276f\u276f\u00a0 \u00a0 SERVICES\u00a0 \u00a0\u276f\u276f\u276f\u00a0 \u00a0EXPERIENCES\u00a0 \u00a0 \u276f\u276f\u276f\u00a0 \u00a0TRANSFORMATIONS<\/strong><\/p>\n<ul>\n<li style=\"text-align: center;\">Experien\u021bele emo\u021bioanle negative\u00a0<em>r\u0103nesc<\/em> loialitatea de brand. Consumatorii pl\u0103cut impresiona\u021bi de experien\u021ba de cump\u0103rare au \u00eencredere \u00een compania respectiv\u0103, sunt mai deschi\u0219i s\u0103 ierte \u0219i s\u0103 \u00eencerce produse \u0219i servicii noi de la acea companie.<strong>Net Promoter Score (NPS) = Factor de Generare de Venit<\/strong><\/li>\n<li>Cum arat\u0103\u00a0<em>customer journey<\/em>-ul standard \u00een eCommerce:<\/li>\n<\/ul>\n<p><strong>1. Demand Generation &#8211; 2. Plasarea primei comenzi &#8211; 3. Confirmarea comenzii &#8211; 4. Livrarea comenzii &#8211; 5. Remarketing &amp; email-uri cu discount-uri exclusive &#8211; 6. Plasarea celei de-a doua comenzi (15% dintre cei care au intrat \u00een acest <em>customer journey<\/em>)\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Cum arat\u0103 un\u00a0<em>enhanced customer journey<\/em> \u00een eCommerce:<\/li>\n<\/ul>\n<p><strong>1. Demand Generation &#8211; 2. Plasarea primei comenzi &#8211; 3. Confirmarea comenzii &#8211; 4. Livrarea comenzii &#8211; 5. Customer Satisfaction Journey &#8211; 6. Rezolvarea problemelor (dac\u0103 apar) 7. 8. Remarketing &amp; email-uri cu discount-uri exclusive &#8211; 9. Plasarea celei de-a doua comenzi (15% dintre cei care au intrat \u00een acest <em>customer journey<\/em>)\u00a0<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-14833\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/GPeC-Summit-Noiembrie-12-13-2018-2-1024x682.png\" alt=\"GPeC Summit Noiembrie 12-13 2018 - 2\" width=\"910\" height=\"606\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/GPeC-Summit-Noiembrie-12-13-2018-2.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/GPeC-Summit-Noiembrie-12-13-2018-2-300x200.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/GPeC-Summit-Noiembrie-12-13-2018-2-768x512.png 768w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<ul>\n<li>C\u00e2nd e\u0219ti un business gigant, \u00een principiu, nu po\u021bi comunica foarte personal &#8211; acesta e un\u00a0<em>punct slab\u00a0<\/em>pe care un juc\u0103tor mai mic \u00eel poate exploata \u00een avantajul lui.<\/li>\n<li>RECEN\u021a\u0102 &#8211; FRECVEN\u021a\u0102 &#8211; VALOARE MONETAR\u0102: cele trei criterii c\u0103rora le po\u021bi atribui un scor \u0219i de la care \u00ee\u021bi po\u021bi construi un model de segmentare ca s\u0103 nu mai pierzi bani pe publicitate \u0219i s\u0103 \u0219tii care sunt\u00a0<strong>clien\u021bii t\u0103i ideali<\/strong>.<\/li>\n<li>A construi un enhanced customer journey e o parte de growth hacking, de cre\u0219tere accelerat\u0103. La fel ca \u0219i partea de formare a obiceiurilor (<em>habit forming<\/em>).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>ANDREI RADU, FOUNDER &amp; CEO GPEC: 5 ACTIONABLE UX &amp; CONVERSION OPTIMIZATION TIPS FOR ONLINE SHOPS <\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14836 size-large\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Andrei-radu-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-1024x682.png\" alt=\"Andrei Radu GPeC Summit Noiembrie 2018 Foto Alin Dobrin\" width=\"910\" height=\"606\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Andrei-radu-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Andrei-radu-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-300x200.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Andrei-radu-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-768x512.png 768w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<ul>\n<li><strong>CASETA DE SEARCH<\/strong> generoas\u0103: s\u0103 permit\u0103 minim 25 caractere vizibile de la st\u00e2nga la dreapta.<br \/>\n+ Func\u021bia de Search cu Autocorrect \u0219i Autocomplete (mai ales pe mobile)<br \/>\n+ Personalizarea paginii de c\u0103utare f\u0103r\u0103 rezultate (majoritatea magazinelor online din Rom\u00e2nia nu fac acest lucru)<\/li>\n<li><strong>PAGINA\u021aIE:\u00a0<\/strong><em>load<\/em> <em>more<\/em>, pagina\u021bie, <em>infinite scrolling.<\/em><br \/>\n+ \u021aine\u021bi cont de\u00a0<em>Fat Finger Syndrome<\/em> &#8211; spa\u021bierea corect\u0103 a elementelor tapabile dintr-o pagin\u0103 (pe <em>mobile<\/em>)<\/li>\n<li><strong>FORMATAREA CONTENTULUI<br \/>\n<\/strong>+ Folosi\u021bi descrieri scurte \u0219i buton de\u00a0<em>Read More<\/em><br \/>\n+\u00a0<em>Sparge\u021bi\u00a0<\/em>con\u021binutul amplu prin\u00a0<em>headlines<\/em>, citate, imagini<\/li>\n<li><strong>FUNC\u021aII SPECIALE PENTRU<\/strong> <strong>MOBILE:\u00a0<\/strong>Tap2Call, Wishlist, Geo-Location, Tastatur\u0103 specific\u0103 pentru cifre\/litere<\/li>\n<li><strong>HOMEPAGE<\/strong>: doar 20% dintre vizite trec prin\u00a0<em>homepage.<\/em><\/li>\n<li><strong>VALUE PROPOSITION<\/strong>: diferen\u021biatori \u00een primul ecran (<em>above the fold<\/em>).<\/li>\n<li><strong>HERO IMAGE<\/strong><\/li>\n<li><strong>COMAND\u0102 F\u0102R\u0102 CONT<\/strong>: cere doar informa\u021biile necesare dac\u0103 totu\u0219i ceri cont, ofer\u0103 posibilitatea de\u00a0<em>social login\u00a0<\/em>\u0219i chiar posibilitatea de a comanda ca\u00a0<em>guest<\/em>.<\/li>\n<li>Cum stabile\u0219ti ce \u021bi se potrive\u0219te \u021bie c\u00e2nd vine vorba de continuarea cump\u0103r\u0103turilor dup\u0103 ad\u0103ugarea produselor \u00een co\u0219: Google Analytics! \u00cen func\u021bie de cantitatea medie a produselor va trebui s\u0103 \u00eencurajezi co\u0219ul multiplu (dac\u0103\u00a0<em>average quantity<\/em> tinde spre 1) sau s\u0103-l trimi\u021bi pe utilizator direct \u00een <em>checkout<\/em><em><em>.<\/em><\/em><\/li>\n<\/ul>\n<p><strong>HORIA NEAGU, FOUNDER NAPOLEON DIGITAL: STOP PLAYING HIDE &amp; SEEK WITH YOUR CUSTOMERS!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-14839\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Horia-Neagu-Napoleon-Digital-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-1024x682.png\" alt=\"Horia Neagu Napoleon Digital GPeC Summit Noiembrie 2018 Foto Alin Dobrin\" width=\"910\" height=\"606\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Horia-Neagu-Napoleon-Digital-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Horia-Neagu-Napoleon-Digital-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-300x200.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Horia-Neagu-Napoleon-Digital-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-768x512.png 768w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<blockquote><p><strong>Imagina\u021bi-v\u0103 c\u0103 sunte\u021bi la o cafenea \u0219i a\u0219tepta\u021bi s\u0103 v\u0103 fie luat\u0103 comanda. \u0218i nimeni nu vine. Ce \u00eenseamn\u0103 asta? \u00censeamn\u0103 c\u0103 osp\u0103tarul se \u00eencarc\u0103 :) prea greu &#8211; ceea ce este groaznic \u0219i offline, dar \u0219i online, pentru un magazin online.<\/strong><\/p><\/blockquote>\n<ul>\n<li><strong>Probleme comune ce afecteaz\u0103 viteza de \u00eenc\u0103rcare a site-ului<\/strong>: num\u0103rul de elemente din pagin\u0103, dimensiunea imaginilor.<\/li>\n<li>Orice element care nu contribuie la conversie este \u00een plus \u0219i trebuie s\u0103 renun\u021b\u0103m la el oric\u00e2t de mult ne-ar durea s\u0103 ne desp\u0103r\u021bim de el. :)<\/li>\n<li>Ai nevoie de un obiectiv de performan\u021b\u0103 pentru\u00a0<strong>paginile de categorie, list\u0103rile de produse \u0219i paginile de produse<\/strong>.<\/li>\n<li>P\u0103streaz\u0103 dimensiunea de\u00a0<em>upload<\/em> a unei imagini \u00een limitele spa\u021biului unde va fi folosit\u0103 \u0219i afi\u0219at\u0103 pe site.<\/li>\n<li><strong>Gre\u0219eli frecvente cu impact asupra valorii SEO:\u00a0<\/strong>content duplicat<\/li>\n<li>Google are nevoie de con\u021binut unic \u0219i relevant pentru fiecare produs.<\/li>\n<li><strong>Solu\u021bii SEO-friendly pentru produse\u00a0<em>out-of-stock<\/em><\/strong><\/li>\n<li>Nu l\u0103sa\u021bi pagini de produs f\u0103r\u0103 stoc vizibile pe site &#8211; provoci frustrare.<\/li>\n<li>Nu dezactiva produsul de pe site &#8211; vei avea multe pagini 404, lucru care \u00eei va spune lui Google c\u0103 ai multe pagini f\u0103r\u0103 valoare \u0219i leg\u0103turile externe care aveau valoare SEO se pierd.<\/li>\n<li>Dac\u0103 produsele revin \u00een stoc putem folosi un mesaj de\u00a0<em>temporar indisponibil<\/em>, putem marca data revenirii \u00een stoc, putem include pe pagin\u0103 un formular de\u00a0<em>lead generation<\/em> pentru a trimite clientului o notificare de revenire \u00een stoc, putem recomanda produse similare, putem redirec\u021biona (301) c\u0103tre o pagin\u0103 de categorie.<\/li>\n<\/ul>\n<p><strong>PANEL: TOP 20+ RECOMMENDATIONS FOR E-COMMERCE 2019 (USABILITY, SEO, MOBILE, E-MAIL MARKETING, CONVERSION RATE OPTIMIZATION, GROWTH)<\/strong><\/p>\n<p>Invita\u021bi:\u00a0<strong><a href=\"https:\/\/www.linkedin.com\/in\/alexlapusan\" target=\"_blank\" rel=\"noopener\">Alexandru L\u0103pu\u0219an<\/a><\/strong>\u00a0(CEO &amp; Founding Partner Zitec),\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/andrei-georgescu-9a2152\/\" target=\"_blank\" rel=\"noopener\"><strong>Andrei Georgescu<\/strong><\/a>\u00a0(Managing Director White Image),\u00a0<strong><a href=\"https:\/\/www.linkedin.com\/in\/biancagrip\" target=\"_blank\" rel=\"noopener\">Bianca Grip<\/a><\/strong>\u00a0(Managing Director GripAds),\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/cristian-ignat-b736964\" target=\"_blank\" rel=\"noopener\"><strong>Cristian Ignat<\/strong><\/a>\u00a0(Chief Canopyst @Canopy),\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/danvirtopeanu\/?ppe=1\" target=\"_blank\" rel=\"noopener\"><strong>Dan V\u00eertopeanu<\/strong><\/a>\u00a0(Founder Breeze Mobile),\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/eugenpotlog\" target=\"_blank\" rel=\"noopener\"><strong>Eugen Potlog<\/strong><\/a>\u00a0(Founder &amp; Chief Optimizer @ UX Studio),\u00a0<strong><a href=\"https:\/\/www.linkedin.com\/in\/lucia-ciuca-a754b63\" target=\"_blank\" rel=\"noopener\">Lucia Ciuc\u0103<\/a><\/strong>,\u00a0<strong><a href=\"https:\/\/www.linkedin.com\/in\/meetzah\" target=\"_blank\" rel=\"noopener\">Mihai V\u00een\u0103toru<\/a><\/strong>\u00a0(Head of SEO &amp; Managing Partner DWF),\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/roxanaolaru\/\" target=\"_blank\" rel=\"noopener\"><strong>Roxana Olaru<\/strong><\/a>\u00a0(Co-Founder CREADIV).\u00a0<strong><br \/>\n<\/strong><\/p>\n<ol>\n<li><strong>Func\u021bia de c\u0103utare produse<\/strong> &#8211; exist\u0103 site-uri care puncteaz\u0103 \u00een plus la acest subiect, dar e foarte comun s\u0103 nu prime\u0219ti nimic la schimb cu <em>0 rezultate.<\/em><\/li>\n<li><strong>Curaj<\/strong> &#8211; \u00een g\u0103sirea \u0219i formularea unor diferen\u021biatori, \u00een g\u0103sirea unor solu\u021bii specializate (Smartbill, Saga, CRM etc.), \u00een folosirea trendurilor din tehnologie pentru a v\u0103 u\u0219ura munca opera\u021bional\u0103, administrativ\u0103 \u0219.a.m.d. (exemplu: chatbots)<\/li>\n<li>\u00a0<strong>Abonarea la newsletter <\/strong>&#8211;\u00a0Pentru multe business-uri newsletter-ul este a doua surs\u0103 de conversii. Atunci nu se justific\u0103 s\u0103 nu comunic\u0103m cu cei care se aboneaz\u0103 la newsletter. Programul de\u00a0<em>bun venit<\/em> v\u0103 d\u0103 oportunitatea s\u0103 interac\u021biona\u021bi cu cei care \u0219i-au manifestat deja un interes fa\u021b\u0103 de produsele voastre.<\/li>\n<li><strong>Segmentarea bazelor de date<\/strong> &#8211; Fi\u021bi aten\u021bi cui trimite\u021bi un email cu o ofert\u0103 foarte bun\u0103 (celor care au deschis emailurile voastre \u00een trecut). Segmenta\u021bi \u00een func\u021bie de produse, de discount-uri relevante (nu are sens s\u0103 da\u021bi discount pe categoria X cuiva care e interesat de categoria Y).<\/li>\n<li><strong>Atitudinea<\/strong> <strong>brandului<\/strong> &#8211; ea se vede pe site. Diferen\u021biaz\u0103-te prin atitudinea pe care o transmi\u021bi prin comunicare.<\/li>\n<li><strong>Best practices &#8211;\u00a0<\/strong>du p\u00e2n\u0103 la cap\u0103t lucrurile de bun sim\u021b din online, dar continu\u0103 s\u0103 m\u0103sori \u0219i s\u0103 optimizezi (po\u021bi descoperi c\u0103 industria ta e atipic\u0103 \u0219i se \u00eendep\u0103rteaz\u0103 de\u00a0<em>best practices<\/em>).<\/li>\n<li><strong>Special delivery<\/strong> &#8211; diferen\u021biaz\u0103-te printr-un magazin de desfacere bine plasat, ofer\u0103 ceva \u00een plus la livrare sau prin \u00eensu\u0219i modul \u00een care livrezi.<\/li>\n<li><strong>Social login\/Creare cont\u00a0<\/strong>&#8211; userii sunt tot mai ner\u0103bd\u0103tori \u0219i nu mai vor s\u0103 completeze formulare, a\u0219a c\u0103 op\u021biunea de logare cu contul de Facebook, spre exemplu, e un\u00a0<em>must have<\/em>.<\/li>\n<li><strong>Spune o poveste<\/strong> &#8211; e un mod relativ simplu de a capta userii, de a v\u0103 diferen\u021bia fa\u021b\u0103 de concuren\u021b\u0103.<\/li>\n<li><strong>Concentreaz\u0103-te pe clien\u021bii actuali<\/strong> &#8211; vei descoperi c\u0103 investi\u021bia \u00een a-i nutri pe ace\u0219tia e mai rentabil\u0103 de cea f\u0103cut\u0103 pentru a aduce constant \u0219i obsesiv clien\u021bi noi.<\/li>\n<li><strong>Design for mobile<\/strong> &#8211; promo\u021biile au nevoie de bannere dedicate pentru\u00a0<em>mobile.<br \/>\n<\/em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0&#8211; meniul <em>sticky<\/em> &#8211; ac\u021biuni la\u00a0<em>swipe<\/em> <em>and<\/em> <em>tap<br \/>\n&#8211; mobile homepage<\/em><\/li>\n<li><strong>Viteza de \u00eenc\u0103rcare a site-ului<\/strong>\u00a0&#8211; p\u0103stra\u021bi-o sub 3 secunde pe orice pagin\u0103. 53% dintre vizite din <em>mobile<\/em>\u00a0sunt abandonate dac\u0103 timpul acesta e dep\u0103\u0219it.<\/li>\n<li><strong>Configureaz\u0103 Google Analytics corect \u0219i complet<\/strong> &#8211; nu po\u021bi optimiza cu date gre\u0219ite.<\/li>\n<li><strong>Folose\u0219te Hotjar pentru a descoperi oportunit\u0103\u021bi de optimizare<\/strong> &#8211; trateaz\u0103 probleme pe care nu \u0219tiai c\u0103 le ai direct de la utilizatori.<\/li>\n<li><strong>Thank you page<\/strong> &#8211; mul\u021bume\u0219te-le clien\u021bilor pentru comanda lor \u00eentr-un mod c\u00e2t mai creativ, nu fad.<\/li>\n<li><strong>Review-uri<\/strong> &#8211; rata de conversie a paginilor cu cel pu\u021bin 5 review-uri este, \u00een medie, cu 270% mai mare.<\/li>\n<li><strong>Program de loialitate\u00a0<\/strong>&#8211; nu trebuie s\u0103 fie un program foarte complex, ci chiar cu pa\u0219i mici (urare de\u00a0<em>La mul\u021bi ani<\/em>, discount onomastic).<\/li>\n<li><strong>Google updates<\/strong>\u00a0&#8211; cele 14 update-uri ale Google din 2018 au un impact mult mai mare dec\u00e2t \u00een anii trecu\u021bi. Se observ\u0103 varia\u021bii foarte mari de la o zi la alta.<\/li>\n<li><strong>Vizibilitatea SEO<\/strong> &#8211; a devenit tot mai greu de corelat cu anumi\u021bi factori de\u00a0<em>ranking<\/em>. Nu e suficient s\u0103 faci lucruri standard ca s\u0103 vezi rezultate. Analizeaz\u0103 competi\u021bia \u0219i observ\u0103 ce func\u021bioneaz\u0103, c\u00e2nd \u0219i de ce.<\/li>\n<li><strong>Google My<\/strong> <strong>Business<\/strong> &#8211; vizibilitatea con\u021binutului \u0219i conturilor GMB a crescut semnificativ. Google alege s\u0103 afi\u0219eze \u00een mult mai multe situa\u021bii rezultate din aceast\u0103 zon\u0103.<\/li>\n<li><strong>Limit\u0103ri Google<\/strong> &#8211; accesul la date relevante SEO este limitat tot mai mult de Google, a\u0219a c\u0103 va trebui s\u0103 apelezi la instrumente suplimentare.<\/li>\n<li><strong>Voice Search &#8211;<\/strong>\u00a0nu e cazul \u00eenc\u0103 s\u0103 vorbim despre un impact \u00een eCommerce a acestei func\u021bii.<\/li>\n<li><strong>One and none<\/strong> &#8211; tendin\u021ba interna\u021bional\u0103 a magazinelor online de a deveni unicul sau furnizorul\u00a0<em>top of mind<\/em> pentru o categorie de produse.<\/li>\n<li><strong>Exist\u0103! &#8211;<\/strong> g\u0103se\u0219te-\u021bi <em>unique selling point<\/em>-ul care \u00ee\u021bi define\u0219te business-ul<\/li>\n<li><strong>C\u00e2\u0219tig\u0103 \u00eencrederea utilizatorului<\/strong> &#8211; review-uri, certificate, acredit\u0103ri.<\/li>\n<li><strong>Prezint\u0103-\u021bi produsele c\u00e2t mai<\/strong> <strong>detaliat<\/strong> &#8211; e un efort editorial mare, dar va face diferen\u021ba \u00een a-l convinge pe utilizatorul s\u0103 te aleag\u0103 pe TINE \u0219i nu un competitor care \u00eei d\u0103 detaliile de care are nevoie.<\/li>\n<li><strong>Nu grupa produsele doar func\u021bional &#8211;\u00a0<\/strong> po\u021bi fi creativ \u00een categoriile din site (grupeaz\u0103 dup\u0103 moment, promo\u021bional \u0219.a.m.d.).&#8211;- Articol \u00een curs de actualizare &#8211;-<\/li>\n<\/ol>\n<p><em>Foto: Alin Dobrin (vezi \u0219i\u00a0<a href=\"https:\/\/www.facebook.com\/pg\/GPeCro\/photos\/?tab=album&amp;album_id=2815611231798149\" target=\"_blank\" rel=\"noopener\">albumul foto de pe Facebook<\/a>)<\/em><\/p>\n<hr \/>\n<p><b>GPeC 2018 este un eveniment powered by <\/b><a href=\"https:\/\/www.fancourier.ro\/\"><b>FAN Courier<\/b><\/a><\/p>\n<p><b>Gold Partner: <\/b><a href=\"https:\/\/en.vtex.com\/\"><b>VTEX<\/b><\/a><\/p>\n<p><b>Brought to you by<\/b>: <a href=\"https:\/\/www.orange.ro\/\"><b>Orange<\/b><\/a><\/p>\n<p><b>Partener al Competi\u021biei Magazinelor Online GPeC<\/b>: <a href=\"https:\/\/www.carrefour.ro\/\"><b>Carrefour<\/b><\/a><\/p>\n<p><b>Recommended Payment Processor Partner<\/b>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><b>Netopia Payments<\/b><\/a><\/p>\n<p><b>Hosting Oficial GPeC<\/b>: <a href=\"https:\/\/hosterion.ro\/\"><b>Hosterion<\/b><\/a><\/p>\n<p><b>Eveniment sus\u021binut de<\/b>: <a href=\"https:\/\/altex.ro\/\"><b>ALTEX<\/b><\/a>, <a href=\"https:\/\/www.bringo.ro\/\"><b>Bringo<\/b><\/a>, <a href=\"https:\/\/www.credius.ro\/\"><b>Credius<\/b><\/a>, <a href=\"http:\/\/www.dhl.ro\/ro.html\"><b>DHL<\/b><\/a>, <a href=\"https:\/\/www.dpd.com\/ro\"><b>DPD Rom\u00e2nia<\/b><\/a>, <a href=\"https:\/\/dwf.ro\/\"><b>DWF<\/b><\/a>, <a href=\"https:\/\/marketplace-leads.emag.ro\/?state=%7B%22nounce%22:%224930882505776621511%22,%22redirect_to%22:%22https:%5C\/%5C\/marketplace-leads.emag.ro%5C\/%22%7D\"><b>eMAG Marketplace<\/b><\/a>, <a href=\"http:\/\/www.frisbo.ro\/\"><b>Frisbo<\/b><\/a>, <a href=\"https:\/\/gls-group.eu\/RO\/ro\/home\"><b>GLS<\/b><\/a>, <a href=\"https:\/\/www.gts.ro\/\"><b>GTS<\/b><\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\"><b>Mastercard<\/b><\/a>, <a href=\"http:\/\/www.newblack.ro\/\"><b>New Black<\/b><\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\"><b>RTB House<\/b><\/a>, <a href=\"https:\/\/www.sephora.ro\/\"><b>Sephora<\/b><\/a><\/p>\n<p><b>Cu sprijinul: <\/b><a href=\"http:\/\/www.adlemonade.ro\/\">adLemonade<\/a><b>, <\/b><a href=\"https:\/\/2performant.com\/\">2Performant<\/a>,<a href=\"https:\/\/www.blugento.ro\/magazin-online\"> Blugento<\/a>, <a href=\"http:\/\/www.thebusinessclub.ro\/\">Business Club<\/a>,<a href=\"https:\/\/www.canopy.ro\/\">Canopy<\/a>,<a href=\"http:\/\/casadetraduceri.ro\/\">CasaDeTraduceri<\/a>, <a href=\"https:\/\/www.contentspeed.ro\/\">ContentSpeed<\/a>,<a href=\"http:\/\/ecompedia.ro\/\"> ECOMpedia<\/a>,<a href=\"https:\/\/www.enrose.ro\/\"> enRose<\/a>,<a href=\"https:\/\/www.gomag.ro\/\"> GoMag<\/a>,<a href=\"https:\/\/www.cupe-medalii.ro\/\"> Infinity Trophy<\/a>,<a href=\"https:\/\/www.netlogiq.ro\/\">Netlogiq<\/a>,<a href=\"https:\/\/www.omniconvert.com\/\"> Omniconvert<\/a>, <a href=\"https:\/\/presta.ro\/\">Presta.ro<\/a>, <a href=\"https:\/\/trusted.ro\/\">TRUSTED.ro<\/a>,<a href=\"https:\/\/webdigital.ro\/\"> WebDigital<\/a>,<a href=\"http:\/\/www.whiteimage.net\/\"> White Image<\/a>,<a href=\"https:\/\/www.zelist.ro\/monitor\/\"> Zelist<\/a><\/p>\n<p><b>Epic Comfort by: <\/b><a href=\"https:\/\/www.mobexpert.ro\/\"><b>Mobexpert<\/b><\/a><\/p>\n<p><b>Radioul Oficial<\/b>: <a href=\"https:\/\/www.kissfm.ro\/\"><b>Kiss FM<\/b><\/a><\/p>\n<p><b>Limousine Service<\/b>: <a href=\"http:\/\/citylimo.ro\/\"><b>City Limo<\/b><\/a><\/p>\n<p><b>Parteneri media principali<\/b>: <a href=\"http:\/\/business-review.eu\/\"><b>Business Review<\/b><\/a>, <a href=\"http:\/\/www.wall-street.ro\/\"><b>Wall-Street<\/b><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><b>ecomTEAM<\/b><\/a><\/p>\n<p><b>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/b><\/p>\n<p><b>Parteneri media<\/b>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.aries.ro\/\">ARIES<\/a>, <a href=\"http:\/\/www.armo.org.ro\/\">ARMO<\/a>, <a href=\"http:\/\/www.business24.ro\/\">Business24<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>,<a href=\"http:\/\/www.cariereonline.ro\/\"> Cariere<\/a>,<a href=\"http:\/\/www.comunicatedeafaceri.ro\/\"> Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"https:\/\/ecommercenews.eu\/\">Ecommerce News<\/a>,<a href=\"http:\/\/www.ecommercepolska.pl\/en\/\"> E-Commerce Poland<\/a>,<a href=\"https:\/\/www.edusa.ro\/\"> edusa<\/a>, <a href=\"http:\/\/www.femei-in-afaceri.ro\/ro\/index\">Femei in Afaceri<\/a>, <a href=\"http:\/\/www.fntm.ro\/\">FNTM<\/a>,<a href=\"http:\/\/www.trendshrb.ro\/\"> HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>,<a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"https:\/\/www.startupcafe.ro\/\">StartupCafe<\/a>,<a href=\"http:\/\/sundaypr.com\/\"> SundayPR<\/a>,<a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"http:\/\/ziare.com\/\">Ziare.com<\/a>,<a href=\"http:\/\/www.ziuaconstanta.ro\/\"> Ziua de Constanta<\/a><\/p>\n<p><b>Bloggeri oficiali:<\/b> <a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/claudiatocila.ro\/\">Claudia Tocil\u0103<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/danpandrea.ro\/\">Dan Pandrea<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>,<a href=\"http:\/\/www.cyberculture.ro\/\"> George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\/\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"https:\/\/robertkatai.com\/\">Robert Katai<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\/\">Stil Masculin<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/live-blogging-gpec-summit-12-13-noiembrie-2018-ziua-1\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Edi\u021bia a 13-a a GPeC Summit &#8211; evenimentul de eCommerce al anului g\u0103zduit de Andrei Radu (CEO &amp; Founder GPeC)\u00a0&#8211; \u00eencepe ast\u0103zi cu un\u00a0overview al statutului comer\u021bului electronic \u0219i continu\u0103 cu\u00a0keynotes dedicate adapt\u0103rii serviciilor, produselor \u0219i abilit\u0103\u021bilor la dinamismul eCommerce-ului, la nevoile \u0219i interesele clien\u021bilor \u0219i modul \u00een care tehnologia schimb\u0103 aceast\u0103 dinamic\u0103. Descoperi\u021bi \u00eentregul\u00a0lineup\u00a0de speakeri \u0219i agenda evenimentului. Cele mai importante idei de ast\u0103zi le ve\u021bi g\u0103si actualizate LIVE aici:<\/p>\n","protected":false},"author":11,"featured_media":14812,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724],"tags":[100],"class_list":["post-14809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gpec-summit","tag-gpec-summit"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=14809"}],"version-history":[{"count":26,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14809\/revisions"}],"predecessor-version":[{"id":14918,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14809\/revisions\/14918"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/14812"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=14809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=14809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=14809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}