{"id":15379,"date":"2019-03-13T20:32:38","date_gmt":"2019-03-13T18:32:38","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=15379"},"modified":"2019-05-08T10:14:45","modified_gmt":"2019-05-08T08:14:45","slug":"gpec-2020-dan-ariely-pentru-prima-data-in-romania","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/gpec-2020-dan-ariely-pentru-prima-data-in-romania","title":{"rendered":"GPeC 2020. Dan Ariely pentru prima dat\u0103 \u00een Rom\u00e2nia."},"content":{"rendered":"
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\"Dan
Foto: Dan Ariely – PopTech 2010 – Camden, Maine<\/figcaption><\/figure>\n

We know! Ra\u021bional ar fi s\u0103 anun\u021b\u0103m urm\u0103torii speakeri pe care \u00eei vei \u00eent\u00e2lni la GPeC SUMMIT<\/a> anul acesta \u0219i pe care \u0219tim c\u0103 abia a\u0219tep\u021bi s\u0103-i descoperi. Dar azi nu putem fi ra\u021bionali :) <\/strong><\/p>\n

Pentru c\u0103 ast\u0103zi suntem bucuro\u0219i \u0219i m\u00e2ndri s\u0103 \u00eel aducem \u00een Rom\u00e2nia pe Dan Ariely<\/a>. The Irrationally Yours.
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Dan este \u00een topul Bloomberg al celor mai influen\u021bi 50 de g\u00e2nditori contemporani din \u00eentreaga lume. Discursurile lui pe TED Talks<\/a> dep\u0103\u0219esc 10 milioane de vizualiz\u0103ri. \u00cen 2010, a co-fondat Beworks<\/em>, prima firm\u0103 de consultan\u021b\u0103 care aplic\u0103 \u0219tiin\u021ba comportamental\u0103 \u00een strategiile de marketing. \u00cen 2012, Dan Ariely a co-fondat Timeful<\/em>, compania care reinventa modul \u00een care oamenii \u00ee\u0219i gestioneaz\u0103 timpul, cump\u0103rat\u0103 de Google \u00een 2015.<\/p>\n

Dan a devenit pasionat de procesul de decision-making<\/em> dup\u0103 o experien\u021b\u0103 traumatic\u0103 din adolescen\u021b\u0103, c\u00e2nd a trecut printr-o lung\u0103 perioad\u0103 de recuperare la sec\u021bia de ar\u0219i. Atunci a avut ocazia s\u0103 observe cum oamenii din jurul lui au avut tendin\u021ba s\u0103 ia decizii gre\u0219ite \u0219i s\u0103 persiste \u00een ele \u0219i a decis c\u0103 este un subiect c\u0103ruia vrea s\u0103 i se dedice. Cercet\u0103rile \u0219tiin\u021bifice pe care le deruleaz\u0103 de atunci confirm\u0103 faptul c\u0103, \u00een toate aspectele vie\u021bii lor, oamenii iau decizii mult mai ira\u021bional dec\u00e2t ar fi tenta\u021bi s\u0103 accepte.<\/p>\n

Dan Ariely este Profesor Universitar \u00een Psihologie \u0219i Economie Comportamental\u0103 la Duke University, cercet\u0103tor \u0219tiin\u021bific, speaker \u0219i autor al bestseller-urilor Irationally Yours<\/em>, Predictably Irrational<\/em>,\u00a0The Upside of Irrationality<\/em> \u0219i The (Honest) Truth About Dishonesty<\/em>.<\/p>\n

\u201eActivitatea mea se afl\u0103 la grani\u021ba dintre psihologie \u0219i economie. \u00cemi pun \u00eentreb\u0103ri pe care \u0219i le pune orice economist. Dar, \u00een loc s\u0103 presupun din start c\u0103 oamenii se comport\u0103 ra\u021bional, aleg s\u0103 le observ comportamentul.\u201d<\/strong><\/em><\/p>\n

La GPeC SUMMIT 2020, Dan Ariely te provoac\u0103 cu, aparent, o \u00eentrebare simpl\u0103: \u201eCare sunt for\u021bele care influen\u021beaz\u0103 deciziile cump\u0103r\u0103torului?\u201d.<\/p>\n

\u00cen prezent, Dan este co-fondatorul Center for Advanced Hindsight<\/em>, o companie care aplic\u0103 cercetarea comportamental\u0103 pentru a g\u0103si solu\u021bii financiare pentru popula\u021bia cu venituri mici \u0219i mijlocii din SUA. Experimentele lui neconven\u021bionale continu\u0103 s\u0103 exploreze modul \u00een care oamenii pot prelua controlul asupra deciziilor pe care le iau \u00een oricare aspect al vie\u021bii lor.<\/p>\n

Dan Ariely vine la GPeC SUMMIT pentru prima dat\u0103 \u00een Rom\u00e2nia \u00een noiembrie 2020. P\u00e2n\u0103 atunci, po\u021bi s\u0103-i urm\u0103re\u0219ti rubrica Ask Ariely<\/strong><\/a> din Wall Street Journal<\/em>, unde r\u0103spunde s\u0103pt\u0103m\u00e2nal curiozit\u0103\u021bilor economice \u0219i dilemelor profesionale ale cititorilor.<\/p>\n

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Ra\u021bional vorbind, 2020 nu-i chiar la o arunc\u0103tur\u0103 de b\u0103\u021b. A\u0219a c\u0103, hai s\u0103 nu a\u0219tept\u0103m p\u00e2n\u0103 anul viitor s\u0103 ne \u00eent\u00e2lnim. Urm\u0103toarea edi\u021bie GPeC SUMMIT<\/a> e mult mai aproape de noi, pe 27 \u0219i 28 mai 2019. Avem speakeri ale\u0219i pe spr\u00e2ncean\u0103, printre care Wil Reynolds, Jono Alderson, Karl Gilis, Gerry McGovern \u0219i un nou format de zile mari, la Teatrul Na\u021bional din Bucure\u0219ti pentru o edi\u021bie de 14 ani absolut memorabil\u0103. Rezerv\u0103-\u021bi un loc acum<\/a> \u00een r\u00e2ndul profesioni\u0219tilor \u00een e-commerce \u0219i marketing online!<\/strong><\/p>\n

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GPeC 2019 este un eveniment powered by FAN Courier<\/a><\/strong><\/p>\n

Gold Partner<\/strong>: VTEX<\/strong><\/a><\/p>\n

Brought to you by: Orange<\/a><\/strong><\/p>\n

Eveniment sus\u021binut de<\/strong>: Cora<\/strong><\/a>, DHL<\/strong><\/a>, DPD<\/strong><\/a>, DWF<\/strong><\/a>, eMAG Marketplace<\/strong><\/a>, Frisbo<\/strong><\/a>, GTS<\/strong><\/a>, Luigi’s Box<\/strong><\/a>,\u00a0New Black<\/strong><\/a>, Oracle<\/strong><\/a><\/p>\n

Radioul Oficial<\/strong>: Kiss FM<\/strong><\/a><\/p>\n

Hosting Oficial GPeC<\/strong>: Hosterion<\/strong><\/a><\/p>\n

Limousine Service<\/strong>: City Limo<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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\u0218tim, ra\u021bional ar fi s\u0103 anun\u021b\u0103m urm\u0103torii speakeri pe care \u00eei vei \u00eent\u00e2lni la GPeC SUMMIT anul acesta \u0219i pe care \u0219tim c\u0103 abia a\u0219tep\u021bi s\u0103-i descoperi. Dar azi nu putem fi ra\u021bionali :) Pentru c\u0103 ast\u0103zi suntem \u00een culmea fericirii \u0219i tare m\u00e2ndri s\u0103 \u00eel aducem \u00een Rom\u00e2nia pe nimeni altul dec\u00e2t: the Irrationally Yours, Dan Ariely, cel mai awesome psiholog \u0219i specialist \u00een economie comportamental\u0103 al secolului. \u0218i nu oriunde, ci chiar pe scena GPeC. \u00cen noiembrie 2020.<\/p>\n","protected":false},"author":1,"featured_media":15396,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,43],"tags":[3089,3093,3091],"class_list":["post-15379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gpec-summit","category-noutati-si-stiri-gpec","tag-dan-ariely","tag-gpec-summit-2020","tag-irationally-yours"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/15379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=15379"}],"version-history":[{"count":19,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/15379\/revisions"}],"predecessor-version":[{"id":15784,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/15379\/revisions\/15784"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/15396"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=15379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=15379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=15379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}