{"id":14984,"date":"2018-12-03T15:36:12","date_gmt":"2018-12-03T13:36:12","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=14984"},"modified":"2018-12-03T15:36:12","modified_gmt":"2018-12-03T13:36:12","slug":"prioritati-ecommerce-2019-customer-experience-inovatii-tehnologice-studiu-2checkout","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/prioritati-ecommerce-2019-customer-experience-inovatii-tehnologice-studiu-2checkout","title":{"rendered":"Priorit\u0103\u021bile pie\u021bei de e-commerce \u00een 2019: experien\u021ba clien\u021bilor \u0219i inova\u021biile tehnologice"},"content":{"rendered":"
<\/div><\/div><\/div>

Pentru a r\u0103m\u00e2ne competitive \u00een 2019, companiile care desf\u0103\u0219oar\u0103 activit\u0103\u021bi \u00een e-commerce vor fi nevoite s\u0103-\u0219i \u00eendrepte aten\u021bia c\u0103tre dou\u0103 axe de dezvoltare principale: experien\u021ba oferit\u0103 clientului \u0219i adoptarea noilor tehnologii. <\/strong><\/p>\n

2Checkout<\/a> a studiat priorit\u0103\u021bile comerciale a peste 1.000 de companii B2B \u0219i B2C la nivel mondial, iar rezultatele ofer\u0103 c\u00e2teva predic\u021bii pentru tendin\u021bele ce vor marca strategiile de cre\u0219tere anul viitor. Iat\u0103-le \u00een continuare.<\/p>\n

\"Priorit\u0103\u021bi<\/p>\n

Cele mai importante patru aspecte pe care se focalizeaz\u0103 magazinele online pentru a cre\u0219te sunt:<\/p>\n

    \n
  1. oferirea unei experien\u021be de cump\u0103rare online f\u0103r\u0103 cusur (33%)<\/li>\n
  2. dezvoltarea strategiei de content marketing (27%)<\/li>\n
  3. lansarea de noi produse\/servicii (24%)<\/li>\n
  4. construirea\/promovarea imaginii de brand (24%)<\/li>\n<\/ol>\n

    La polul opus, doar 8% dintre companiile chestionate consider\u0103 important\u0103 implementarea unui sistem de recenzii \u0219i evaluare \u00een magazinul lor online. Procentul este surprinz\u0103tor de mic, \u00een condi\u021biile \u00een care 72% dintre utilizatori se bazeaz\u0103 pe recenzii ca factor esen\u021bial \u00een decizia cump\u0103rare online.<\/p>\n

    Marile provoc\u0103ri ale magazinelor online \u00een 2018<\/strong><\/p>\n

    Alegerea tehnologiilor potrivite (25%) \u0219i a partenerilor de afaceri potrivi\u021bi (14%) sunt cele dou\u0103 mari provoc\u0103ri pentru asigurarea cre\u0219terii \u00een comer\u021bul\u00a0online. Oferirea de servicii competitive de customer support \u0219i g\u0103sirea de canale de v\u00e2nzare alternative sunt alte dou\u0103 aspecte cu care se confrunt\u0103 magazinele online \u00een 2018.<\/p>\n

    Platformele de tip SaaS \u0219i modulele specializate de e-commerce sunt tot mai r\u0103sp\u00e2ndite \u0219i mai adaptate nevoilor specifice magazinelor online, de la gestionarea comenzilor, la procesarea pl\u0103\u021bilor, personalizarea ofertelor, opera\u021biuni administrative \u0219i gestionarea campaniilor de marketing sau v\u00e2nz\u0103ri prin parteneri.<\/p>\n

    \"Provoc\u0103ri<\/p>\n

    \u00cen ceea ce prive\u0219te asigurarea serviciului de customer support, magazinele online se confrunt\u0103 cu nevoia de a gestiona noi canale de comunicare online, programe de activitate prelungite, adaptate nevoilor din online. Pentru asta, 48% dintre cei chestiona\u021bi inten\u021bioneaz\u0103 s\u0103 implementeze sisteme avansate de chat, asisten\u021bi virtuali \u0219i sisteme de ticketing pentru asisten\u021b\u0103 prin e-mail.<\/p>\n

    E-commerce \u00een afara grani\u021belor<\/strong><\/p>\n

    66% dintre companii iau \u00een considerare o expansiune pe pie\u021be noi, interna\u021bionale, America de Nord fiind principala regiune vizat\u0103 (49%), \u00een vreme ce Europa de Est este atractiv\u0103 doar pentru 33% dintre cei chestiona\u021bi.<\/p>\n

    Pentru a atinge eficient noile pie\u021be, cele mai multe companii (53%) sunt dispuse s\u0103 investeasc\u0103 \u00een tehnologii de targetare \u0219i personalizare. De asemenea, dezvoltarea de aplica\u021bii mobile \u0219i optimizarea pentru dispozitive mobile sunt prioritare pentru 46% dintre companiile chestionate.<\/p>\n

    Studiul Tendin\u021be \u00een eCommerce pentru 2019<\/a>\u00a0(fi\u0219ier PDF) realizat de\u00a02Checkout are la baz\u0103 un sondaj efectuat la nivel\u00a0global pe un e\u0219antion de aproximativ 1.000 de companii care activeaz\u0103 \u00een e-commerce.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    <\/div><\/div><\/div>

    Pentru a r\u0103m\u00e2ne competitive \u00een 2019, companiile care desf\u0103\u0219oar\u0103 activit\u0103\u021bi \u00een e-commerce vor fi nevoite s\u0103-\u0219i \u00eendrepte aten\u021bia c\u0103tre dou\u0103 axe de dezvoltare principale: experien\u021ba oferit\u0103 clientului \u0219i adoptarea noilor tehnologii. 2Checkout a studiat priorit\u0103\u021bile comerciale a peste 1.000 de companii B2B \u0219i B2C la nivel mondial, iar rezultatele ofer\u0103 c\u00e2teva predic\u021bii pentru tendin\u021bele ce vor marca strategiile de cre\u0219tere anul viitor. Iat\u0103-le \u00een articol.<\/p>\n","protected":false},"author":1,"featured_media":14988,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[644],"tags":[2996,196,471,2998,461,704],"class_list":["post-14984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-in-romania-europa","tag-2checkout","tag-content-marketing","tag-customer-experience","tag-customer-support","tag-platforme-e-commerce","tag-studiu"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=14984"}],"version-history":[{"count":2,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14984\/revisions"}],"predecessor-version":[{"id":14992,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14984\/revisions\/14992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/14988"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=14984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=14984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=14984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}