{"id":14959,"date":"2018-11-29T13:03:33","date_gmt":"2018-11-29T11:03:33","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=14959"},"modified":"2018-12-01T12:15:38","modified_gmt":"2018-12-01T10:15:38","slug":"raportul-pietei-de-e-commerce-din-statele-unite-2018","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/raportul-pietei-de-e-commerce-din-statele-unite-2018","title":{"rendered":"Raportul pie\u021bei de e-commerce din Statele Unite 2018"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/raportul-pietei-de-e-commerce-din-statele-unite-2018\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong>Statele Unite au una dintre cele mai mature \u0219i mai dezvoltate pie\u021be de e-commerce din lume. Acest lucru s-a tradus, \u00een 2018, \u00een v\u00e2nz\u0103ri record cu ocazia celor trei mari s\u0103rb\u0103tori din online: Ziua Recuno\u0219tin\u021bei, Black Friday \u0219i Cyber Monday.<\/strong><\/p>\n<p>Potrivit datelor furnizate de <em>Adobe Analytics<\/em>, de <strong>Ziua Recuno\u0219tin\u021bei<\/strong> s-au cheltuit\u00a0<strong>$3.7 miliarde<\/strong> pe cump\u0103r\u0103turi online, o cre\u0219tere de 18.3% fa\u021b\u0103 de 2017. <strong>Black Friday<\/strong> a \u00eenregistrat v\u00e2nz\u0103ri de\u00a0<strong>$6.2 miliarde<\/strong>, din care peste\u00a0$2 miliarde au rezultat din tranzac\u021bii pe dispozitive mobile. <strong>Cyber Monday<\/strong> r\u0103m\u00e2ne cea\u00a0mai mare zi din an pentru cump\u0103r\u0103turi digitale \u00een SUA, cu v\u00e2nz\u0103ri de\u00a0<strong>$7.9 miliarde<\/strong>, \u00een cre\u0219tere cu 19.3% YoY.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-14968\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/sua-ecommerce-report-2018-mcommerce-forecast-1024x451.png\" alt=\"\" width=\"910\" height=\"401\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/sua-ecommerce-report-2018-mcommerce-forecast-1024x451.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/sua-ecommerce-report-2018-mcommerce-forecast-300x132.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/sua-ecommerce-report-2018-mcommerce-forecast-768x338.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/sua-ecommerce-report-2018-mcommerce-forecast.png 1200w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p><a href=\"https:\/\/www.ecommercefoundation.org\/\" target=\"_blank\" rel=\"noopener\"><strong>Ecommerce Foundation<\/strong><\/a> a realizat radiografia pie\u021bei de e-commerce B2C din Statele Unite \u00een 2018. Iat\u0103 principalele date extrase din raport:<\/p>\n<ul>\n<li>Pia\u021ba de e-commerce va atinge <strong>$521 de miliarde<\/strong> \u00een 2018;<\/li>\n<li>Se estimeaz\u0103 c\u0103 40% din v\u00e2nz\u0103rile online se vor realiza \u00een 2018 de pe <strong>dispozitive mobile<\/strong>;<\/li>\n<li>32% dintre americani fac shopping online cel pu\u021bin o dat\u0103 pe lun\u0103. 29% dintre ei cump\u0103r\u0103 online o dat\u0103 pe s\u0103pt\u0103m\u00e2n\u0103;<\/li>\n<li><strong>Pre\u021bul<\/strong> este cel mai important factor de decizie pentru 80% dintre cump\u0103r\u0103torii online;<\/li>\n<li><strong>Plata cu cardul de credit<\/strong> este cea mai r\u0103sp\u00e2ndit\u0103 metod\u0103 de plat\u0103 online (62% dintre utilizatori);<\/li>\n<li>Doar 17% dintre utilizatori folosesc <strong>digital wallets,<\/strong> iar 53% nu folosesc \u0219i nici nu vor s\u0103 adopte tehnologia;<\/li>\n<li>Cei mai populari retaileri online sunt <strong>Amazon<\/strong> (197 milioane de vizitatori), <strong>Walmart<\/strong> (127 milioane de vizitatori) \u0219i <strong>eBay<\/strong> (113 milioane de vizitatori);<\/li>\n<li>Majoritatea consumatorilor (66%) fac cump\u0103r\u0103turi online pe site-uri domestice. 27% cump\u0103r\u0103 online at\u00e2t domestic, c\u00e2t \u0219i cross-border.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14962\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/sua-ecommerce-report-2018-desktop-versus-mobile.png\" alt=\"\" width=\"800\" height=\"495\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/sua-ecommerce-report-2018-desktop-versus-mobile.png 800w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/sua-ecommerce-report-2018-desktop-versus-mobile-300x186.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/11\/sua-ecommerce-report-2018-desktop-versus-mobile-768x475.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Marea provocare a player-ilor din e-commerce r\u0103m\u00e2ne s\u0103 se diferen\u021bieze pe o pia\u021b\u0103 tot mai matur\u0103 \u0219i \u00een continu\u0103 cre\u0219tere. Pentru a face asta, este nevoie ca un business online s\u0103 anticipeze \u0219i s\u0103 dep\u0103\u0219easc\u0103 \u00een permanen\u021b\u0103 a\u0219tept\u0103rile clien\u021bilor. Principalii <strong>diferen\u021biatori<\/strong> pe care orice magazin online trebuie s\u0103 \u00eei aib\u0103 \u00een vedere pentru a fi competitiv sunt:<\/p>\n<ol>\n<li>s\u0103 ob\u021bin\u0103 \u0219i s\u0103 foloseasc\u0103 <strong>date inteligente \u0219i ac\u021bionabile<\/strong> pentru a livra customer engagement relevant \u00een ac\u021biunile de v\u00e2nz\u0103ri, marketing \u0219i servicii;<\/li>\n<li>s\u0103 ob\u021bin\u0103 <strong>\u00eencrederea clien\u021bilor<\/strong>, ceea ce se traduce \u00een a le oferi \u00een permanen\u021b\u0103 ceea ce vor, atunci c\u00e2nd vor, a\u0219a cum vor;<\/li>\n<li>s\u0103 men\u021bin\u0103 <strong>clien\u021bii ferici\u021bi<\/strong> \u0219i fideli brand-ului.<\/li>\n<\/ol>\n<p>Versiunea gratuit\u0103 a raportului realizat de Ecommerce Foundation poate fi desc\u0103rcat\u0103 de pe <strong><a href=\"https:\/\/www.ecommercewiki.org\/reports\/762\/ecommerce-report-united-states-2018-free\" target=\"_blank\" rel=\"noopener\">Ecommerce Wiki<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/raportul-pietei-de-e-commerce-din-statele-unite-2018\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Statele Unite au una dintre cele mai mature \u0219i mai dezvoltate pie\u021be de e-commerce din lume. Acest lucru s-a tradus, \u00een 2018, \u00een v\u00e2nz\u0103ri record cu ocazia celor trei mari s\u0103rb\u0103tori din online: Ziua Recuno\u0219tin\u021bei, Black Friday \u0219i Cyber Monday. Ecommerce Foundation a realizat radiografia pie\u021bei de e-commerce B2C din Statele Unite \u00een 2018. Iat\u0103 principalele date extrase din raport.<\/p>\n","protected":false},"author":1,"featured_media":14961,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[2853,2990],"class_list":["post-14959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-in-lume","tag-ecommerce-foundation","tag-raport-e-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=14959"}],"version-history":[{"count":7,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14959\/revisions"}],"predecessor-version":[{"id":14971,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14959\/revisions\/14971"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/14961"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=14959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=14959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=14959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}