{"id":15615,"date":"2019-04-25T15:34:35","date_gmt":"2019-04-25T13:34:35","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=15615"},"modified":"2019-05-08T10:09:44","modified_gmt":"2019-05-08T08:09:44","slug":"dennis-yu-blitzmetrics-facebook-ads-gpec-summit-mai-2019","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/dennis-yu-blitzmetrics-facebook-ads-gpec-summit-mai-2019","title":{"rendered":"Un specialist \u00een Facebook Ads las\u0103 sistemul s\u0103 lucreze pentru el. Dennis Yu aduce \u00een Rom\u00e2nia ultimele nout\u0103\u021bi de la Facebook, la GPeC SUMMIT 27-28 Mai"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/dennis-yu-blitzmetrics-facebook-ads-gpec-summit-mai-2019\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-15672\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/04\/dennis-yu-blitzmetrics-speaker-gpec-summit-2019.jpg\" alt=\"Dennis Yu (BlitzMetrics) - Speaker la GPeC SUMMIT mai 2019\" width=\"450\" height=\"450\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/04\/dennis-yu-blitzmetrics-speaker-gpec-summit-2019.jpg 600w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/04\/dennis-yu-blitzmetrics-speaker-gpec-summit-2019-150x150.jpg 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/04\/dennis-yu-blitzmetrics-speaker-gpec-summit-2019-300x300.jpg 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/>Facebook Ads este cel mai performant <a href=\"https:\/\/www.gpec.ro\/blog\/strategia-de-marketing-produsele-comercializate-si-serviciul-de-customer-support-sunt-factorii-esentiali-pentru-succesul-magazinelor-online-studiu-gpec-2019\" target=\"_blank\" rel=\"noopener\">canal de marketing online<\/a> la ora actual\u0103, 57.3% dintre digital marketerii din Rom\u00e2nia m\u0103rturisind c\u0103 \u00eel folosesc cu succes \u00een business.<\/strong><\/p>\n<p><strong>Dac\u0103 \u0219i tu folose\u0219ti Facebook Ads sau Facebook organic \u00een strategia ta de advertising sau de sales, atunci trebuie s\u0103-l cuno\u0219ti neap\u0103rat pe <a href=\"https:\/\/www.dennis-yu.com\/about-dennis-yu\/\" target=\"_blank\" rel=\"noopener\">Dennis Yu<\/a>, unul dintre cei mai mari speciali\u0219ti Facebook Ads din lume, cel care l-a scos din min\u021bi chiar \u0219i pe Mark Zuckerberg.<\/strong><\/p>\n<p>Dennis Yu vine \u00een premier\u0103 \u00een Rom\u00e2nia la <a href=\"https:\/\/www.gpec.ro\/gpec-summit-mai\/\" target=\"_blank\" rel=\"noopener\">GPeC SUMMIT pe 27-28 mai<\/a>, s\u0103 te \u00eenve\u021be cum \u00ee\u021bi po\u021bi cre\u0219te afacerea online prin Facebook. Pe 27 mai \u00eel po\u021bi vedea pe scena Teatrului Na\u021bional din Bucure\u0219ti, unde va vorbi despre cele mai noi strategii de Facebook \u0219i Instagram care dau rezultate \u00een e-commerce. Iar pe 28 mai po\u021bi participa la Masterclass-ul practic de Facebook Ads pe care \u00eel sus\u021bine timp de 3 ore la Hotel Sheraton Bucure\u0219ti (locurile sunt limitate).<\/p>\n<p><em>\u00censcrierile <a href=\"https:\/\/www.gpec.ro\/gpec-summit-mai\/#taxa-de-participare\" target=\"_blank\" rel=\"noopener\">Early Bird<\/a> continu\u0103 p\u00e2n\u0103 pe 16 mai \u0219i \u00ee\u021bi aduc reduceri de cel pu\u021bin 50 de euro la biletele de acces. Cite\u0219te mai jos de ce nu po\u021bi s\u0103-l ratezi pe Dennis Yu la GPeC SUMMIT.<\/em><\/p>\n<hr \/>\n<p>\u00cen 2007, Dennis Yu a \u00eenfiin\u021bat agen\u021bia de digital marketing <a href=\"https:\/\/blitzmetrics.com\/\" target=\"_blank\" rel=\"noopener\"><strong>BlitzMetrics<\/strong><\/a>, chiar c\u00e2nd Facebook \u00ee\u0219i deschidea platforma de advertising. Practic, agen\u021bia a crescut odat\u0103 cu Facebook Ads \u0219i a \u00eenceput s\u0103 ofere programe de training specializate pe Facebook Marketing \u0219i s\u0103 preg\u0103teasc\u0103 tinerii pentru cariere \u00een marketing online \u0219i social media.<\/p>\n<p>Dennis este un fin cunosc\u0103tor al <strong>Facebook Ads<\/strong>, unul dintre acei speciali\u0219ti care \u0219i pun \u00een practic\u0103 ceea ce predau. Mark Zuckerberg l-a acuzat de spamming atunci c\u00e2nd Dennis a \u00eenceput s\u0103 testeze toate modurile \u00een care se poate folosi platforma \u0219i ajunsese s\u0103 for\u021beze limitele sistemului. Cei doi s-au \u00eemp\u0103cat c\u00e2nd Mark a \u00een\u021beles c\u00e2t de valoroase erau experimentele lui \u0219i a recunoscut c\u0103 nu anticipase c\u0103 developeri ca el vor putea folosi date din aplica\u021bii pentru altceva dec\u00e2t scopul lor ini\u021bial. Practic, ceea ce s-a \u00eent\u00e2mplat apoi \u00een scandalul Cambridge Analytica.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/qalvcKsFETU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Dennis \u00een\u021belege cel mai bine puterea pe care o are Facebook pentru un business \u0219i cum po\u021bi s\u0103 o st\u0103p\u00e2ne\u0219ti \u0219i tu. Cuv\u00e2ntul cheie este <strong>relevan\u021b\u0103.<\/strong>\u00a0Iar prin Facebook, un brand poate atinge clien\u021bii cu mesajul s\u0103u \u00een moduri \u00een care nu ar putea s-o fac\u0103 prin media tradi\u021bionale. De aceea este important ca marketerii s\u0103 abordeze Facebook cu un mindset diferit, bazat pe \u00een\u021belegerea profund\u0103 a platformei.<\/p>\n<p>Din testele pe care le-a f\u0103cut \u00een ultimii ani, Dennis a \u00een\u021beles c\u0103 marketerii gre\u0219esc cel mai mult atunci c\u00e2nd ajusteaz\u0103 excesiv campaniile \u0219i nu las\u0103 sistemul s\u0103-\u0219i fac\u0103 treaba. El nu o s\u0103 te mint\u0103 c\u0103 o conversie reprezint\u0103 cel mult 5% expertiz\u0103 Facebook Ads \u0219i 95% strategie de content marketing.<\/p>\n<p>Principalul format de con\u021binut pe care Dennis \u00eel promoveaz\u0103 este <strong>video<\/strong>-ul. Pentru c\u0103 multe companii au dificult\u0103\u021bi \u00een a dezvolta con\u021binut video adaptat pentru Facebook \u0219i Instagram, Dennis va \u00eemp\u0103rt\u0103\u0219i cu tine la GPeC SUMMIT strategia lui c\u00e2\u0219tig\u0103toare: <strong>Facebook for a Dollar a Day<\/strong> \u0219i <strong>grila 3&#215;3<\/strong>. Practic, vei \u00eenv\u0103\u021ba cum s\u0103 creezi \u0219i s\u0103 difuzezi clipuri video pentru maximizarea conversiilor, cu focus pe \u00een\u021belegerea specificului platformei, cu toate constr\u00e2ngerile \u0219i oportunit\u0103\u021bile pe care le implic\u0103.<\/p>\n<p>Hai s\u0103 afli cum trebuie s\u0103 g\u00e2nde\u0219ti strategia de content marketing pe Facebook pentru a schimba comportamente \u0219i a converti, de la unul dintre cei mai buni speciali\u0219ti din domeniu, votat <strong>Speaker-ul nr. 1<\/strong> \u00een cadrul <a href=\"https:\/\/www.adworldexperience.it\/en\/ppc-caesars-award-2018\/\" target=\"_blank\" rel=\"noopener\">PPC Caesar\u2019s Awards 2018<\/a>. Dennis Yu a \u021binut peste 730 de prezent\u0103ri \u00een 17 \u021b\u0103ri de pe 5 continente, la unele dintre cele mai mari conferin\u021be din lume precum: L2E, PubCon, Conversion Conference, Social Media Marketing World, Gultaggen \u0219i Marketo Summit.<\/p>\n<p>Dennis este co-autor al <em>Facebook Nation<\/em>, un manual de Facebook Marketing studiat \u00een\u00a0peste 700 de colegii \u0219i universit\u0103\u021bi\u00a0din lume \u0219i are rubrici permanente sau scrie frecvent \u00een Adweek\u2019s Social Times, Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, SocialFresh \u0219i Heyo.<\/p>\n<hr \/>\n<p><strong><a href=\"https:\/\/www.gpec.ro\/inscriere-gpec-summit-mai\/\" target=\"_blank\" rel=\"noopener\">Rezerv\u0103-\u021bi locul<\/a> \u00een sal\u0103 acum s\u0103-i vezi \u00een premier\u0103 \u00een Rom\u00e2nia pe unii dintre cei mai buni speakeri interna\u021bionali din e-commerce &amp; marketing online. Dennis Yu, Wil Reynolds, Gerry McGovern, Jono Alderson, Steven Hoober, Ian Jindal, Hannah Thorpe \u0219i, pentru al treilea an consecutiv, Karl Gilis, al\u0103turi de speakeri rom\u00e2ni excep\u021bionali pe care nu trebuie s\u0103 \u00eei ratezi dac\u0103 vrei s\u0103 fii la curent cu tot ce e nou \u00een industrie.<\/strong><\/p>\n<hr \/>\n<p><strong>GPeC 2019 este un eveniment powered by <a href=\"https:\/\/www.fancourier.ro\/\" target=\"_blank\" rel=\"noopener\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Gold Partner<\/strong>: <a href=\"https:\/\/www.vtex.com\/\" target=\"_blank\" rel=\"noopener\"><strong>VTEX<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <a href=\"https:\/\/www.orange.ro\/\" target=\"_blank\" rel=\"noopener\">Orange<\/a><\/strong><\/p>\n<p><strong>Eveniment sus\u021binut de<\/strong>: <a href=\"https:\/\/www.cora.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>Cora<\/strong><\/a>, <a href=\"https:\/\/www.logistics.dhl\/ro-ro\/home.html\" target=\"_blank\" rel=\"noopener\"><strong>DHL<\/strong><\/a>, <a href=\"https:\/\/www.dpd.com\/ro\" target=\"_blank\" rel=\"noopener\"><strong>DPD<\/strong><\/a>, <a href=\"https:\/\/dwf.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>DWF<\/strong><\/a>, <a href=\"https:\/\/marketplace-leads.emag.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>eMAG Marketplace<\/strong><\/a>, <a href=\"https:\/\/www.frisbo.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>Frisbo<\/strong><\/a>, <a href=\"https:\/\/www.gts.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>GTS<\/strong><\/a>, <a href=\"https:\/\/www.luigisbox.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Luigi&#8217;s Box<\/strong><\/a>,\u00a0<a href=\"http:\/\/www.newblack.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>New Black<\/strong><\/a>, <a href=\"https:\/\/cloud.oracle.com\/home\" target=\"_blank\" rel=\"noopener\"><strong>Oracle<\/strong><\/a><\/p>\n<p><strong>Radioul Oficial<\/strong>: <a href=\"https:\/\/www.kissfm.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Hosting Oficial GPeC<\/strong>: <a href=\"https:\/\/hosterion.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>Hosterion<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>City Limo<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/dennis-yu-blitzmetrics-facebook-ads-gpec-summit-mai-2019\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Facebook Ads este cel mai performant canal de marketing online la ora actual\u0103, 57.3% dintre digital marketerii din Rom\u00e2nia m\u0103rturisind c\u0103 \u00eel folosesc cu succes \u00een business. Dac\u0103 \u0219i tu folose\u0219ti Facebook Ads sau Facebook organic \u00een strategia ta de advertising sau de sales, atunci trebuie s\u0103-l cuno\u0219ti neap\u0103rat pe Dennis Yu, unul dintre cei mai mari speciali\u0219ti Facebook Ads din lume, cel care l-a scos din min\u021bi chiar \u0219i pe Mark Zuckerberg. Dennis Yu vine \u00een premier\u0103 \u00een Rom\u00e2nia pe 27-28 mai, la GPeC SUMMIT.<\/p>\n","protected":false},"author":1,"featured_media":15674,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724],"tags":[3153,3151,2865,100],"class_list":["post-15615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gpec-summit","tag-blitzmetrics","tag-dennis-yu","tag-facebook-ads-ro","tag-gpec-summit"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/15615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=15615"}],"version-history":[{"count":11,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/15615\/revisions"}],"predecessor-version":[{"id":15771,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/15615\/revisions\/15771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/15674"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=15615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=15615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=15615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}