{"id":15654,"date":"2019-04-23T09:22:58","date_gmt":"2019-04-23T07:22:58","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=15654"},"modified":"2019-05-08T10:10:07","modified_gmt":"2019-05-08T08:10:07","slug":"stirile-saptamanii-interfata-noua-facebook-ads-manager-cum-iti-pregatesti-magazinul-online-pentru-vanzari-de-sarbatori","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-interfata-noua-facebook-ads-manager-cum-iti-pregatesti-magazinul-online-pentru-vanzari-de-sarbatori","title":{"rendered":"Noua interfa\u021b\u0103 Facebook Ads Manager \u0219i ghidul Facebook Story-ului perfect"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-interfata-noua-facebook-ads-manager-cum-iti-pregatesti-magazinul-online-pentru-vanzari-de-sarbatori\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15659\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/04\/new-fb-ads-manager.png\" alt=\"New Facebook Ads manager\" width=\"200\" height=\"189\" \/>Facebook a lansat o nou\u0103 interfa\u021b\u0103 Ads Manager<\/strong>. <a href=\"https:\/\/www.facebook.com\/business\/news\/improving-ads-manager-and-business-manager\/\" target=\"_blank\" rel=\"noopener\"><strong>Facebook<\/strong><\/a>\u00a0a anun\u021bat s\u0103pt\u0103m\u00e2na trecut\u0103 c\u0103 a schimbat interfa\u021ba Ads Manager pentru o navigare mai simpl\u0103 \u0219i un design mai curat, care s\u0103 permit\u0103 gestionarea rapid\u0103 a campaniilor. Noua bar\u0103 de navigare a fost g\u00e2ndit\u0103 pentru a eviden\u021bia mai bine rapoartele \u0219i tool-urile care analizeaz\u0103 performan\u021ba campaniilor. \u00cen plus, Facebook ofer\u0103 o nou\u0103 strategie de bidding, <em>cost cap<\/em>, prin care marketerii pot eficientiza at\u00e2t costurile, c\u00e2t \u0219i rezultatele campaniilor lor. Compania a anun\u021bat c\u0103 va actualiza anul acesta \u0219i platforma Business Manager.<\/p>\n<hr \/>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-15661\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/04\/facebook-story-guide.png\" alt=\"Facebook Story Guide\" width=\"200\" height=\"111\" \/>Facebook a realizat ghidul Story-ului perfect<\/strong>. Din\u00a0<a href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-releases-new-guide-on-creating-more-effective-stories-infographic\/552782\/\" target=\"_blank\" rel=\"noopener\"><strong>Social Media Today<\/strong><\/a>\u00a0afl\u0103m c\u0103 1.25 de miliarde de oameni folosesc Story-ul \u00een fiecare zi. Mark Zuckerberg spune c\u0103 este forma de comunicare online care \u00eenregistreaz\u0103 cea mai rapid\u0103 cre\u0219tere \u00een r\u00e2ndul utilizatorilor. tory-ul ar trebui s\u0103 fac\u0103 deja parte din strategia oric\u0103rui social media marketer, iar <a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/how-to-unlock-your-creative-potential-on-stories#\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> tocmai a publicat un raport care analizeaz\u0103 elementele-cheie ale unui Story de succes pentru brand-uri.<\/p>\n<hr \/>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-14172\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/amazon-1000-miliarde-dolari.jpg\" alt=\"Amazon atinge cota de 1000 miliarde dolari\" width=\"200\" height=\"89\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/amazon-1000-miliarde-dolari.jpg 640w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/09\/amazon-1000-miliarde-dolari-300x134.jpg 300w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>Amazon \u00ee\u0219i \u00eenchide marketplace-ul din China<\/strong>. Amazon.cn \u00ee\u0219i retrage serviciile de pe pia\u021ba chinez\u0103 \u00eencep\u00e2nd din 18 iulie. Cel mai mare retailer online a \u00eencercat s\u0103 concureze cu gigan\u021bii asiatici JD \u0219i Alibaba oferind garan\u021bia produselor originale \u0219i de calitate, dar a fost dep\u0103\u0219it la capitolul livrare rapid\u0103.\u00a0<a href=\"https:\/\/techcrunch.com\/2019\/04\/18\/amazon-china-close-local-marketplace\/\" target=\"_blank\" rel=\"noopener\"><strong>TechCrunch<\/strong><\/a>\u00a0scrie c\u0103 Amazon se va focaliza de acum pe comer\u021b cross-border \u00een regiune.<\/p>\n<hr \/>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-4879\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/09\/contentspeed-logo-foto-2015.png\" alt=\"\" width=\"200\" height=\"50\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/09\/contentspeed-logo-foto-2015.png 400w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/09\/contentspeed-logo-foto-2015-300x75.png 300w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>Cum \u00ee\u021bi preg\u0103te\u0219ti magazinul online pentru v\u00e2nz\u0103rile din perioada marilor s\u0103rb\u0103tori de peste an<\/strong>. 10 sfaturi practice de la Doina V\u00eelceanu despre cum s\u0103 rulezi promo\u021bii online pentru a-\u021bi spori v\u00e2nz\u0103rile: de la cum \u00ee\u021bi preg\u0103te\u0219ti site-ul, la cum \u00ee\u021bi promovezi reducerile. Cite\u0219te pe larg \u00een comunicatul de la\u00a0<a href=\"https:\/\/start-up.ro\/magazine-online-zece-sfaturi-ca-sa-vinzi-bine-si-in-extrasezon\/\" target=\"_blank\" rel=\"noopener\"><strong>Start-Up.ro<\/strong><\/a>.<\/p>\n<hr \/>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15658\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/04\/online-marketplace-.png\" alt=\"Online marketplace\" width=\"200\" height=\"133\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/04\/online-marketplace-.png 640w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/04\/online-marketplace--300x200.png 300w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>Platformele de marketplace: punctul de intrare cel mai rapid \u00een e-commerce<\/strong>.\u00a0<a href=\"https:\/\/www.zf.ro\/business-hi-tech\/adina-claici-copenhagen-economics-platformele-marketplace-sparg-barierele-de-intrare-in-online-si-cresc-concurenta-18083142\" target=\"_blank\" rel=\"noopener\"><strong>Ziarul Financiar<\/strong><\/a>\u00a0scrie c\u0103 platformele online de tip marketplace ofer\u0103 v\u00e2nz\u0103torilor mici posibilitatea s\u0103-\u015fi porneasc\u0103 afacerile f\u0103r\u0103 investi\u021bii financiare prea mari. \u00cen acela\u0219i timp, ele pot fi un prim pas \u00een dezvoltarea ulterioar\u0103 spre propriul spa\u021biu de v\u00e2nzare, pe m\u0103sur\u0103 ce \u00ee\u0219i creeaz\u0103 o baz\u0103 de clien\u021bi.<\/p>\n<hr \/>\n<p><span style=\"color: #808080;\">\u00cen fiecare s\u0103pt\u0103m\u00e2n\u0103 public\u0103m nout\u0103\u021bile din industrie, pe blog \u0219i pe mail. Select\u0103m doar \u0219tirile care aduc informa\u021bie, pove\u0219ti \u0219i sfaturi de cre\u0219tere \u00een business, special pentru comunitatea GPeC.\u00a0<a style=\"color: #808080;\" href=\"https:\/\/gpec.us12.list-manage.com\/subscribe\/post?u=19b4fcb666cfa641f72195df2&amp;id=1b97918447\" target=\"_blank\" rel=\"noopener\">Hai \u0219i tu \u00een cea mai frumoas\u0103 comunitate de e-commerce din Rom\u00e2nia<\/a>!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-interfata-noua-facebook-ads-manager-cum-iti-pregatesti-magazinul-online-pentru-vanzari-de-sarbatori\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>\u0218tirile s\u0103pt\u0103m\u00e2nii pe scurt: Facebook a lansat o nou\u0103 interfa\u021b\u0103 Ads Manager \u0219i a publicat ghidul Story-ului perfect. Afl\u0103 cum \u00ee\u021bi preg\u0103te\u0219ti magazinul online pentru v\u00e2nz\u0103ri \u00een campaniile de s\u0103rb\u0103tori \u00een 10 sfaturi de la ContentSpeed. Platformele de marketplace sunt cel mai rapid punct de intrare \u00een e-commerce. Amazon marketplace se retrage \u00eens\u0103 din China.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[],"class_list":["post-15654","post","type-post","status-publish","format-standard","hentry","category-stirile-saptamanii"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/15654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=15654"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/15654\/revisions"}],"predecessor-version":[{"id":15773,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/15654\/revisions\/15773"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=15654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=15654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=15654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}