{"id":15238,"date":"2019-01-31T15:34:38","date_gmt":"2019-01-31T13:34:38","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=15238"},"modified":"2019-01-31T15:39:40","modified_gmt":"2019-01-31T13:39:40","slug":"food-delivery-verticala-cu-cea-mai-mare-rata-de-conversie-online-omniconvert","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/food-delivery-verticala-cu-cea-mai-mare-rata-de-conversie-online-omniconvert","title":{"rendered":"Evolu\u021bia ratei de conversie pentru magazinele online din Rom\u00e2nia \u00een 2018 | Raport Omniconvert"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/food-delivery-verticala-cu-cea-mai-mare-rata-de-conversie-online-omniconvert\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Rata de conversie medie a magazinelor online rom\u00e2ne\u0219ti a ajuns \u00een 2018 la 1,53%, \u00een cre\u0219tere cu 0,23% fa\u021b\u0103 de 2017, potrivit ultimei analize reprezentative realizate de <a href=\"https:\/\/www.omniconvert.com\/\" target=\"_blank\" rel=\"noopener\">Omniconvert<\/a>.<\/p>\n<p>Rata de conversie difer\u0103 \u00een func\u021bie de tipul magazinului online \u0219i este influen\u021bat\u0103 de mai mult factori, printre care num\u0103rul de vizite lunare \u00eenregistrate, c\u00e2t de puternic este brand-ul din spatele magazinului sau \u00eencrederea pe care o inspir\u0103 clien\u021bilor.<\/p>\n<h2>Food delivery, cea mai mare rat\u0103 de conversie \u00een online-ul rom\u00e2nesc<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15239\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/01\/omniconvert-rata-conversie-categorie-magazin-online.png\" alt=\"\" width=\"975\" height=\"548\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/01\/omniconvert-rata-conversie-categorie-magazin-online.png 975w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/01\/omniconvert-rata-conversie-categorie-magazin-online-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/01\/omniconvert-rata-conversie-categorie-magazin-online-768x432.png 768w\" sizes=\"auto, (max-width: 975px) 100vw, 975px\" \/><\/p>\n<p>\u00cen Rom\u00e2nia, segmentul food delivery \u00eenregistreaz\u0103 <strong>cea mai mare rat\u0103 de conversie online<\/strong>, <strong>11,11%<\/strong>. \u00cen acest segment intr\u0103 serviciile de curierat ale restaurantelor, magazinelor \u0219i companiilor independente care se ocup\u0103 cu livrarea de m\u00e2ncare c\u0103tre consumatori.<\/p>\n<p>Urm\u0103toarele categorii care \u00eenregistreaz\u0103 rate mari de conversie sunt magazinele care v\u00e2nd <strong>hran\u0103 \u0219i accesorii pentru animale<\/strong> (5,14%), <strong>serviciile<\/strong> (3,7%) \u0219i <strong>libr\u0103riile online<\/strong> (2,7%).<\/p>\n<p>Verticalele cu <strong>cele mai mici rate de conversie<\/strong> sunt luxury stores (0,6%),\u00a0 liquor stores (0,21%) \u0219i magazinele care comercializeaz\u0103 produse de tip supermarket (0,21%).<\/p>\n<h2>Rate de conversie \u00een func\u021bie de trafic \u0219i dispozitiv<\/h2>\n<div id='gallery-1' class='gallery galleryid-15238 gallery-columns-2 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/01\/omniconvert-rata-conversie-trafic.png'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/01\/omniconvert-rata-conversie-trafic-300x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/01\/omniconvert-rata-conversie-trafic-300x300.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/01\/omniconvert-rata-conversie-trafic-150x150.png 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/01\/omniconvert-rata-conversie-trafic.png 713w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/01\/omniconvert-rata-conversie-dispozitiv.png'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/01\/omniconvert-rata-conversie-dispozitiv-300x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/01\/omniconvert-rata-conversie-dispozitiv-300x300.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/01\/omniconvert-rata-conversie-dispozitiv-150x150.png 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/01\/omniconvert-rata-conversie-dispozitiv.png 713w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Analiza realizat\u0103 de Omniconvert arat\u0103 c\u0103 <strong>rata de conversie cre\u0219te odat\u0103 cu num\u0103rul de vizite lunare<\/strong>. Pentru un magazin online care \u00eenregistreaz\u0103 peste 2 milioane de vizite pe lun\u0103, rata de conversie poate ajunge la 1,57%, \u00een vreme ce un magazin online care are mai pu\u021bin de 100.000 de vizite pe lun\u0103 va avea o rat\u0103 de conversie medie de doar 0,93%.<\/p>\n<p>\u00cen plus, cu toate c\u0103 traficul de pe dispozitive mobile a crescut pentru toate categoriile \u0219i a ajuns la o medie de 80%, rata de conversie de pe mobil r\u0103m\u00e2ne sc\u0103zut\u0103 (0,66%), rom\u00e2nii prefer\u00e2nd s\u0103 finalizeze tranzac\u021biile de pe desktop (1,45%).<\/p>\n<p><em>Cifrele din raport au la baz\u0103 o analiz\u0103 reprezentativ\u0103 realizat\u0103 de Omniconvert pe un e\u0219antion de 772 milioane de vizite \u00eenregistrate de cele mai importante 300 de magazine online din Rom\u00e2nia.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/food-delivery-verticala-cu-cea-mai-mare-rata-de-conversie-online-omniconvert\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Omniconvert a analizat performan\u021ba celor mai importante 300 de magazine online din Rom\u00e2nia. Concluziile studiului: rata medie de conversie a crescut cu 0,23% \u00een 2018, segmentul de food delivery are cea mai mare rat\u0103 de conversie din online-ul rom\u00e2nesc, iar Desktop-ul converte\u0219te \u00een continuare mai mult dec\u00e2t Mobile-ul, \u00een ciuda traficului tot mai mare pe dispozitive mobile. Cite\u0219te pe larg rezultatele studiului.<\/p>\n","protected":false},"author":1,"featured_media":15246,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,56],"tags":[906,3045],"class_list":["post-15238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-piata-de-ecommerce-din-romania","category-resurse-e-commerce","tag-omniconvert","tag-rata-conversie"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/15238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=15238"}],"version-history":[{"count":2,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/15238\/revisions"}],"predecessor-version":[{"id":15245,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/15238\/revisions\/15245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/15246"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=15238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=15238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=15238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}