{"id":15407,"date":"2019-03-15T13:11:44","date_gmt":"2019-03-15T11:11:44","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=15407"},"modified":"2019-03-19T11:57:58","modified_gmt":"2019-03-19T09:57:58","slug":"romanii-cauta-cel-mai-bun-pret-online-la-imbracaminte-si-incaltaminte","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/romanii-cauta-cel-mai-bun-pret-online-la-imbracaminte-si-incaltaminte","title":{"rendered":"Studiu Glami.ro: Rom\u00e2nii caut\u0103 cele mai bune pre\u021buri online la \u00eembr\u0103c\u0103minte \u0219i \u00eenc\u0103l\u021b\u0103minte"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/romanii-cauta-cel-mai-bun-pret-online-la-imbracaminte-si-incaltaminte\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15409\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/03\/fashion-online-studiu-ecommerce-glami.png\" alt=\"Studiu Glami fashion e-commerce\" width=\"1200\" height=\"528\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/03\/fashion-online-studiu-ecommerce-glami.png 1200w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/03\/fashion-online-studiu-ecommerce-glami-300x132.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/03\/fashion-online-studiu-ecommerce-glami-768x338.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/03\/fashion-online-studiu-ecommerce-glami-1024x451.png 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><strong>Cel mai bun pre\u021b r\u0103m\u00e2ne principalul criteriu care-i face pe rom\u00e2ni s\u0103 cumpere haine \u0219i \u00eenc\u0103l\u021b\u0103minte online. 63% dintre cump\u0103r\u0103turile online de fashion se datoreaz\u0103 pre\u021bului mai mic al produselor online fa\u021b\u0103 la pre\u021bul din magazinele fizice.<\/strong><\/p>\n<p><a href=\"https:\/\/www.glami.ro\/\" target=\"_blank\" rel=\"noopener\">Glami<\/a> a studiat pia\u021ba de fashion online din Rom\u00e2nia \u0219i a descoperit principalele tendin\u021be care caracterizeaz\u0103 sectorul e-commerce \u0219i comportamentul consumatorului.<\/p>\n<p>Pia\u021ba de fashion online a raportat \u00een 2018 o cifr\u0103 de afaceri de 2.66 miliarde de lei. Dac\u0103 trendul de cre\u0219tere \u00ee\u0219i p\u0103streaz\u0103 ritmul alert, \u00een 2022 se estimeaz\u0103 c\u0103 ponderea e-commerce-ului va ajunge la 21.3% din total retail \u0219i o cifr\u0103 de afaceri de 4.31 miliarde de lei.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15408\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/03\/fashion-online-estimare-piata-ecommerce-glami.png\" alt=\"Pia\u021ba de fashion online - estimare cre\u0219tere ecommerce 2022 Glami\" width=\"1000\" height=\"440\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/03\/fashion-online-estimare-piata-ecommerce-glami.png 1000w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/03\/fashion-online-estimare-piata-ecommerce-glami-300x132.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/03\/fashion-online-estimare-piata-ecommerce-glami-768x338.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3>De ce cump\u0103r\u0103 rom\u00e2nii articole de \u00eembr\u0103c\u0103minte \u0219i \u00eenc\u0103l\u021b\u0103minte online<\/h3>\n<p>Online-ul ofer\u0103 posibilitatea de a descoperi cel mai bun pre\u021b \u00een fashion. De aceea, mai mult de jum\u0103tate dintre rom\u00e2ni aleg s\u0103 cumpere articole vestimentare \u00een perioada reducerilor. 50% cump\u0103r\u0103 online pentru c\u0103 economisesc timp, iar 49% au spus c\u0103 se bucur\u0103 de o selec\u021bie mai larg\u0103 de stiluri dec\u00e2t offline.<\/p>\n<p>Clien\u021bii \u00ee\u0219i doresc \u00eens\u0103 \u00een continuare s\u0103 vad\u0103 \u0219i s\u0103 simt\u0103 materialele hainelor pentru a putea decide. Nevoia de a proba modelele face ca 61.82% dintre responden\u021bi s\u0103 cumpere preponderent din magazine fizice. Ei sunt descuraja\u021bi \u0219i de faptul c\u0103 trebuie s\u0103 pl\u0103teasc\u0103 pentru returul produselor \u00een cazul \u00een care articolele comandate nu le vin bine sau nu se ridic\u0103 la nivelul a\u0219teptat de calitate.<\/p>\n<p><em>Millennials<\/em> \u0219i <em>Baby boomers<\/em> au nevoi \u0219i a\u0219tept\u0103ri diferite de la un magazin online de fashion. Clien\u021bii sub 35 de ani sunt influen\u021ba\u021bi de aspectul vizual al site-ului, au nevoie de informa\u021bii detaliate despre produse \u0219i g\u0103sesc utile recenziile altor clien\u021bi. Clien\u021bii peste 35 de ani \u00ee\u0219i doresc eficien\u021b\u0103 \u0219i rapiditate la livrarea produselor \u0219i apreciaz\u0103 cel mai mult faptul c\u0103 online economisesc timp.<\/p>\n<h3>Cross border e-commerce \u00een fashion<\/h3>\n<p>Peste 13% din responden\u021bii studiului spun c\u0103 fac cump\u0103r\u0103turi online \u00een magazine de fashion din str\u0103in\u0103tate. Pentru a putea comanda online de la un magazin str\u0103in, 81% ar aprecia ca site-ul s\u0103 fie tradus \u00een limba local\u0103.<\/p>\n<p>Interesul rom\u00e2nilor pentru branduri interna\u021bionale este \u00een cre\u0219tere.\u00a013% dintre responden\u021bi au f\u0103cut cump\u0103r\u0103turi \u00een ultimul an din magazine online interna\u021bionale precum ASOS.com sau Farfetch.com. \u00cenainte de a face o achizi\u021bie, responden\u021bii au vizitat, \u00een medie, 4-6 magazine online de fashion.<\/p>\n<p>Dintre motivele pentru care rom\u00e2nii nu comand\u0103 din magazine online str\u0103ine, 47% men\u021bioneaz\u0103 perioada mai lung\u0103 de livrare a produselor, 32% sunt descuraja\u021bi de costurile mari de livrare, iar 31% g\u0103sesc procesul de retur mai complicat.<\/p>\n<p><a href=\"https:\/\/www.fashion-research.ro\/\" target=\"_blank\" rel=\"noopener\">Studiul Glami<\/a> are la baz\u0103 un sondaj realizat \u00een octombrie 2018 pe un e\u0219antion de 2.022 de responden\u021bi din Rom\u00e2nia. Descoper\u0103 principalele 3 trenduri care au influen\u021bat cump\u0103r\u0103torul rom\u00e2n de fashion online \u00een 2018 pe <a href=\"https:\/\/www.fashion-research.ro\/trenduri\" target=\"_blank\" rel=\"noopener\">Fashion Research<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/romanii-cauta-cel-mai-bun-pret-online-la-imbracaminte-si-incaltaminte\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Cel mai bun pre\u021b este principalul criteriu care-i face pe rom\u00e2ni s\u0103 cumpere haine \u0219i \u00eenc\u0103l\u021b\u0103minte online. 63% dintre cump\u0103r\u0103turile online de fashion se datoreaz\u0103 pre\u021bului mai mic al produselor online fa\u021b\u0103 la pre\u021bul din magazinele fizice. Glami a studiat pia\u021ba de fashion online din Rom\u00e2nia \u0219i a descoperit principalele tendin\u021be care caracterizeaz\u0103 sectorul e-commerce \u0219i comportamentul consumatorului.<\/p>\n","protected":false},"author":1,"featured_media":15448,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,56],"tags":[3108,3110,773],"class_list":["post-15407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-piata-de-ecommerce-din-romania","category-resurse-e-commerce","tag-fashion-ecommerce","tag-fashion-online","tag-glami"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/15407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=15407"}],"version-history":[{"count":10,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/15407\/revisions"}],"predecessor-version":[{"id":15451,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/15407\/revisions\/15451"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/15448"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=15407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=15407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=15407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}