{"id":15042,"date":"2019-01-10T17:31:44","date_gmt":"2019-01-10T15:31:44","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=15042"},"modified":"2019-02-22T14:32:15","modified_gmt":"2019-02-22T12:32:15","slug":"cum-functioneaza-un-brand-in-mintea-consumatorului-interviu-mihaela-muresan-founder-brand-essence","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/cum-functioneaza-un-brand-in-mintea-consumatorului-interviu-mihaela-muresan-founder-brand-essence","title":{"rendered":"Cum func\u021bioneaz\u0103 brand-ul \u00een mintea unui consumator? Interviu cu Mihaela Mure\u0219an, Founder Brand Essence"},"content":{"rendered":"
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Oamenii care lucreaz\u0103 \u00een branding spun c\u0103 un brand puternic scurt-circuiteaz\u0103 decizia de cump\u0103rare. Asta ne-a confirmat \u0219i Mihaela Mure\u0219an<\/a>, Founder Brand Essence<\/a>, la GPeC Summit, \u00eentr-o discu\u021bie despre cum func\u021bioneaz\u0103 brand-ul \u00een mintea consumatorilor \u0219i de ce este nevoie ca magazinele online s\u0103 fac\u0103 branding con\u0219tient. Pentru c\u0103, \u00een esen\u021ba lui, branding-ul este un instrument comercial, care cre\u0219te business-ul.<\/strong><\/p>\n

Mecanismul este simplu. Majoritatea brand-urilor pe care le admir\u0103m genereaz\u0103 \u00een noi o rela\u021bie emo\u021bional\u0103. Practic, dac\u0103 \u00ee\u021bi place un brand \u0219i \u021bi-l dore\u0219ti, vei cump\u0103ra direct de la el \u0219i vei elimina din start compara\u021bia cu alte brand-uri sau produse.<\/p>\n

Dup\u0103 ani de cercetare, studiile au dovedit c\u0103 modul \u00een care lu\u0103m decizii se bazeaz\u0103 pe creierul limbic, reptilian. Asta \u00eenseamn\u0103 c\u0103 oamenii tind s\u0103 ia o decizie \u00een doar c\u00e2teva milisecunde, baz\u00e2ndu-se ini\u021bial pe partea emo\u021bional\u0103. Abia ulterior \u00eencepem s\u0103 gener\u0103m cu cortexul, partea ra\u021bional\u0103 a min\u021bii noastre, de ce-am ales a\u0219a cum am ales.<\/p>\n