{"id":15305,"date":"2019-02-25T17:44:31","date_gmt":"2019-02-25T15:44:31","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=15305"},"modified":"2019-02-25T17:44:31","modified_gmt":"2019-02-25T15:44:31","slug":"stirile-saptamanii-comisia-europeana-cere-magazinelor-online-sa-afiseze-clar-preturile-discounturile-pe-site-shopping-online","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-comisia-europeana-cere-magazinelor-online-sa-afiseze-clar-preturile-discounturile-pe-site-shopping-online","title":{"rendered":"Comisia European\u0103 cere magazinelor online s\u0103 afi\u0219eze clar pre\u021burile \u0219i discount-urile pe site"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-comisia-europeana-cere-magazinelor-online-sa-afiseze-clar-preturile-discounturile-pe-site-shopping-online\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Comisia European\u0103 \u0219i autorit\u0103\u021bile na\u021bionale pentru protec\u021bia consumatorilor au verificat 560 de site-uri de comer\u021b online din Uniunea European\u0103. Concluzia: aproximativ 60% dintre ele nu respect\u0103 normele UE, \u00een special \u00een ceea ce prive\u0219te afi\u0219area pre\u021burilor \u0219i a ofertelor speciale.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15306\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/02\/comisia-europeana-grafic-magazine-online-extra-taxe-2019.png\" alt=\"Comisia European\u0103: Grafic magazine online afi\u0219are pre\u021buri \u0219i discounturi 2019\" width=\"1000\" height=\"662\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/02\/comisia-europeana-grafic-magazine-online-extra-taxe-2019.png 1000w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/02\/comisia-europeana-grafic-magazine-online-extra-taxe-2019-300x199.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/02\/comisia-europeana-grafic-magazine-online-extra-taxe-2019-768x508.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>Legisla\u021bia UE oblig\u0103 comercian\u021bii online s\u0103 afi\u0219eze pe site pre\u021buri care includ toate costurile. \u00cen cazul \u00een care aceste costuri nu pot fi calculate \u00een avans, clientul trebuie s\u0103 fie informat \u00een mod clar de existen\u021ba lor. 39% dintre comercian\u021bi nu includ \u00eens\u0103 pe site informa\u021bii cu privire la taxele suplimentare sau metodele de plat\u0103 disponibile, astfel c\u0103, pe\u00a0211 dintre site-urile evaluate, pre\u021bul final al produselor era mai mare dec\u00e2t pre\u021bul oferit ini\u021bial.<\/p>\n<p>\u00cen ceea ce prive\u0219te reducerile practicate de site-urile analizate, autorit\u0103\u0163ile suspecteaz\u0103 c\u0103 31% dintre comercian\u021bi nu aveau oferte speciale autentice. \u00cen plus:<\/p>\n<ul>\n<li>329 de magazine nu aveau un link\u00a0u\u0219or accesibil c\u0103tre Platforma de solu\u021bionare online a litigiilor (SOL), prev\u0103zut\u0103 de legisla\u021bia UE<\/li>\n<li>165 de magazine nu prezentau informa\u021bii despre dreptul de retragere al consumatorilor<\/li>\n<li>43 de site-uri nu afi\u0219au clar datele de contact<\/li>\n<li>Pentru 24 de magazine identitatea comerciantului nu era clar\u0103.<\/li>\n<\/ul>\n<p>Mai multe detalii, \u00een comunicatul <a href=\"http:\/\/europa.eu\/rapid\/press-release_IP-19-1333_en.htm\" target=\"_blank\" rel=\"noopener\"><strong>Comisiei Europene<\/strong><\/a>.<\/p>\n<hr \/>\n<p><strong>Facebook a lansat un nou format de ad-uri: Collaborative Ads.\u00a0<\/strong>Prin noul format, Facebook permite brand-urilor s\u0103 \u00eenregistreze v\u00e2nz\u0103ri chiar dac\u0103 nu au un magazin online propriu. Collaborative Ads ofer\u0103 brand-urilor posibilitatea de a crea reclame targetate prin care s\u0103 trimit\u0103 utilizatorii s\u0103 le cumpere produsele pe site-urile sau aplica\u021biile unor retaileri parteneri. Detalii pe\u00a0<strong><a href=\"https:\/\/www.digitalcommerce360.com\/2019\/02\/20\/exclusive-a-new-facebook-ad-format-will-give-brands-without-an-ecommerce-site-a-way-to-drive-sales-online\/\" target=\"_blank\" rel=\"noopener\">DigitalCommerce360<\/a><\/strong>.<\/p>\n<hr \/>\n<p><a href=\"https:\/\/vegis.ro\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15310 size-full\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/02\/studiu-vegis-romanii-comanda-produse-naturiste-online.png\" alt=\"\" width=\"800\" height=\"591\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/02\/studiu-vegis-romanii-comanda-produse-naturiste-online.png 800w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/02\/studiu-vegis-romanii-comanda-produse-naturiste-online-300x222.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/02\/studiu-vegis-romanii-comanda-produse-naturiste-online-768x567.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p><strong>41% dintre rom\u00e2ni cump\u0103r\u0103 produse naturiste online.\u00a0<\/strong>Sondajul realizat de <a href=\"https:\/\/vegis.ro\/\" target=\"_blank\" rel=\"noopener\"><em>Vegis.ro<\/em><\/a> \u00een perioada ianuarie-februarie 2019 arat\u0103 c\u0103 rom\u00e2nii se informeaz\u0103 preponderent online despre produsele naturiste (70% dintre responden\u021bi), \u00een timp ce 41% aleg s\u0103 cumpere produsele online. Detalii la <a href=\"https:\/\/ecompedia.ro\/vegis-ro-41-dintre-romani-cumpara-produse-naturiste-online-studiu\/\" target=\"_blank\" rel=\"noopener\"><strong>ECOMpedia<\/strong><\/a>.<\/p>\n<hr \/>\n<p><strong>\u00cen 2019, iLUX.ro \u021binte\u0219te dublarea cifrei de afaceri \u0219i extinderea cross-border.\u00a0<\/strong>Magazinul online de cadouri\u00a0<a href=\"https:\/\/www.ilux.ro\/\" target=\"_blank\" rel=\"noopener\"><em>iLUX.ro<\/em><\/a>\u00a0a realizat anul trecut o cifr\u0103 de afaceri de aproape 200.000 de euro, iar pentru 2019 pl\u0103nuie\u0219te dublarea ei baz\u00e2ndu-se \u00een principal pe cre\u015f\u00adterea v\u00e2n\u00adz\u0103rilor online \u015fi extinderea \u00een str\u0103in\u0103tate, dar \u015fi pe deschiderea unui magazin offline. <a href=\"https:\/\/www.zf.ro\/business-hi-tech\/magazinul-online-cadouri-ilux-tinteste-vanzari-400-000-euro-2019-dublu-fata-2018-anul-trecut-valoarea-medie-comenzii-jur-370-lei-iar-cosul-produse-contine-medie-1-2-produse-17888364\" target=\"_blank\" rel=\"noopener\"><strong>Ziarul Financiar<\/strong><\/a> scrie c\u0103, \u00een 2018, valoarea medie a comenzii pe iLUX.ro a fost de aproximativ 370 lei, iar co\u0219ul de produse con\u021binea, \u00een medie, 1-2 produse.<\/p>\n<hr \/>\n<p><strong>Cum \u00ee\u021bi construie\u0219ti povestea brand-ului prin marketing: 3 lec\u021bii de la brand-uri de succes.\u00a0<\/strong>Pentru a r\u0103m\u00e2ne relevant pe o pia\u021b\u0103 online aglomerat\u0103 \u0219i pentru a-\u021bi fixa brand-ul \u00een mintea clien\u021bilor, folose\u0219te storytelling-ul. Prin pove\u0219ti, un brand devine mai uman, po\u021bi identifica valorile care te apropie de publicul t\u0103u \u0219i po\u021bi atinge latura emo\u021bional\u0103 a clien\u021bilor. <strong><a href=\"https:\/\/startupnation.com\/grow-your-business\/build-brand-story-marketing\/\" target=\"_blank\" rel=\"noopener\">StartUp Nation<\/a>\u00a0<\/strong>explic\u0103 ce este povestea unui brand \u0219i ce brand-uri folosesc cu succes storytelling-ul.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-comisia-europeana-cere-magazinelor-online-sa-afiseze-clar-preturile-discounturile-pe-site-shopping-online\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Comisia European\u0103 \u0219i autorit\u0103\u021bile na\u021bionale pentru protec\u021bia consumatorilor au verificat 560 de site-uri de comer\u021b online din Uniunea European\u0103. Concluzia: aproximativ 60% dintre ele nu respect\u0103 normele UE de afi\u0219are a pre\u021burilor \u0219i ofertelor speciale. Principalele titluri ale s\u0103pt\u0103m\u00e2nii \u00een e-commerce \u0219i marketing online: Facebook a lansat un nou format de ad-uri: Collaborative Ads, 41% dintre rom\u00e2ni cump\u0103r\u0103 online produse naturiste, iLUX.ro \u021binte\u0219te cifre de afaceri duble \u0219i extinderea cross-border, iar StartUp Nation spune cum \u00ee\u021bi construie\u0219ti povestea brand-ului prin marketing. <\/p>\n","protected":false},"author":1,"featured_media":15308,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[2955,646,3061,374],"class_list":["post-15305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stirile-saptamanii","tag-branding","tag-comisia-europeana","tag-facebook-collaborative-ads","tag-magazine-online"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/15305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=15305"}],"version-history":[{"count":13,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/15305\/revisions"}],"predecessor-version":[{"id":15322,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/15305\/revisions\/15322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/15308"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=15305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=15305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=15305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}