{"id":15351,"date":"2019-03-04T13:44:43","date_gmt":"2019-03-04T11:44:43","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=15351"},"modified":"2019-03-04T13:44:43","modified_gmt":"2019-03-04T11:44:43","slug":"stirile-saptamanii-2019-anul-in-care-business-urile-online-se-implica-in-obiective-globale-strategice","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-2019-anul-in-care-business-urile-online-se-implica-in-obiective-globale-strategice","title":{"rendered":"2019, anul \u00een care business-urile online se implic\u0103 \u00een obiective globale strategice"},"content":{"rendered":"
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Obiectivul oric\u0103rei afaceri este s\u0103 ob\u021bin\u0103 profit, \u0219tim cu to\u021bii asta. Dar, dincolo de obiectivele financiare, orice business ajunge \u00eentr-un punct \u00een care simte c\u0103 trebuie s\u0103 fac\u0103 o diferen\u021b\u0103 \u0219i s\u0103 se implice \u00eentr-o cauz\u0103 mai larg\u0103. Fie c\u0103 o face pentru a se diferen\u021bia de competi\u021bie, pentru capital de imagine sau din pur\u0103 convingere, un antreprenor poate alege s\u0103-\u0219i alinieze business-ul la unul din cele 17 obiectivele globale strategice<\/strong><\/a> ale Na\u021biunilor Unite. Iar e-commerce-ul nu face excep\u021bie.<\/p>\n

Astfel, Etsy<\/strong><\/a> devine prima companie global\u0103 de e-commerce care \u00ee\u0219i reduce 100% emisiile de carbon cauzate de livrarea produselor. Amazon<\/a> pl\u0103nuie\u0219te s\u0103 ajung\u0103 la acela\u0219i rezultat p\u00e2n\u0103 \u00een 2030 prin programul Shipment Zero<\/a>, iar s\u0103pt\u0103m\u00e2na trecut\u0103 anun\u021ba lansarea serviciului Amazon Day pentru clien\u021bii Prime, prin care cump\u0103r\u0103torii pot alege ziua \u00een care vor s\u0103 le fie livrate produsele. Tech Crunch<\/strong><\/a> scrie c\u0103 serviciul Amazon Day va economisi at\u00e2t carburant, dar va reduce substan\u021bial \u0219i num\u0103rul de ambalaje folosite.<\/p>\n

Iat\u0103 \u00een continuare \u0219tirile care ne-au atras aten\u021bia s\u0103pt\u0103m\u00e2na aceasta \u00een e-commerce \u0219i marketing online.<\/p>\n

\"C\u0103r\u021biV\u00e2nz\u0103rile Libris.ro au crescut cu 28% \u00een 2018<\/strong>\u00a0datorit\u0103 tendin\u021bei ascendente a e-commerce-ului \u00een Rom\u00e2nia, a investi\u021biilor \u00eentr-un nou depozit \u0219i \u00eentr-un sistem de automatizare a proces\u0103rii comenzilor. Start-up.ro<\/strong><\/a> scrie c\u0103\u00a0traficul de pe mobil la Libris a dep\u0103\u0219it desktop-ul \u00een 2018, ajung\u00e2nd la 60%, iar comanda medie a crescut cu 15%, ajung\u00e2nd la 80 de lei.<\/p>\n

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\"\"eMAG a inaugurat la Pite\u0219ti eMAG Express<\/strong>, primul showroom\u00a0care permite clien\u021bilor s\u0103 ridice produsele direct de la raft. Wall-Street.ro<\/strong><\/a> scrie c\u0103 serviciul este disponibil pentru electrocasnice mici, accesorii \u0219i produse de \u00eengrijire personal\u0103 \u0219i vrea s\u0103 eficientizeze procesul de cump\u0103rare prin scurtarea drumului de la raft la casa de marcat.<\/p>\n

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\"TeslaTesla \u00eenchide magazinele fizice \u0219i va vinde doar online<\/strong>.\u00a0Tech Crunch<\/strong><\/a> scrie c\u0103 trecerea la un model de v\u00e2nzare exclusiv online va permite companiei s\u0103 reduc\u0103 pre\u021bul ma\u0219inilor cu aproximativ 6% \u0219i s\u0103 angajeze mai mul\u021bi tehnicieni \u0219i mecanici. Unele magazine se vor transforma \u00een puncte de informare \u0219i showroom-uri, iar cump\u0103r\u0103torii vor putea testa gratuit, timp de o s\u0103pt\u0103m\u00e2n\u0103, ma\u0219inile comandate.<\/p>\n

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\"AntonioNetopia Payments investe\u0219te \u00een platforma de tip SaaS Supply Blockchain<\/strong>. Din Revista Biz<\/strong><\/a>\u00a0afl\u0103m c\u0103 start-up-ul fondat de Sebastian Cochinescu r\u0103spunde la problema transparen\u021bei \u00een industria de transport \u0219i logistic\u0103. Folosind tehnologia blockchain, platforma permite clien\u021bilor B2B s\u0103 urm\u0103reasc\u0103 \u00een timp real produsele comandate, \u00eenregistr\u00e2nd exact data \u0219i loca\u021bia lor de-a lungul lan\u021burilor de distribu\u021bie.<\/p>\n

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\"\"Dezvoltarea tehnologiei de c\u0103utare vocal\u0103 duce la dispari\u021bia butoanelor fizice de comand\u0103 Amazon Dash<\/strong>. Citim pe Engadget<\/strong><\/a> c\u0103 Amazon \u00eenceteaz\u0103 s\u0103 mai v\u00e2nd\u0103 butoanele de comand\u0103 instant Amazon Dash. Unul dintre primele dispozitive IoT care permiteau clien\u021bilor Amazon s\u0103-\u0219i refac\u0103 stocul de produse casnice uzuale cu o ap\u0103sare de buton devine istorie odat\u0103 cu cre\u0219terea \u00een popularitate a cump\u0103r\u0103turilor vocale.<\/p>\n","protected":false},"excerpt":{"rendered":"

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Dincolo de obiectivele financiare, orice business ajunge \u00eentr-un punct \u00een care simte c\u0103 trebuie s\u0103 fac\u0103 o diferen\u021b\u0103 \u0219i s\u0103 se implice \u00eentr-o cauz\u0103 mai larg\u0103. Fie c\u0103 o face pentru a se diferen\u021bia de competi\u021bie, pentru capital de imagine sau din pur\u0103 convingere, un antreprenor poate alege s\u0103-\u0219i alinieze business-ul la unul din cele 17 obiectivele globale strategice ale Na\u021biunilor Unite. Iar e-commerce-ul nu face excep\u021bie. Etsy \u0219i Amazon sunt doi mari retaileri online care fac pa\u0219i \u00een direc\u021bia obiectivului 13 \u0219i vor s\u0103-\u0219i reduc\u0103 amprenta de carbon cauzat\u0103 de livrarea produselor. Iat\u0103 mai jos principalele titluri din e-commerce \u0219i marketing online din aceast\u0103 s\u0103pt\u0103m\u00e2n\u0103.<\/p>\n","protected":false},"author":1,"featured_media":15353,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[75,3072,3074,3078,3076],"class_list":["post-15351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stirile-saptamanii","tag-amazon","tag-emag-express","tag-libris-ro","tag-netopia-payments","tag-tesla"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/15351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=15351"}],"version-history":[{"count":8,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/15351\/revisions"}],"predecessor-version":[{"id":15364,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/15351\/revisions\/15364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/15353"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=15351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=15351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=15351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}