{"id":14846,"date":"2018-11-13T10:41:33","date_gmt":"2018-11-13T08:41:33","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=14846"},"modified":"2018-11-23T10:17:04","modified_gmt":"2018-11-23T08:17:04","slug":"live-blogging-gpec-summit-12-13-noiembrie-2018-ziua-2","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/live-blogging-gpec-summit-12-13-noiembrie-2018-ziua-2","title":{"rendered":"LIVE BLOGGING GPeC SUMMIT 12-13 Noiembrie 2018 (ziua 2)"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/live-blogging-gpec-summit-12-13-noiembrie-2018-ziua-2\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Edi\u021bia a 13-a a GPeC Summit &#8211; evenimentul de eCommerce al anului g\u0103zduit de Andrei Radu (CEO &amp; Founder GPeC)\u00a0&#8211; continu\u0103 cu un lineup de speakeri impresionant \u0219i\u00a0<em>keynotes<\/em> dedicate cre\u0103rii de con\u021binut care converte\u0219te, emo\u021bioneaz\u0103 \u0219i creeaz\u0103 rela\u021bii cu consumatorii de eCommerce.\u00a0<a href=\"https:\/\/www.gpec.ro\/agenda-gpec-summit-12-13-noiembrie-2018\/\">Descoperi\u021bi \u00eentregul\u00a0<em>lineup\u00a0<\/em>de speakeri \u0219i agenda evenimentului.<\/a><\/p>\n<p>Cele mai importante idei de ast\u0103zi le ve\u021bi g\u0103si actualizate LIVE aici:<\/p>\n<p><!--more--><\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-14854\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-1024x682.png\" alt=\"GPeC Summit Noiembrie 2018 Foto Alin Dobrin\" width=\"910\" height=\"606\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-300x200.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-768x512.png 768w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/h2>\n<h2><strong>KICKOFF GPEC SUMMIT #GPECSUMMIT #GPEC13ANI #CraftedToInspire<\/strong><\/h2>\n<p><strong>ROSS SIMMONDS, CEO FOUNDATION MARKETING: CONTENT DISTRIBUTION: HOW TO GIVE YOUR CONTENT MORE LIFE\u00a0<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14848\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Ross-Simmonds-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin.jpg\" alt=\"Ross Simmonds GPeC Summit Noiembrie 2018 Foto Alin Dobrin\" width=\"960\" height=\"639\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Ross-Simmonds-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin.jpg 960w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Ross-Simmonds-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Ross-Simmonds-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-768x511.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<ul>\n<li>\u00cen mijlocul haosului conversa\u021bional, mintea noastr\u0103 se poate concentra asupra unui singur lucru &#8211; efectul\u00a0<em>Cocktail Party<\/em>. Con\u021binutul pe care \u00eel creezi e ca un subiect de discu\u021bie lansat \u00een mijlocul celui mai mare cocktail party &#8211; Internetul. Trebuie s\u0103 te faci auzit \u00een cea mai g\u0103l\u0103gioas\u0103 er\u0103.<\/li>\n<li>Google devine u\u0219or-u\u0219or o destina\u021bie \u00een sine, nu doar un mod \u00een care oamenii ajung pe site-ul t\u0103u. E tot mai greu s\u0103 c\u00e2\u0219tigi \u00een competi\u021bia de Digital Marketing.<\/li>\n<li>Nu cred c\u0103 mai vorbim de o er\u0103 \u00een care <strong>Con\u021binutul e rege\u00a0<\/strong>&#8211; ar trebui s\u0103 ne redirec\u021bion\u0103m c\u0103tre o nou\u0103 paradigm\u0103 \u00een care\u00a0<strong><strong>Distribu\u021bia e cheia.<\/strong><\/strong><strong>TOOLS<\/strong><\/li>\n<li><a href=\"https:\/\/www.facebook.com\/business\/news\/audience-insights\">Facebook Audience Insights <\/a><br \/>\n&#8211; descoper\u0103 afinit\u0103\u021bi ale publicului t\u0103u pe care nu le-ai putea intui f\u0103r\u0103 un <em>tool<\/em> special.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14847\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Facebook-Audience-Insights-GPeC-Summit-Noiembrie-2018.png\" alt=\"Facebook Audience Insights GPeC Summit Noiembrie 2018\" width=\"619\" height=\"454\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Facebook-Audience-Insights-GPeC-Summit-Noiembrie-2018.png 619w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Facebook-Audience-Insights-GPeC-Summit-Noiembrie-2018-300x220.png 300w\" sizes=\"auto, (max-width: 619px) 100vw, 619px\" \/><\/li>\n<li>Facebook Groups<br \/>\n&#8211; descoper\u0103 grupuri \u00een care oamenii vorbesc despre ceea ce \u0219i tu vrei s\u0103 dezvol\u021bi ca subiect &#8211; pentru c\u0103 se leag\u0103 de produsele sau serviciile tale.<br \/>\n&#8211; creeaz\u0103 propriul grup centrat pe industria pe care \u00eencerci s\u0103 o dezvol\u021bi.<br \/>\n&#8211; po\u021bi cump\u0103ra un grup\u00a0 sau o pagin\u0103 inactiv\u0103 cu mul\u021bi fani \u0219i s\u0103\u00a0<em>re\u00eenvii<\/em> acel canal de distribu\u021bie cu con\u021binut adaptat la interesul ini\u021bial care i-a adus \u00eempreun\u0103.<\/p>\n<blockquote><p><strong>Descoper\u0103<\/strong>-\u021bi comunitatea &#8211; <strong>Creeaz\u0103<\/strong> con\u021binut &#8211; <strong>Distribuie<\/strong>-l \u00een cel mai\u00a0<em>smart\u00a0<\/em>mod posibil.<\/p><\/blockquote>\n<\/li>\n<li>Studiu ComScore: zona B2B nu trebuie ignorat\u0103. Oamenii sunt oameni, indiferent dac\u0103 ei se duc la birou \u00eentr-o corpora\u021bie sau \u00eentr-o companie mic\u0103 &#8211; au acelea\u0219i obiceiuri&#8230;umane.<\/li>\n<li>TOP SITE-uri care aduc trafic din Google: youtube.com, wikipedia.org DAR \u0218I facebook.com, reddit.com, linkedin.com, quora.com (site-uricare func\u021bioneaz\u0103 pe principiul comunit\u0103\u021bii \u0219i al interac\u021biunii bazate pe interese comune).<\/li>\n<li>Interac\u021bioneaz\u0103 oferind valoare conversa\u021biei pe care o deschizi sau o continui &#8211; nu invita c\u0103tre con\u021binutul t\u0103u \u00eentr-un mod foarte centrat pe v\u00e2nzare. Ofer\u0103 ceva \u00een schimbul \u00eencrederii \u0219i efortului oamenilor de a interac\u021biona cu tine.<\/li>\n<li>Marketerii \u00eenc\u0103 se tem de Reddit :) Dar userii de pe reddit.com chiar a\u0219teapt\u0103 \u0219i vor link-uri, nu doar imagini \u0219i text (linkurile sunt cele care primesc cele mai multe aprecieri &#8211;\u00a0<em>upvotes<\/em>).<\/li>\n<li>Folose\u0219te Medium.com ca spa\u021biu pentru\u00a0<em>guest blogging<\/em> &#8211; e un canal de distribu\u021bie excelent pentru con\u021binutul pe care \u00eel scrii pentru blogul t\u0103u. Po\u021bi descoperi \u0219i alte publica\u021bii care \u00ee\u021bi vor aprecia \u0219i distribui con\u021binutul.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>STAGE ON FIRE: E-COMMERCE ON WHEELS<\/strong><\/p>\n<p><strong>Invita\u021bi<\/strong>: <strong>Felix<\/strong> <strong>P\u0103tr\u0103\u0219canu<\/strong> (Membru Fondator &amp; Managing Partner FAN Courier), <strong>Bogdan<\/strong> <strong>Colceriu<\/strong> (CEO Frisbo), <strong>Florin<\/strong> <strong>Toma<\/strong> (E-Commerce Manager DHL Express Rom\u00e2nia), <strong>Radu St\u0103nescu<\/strong>\u00a0(CEO DPD Rom\u00e2nia)<\/p>\n<ul>\n<li>Felix P\u0103tr\u0103\u0219canu: Ne a\u0219tept\u0103m la o cre\u0219tere de 40% a livr\u0103rilor de Black Friday comparativ cu o lun\u0103 obi\u0219nuit\u0103.<br \/>\n&#8211; Am creat de-a lungul timpului acest\u00a0<em>Collect Point<\/em> &#8211; prin oamenii no\u0219tri ave\u021bi banii \u00een conturi \u00eentr-o zi. Doar c\u0103 managementul cash-ului este foarte costisitor \u0219i riscant. Anul trecut au trecut prin conturile noastre, doar prin rambursuri, 1 miliard de euro.<br \/>\n&#8211;\u00a0 Lipsa de \u00eencredere a oamenilor \u00een magazine \u0219i \u00een serviciile de curierat cauzeaz\u0103 procentului mare de pl\u0103\u021bi cu cardul. Ar trebui s\u0103 eviden\u021biem u\u0219urin\u021ba returului, spre exemplu, ca \u00eencurajare a pl\u0103\u021bii cu cardul.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-14855\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Felix-Pa\u0306tra\u0306s\u0326canu-FAN-Courier-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-1024x682.png\" alt=\"Felix Pa\u0306tra\u0306s\u0326canu FAN Courier GPeC Summit Noiembrie 2018 Foto Alin Dobrin\" width=\"910\" height=\"606\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Felix-Pa\u0306tra\u0306s\u0326canu-FAN-Courier-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Felix-Pa\u0306tra\u0306s\u0326canu-FAN-Courier-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-300x200.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Felix-Pa\u0306tra\u0306s\u0326canu-FAN-Courier-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-768x512.png 768w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<blockquote><p><strong>Cele mai toxice lucruri pe o pia\u021b\u0103 sunt lucrurile gratuite. A\u0219a s-a \u00eent\u00e2mplat \u00een cazul livr\u0103rii gratuite s\u00e2mb\u0103t\u0103, c\u00e2nd s-a dovedit c\u0103 foarte multe dintre livr\u0103rile marcate pentru a fi realizate s\u00e2mb\u0103ta nu puteau fi livrate (primite).<\/strong> &#8211; Felix P\u0103tr\u0103\u0219canu<\/p><\/blockquote>\n<\/li>\n<li>Radu St\u0103nescu: Pl\u0103\u021bile cu cardul func\u021bioneaz\u0103 foarte bine la DPD, ca tehnologie. Pe de alt\u0103 parte am observat o cre\u0219tere a tranzac\u021biilor cu cardul &#8211; 80% dintre tranzac\u021biile din Rom\u00e2nia sunt f\u0103cute cu cardul. Cre\u0219terea cea mai mare se vede \u00een Bucure\u0219ti.<br \/>\n&#8211; Magazinele trebuie s\u0103 sus\u021bin\u0103 puternic\u0103 promovarea pl\u0103\u021bilor cu cardul.<br \/>\n&#8211; Am lansat \u00een august 2018 o ofert\u0103 special\u0103 pentru Europa pentru \u00eencurajarea livr\u0103rii interna\u021bionale.<\/li>\n<li>Bogdan Colceriu: \u00cen timp va deveni tot mai pu\u021bin posibil pentru un magazin online s\u0103-\u0219i gestioneze procesul de \u00eempachetare \u0219i livrare. \u00cen cazurile speciale, cu personalizare mult\u0103, va fi mai greu s\u0103 apeleze la un serviciu de eFulfillment, dar dac\u0103 lucruri sunt relativ standard, el e de-a dreptul necesar.<br \/>\n&#8211; Exist\u0103 un pariu la nivel mondial pe eFulfillment, pe cine va domina aceast\u0103 pia\u021b\u0103.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-14856\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Stage-on-Fire-Servicii-de-curierat-FAN-Courier-DPD-Frisbo-DHL-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-1024x682.jpg\" alt=\"Stage on Fire Servicii de curierat FAN Courier DPD Frisbo DHL GPeC Summit Noiembrie 2018 Foto Alin Dobrin\" width=\"910\" height=\"606\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Stage-on-Fire-Servicii-de-curierat-FAN-Courier-DPD-Frisbo-DHL-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Stage-on-Fire-Servicii-de-curierat-FAN-Courier-DPD-Frisbo-DHL-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Stage-on-Fire-Servicii-de-curierat-FAN-Courier-DPD-Frisbo-DHL-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-768x512.jpg 768w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/li>\n<li>Florin Toma: \u00cen Rom\u00e2nia sunt pu\u021bini oameni care pornesc \u00een business cu\u00a0<em>mindset<\/em>-ul de a vinde, la un moment dat, interna\u021bional. Suntem la \u00eenceput de drum din acest punct de vedere, dar\u00a0<strong>to\u021bi cei care au trecut pe partea de livrare interna\u021bional\u0103 sunt \u00een cre\u0219tere.<br \/>\n<\/strong>&#8211; Ce le recomand magazinelor care se hot\u0103r\u0103sc s\u0103 b\u00e2nd\u0103 <em>cross-border<\/em>:\u00a0S\u0103 aib\u0103 viziune asupra celor c\u0103tre care se adreseaz\u0103 \u00een afar\u0103. Sunt companii care au plecat de la 1 livrare \u00een afar\u0103 \u0219i ajuns la mii. Au ajuns pentru c\u0103 au \u00een\u021beles pie\u021bele respective \u0219i au venit cu solu\u021bii \u0219i experien\u021be dedicate acestora.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>DORIN BOERESCU, CEO 2PERFORMANT: STATISTICI \u0218I TENDIN\u021aE \u00ceN COMER\u021aUL ONLINE DIN ROM\u00c2NIA<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-14860\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Dorin-Boerescu-2Performant-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-2-1024x682.png\" alt=\"Dorin Boerescu 2Performant GPeC Summit Noiembrie 2018 Foto Alin Dobrin-2\" width=\"910\" height=\"606\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Dorin-Boerescu-2Performant-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-2.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Dorin-Boerescu-2Performant-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-2-300x200.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Dorin-Boerescu-2Performant-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-2-768x512.png 768w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<ul>\n<li>66% din v\u00e2nz\u0103rile din fashion sunt f\u0103cute de pe mobil.<\/li>\n<li>78.5% din v\u00e2nz\u0103rile din zona de Baby Goods sunt f\u0103cute de pe mobil., iar pe partea de Beauty procentul este de 63.2%.<\/li>\n<li>Cump\u0103r\u0103turile de pe mobile nu \u021bin doar de c\u00e2t de bun\u0103 este experien\u021ba pe varianta\u00a0<em>mobile<\/em> a site-ului t\u0103u, ci \u0219i de care e predispozi\u021bia utilizatorilor de a cump\u0103ra o categorie de produse de pe mobil.<\/li>\n<li>Diferen\u021ba dintre co\u0219ul mediu pe mobile vs. desktop e mai mare pe zona de electrocasnice (aprox. 50%)<\/li>\n<li>Cea mai bun\u0103 zi pentru produse pentru adul\u021bi: s\u00e2mb\u0103t\u0103.<\/li>\n<\/ul>\n<blockquote><p><strong>Pute\u021bi vedea marketingul afiliat ca pe un Airbnb pentru Digital Marketing.\u00a0<\/strong><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><strong>DAVID MEERMAN SCOTT, BESTSELLING AUTHOR &amp; KEYNOTE SPEAKER: REAL-TIME MARKETING DRIVES REAL-TIME E-COMMERCE<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-14862\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/David-Meerman-Scott-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-1024x682.png\" alt=\"David Meerman Scott GPeC Summit Noiembrie 2018 Foto Alin Dobrin\" width=\"910\" height=\"606\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/David-Meerman-Scott-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/David-Meerman-Scott-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-300x200.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/David-Meerman-Scott-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-768x512.png 768w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<ul>\n<li>Cea mai bun\u0103 achizi\u021bie nu e neap\u0103rat cea mai ieftin\u0103, cea mai apropiat\u0103 sau cea mai accesibil\u0103\u00a0<em>overall<\/em> &#8211; ci aceea venit\u0103 dup\u0103 consumarea unui con\u021binut bun.<\/li>\n<li>Modul \u00een care oamenii cump\u0103r\u0103 s-a schimbat enorm, a\u0219a c\u0103 ar trebui s\u0103 schimb\u0103m \u0219i noi modul \u00een care comunic\u0103m \u0219i facem marketing. Alinierea acestor dou\u0103 paradigme este cea care ne fac\u00a0<em>de succes<\/em>.<\/li>\n<li>Dac\u0103 faci doar marketing pe discount-uri, vei fi perceput doar a\u0219a \u0219i, \u00een final, vei pierde.<strong>AGILE MARKETING<\/strong><\/li>\n<li>Fii acolo \u00een momentul potrivit &#8211; c\u00e2nd user-ul e preg\u0103tit s\u0103 cumpere, nu c\u00e2nd e\u0219ti tu preg\u0103tit s\u0103 vinzi. Dac\u0103 planifici totul din timp &#8211; foarte bine dar pierzi din vedere ceea ce se \u00eent\u00e2mpl\u0103 ACUM \u00een vie\u021bile consumatorilor.<\/li>\n<li>C\u00e2nd oamenii interac\u021bioneaz\u0103 cu o companie online, fac\u00a0<em>research\u00a0<\/em>pentru a afla lucruri legate de companie, de echip\u0103 etc. Dac\u0103 tu nu e\u0219ti activ pe zona aceasta, se vor \u00eendoi de tine.<\/li>\n<li>Ce ar trebui s\u0103 facem \u00een privin\u021ba propor\u021biilor de content: 10% con\u021binut original, 85% sharing &amp; engaging, 5% promo\u021bional<\/li>\n<li>Stock photos: nu te reprezint\u0103 \u0219i nu reprezint\u0103 emo\u021biile reale ale utilizatorilor.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-14865\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/David-Meerman-Scott-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-2-1-1024x682.jpg\" alt=\"David Meerman Scott GPeC Summit Noiembrie 2018 Foto Alin Dobrin-2\" width=\"910\" height=\"606\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/David-Meerman-Scott-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-2-1.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/David-Meerman-Scott-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-2-1-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/David-Meerman-Scott-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-2-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><br \/>\n<strong>NEWSJACKING<\/strong><\/li>\n<li>Procesul tehnicii\u00a0<strong>newsjacking<\/strong>: \u00a0Breaking news &#8211; Extra information &#8211; Public excitement &#8211; Peak &#8211; Interest Drop<\/li>\n<li>Cau\u021bi o informa\u021bie\/\u0219tire de care tu te po\u021bi\u00a0<em>ag\u0103\u021ba<\/em>. C\u00e2nd o g\u0103se\u0219ti, creeaz\u0103 o postare pe blog, Facebook, Twitter \u00een timp real legat\u0103 de acel subiect.<\/li>\n<li>Modul acesta de a fi ACOLO exact ATUNCI c\u00e2nd trebuie e un\u00a0<em>mindset<\/em>, ca dorin\u021ba de a tr\u0103i s\u0103n\u0103tos. <strong>Real Time Marketing este un\u00a0<em>mindset.<\/em><\/strong><\/li>\n<li>ACUM e momentul \u00een care oamenii stau pe re\u021belele sociale, interac\u021bion\u00e2nd cu subiectele care \u00eei intereseaz\u0103.<\/li>\n<\/ul>\n<p><strong>Cea mai mare barier\u0103 \u00een a face\u00a0<em>real time marketing<\/em> e frica de a face ceva diferit.<\/strong><\/p>\n<p><strong>RALUCA RADU, FOUNDER MTH DIGITAL &amp; COUNTRY MANAGER ANSWEAR.RO: YOUR E-COMMERCE MARKETING STRATEGY: THE 7-INGREDIENT RECIPE<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-14868\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Raluca-Radu-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-1024x682.jpg\" alt=\"Raluca Radu GPeC Summit Noiembrie 2018 Foto Alin Dobrin\" width=\"910\" height=\"606\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Raluca-Radu-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Raluca-Radu-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Raluca-Radu-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-768x512.jpg 768w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><br \/>\n<\/strong><\/p>\n<ul>\n<li>Strategia ne ajut\u0103 s\u0103 nu mai func\u021bion\u0103m \u00een continuu\u00a0<em>heirup<\/em>.<\/li>\n<li>Ce trebuie s\u0103 te intereseze: care e audien\u021ba noastr\u0103, care sunt profilurile principale de buyer persona, ce face concuren\u021ba noastr\u0103?<\/li>\n<li>C\u00e2teva instrumente pentr\u0103 a g\u0103si r\u0103spunsurile la aceste \u00eentreb\u0103ri: Google Trends, UberSuggest, Keyword Planner, Similar Web, Facebook Info &amp; Ads. Astfel po\u021bi g\u0103si lucruri importante despre interesele userilor pentru produse de uz general, dar \u0219i s\u0103 g\u0103se\u0219ti o ni\u0219\u0103 pentru tine.<\/li>\n<li><em>C\u00e2nd \u00ee\u021bi setezi un buyer persona pentru business-ul t\u0103u, \u021bine cont de lucrurile care dep\u0103\u0219esc datele demografice.<\/em><\/li>\n<\/ul>\n<blockquote><p><strong>Nu po\u021bi mul\u021bumi to\u021bi clien\u021bii, dar \u00eei po\u021bi mul\u021bumi pe mai to\u021bi din categoria foarte important\u0103 pentru tine.<\/strong><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<ul>\n<li>Ca s\u0103 te po\u021bi pozitiona \u00eentr-un fel \u00een fa\u021ba clientului, business-ul t\u0103u trebuie s\u0103 aib\u0103 un\u00a0<em>reason to believe.\u00a0<\/em>Nu vom putea s\u0103 ne comunic\u0103m \u00eentr-un fel dac\u0103 nu ne define\u0219te absolut deloc.<\/li>\n<li>Marketing pull vs. marketing push &#8211; s-a terminat era \u00een care func\u021biona promovarea de tip\u00a0<em>push,\u00a0<\/em> \u00een care userii deveneau clien\u021bi pentru c\u0103 \u00eei atragi tu aten\u021bia c\u0103 ai o ofert\u0103, un produs etc.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>SERGIU NEGU\u021a, CO-FOUNDER FINTECH OS &amp; ASSOCIATE DEAN MAASTRICHT SCHOOL OF MANAGEMENT ROMANIA: AMINTIRI DIN VIITORUL UNUI BUSINESS DE SUCCES<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-14873\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Sergiu-Negut-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-1024x682.jpg\" alt=\"Sergiu Negut GPeC Summit Noiembrie 2018 Foto Alin Dobrin\" width=\"910\" height=\"606\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Sergiu-Negut-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Sergiu-Negut-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Sergiu-Negut-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-768x512.jpg 768w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<ul>\n<li>Ce \u00eenseamn\u0103 o companie destul de mare \u00eenc\u00e2t eu s\u0103 am ceva de \u00eenv\u0103\u021bat de la ea:<strong> una de 10 ori mai mare dec\u00e2t a ta.<\/strong><\/li>\n<li>Profitul mediu \u00een eCommerce acum e aproape&#8230;invizibil. Asta \u00eenseamn\u0103 c\u0103 un antreprenor din aceast\u0103 zon\u0103 cu 5 mil. euro cifr\u0103 de afacere pleac\u0103 acas\u0103 cu 50.000 euro &#8211; nu e o cifr\u0103 semnificativ\u0103.<\/li>\n<\/ul>\n<blockquote><p><strong>Suntem \u00eenv\u0103\u021ba\u021bi s\u0103 ne construim un \u00eenveli\u0219 de \u00eencredere \u00een jurul nostru \u0219i \u00een noi \u00een\u0219ine. A\u0219a \u00ee\u021bi cl\u0103de\u0219ti motorul t\u0103u de energie \u0219i \u00eencredere.<\/strong><\/p><\/blockquote>\n<ul>\n<li>Trebuie s\u0103 avem \u00eencredere \u00een noi, dar trebuie s\u0103 avem \u0219i o \u00een\u021belegere ra\u021bional\u0103 a limit\u0103rilor noastre ca antreprenori.<\/li>\n<li>Cu to\u021bii ne dorim s\u0103 avem un\u00a0<strong>avantaj competitiv sustenabil\u00a0<\/strong>\u0219i s\u0103 <strong>extragem mai mult\u0103 valoare<\/strong> &#8211; adic\u0103 s\u0103 facem mai mul\u021bi bani dec\u00e2t concuren\u021ba, \u00een acelea\u0219i condi\u021bii.<\/li>\n<li>Singurul mod \u00een care po\u021bi construi ceva semnificativ este s\u0103 te compor\u021bi ca un antreprenor chiar \u0219i atunci c\u00e2nd lucrezi \u00een compania altora.<\/li>\n<li>Cum \u00ee\u021bi g\u0103se\u0219ti primii clien\u021bi\u00a0<strong>reali<\/strong>: nu prin marketing, ci prin\u00a0<em>word of mouth<\/em> \u0219i leg\u0103turi personale.<\/li>\n<li>La sf\u00e2r\u0219itul zilei trebuie s\u0103 \u00een\u021belegi empatic ce g\u00e2nde\u0219te clientul t\u0103u, ce simte, care e c\u0103l\u0103toria lui p\u00e2n\u0103 la tine \u0219i cu tine. Trebuie s\u0103 te ui\u021bi \u00eentr-un mod complex la el, la acest\u00a0<em>customer persona<\/em>. \u0218i dac\u0103 \u00een\u021belegi ce \u0219i cine conteaz\u0103 pentru el vei \u00een\u021belege \u0219i cum s\u0103-l faci s\u0103 devin\u0103 clientul t\u0103u.<\/li>\n<li>Lucrul cel mai important pe care po\u021bi s\u0103-l faci ca s\u0103 ob\u021bii bani:\u00a0<strong>s\u0103-i ceri<\/strong>. :) S\u0103 ai echipa potrivit\u0103, s\u0103 te plasezi pe pia\u021ba potrivit\u0103 \u0219.a.m.d. pentru a primi \u00eencrederea unui\/unor investitor\/i.<\/li>\n<\/ul>\n<p><strong>RUSSELL MCATHY, CEO CUBED: CONVERSION RATE IS BROKEN AND HOW DO WE FIX IT?<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-14877\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Russel-MCathy-CEO-CUBED-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-1024x682.png\" alt=\"Russel MCathy CEO CUBED GPeC Summit Noiembrie 2018 Foto Alin Dobrin\" width=\"910\" height=\"606\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Russel-MCathy-CEO-CUBED-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Russel-MCathy-CEO-CUBED-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-300x200.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Russel-MCathy-CEO-CUBED-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-768x512.png 768w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<ul>\n<li><strong>Google Display advertising:<\/strong> 98% dintre impresiile pe bannerele tale de display sunt asociate cu oameni care nu-\u021bi vor vizita niciodat\u0103 site-ul.<\/li>\n<li>Tr\u0103im \u00eentr-o er\u0103 a cifrelor medii &#8211; uit\u0103m s\u0103 \u021binem cont de caracteristicile particulare ale clien\u021bilor no\u0219tri.<\/li>\n<li>Nu po\u021bi avea succes p\u00e2n\u0103 c\u00e2nd nu define\u0219ti ce \u00eenseamn\u0103 succesul pentru business-ul t\u0103u. Multe branduri nu-\u0219i calculeaz\u0103 Return on Ad Spend, spre exemplu. Poate fi o gre\u0219eal\u0103 sau poate fi un lucru bun pentru c\u0103 se concentreaz\u0103 pe altceva \u00eentr-o anumit\u0103 etap\u0103.<\/li>\n<li>Principiul\u00a0<strong>Marketing to the middle of the funnel<\/strong>: promoveaz\u0103-te celor care se afl\u0103 la mijlocul procesului de a-\u021bi deveni client. Oamenii vor veni la tine c\u00e2nd le vei oferi cel mai bun serviciu (chiar \u0219i atunci c\u00e2nd vinzi produse), iar ghidarea userilor prin c\u0103l\u0103toria c\u0103tre a deveni clien\u021bi poate fi f\u0103cut\u0103 prin con\u021binut.<\/li>\n<li>Microconversiile &#8211; momentele \u00een care apropia\u021bi userul de stadiul de client &#8211; trebuie s\u0103 fie f\u0103r\u0103 cusur. Nu-i dezam\u0103gi\u021bi \u00een microconversii cu un site care se \u00eencarc\u0103 greu, spre exemplu.<\/li>\n<li>Dac\u0103 vrei s\u0103 vezi\u00a0<em>revenue<\/em> din\u00a0<em>media buying<\/em> \u0219i\u00a0<em>display<\/em>, ar trebui s\u0103 atribui o valoare \u0219i impresiilor, nu doar achizi\u021biei finale.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>LIVIU TALOI, CO-FOUNDER ECOMPEDIA: THE SECRET SAUCE OF SMART BUSINESS DECISIONS \u2013 YOUR OWN GOOGLE ANALYTICS DATA<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-14882\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Liviu-Taloi-Ecompedia-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-1024x682.png\" alt=\"Liviu Taloi Ecompedia GPeC Summit Noiembrie 2018 Foto Alin Dobrin\" width=\"910\" height=\"606\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Liviu-Taloi-Ecompedia-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Liviu-Taloi-Ecompedia-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-300x200.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/Liviu-Taloi-Ecompedia-GPeC-Summit-Noiembrie-2018-Foto-Alin-Dobrin-768x512.png 768w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<ul>\n<li>Caz concret: s\u0103 spunem c\u0103 traficul pl\u0103tit venit din Facebook cre\u0219te, dar rata de conversie scade. Ecua\u021bia comer\u021bului electornic va ar\u0103ta a\u0219a:<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><strong>CA (cifa de afaceri) = Tr (trafic) x Rc (rata de conversie) x Cm (comanda medie)<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>-12%\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0+ 36%\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 -26%\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 -12%<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Pentru a cre\u0219te CA, evident, po\u021bi cre\u0219te lucrurile care fac componentele ecua\u021biei s\u0103 creasc\u0103. Nu e suficient s\u0103 creasc\u0103 bugetul de marketing online.<\/li>\n<li>\u00cencuraj\u0103m prea pu\u021bin cre\u0219terea comenzii medii, cross-sell \u0219i up-sell.<\/li>\n<li>Nu v\u0103 uita\u021bi la\u00a0<em>Bounce Rate<\/em> ca la o cifr\u0103 de sine st\u0103t\u0103toare &#8211; el nu ne d\u0103 informa\u021bii de valoare dec\u00e2t atunci c\u00e2nd e tratat \u00een context, \u00een evolu\u021bie.<\/li>\n<li>Nu e \u00een regul\u0103 s\u0103 investim doar \u00een\u00a0<em>sezon<\/em> sau\u00a0<em>extra-sezon<\/em>, ci echilibrat. Spre exemplu, \u00een extra-sezon oamenii nu sunt interesa\u021bi de produsele tale.<\/li>\n<li>Prejudecat\u0103 des \u00eent\u00e2lnit\u0103: oamenii care stau mult pe site (Time On Site mare) sunt cei mai valoro\u0219i pentru business-ul t\u0103u. Verific\u0103 acest aspect \u00een cifre &#8211; s-ar putea s\u0103 fii surprins s\u0103 afli c\u0103 nu e deloc a\u0219a.<\/li>\n<\/ul>\n<p><strong>DRAGO\u0218 M\u0102NAC, GENERAL MANAGER LIBERTY REVIVAL HOLDING: MONEY IS MADE WHEN YOU BUY, NOT WHEN YOU SELL\u00a0<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-14886\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/AA8A3030-1-1024x683.jpg\" alt=\"Drago\u0219 M\u0103nac live GPeC SUMMIT Noiembrie 2018\" width=\"910\" height=\"607\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/AA8A3030-1-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/AA8A3030-1-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/AA8A3030-1-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/AA8A3030-1.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p><strong>Care e scopul unei afaceri?<\/strong><\/p>\n<ol>\n<li>S\u0103 creeze valoare<\/li>\n<li>S\u0103 creeze clien\u021bi<\/li>\n<\/ol>\n<ul>\n<li>Ca s\u0103 creezi valoare \u00ee\u021bi trebuie un model &#8211; modelul lan\u021bului valorii (<strong>value chain<\/strong>).<\/li>\n<\/ul>\n<p><strong>Cum alegi produsul\/serviciul pe care vrei s\u0103-l livrezi:<\/strong><\/p>\n<ol>\n<li>Ni\u0219\u0103 versus Commodity<\/li>\n<li>Monopol versus Competi\u021bie<\/li>\n<li>Intui\u021bie versus Cercetare de pia\u021b\u0103.<\/li>\n<\/ol>\n<ul>\n<li>Idealul \u00een business este s\u0103 ai monopol.<\/li>\n<li>Dac\u0103 produsul\/serviciul are valoare, aproape se vinde singur.<\/li>\n<li>La categoria <em>Procurement<\/em> trebuie s\u0103 avem grij\u0103 pe partea de <em>Sourcing<\/em> \u0219i <em>Purchasing.<\/em><\/li>\n<li>Dac\u0103 vrei s\u0103 ai o afacere de succes, multiplicatorul valoric ideal \u00een lan\u021bul t\u0103u valoric ar trebui s\u0103 fie \u00eentre 3x \u0219i 10x, \u00een func\u021bie de tipul produsului pe care \u00eel comercializezi. \u00cen Fashion multiplicatorul valoric este 3x.<\/li>\n<li>Pa\u0219ii procurement-ului: Search (descoperirea produsului vizat) &#8211; Vizit\u0103 pentru a testa produsul (ora\u0219, t\u00e2rg, fabric\u0103) &#8211; Rela\u021bia (contact, contract, conflict) &#8211; partea logistic\u0103 (landed price, INCO terms, LCL\/LTL, Agent, Warehousing)<\/li>\n<li>E mai bine s\u0103 lucrezi cu produc\u0103tori mici. Un produc\u0103tor foarte mare d\u0103 un timp de livrare de cel pu\u021bin 2 luni.<\/li>\n<li>E important nu doar s\u0103 vinzi ni\u0219te produse, ci s\u0103 creezi un Brand Equity, s\u0103 fii mai mult dec\u00e2t un distribuitor de produse din China la pre\u021b bun. Pe o pia\u021b\u0103 din Rom\u00e2nia care este mic\u0103, trebuie s\u0103 lucrezi la integrare \u0219i pe vertical\u0103 \u0219i pe orizontal\u0103<\/li>\n<\/ul>\n<p><em>Foto: Alin Dobrin (vezi \u0219i\u00a0<a href=\"https:\/\/www.facebook.com\/pg\/GPeCro\/photos\/?tab=album&amp;album_id=2815611231798149\" target=\"_blank\" rel=\"noopener\">albumul foto de pe Facebook<\/a>)<\/em><\/p>\n<hr \/>\n<p><b>GPeC 2018 este un eveniment powered by <\/b><a href=\"https:\/\/www.fancourier.ro\/\"><b>FAN Courier<\/b><\/a><\/p>\n<p><b>Gold Partner: <\/b><a href=\"https:\/\/en.vtex.com\/\"><b>VTEX<\/b><\/a><\/p>\n<p><b>Brought to you by<\/b>: <a href=\"https:\/\/www.orange.ro\/\"><b>Orange<\/b><\/a><\/p>\n<p><b>Partener al Competi\u021biei Magazinelor Online GPeC<\/b>: <a href=\"https:\/\/www.carrefour.ro\/\"><b>Carrefour<\/b><\/a><\/p>\n<p><b>Recommended Payment Processor Partner<\/b>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><b>Netopia Payments<\/b><\/a><\/p>\n<p><b>Hosting Oficial GPeC<\/b>: <a href=\"https:\/\/hosterion.ro\/\"><b>Hosterion<\/b><\/a><\/p>\n<p><b>Eveniment sus\u021binut de<\/b>: <a href=\"https:\/\/altex.ro\/\"><b>ALTEX<\/b><\/a>, <a href=\"https:\/\/www.bringo.ro\/\"><b>Bringo<\/b><\/a>, <a href=\"https:\/\/www.credius.ro\/\"><b>Credius<\/b><\/a>, <a href=\"http:\/\/www.dhl.ro\/ro.html\"><b>DHL<\/b><\/a>, <a href=\"https:\/\/www.dpd.com\/ro\"><b>DPD Rom\u00e2nia<\/b><\/a>, <a href=\"https:\/\/dwf.ro\/\"><b>DWF<\/b><\/a>, <a href=\"https:\/\/marketplace-leads.emag.ro\/?state=%7B%22nounce%22:%224930882505776621511%22,%22redirect_to%22:%22https:%5C\/%5C\/marketplace-leads.emag.ro%5C\/%22%7D\"><b>eMAG Marketplace<\/b><\/a>, <a href=\"http:\/\/www.frisbo.ro\/\"><b>Frisbo<\/b><\/a>, <a href=\"https:\/\/gls-group.eu\/RO\/ro\/home\"><b>GLS<\/b><\/a>, <a href=\"https:\/\/www.gts.ro\/\"><b>GTS<\/b><\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\"><b>Mastercard<\/b><\/a>, <a href=\"http:\/\/www.newblack.ro\/\"><b>New Black<\/b><\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\"><b>RTB House<\/b><\/a>, <a href=\"https:\/\/www.sephora.ro\/\"><b>Sephora<\/b><\/a><\/p>\n<p><b>Cu sprijinul: <\/b><a href=\"http:\/\/www.adlemonade.ro\/\">adLemonade<\/a><b>, <\/b><a href=\"https:\/\/2performant.com\/\">2Performant<\/a>,<a href=\"https:\/\/www.blugento.ro\/magazin-online\"> Blugento<\/a>, <a href=\"http:\/\/www.thebusinessclub.ro\/\">Business Club<\/a>,<a href=\"https:\/\/www.canopy.ro\/\">Canopy<\/a>,<a href=\"http:\/\/casadetraduceri.ro\/\">CasaDeTraduceri<\/a>, <a href=\"https:\/\/www.contentspeed.ro\/\">ContentSpeed<\/a>,<a href=\"http:\/\/ecompedia.ro\/\"> ECOMpedia<\/a>,<a href=\"https:\/\/www.enrose.ro\/\"> enRose<\/a>,<a href=\"https:\/\/www.gomag.ro\/\"> GoMag<\/a>,<a href=\"https:\/\/www.cupe-medalii.ro\/\"> Infinity Trophy<\/a>,<a href=\"https:\/\/www.netlogiq.ro\/\">Netlogiq<\/a>,<a href=\"https:\/\/www.omniconvert.com\/\"> Omniconvert<\/a>, <a href=\"https:\/\/presta.ro\/\">Presta.ro<\/a>, <a href=\"https:\/\/trusted.ro\/\">TRUSTED.ro<\/a>,<a href=\"https:\/\/webdigital.ro\/\"> WebDigital<\/a>,<a href=\"http:\/\/www.whiteimage.net\/\"> White Image<\/a>,<a href=\"https:\/\/www.zelist.ro\/monitor\/\"> Zelist<\/a><\/p>\n<p><b>Epic Comfort by: <\/b><a href=\"https:\/\/www.mobexpert.ro\/\"><b>Mobexpert<\/b><\/a><\/p>\n<p><b>Radioul Oficial<\/b>: <a href=\"https:\/\/www.kissfm.ro\/\"><b>Kiss FM<\/b><\/a><\/p>\n<p><b>Limousine Service<\/b>: <a href=\"http:\/\/citylimo.ro\/\"><b>City Limo<\/b><\/a><\/p>\n<p><b>Parteneri media principali<\/b>: <a href=\"http:\/\/business-review.eu\/\"><b>Business Review<\/b><\/a>, <a href=\"http:\/\/www.wall-street.ro\/\"><b>Wall-Street<\/b><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><b>ecomTEAM<\/b><\/a><\/p>\n<p><b>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/b><\/p>\n<p><b>Parteneri media<\/b>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.aries.ro\/\">ARIES<\/a>, <a href=\"http:\/\/www.armo.org.ro\/\">ARMO<\/a>, <a href=\"http:\/\/www.business24.ro\/\">Business24<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>,<a href=\"http:\/\/www.cariereonline.ro\/\"> Cariere<\/a>,<a href=\"http:\/\/www.comunicatedeafaceri.ro\/\"> Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"https:\/\/ecommercenews.eu\/\">Ecommerce News<\/a>,<a href=\"http:\/\/www.ecommercepolska.pl\/en\/\"> E-Commerce Poland<\/a>,<a href=\"https:\/\/www.edusa.ro\/\"> edusa<\/a>, <a href=\"http:\/\/www.femei-in-afaceri.ro\/ro\/index\">Femei in Afaceri<\/a>, <a href=\"http:\/\/www.fntm.ro\/\">FNTM<\/a>,<a href=\"http:\/\/www.trendshrb.ro\/\"> HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>,<a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"https:\/\/www.startupcafe.ro\/\">StartupCafe<\/a>,<a href=\"http:\/\/sundaypr.com\/\"> SundayPR<\/a>,<a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"http:\/\/ziare.com\/\">Ziare.com<\/a>,<a href=\"http:\/\/www.ziuaconstanta.ro\/\"> Ziua de Constanta<\/a><\/p>\n<p><b>Bloggeri oficiali:<\/b> <a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/claudiatocila.ro\/\">Claudia Tocil\u0103<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/danpandrea.ro\/\">Dan Pandrea<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>,<a href=\"http:\/\/www.cyberculture.ro\/\"> George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\/\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"https:\/\/robertkatai.com\/\">Robert Katai<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\/\">Stil Masculin<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/live-blogging-gpec-summit-12-13-noiembrie-2018-ziua-2\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Edi\u021bia a 13-a a GPeC Summit &#8211; evenimentul de eCommerce al anului g\u0103zduit de Andrei Radu (CEO &amp; Founder GPeC)\u00a0&#8211; continu\u0103 cu un lineup de speakeri impresionant \u0219i\u00a0keynotes dedicate cre\u0103rii de con\u021binut care converte\u0219te, emo\u021bioneaz\u0103 \u0219i creeaz\u0103 rela\u021bii cu consumatorii de eCommerce.\u00a0Descoperi\u021bi \u00eentregul\u00a0lineup\u00a0de speakeri \u0219i agenda evenimentului. Cele mai importante idei de ast\u0103zi le ve\u021bi g\u0103si actualizate LIVE aici:<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724],"tags":[100],"class_list":["post-14846","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","tag-gpec-summit"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=14846"}],"version-history":[{"count":29,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14846\/revisions"}],"predecessor-version":[{"id":14891,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14846\/revisions\/14891"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=14846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=14846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=14846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}