{"id":15014,"date":"2018-12-12T12:42:55","date_gmt":"2018-12-12T10:42:55","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=15014"},"modified":"2018-12-12T17:17:58","modified_gmt":"2018-12-12T15:17:58","slug":"studiu-institutul-national-de-statistica-accesul-populatiei-tehnologia-informatiilor-comunicatiilor-romania-2018","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/studiu-institutul-national-de-statistica-accesul-populatiei-tehnologia-informatiilor-comunicatiilor-romania-2018","title":{"rendered":"Studiu INS 2018: Popula\u021bia Rom\u00e2niei se conecteaz\u0103 masiv online de pe mobil | oportunit\u0103\u021bi de dezvoltare \u00een e-commerce"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/studiu-institutul-national-de-statistica-accesul-populatiei-tehnologia-informatiilor-comunicatiilor-romania-2018\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong><a href=\"http:\/\/www.insse.ro\/cms\/\" target=\"_blank\" rel=\"noopener\">Institutul Na\u021bional de Statistic\u0103<\/a> a publicat rezultatele anchetei privind <a href=\"http:\/\/www.insse.ro\/cms\/ro\/content\/accesul-popula%C5%A3iei-la-tehnologia-informa%C5%A3iei-%C5%9Fi-comunica%C5%A3iilor-rom%C3%A2nia-2018\" target=\"_blank\" rel=\"noopener\">accesul popula\u021biei la Tehnologia Informa\u021biilor \u0219i Comunica\u021biilor (TIC) \u00een gospod\u0103riile din Rom\u00e2nia<\/a> \u00een 2018. Studiul ofer\u0103 date interesante pentru to\u021bi cei care desf\u0103\u0219oar\u0103 activit\u0103\u021bi \u00een online, de la gradul de penetrare a internetului at\u00e2t \u00een mediul urban, c\u00e2t \u0219i rural, dispozitivele de conectare utilizate, dar \u0219i statistici despre obiceiurile de cump\u0103rare online ale rom\u00e2nilor.<\/strong><\/p>\n<div id='gallery-1' class='gallery galleryid-15014 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/12\/acces-internet-2018-studiu-insse.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/12\/acces-internet-2018-studiu-insse.png 600w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/12\/acces-internet-2018-studiu-insse-150x150.png 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/12\/acces-internet-2018-studiu-insse-300x300.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/12\/acces-internet-mobil-2018-studiu-insse.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/12\/acces-internet-mobil-2018-studiu-insse.png 600w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/12\/acces-internet-mobil-2018-studiu-insse-150x150.png 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/12\/acces-internet-mobil-2018-studiu-insse-300x300.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>\u00cen 2018, rata de acces la internet la domiciliu a crescut cu 3.8% fa\u021b\u0103 de 2017, ajung\u00e2nd la 72.4%, ceea ce \u00eenseamn\u0103 c\u0103 tot mai mul\u021bi oameni sunt alfabetiza\u021bi digital \u0219i dispu\u0219i s\u0103 introduc\u0103 noile tehnologii \u00een activit\u0103\u021bile cotidiene.<\/p>\n<p>Nu mai este o noutate faptul c\u0103\u00a0<strong>telefoanele mobile<\/strong> sunt cele mai folosite dispozitive de accesare a internetului. Potrivit studiului, 86% din popula\u021bie utilizeaz\u0103 internetul pe smartphone at\u00e2t \u00een mediul urban, c\u00e2t \u0219i \u00een cel rural. Ce este interesant de observat \u00een rezultatele anchetei este c\u0103 decalajul urban-rural a devenit aproape inexistent \u00een contextul \u00een care tehnologia \u0219i ofertele operatorilor de telefonie mobil\u0103 au devenit accesibile. Demografic, popula\u021bia rural\u0103 poate deveni o nou\u0103 \u021bint\u0103 \u00een campaniile online ale magazinelor online.<\/p>\n<p>A\u0219a cum reiese din studiu, principalele <strong>activit\u0103\u021bi online<\/strong> ale utilizatorilor sunt: comunicarea pe re\u021belele de socializare (86%), coresponden\u021b\u0103 prin e-mail (59.3%), c\u0103utarea de informa\u021bii despre produse \u0219i servicii (58.6%) \u0219i audi\u021bie muzical\u0103 (50.9%). Cump\u0103r\u0103turile online au crescut \u00een r\u00e2ndul activit\u0103\u021bilor de la 35% \u00een 2017 la 43.5%. Astfel, 43.7% dintre b\u0103rba\u021bi \u0219i 43.4% dintre femei folosesc \u00een 2018 internetul pentru a <strong>cump\u0103ra produse \u0219i servicii online<\/strong>. Oferta generoas\u0103 de produse, comoditatea \u0219i op\u021biunile de livrare rapid\u0103 au avut un rol \u00een cre\u0219terea procentului, iar tendin\u021bele de cre\u0219tere se aliniaz\u0103 la pia\u021ba global\u0103.<\/p>\n<div id='gallery-2' class='gallery galleryid-15014 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/12\/cumparaturi-online-2018-studiu-insse.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/12\/cumparaturi-online-2018-studiu-insse.png 600w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/12\/cumparaturi-online-2018-studiu-insse-150x150.png 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/12\/cumparaturi-online-2018-studiu-insse-300x300.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/12\/categorii-produse-cumparaturi-online-2018-studiu-insse.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/12\/categorii-produse-cumparaturi-online-2018-studiu-insse.png 600w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/12\/categorii-produse-cumparaturi-online-2018-studiu-insse-150x150.png 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/12\/categorii-produse-cumparaturi-online-2018-studiu-insse-300x300.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><strong>16-34 de ani\u00a0<\/strong>este cea\u00a0mai activ\u0103 categorie de v\u00e2rst\u0103 la shopping online, reprezent\u00e2nd 52.3% din segmentul cump\u0103r\u0103torilor. \u00cen ceea ce prive\u0219te <strong>categoriile de produse<\/strong>, cele mai comandate r\u0103m\u00e2n \u00eembr\u0103c\u0103mintea \u0219i articolele sportive. 72.7% dintre cei chestiona\u021bi au achizi\u021bionat online cel pu\u021bin un produs vestimentar \u00een ultimele 12 luni. Categoria de <strong>c\u0103r\u021bi, reviste &amp; pres\u0103<\/strong>\u00a0a \u00eenregistrat cea mai mare cre\u0219tere anul acesta, cu 3.3% fa\u021b\u0103 de 2017.<\/p>\n<p>Studiul a fost realizat \u00een primul trimestru din 2018 \u0219i este disponibil integral, online, pe <a href=\"http:\/\/www.insse.ro\/cms\/sites\/default\/files\/field\/publicatii\/accesul_populatiei_la_tehnologia_informatiei_si_comunicatiilor_romania_2018.pdf\" target=\"_blank\" rel=\"noopener\">site-ul INS<\/a> (format PDF).<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/studiu-institutul-national-de-statistica-accesul-populatiei-tehnologia-informatiilor-comunicatiilor-romania-2018\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Institutul Na\u021bional de Statistic\u0103 a publicat rezultatele anchetei privind accesul popula\u021biei la Tehnologia Informa\u021biilor \u0219i Comunica\u021biilor (TIC) \u00een gospod\u0103riile din Rom\u00e2nia \u00een 2018. Studiul ofer\u0103 date interesante pentru to\u021bi cei care desf\u0103\u0219oar\u0103 activit\u0103\u021bi \u00een online, de la gradul de penetrare a internetului at\u00e2t \u00een mediul urban, c\u00e2t \u0219i rural, dispozitivele de conectare utilizate, dar \u0219i statistici despre obiceiurile de cump\u0103rare online ale rom\u00e2nilor.<\/p>\n","protected":false},"author":1,"featured_media":15018,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[739,3004,704,3006],"class_list":["post-15014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resurse-e-commerce","tag-ecommerce","tag-institutul-national-de-statistica","tag-studiu","tag-tic"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/15014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=15014"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/15014\/revisions"}],"predecessor-version":[{"id":15025,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/15014\/revisions\/15025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/15018"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=15014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=15014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=15014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}