{"id":14998,"date":"2018-12-06T15:56:12","date_gmt":"2018-12-06T13:56:12","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=14998"},"modified":"2018-12-06T16:32:43","modified_gmt":"2018-12-06T14:32:43","slug":"studiu-trusted-eureka-insights-clientii-romani-cumpara-mai-mult-de-la-magazinele-online-care-inspira-incredere","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/studiu-trusted-eureka-insights-clientii-romani-cumpara-mai-mult-de-la-magazinele-online-care-inspira-incredere","title":{"rendered":"Studiu TRUSTED.ro &#038; Eureka Insights: 77% dintre clien\u021bii rom\u00e2ni ar cump\u0103ra de la magazinele online care afi\u0219eaz\u0103 o marc\u0103 de \u00eencredere"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/studiu-trusted-eureka-insights-clientii-romani-cumpara-mai-mult-de-la-magazinele-online-care-inspira-incredere\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong>\u0218i \u00een online, ca \u00een via\u021ba real\u0103, \u00eencrederea clien\u021bilor se c\u00e2\u0219tig\u0103 \u00een timp. Oamenii sunt \u00eenclina\u021bi s\u0103 aib\u0103 mai mult\u0103 \u00eencredere \u00een magazine online de la care au mai cump\u0103rat deja sau care le sunt recomandate de persoane apropiate. Dar exist\u0103 mai mul\u021bi factori care dau credibilitate unui magazin online, dup\u0103 cum reiese din studiul de pia\u021b\u0103 realizat \u00een luna octombrie 2018 de\u00a0<a href=\"https:\/\/trusted.ro\/\" target=\"_blank\" rel=\"noopener\">TRUSTED.ro<\/a> \u0219i <a href=\"https:\/\/www.eureka-insights.ro\/\" target=\"_blank\" rel=\"noopener\">Eureka Insights<\/a>.<\/strong><\/p>\n<p>Rezultatele studiului arat\u0103 c\u0103 77% dintre clien\u021bii rom\u00e2ni ar fi \u00eenclina\u021bi s\u0103 cumpere de la un magazin online care afi\u0219eaz\u0103 o marc\u0103 de \u00eencredere pe site. A\u0219adar, m\u0103rcile pot influen\u021ba <strong>decizia de cump\u0103rare \u00een e-commerce<\/strong>, \u00eempreun\u0103 cu alte elemente de pe site care sporesc \u00eencrederea utilizatorului, precum: o experien\u021b\u0103 anterioar\u0103 pozitiv\u0103 de cump\u0103rare (93%), descrieri \u0219i imagini ale produselor care corespund cu realitatea (89%), o imagine bun\u0103 a magazinului \u00een presa online (83%), u\u0219urin\u021b\u0103 de navigare pe site (79%) \u0219i design al site-ului atractiv (66%).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14999\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/12\/rezultate-studiu-eureka-trusted-incredere-ecommerce.png\" alt=\"\" width=\"940\" height=\"788\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/12\/rezultate-studiu-eureka-trusted-incredere-ecommerce.png 940w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/12\/rezultate-studiu-eureka-trusted-incredere-ecommerce-300x251.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/12\/rezultate-studiu-eureka-trusted-incredere-ecommerce-768x644.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/p>\n<p><strong>Recenziile \u0219i opiniile<\/strong> altor utilizatori online sunt importante \u00een luarea unei decizii de cump\u0103rare pentru 75% dintre responden\u021bii studiului. Clien\u021bii se informeaz\u0103 despre un magazin online \u00een primul r\u00e2nd pe site-ul magazinului, pe re\u021belele de socializare, dar au \u0219i op\u021biunea de a verifica experien\u021bele altor utilizatori pe site-uri de recenzii, cum este <em><a href=\"https:\/\/feedback.trusted.ro\/\" target=\"_blank\" rel=\"noopener\">Opinii de \u00cencredere<\/a><\/em>, dezvoltat de TRUSTED.ro.<\/p>\n<p>\u00cen ceea ce prive\u0219te <strong>a\u0219tept\u0103rile clien\u021bilor<\/strong> de la magazinele online, studiul arat\u0103 c\u0103 \u00een topul priorit\u0103\u021bilor se afl\u0103 op\u021biunea de plat\u0103 online cu cardul, discount-urile oferite, experien\u021ba pl\u0103cut\u0103 de navigare\/cump\u0103rare pe site \u0219i garan\u021bia calit\u0103\u021bii produselor. 43% dintre responden\u021bi se declar\u0103 mul\u021bumi\u021bi de cea mai recent\u0103 achizi\u021bie online, iar 49% inten\u021bioneaz\u0103 s\u0103 mai cumpere cel pu\u021bin o dat\u0103 p\u00e2n\u0103 la sf\u00e2r\u0219itul anului.<\/p>\n<p>Pentru magazinele online care vor s\u0103 se eviden\u021bieze, elementele de \u00eencredere pot fi ni\u0219te <strong>diferen\u021biatori importan\u021bi \u00een e-commerce<\/strong>. De pild\u0103, marca TRUSTED.ro este asociat\u0103 cu \u00eencrederea de c\u0103tre 80% dintre responden\u021bii studiului. \u00cen prezent, 200 de magazine online rom\u00e2ne\u0219ti afi\u0219eaz\u0103 pe site sigla TRUSTED.ro, dup\u0103 ce au trecut printr-un audit bazat pe 26 de criterii juridice \u0219i bune practici \u00een comer\u021bul electronic. Magazinele beneficiaz\u0103 \u00een permanen\u021b\u0103 de consultan\u021b\u0103 \u0219i ajutor, precum \u0219i de implementarea sistemului <em>Opinii de \u00cencredere<\/em>, prin care primesc feedback de la clien\u021bii reali \u00een urma fiec\u0103rei comenzi online \u00eenregistrate pe site.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/studiu-trusted-eureka-insights-clientii-romani-cumpara-mai-mult-de-la-magazinele-online-care-inspira-incredere\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>\u0218i \u00een online, ca \u00een via\u021ba real\u0103, \u00eencrederea clien\u021bilor se c\u00e2\u0219tig\u0103 \u00een timp. Oamenii sunt \u00eenclina\u021bi s\u0103 aib\u0103 mai mult\u0103 \u00eencredere \u00een magazine online de la care au mai cump\u0103rat deja sau care le sunt recomandate de persoane apropiate. Dar exist\u0103 mai mul\u021bi factori care dau credibilitate unui magazin online, dup\u0103 cum reiese din studiul de pia\u021b\u0103 realizat \u00een luna octombrie 2018 de\u00a0TRUSTED.ro \u0219i Eureka Insights.<\/p>\n","protected":false},"author":1,"featured_media":15001,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[739,374,3000,13],"class_list":["post-14998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-piata-de-ecommerce-din-romania","tag-ecommerce","tag-magazine-online","tag-marca-de-incredere","tag-trusted-ro"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=14998"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14998\/revisions"}],"predecessor-version":[{"id":15003,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14998\/revisions\/15003"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/15001"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=14998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=14998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=14998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}