{"id":15699,"date":"2019-05-06T05:44:18","date_gmt":"2019-05-06T03:44:18","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=15699"},"modified":"2019-05-08T10:09:23","modified_gmt":"2019-05-08T08:09:23","slug":"rafael-campos-vtex-marketplace-este-viitorul-in-ecommerce","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/rafael-campos-vtex-marketplace-este-viitorul-in-ecommerce","title":{"rendered":"Rafael Campos (VTEX): Marketplace-ul este viitorul e-commerce-ului pentru companiile mici \u0219i mijlocii"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/rafael-campos-vtex-marketplace-este-viitorul-in-ecommerce\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-15687\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/04\/rafael-campos-vtex-ecommerce-marketplace.jpg\" alt=\"Rafael Campos (VTEX) - Marketplace, the future of e-commerce\" width=\"450\" height=\"300\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/04\/rafael-campos-vtex-ecommerce-marketplace.jpg 1000w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/04\/rafael-campos-vtex-ecommerce-marketplace-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/04\/rafael-campos-vtex-ecommerce-marketplace-768x512.jpg 768w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/>China seam\u0103n\u0103 v\u00e2ntul schimb\u0103rii \u00een e-commerce, spune\u00a0<a href=\"https:\/\/br.linkedin.com\/in\/rafaelcampos1\" target=\"_blank\" rel=\"noopener\">Rafael Campos<\/a>, Vice Pre\u0219edintele\u00a0<a href=\"https:\/\/www.vtex.com\/\" target=\"_blank\" rel=\"noopener\">VTEX<\/a>. Iar schimb\u0103rile tehnologice pe care ei le implementeaz\u0103 acum sunt at\u00e2t de revolu\u021bionare \u0219i se petrec \u00eentr-un ritm at\u00e2t de alert, \u00eenc\u00e2t este greu s\u0103 \u021binem pasul. <\/strong><\/p>\n<p>Spre exemplu, \u00een Rom\u00e2nia ne chinuim s\u0103 implement\u0103m tradi\u021bionala plat\u0103 cu cardul, \u00een vreme ce chinezii deja pl\u0103tesc prin tehnologie de recunoa\u0219tere facial\u0103.<\/p>\n<p>Modul \u00een care se schimb\u0103 lumea comer\u021bului electronic la nivel global oblig\u0103 companiile s\u0103-\u0219i adapteze nu doar strategia, c\u00e2t \u00eentreaga lor structur\u0103, dac\u0103 vor s\u0103 fie la zi cu ultimele inova\u021bii.<\/p>\n<p>La\u00a0<a href=\"https:\/\/gpec.ro\/gpec-summit-mai\/\" target=\"_blank\" rel=\"noopener\">GPeC SUMMIT<\/a>, Rafael a vorbit despre deciziile pe care trebuie s\u0103 le ia companiile ast\u0103zi pentru a avea o \u0219ans\u0103 s\u0103 supravie\u021buiasc\u0103 \u00een urm\u0103torii 5-10 ani. Mai jos rezum\u0103m ce pot face start-up-urile din e-commerce \u00een 2019 pentru a \u021bine pasul cu numele mari din pia\u021b\u0103\u00a0\u0219i care este cea mai potrivit\u0103 platform\u0103 pentru un magazin online rom\u00e2nesc.<\/p>\n<p>\u00cen urm\u0103torii 2-4 ani vom vedea \u0219i la noi revolu\u021bia digital\u0103 care se \u00eent\u00e2mpl\u0103 acum \u00een China. Magazinele online trebuie s\u0103 adopte o <strong>strategie omnichannel<\/strong> pentru a supravie\u021bui.<\/p>\n<p>Retailerii v\u0103d gigan\u021bii precum Amazon sau eMAG drept competitori direc\u021bi. \u00cen realitate nu sunt, pentru c\u0103 asta este tendin\u021ba consumatorului. Obiceiurile de cump\u0103rare ale clien\u021bilor se schimb\u0103: vor s\u0103 g\u0103seasc\u0103 tot ce au nevoie \u00eentr-un singur loc, rapid \u0219i u\u0219or. De aceea, clien\u021bii migreaz\u0103 tot mai mult spre marketplace-uri, iar <strong>magazinele online trebuie s\u0103 \u00eenve\u021be s\u0103 foloseasc\u0103 marketplace-urile pentru a-\u0219i crea un brand<\/strong>.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2FGPeCro%2Fvideos%2F840319969681286%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Nu exist\u0103 cea mai bun\u0103 platform\u0103 pentru un magazin online. <strong>O platform\u0103 este ca o ma\u0219in\u0103<\/strong>. Trebuie s\u0103 \u0219tii de la \u00eenceput ce traseu vei parcurge pentru a \u0219ti ce ma\u0219in\u0103 e mai potrivit\u0103.<\/p>\n<p>\u00cen Rom\u00e2nia magazinele online \u00eenc\u0103 au preconcep\u021bia c\u0103 trebuie s\u0103-\u0219i dezvolte propria platform\u0103 custom. Dac\u0103 e\u0219ti un start-up, cea mai potrivit\u0103 platform\u0103 va fi un SaaS, pentru c\u0103 este mult mai u\u0219or \u0219i mai ieftin. Atunci c\u00e2nd \u00eencepi s\u0103 cre\u0219ti \u0219i s\u0103 \u00een\u021belegi traseul pe care-l vei parcurge, vei putea s\u0103 dezvol\u021bi o platform\u0103 potrivit\u0103 nevoilor tale specifice.<\/p>\n<p>O platform\u0103 de e-commerce este un instrument de marketing. C\u00e2nd \u00ee\u021bi alegi platforma pe care \u00ee\u021bi construie\u0219ti site-ul este extrem de important s\u0103 fii atent la <strong>procesul de checkout<\/strong>. Checkout-ul trebuie s\u0103 se realizeze simplu \u0219i rapid, \u00eentr-o singur\u0103 pagin\u0103, dac\u0103 vrei s\u0103-\u021bi cre\u0219ti rata de conversie \u0219i v\u00e2nz\u0103rile.<\/p>\n<p>SEO \u0219i PPC Marketing nu vor mai func\u021biona pentru companiile mici \u0219i mijlocii. \u00cen 5-10 ani, doar marile companii vor ie\u0219i c\u00e2\u0219tig\u0103toare \u00eentr-o strategie de SEO \u0219i doar clien\u021bii medii \u0219i mari \u00ee\u0219i vor mai permite s\u0103 investeasc\u0103 \u00een paid advertising. Pentru o companie mic\u0103, strategia c\u00e2\u0219tig\u0103toare va fi prezen\u021ba \u00een marketplace.<\/p>\n<hr \/>\n<p><em>Vezi interviul integral pe <strong><a href=\"https:\/\/youtu.be\/fgoZjWV4yyQ\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/strong>. Nu uita s\u0103 te abonezi la canalul de\u00a0<strong><a href=\"https:\/\/youtube.com\/gpecro\" target=\"_blank\" rel=\"noopener\">Youtube GPeC<\/a><\/strong> pentru a descoperi toate interviurile \u0219i clipurile noastre imediat ce sunt publicate.<\/em><\/p>\n<hr \/>\n<p><strong>GPeC 2019 este un eveniment powered by <a href=\"https:\/\/www.fancourier.ro\/\" target=\"_blank\" rel=\"noopener\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Gold Partner<\/strong>: <a href=\"https:\/\/www.vtex.com\/\" target=\"_blank\" rel=\"noopener\"><strong>VTEX<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <a href=\"https:\/\/www.orange.ro\/\" target=\"_blank\" rel=\"noopener\">Orange<\/a><\/strong><\/p>\n<p><strong>Eveniment sus\u021binut de<\/strong>: <a href=\"https:\/\/www.cora.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>Cora<\/strong><\/a>, <a href=\"https:\/\/www.logistics.dhl\/ro-ro\/home.html\" target=\"_blank\" rel=\"noopener\"><strong>DHL<\/strong><\/a>, <a href=\"https:\/\/www.dpd.com\/ro\" target=\"_blank\" rel=\"noopener\"><strong>DPD<\/strong><\/a>, <a href=\"https:\/\/dwf.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>DWF<\/strong><\/a>, <a href=\"https:\/\/marketplace-leads.emag.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>eMAG Marketplace<\/strong><\/a>, <a href=\"https:\/\/www.frisbo.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>Frisbo<\/strong><\/a>, <a href=\"https:\/\/www.gts.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>GTS<\/strong><\/a>, <a href=\"https:\/\/www.luigisbox.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Luigi&#8217;s Box<\/strong><\/a>,\u00a0<a href=\"http:\/\/www.newblack.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>New Black<\/strong><\/a>, <a href=\"https:\/\/cloud.oracle.com\/home\" target=\"_blank\" rel=\"noopener\"><strong>Oracle<\/strong><\/a><\/p>\n<p><strong>Radioul Oficial<\/strong>: <a href=\"https:\/\/www.kissfm.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Hosting Oficial GPeC<\/strong>: <a href=\"https:\/\/hosterion.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>Hosterion<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>City Limo<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/rafael-campos-vtex-marketplace-este-viitorul-in-ecommerce\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>\u00cen Rom\u00e2nia magazinele online se chinuie s\u0103 popularizeze tradi\u021bionala plat\u0103 cu cardul, \u00een vreme ce chinezii deja pl\u0103tesc prin tehnologie de recunoa\u0219tere facial\u0103. Modul \u00een care se schimb\u0103 lumea comer\u021bului electronic la nivel global oblig\u0103 companiile s\u0103-\u0219i adapteze nu doar strategia, c\u00e2t \u00eentreaga lor structur\u0103, dac\u0103 vor s\u0103 fie la zi cu ultimele inova\u021bii.<\/p>\n<p>La\u00a0GPeC SUMMIT, Rafael Campos a vorbit despre deciziile pe care trebuie s\u0103 le ia companiile ast\u0103zi pentru a avea o \u0219ans\u0103 s\u0103 supravie\u021buiasc\u0103 \u00een urm\u0103torii 5-10 ani. Cite\u0219te articolul pentru a afla ce poate face un start-up din e-commerce \u00een 2019 pentru a \u021bine pasul cu numele mari din pia\u021b\u0103\u00a0\u0219i care este cea mai potrivit\u0103 platform\u0103 pentru a-\u0219i dezvolta site-ul.<\/p>\n","protected":false},"author":1,"featured_media":15689,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[739,354,3162,3164,3166],"class_list":["post-15699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviurile-gpec","tag-ecommerce","tag-marketplace","tag-platforma-saas","tag-rafael-campos-ro","tag-vtex-ro"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/15699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=15699"}],"version-history":[{"count":7,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/15699\/revisions"}],"predecessor-version":[{"id":15769,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/15699\/revisions\/15769"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/15689"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=15699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=15699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=15699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}