{"id":15334,"date":"2019-02-27T12:26:20","date_gmt":"2019-02-27T10:26:20","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=15334"},"modified":"2019-02-28T13:00:05","modified_gmt":"2019-02-28T11:00:05","slug":"piata-de-ecommerce-din-romania-va-depasi-4-5miliarde-euro-in-2019-previziuni-payu","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/piata-de-ecommerce-din-romania-va-depasi-4-5miliarde-euro-in-2019-previziuni-payu","title":{"rendered":"Pia\u021ba de e-commerce din Rom\u00e2nia va dep\u0103\u0219i 4.5 miliarde de euro \u00een 2019 | Previziunile PayU"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/piata-de-ecommerce-din-romania-va-depasi-4-5miliarde-euro-in-2019-previziuni-payu\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Pia\u021ba de e-commerce din Rom\u00e2nia va dep\u0103\u0219i 4.5 miliarde de euro \u00een 2019, estimeaz\u0103 <a href=\"https:\/\/www.payu.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>PayU<\/strong><\/a>, care lanseaz\u0103 \u0219i patru previziuni \u00een ce prive\u0219te dezvoltarea comer\u021bului online rom\u00e2nesc anul acesta.<\/p>\n<p><strong>1. Comer\u021bul online cross-border va lua amploare<\/strong><\/p>\n<p>Florin Toma (DHL) spunea la GPeC SUMMIT c\u0103 doar <a href=\"https:\/\/www.gpec.ro\/blog\/florin-toma-dhl-romania-cum-vand-online-cross-border-interviurilegpec-2019\" target=\"_blank\" rel=\"noopener\">1% dintre magazinele online rom\u00e2ne\u0219ti<\/a> vindeau interna\u021bional \u00een 2018. \u00cen Europa, <strong><a href=\"https:\/\/eshopperbarometer.dpd.com\/\" target=\"_blank\" rel=\"noopener\">6 din 10 cump\u0103r\u0103tori<\/a><\/strong> comand\u0103 produse online pe site-uri din afara \u021b\u0103rii de re\u0219edint\u0103. Marii juc\u0103tori din e-commerce s-au extins deja pe pie\u021be str\u0103ine, iar \u00een c\u00e2\u021biva ani, comer\u021bul online transfrontalier va reprezenta o treime din totalul v\u00e2nz\u0103rilor online.\u00a0Marius Costin, Country Manager PayU Rom\u00e2nia, crede c\u0103 reglement\u0103rile europene cu privire la pia\u021ba liber\u0103 \u0219i eliminarea geobloc\u0103rii vor \u00eencuraja trendul \u0219i vom vedea de anul acesta mai multe magazine online rom\u00e2ne\u0219ti care vor \u00eencepe s\u0103 v\u00e2nd\u0103 cross-border.<\/p>\n<p><strong>2. Experien\u021ba de cump\u0103rare va fi personalizat\u0103<\/strong><\/p>\n<p>41% dintre consumatori au schimbat brandurile pe care le cump\u0103r\u0103 din cauza lipsei unei abord\u0103ri personalizate, potrivit <a href=\"https:\/\/newsroom.accenture.com\/news\/us-consumers-turn-off-personal-data-tap-as-companies-struggle-to-deliver-the-experiences-they-crave-accenture-study-finds.htm\" target=\"_blank\" rel=\"noopener\">raportului Accenture<\/a>. Targetarea \u0219i adaptarea mesajelor \u00een func\u021bie de tipul canalului de comunicare \u0219i de dispozitivul utilizatorului (Mobile sau Desktop) vor face diferen\u021ba \u00een <strong>cre\u0219terea ratelor de conversie<\/strong>. Investi\u021biile \u00een noile tehnologii de inteligen\u021b\u0103 artificial\u0103, realitate virtual\u0103, optimizare pentru c\u0103ut\u0103ri vocale \u0219i vizuale nu vor mai fi op\u021bionale pentru crearea experien\u021bei de cump\u0103rare personalizate.<\/p>\n<p><strong>3. Op\u021biuni de plat\u0103 online \u00een func\u021bie de nevoile clientului<\/strong><\/p>\n<p>\u00cen 2018, <strong>rata de abandon a co\u0219ului de cump\u0103r\u0103turi se ridica la 70%<\/strong>, potrivit <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener\">Institutului Baymard<\/a>. Procesul de checkout online \u00eenc\u0103 nu este suficient de rapid \u0219i nu ofer\u0103 multiple metode de plat\u0103 din care clien\u021bii s\u0103-\u0219i aleag\u0103 solu\u021bia potrivit\u0103. 85% dintre rom\u00e2ni aleg \u00een continuare s\u0103 pl\u0103teasc\u0103 cash on delivery, iar cei 15% care pl\u0103tesc digital, o fac fie cu cardul, fie prin SMS, fie \u00een rate prin credit online. Un mix echilibrat de metode de plat\u0103 poate cre\u0219te \u00eencrederea cump\u0103r\u0103torului \u00een comerciant \u0219i poate face diferen\u021ba pe o pia\u021b\u0103 concuren\u021bial\u0103 tot mai mare.<\/p>\n<p><strong>4. Legisla\u021bia european\u0103 ap\u0103r\u0103 drepturile consumatorului \u0219i stimuleaz\u0103 inova\u021biile financiare<\/strong><\/p>\n<p>Protec\u021bia datelor utilizatorilor r\u0103m\u00e2ne unul dintre obiectivele legisla\u021biei UE, iar implementarea <strong>GDPR<\/strong> este \u00eenc\u0103 o provocare pentru comercian\u021bii online. \u00cen plus, din\u00a0septembrie 2019, \u00een spa\u021biul economic european va intra \u00een vigoare\u00a0<strong><a href=\"https:\/\/www.gpec.ro\/blog\/gabriel-ghita-mastercard-80-la-suta-din-clientii-din-romania-prefera-sa-plateasca-dupa-ce-primesc-produsul\" target=\"_blank\" rel=\"noopener\">Directiva PSD2<\/a><\/strong>\u00a0\u0219i noul standard de securitate pentru serviciile de plat\u0103 online. Comercian\u021bii trebuie s\u0103 se preg\u0103teasc\u0103 s\u0103 ofere pe site o Autentificare Strict\u0103 a Consumatorilor (Strong Customer Authentication \u2013 SCA) \u00een doi factori prin care clien\u021bii online vor avea acces la servicii financiare online mai sigure \u0219i mai diversificate.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/piata-de-ecommerce-din-romania-va-depasi-4-5miliarde-euro-in-2019-previziuni-payu\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Pia\u021ba de e-commerce din Rom\u00e2nia va dep\u0103\u0219i 4.5 miliarde de euro \u00een 2019, estimeaz\u0103 PayU, care lanseaz\u0103 \u0219i patru previziuni \u00een ce prive\u0219te dezvoltarea comer\u021bului online rom\u00e2nesc anul acesta. 1. Comer\u021bul online cross-border va lua amploare. 2. Experien\u021ba de cump\u0103rare va fi personalizat\u0103. 3. Op\u021biuni de plat\u0103 online \u00een func\u021bie de nevoile clientului. 4. Legisla\u021bia european\u0103 ap\u0103r\u0103 drepturile consumatorului \u0219i stimuleaz\u0103 inova\u021biile financiare.<\/p>\n","protected":false},"author":1,"featured_media":15335,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[62,574,605,3070],"class_list":["post-15334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-piata-de-ecommerce-din-romania","tag-e-commerce","tag-payu-romania","tag-piata-de-e-commerce-din-romania","tag-tendinte-e-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/15334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=15334"}],"version-history":[{"count":9,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/15334\/revisions"}],"predecessor-version":[{"id":15346,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/15334\/revisions\/15346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/15335"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=15334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=15334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=15334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}