{"id":15034,"date":"2019-01-07T11:48:47","date_gmt":"2019-01-07T09:48:47","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=15034"},"modified":"2019-01-07T12:03:52","modified_gmt":"2019-01-07T10:03:52","slug":"stirile-saptamanii-retur-produse-online-cifra-afaceri-fan-courier-efectul-amazon-trenduri-digital-marketing-2019","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-retur-produse-online-cifra-afaceri-fan-courier-efectul-amazon-trenduri-digital-marketing-2019","title":{"rendered":"Retururi masive la comenzi online \u00een ianuarie | Efectul Amazon | 6 trenduri \u00een Digital Marketing \u00een 2019"},"content":{"rendered":"
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Printre meniuri de s\u0103rb\u0103toare, dopuri de \u0219ampanie, artificii, colind\u0103tori, seriale, familie, prieteni \u0219i ce-a mai \u00eenc\u0103put \u00een programul de vacan\u021b\u0103, am \u021binut \u0219i un ochi \u00eentredeschis pe ve\u0219tile din e-commerce, de la noi \u0219i din lume, c\u0103 a\u0219a ne place la GPeC, s\u0103 \u0219tim tot ce se \u00eent\u00e2mpl\u0103 \u00een industria asta mereu \u00een mi\u0219care.<\/p>\n

Bun g\u0103sit \u00een 2019, tuturor! Abia a\u0219tept\u0103m s\u0103 ne revedem, \u00een numai 5 luni, la #GPeC14. P\u00e2n\u0103 atunci, iat\u0103 ce ne-a atras aten\u021bia la \u00eenceput de an:<\/p>\n

1. Royal Mail prezice c\u0103 la \u00eenceputul lunii ianuarie, returul produselor cump\u0103rate online de s\u0103rb\u0103tori<\/strong> va cre\u0219te cu 80% fa\u021b\u0103 de media pe decembrie. Din categoria cadourilor neinspirate sau nepotrivite, cele mai des returnate sunt: articole de \u00eembr\u0103c\u0103minte (75%), electronice (42%), produse software\/hardware (33%). \u2013 Retail Times<\/a><\/p>\n

2. FAN Courier estimeaz\u0103 o cifr\u0103 de afaceri de 166 de milioane de euro \u00een 2019, cu 15% mai mult dec\u00e2t \u00een 2018 \u0219i cre\u0219terea num\u0103rului de angaja\u021bi de la 6.250 la 6.900. Planurile FAN Courier pentru 2019<\/strong>, pe Wall-Street<\/a>.<\/p>\n

3. Clien\u021bii vor livrare rapid\u0103 \u0219i gratuit\u0103<\/strong> la cump\u0103r\u0103turi online, iar 75% dintre ei cump\u0103r\u0103 mai multe produse dec\u00e2t inten\u021bionau, pentru a atinge pragul minim de livrare gratuit\u0103. Rezultatele studiului 2018 <\/em>State of eCommerce Delivery, pe ECOMpedia<\/a>.<\/p>\n

4.\u00a0De\u0219i telefonul r\u0103m\u00e2ne cel mai utilizat canal de customer service<\/strong>, preferin\u021bele utilizatorilor difer\u0103 de la o genera\u021bie la alta, Milenialii prefer\u00e2nd de departe comunicarea digital\u0103. Rezultatele cercet\u0103rii realizate de The Northridge Group \u00een 2018 sunt analizate pe Marketing Profs<\/a>.<\/p>\n

5.\u00a0Potrivit Barometrului Frames, agricultura, comer\u021bul \u0219i sectorul IT sunt domeniile cu cel mai ridicat poten\u021bial de investi\u021bii \u00een 2019. Care sunt principalele provoc\u0103ri de business<\/strong> \u0219i cum va evolua economia anul acesta, pe larg \u00een Revista Biz<\/a>.<\/p>\n

6. Ce este Efectul Amazon<\/strong> \u0219i cum va schimba el e-commerce-ul \u00een 2019? Defini\u021bie \u0219i predic\u021bii de la Entrepreneur<\/a>.<\/p>\n

7. Cele 6 trenduri \u00een Digital Marketing<\/strong> care vor face legea \u00een online \u00een 2019 sunt:
\n1. Interven\u021biile Live \u00een social media
\n2. C\u0103ut\u0103rile vocale
\n3. Chatbo\u021bii
\n4. Data Privacy
\n5. Influencer Marketing
\n6. Asocierea brand-urilor cu scopuri \u0219i misiuni care aduc valoare social\u0103 \u0219i cresc \u00eencrederea clien\u021bilor. Pe larg, la Top Rank Marketing<\/a>.<\/p>\n

\u00cen fiecare luni public\u0103m nout\u0103\u021bile din industrie, pe blog \u0219i pe mail. Select\u0103m doar \u0219tirile care aduc informa\u021bie, pove\u0219ti \u0219i sfaturi de cre\u0219tere \u00een business, special pentru comunitatea GPeC. Hai \u0219i tu \u00een cea mai frumoas\u0103 comunitate de e-commerce din Rom\u00e2nia<\/a>!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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Primele \u0219tiri din 2019, cu bune \u0219i rele, \u0219i-n e-commerce, ca-n via\u021b\u0103: clien\u021bii returneaz\u0103 masiv \u00een ianuarie produsele comandate online de s\u0103rb\u0103tori, FAN Courier se preg\u0103te\u0219te de un an pe plus, at\u00e2t la nivelul cifrei de afaceri, c\u00e2t \u0219i al num\u0103rului de angaja\u021bi, cump\u0103r\u0103torii vor livrare rapid\u0103 gratuit\u0103 \u0219i sunt dispu\u0219i s\u0103 cumpere \u00een plus pentru a atinge pragul livr\u0103rii gratuite, c\u00e2te genera\u021bii, at\u00e2tea canale de customer support preferate, comer\u021bul r\u0103m\u00e2ne un sector de investi\u021bii profitabil \u00een 2019 \u0219i ce strategii de marketing digital s\u0103 adop\u021bi anul \u0103sta ca s\u0103 ai succes la public.<\/p>\n","protected":false},"author":1,"featured_media":15036,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[2810,184,128,545],"class_list":["post-15034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stirile-saptamanii","tag-customer-service","tag-digital-marketing","tag-fan-courier","tag-livrare"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/15034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=15034"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/15034\/revisions"}],"predecessor-version":[{"id":15041,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/15034\/revisions\/15041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/15036"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=15034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=15034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=15034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}