{"id":15899,"date":"2019-06-10T16:01:07","date_gmt":"2019-06-10T14:01:07","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=15899"},"modified":"2019-06-10T16:29:18","modified_gmt":"2019-06-10T14:29:18","slug":"rata-de-conversie-ecommerce-de-35-ori-mai-mare-in-aplicatie-mobila-dan-virtopeanu-breeze-mobile","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/rata-de-conversie-ecommerce-de-35-ori-mai-mare-in-aplicatie-mobila-dan-virtopeanu-breeze-mobile","title":{"rendered":"Rata de conversie este de 3,5 ori mai mare dintr-o aplica\u021bie dec\u00e2t dintr-un site mobil. Dan V\u00eertopeanu despre dezvoltarea unei aplica\u021bii mobile \u00een e-commerce"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/rata-de-conversie-ecommerce-de-35-ori-mai-mare-in-aplicatie-mobila-dan-virtopeanu-breeze-mobile\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-15900\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/06\/dan-virtopeanu-goapp-aplicatie-mobila-ecommerce.png\" alt=\"Dan V\u00eertopeanu - GoApp, aplica\u021bia mobil\u0103 pentru ecommerce\" width=\"500\" height=\"330\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/06\/dan-virtopeanu-goapp-aplicatie-mobila-ecommerce.png 600w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/06\/dan-virtopeanu-goapp-aplicatie-mobila-ecommerce-300x198.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><strong>Studiile arat\u0103 c\u0103 utilizarea unui magazin online din browser-ul telefonului mobil este mai dificil\u0103 dec\u00e2t dintr-o aplica\u021bie mobil\u0103. Acest lucru are impact asupra vizualiz\u0103rii produselor, \u00een zona co\u0219ului de cump\u0103r\u0103turi \u0219i, \u00een final, \u00een zona de v\u00e2nz\u0103ri \u0219i de conversii. \u00cen medie, rata de conversie \u00eentr-o aplica\u021bie este de 3,5 ori mai mare dec\u00e2t pe un site mobil.<\/strong><\/p>\n<p>La GPeC SUMMIT am vorbit cu <a href=\"https:\/\/ro.linkedin.com\/in\/danvirtopeanu\" target=\"_blank\" rel=\"noopener noreferrer\">Dan V\u00eertopeanu<\/a>, Managing Partner <a href=\"https:\/\/www.breezemobile.ro\/ro\" target=\"_blank\" rel=\"noopener noreferrer\">Breeze Mobile<\/a>, despre ce solu\u021bii au magazinele online care vor s\u0103-\u0219i dezvolte o aplica\u021bie mobil\u0103 pentru e-commerce, \u00een afara versiunii site-ului mobil. GoApp este una dintre ele.<\/p>\n<p>Cifrele arat\u0103 c\u0103 o aplica\u021bie mobil\u0103 ajut\u0103 la cre\u0219terea v\u00e2nz\u0103rilor. Un exemplu pe ni\u0219a de fashion: aproximativ 70% din v\u00e2nz\u0103rile Fashion Days se realizeaz\u0103 din aplica\u021bia mobil\u0103.<\/p>\n<p>Solu\u021bia GoApp dezvoltat\u0103 de Breeze Mobile este g\u00e2ndit\u0103 pentru <strong>cre\u0219terea v\u00e2nz\u0103rilor<\/strong> \u0219i se preteaz\u0103 pentru magazinele care au v\u00e2nz\u0103ri recurente, dar \u0219i pentru magazinele care nu au volume at\u00e2t de mari \u00eenc\u00e2t s\u0103-\u0219i permit\u0103 dezvoltarea unei aplica\u021bii custom.<\/p>\n<p>GoApp ofer\u0103 un template care se poate integra cu principalele platforme de e-commerce de la noi: PrestaShop, WooCommerce, Magento, OpenCart \u0219i asigur\u0103 toate <strong>func\u021bionalit\u0103\u021bile<\/strong> de baz\u0103 ale unui magazin online: home personalizat, o zon\u0103 de promovare, care poate fi adaptat\u0103 de la un magazin la altul, o zon\u0103 de listare a categoriilor, o zon\u0103 de filtrare, sortare, ecran de categorii cu op\u021biuni, produse similare, disclaimere, zon\u0103 de descriere \u0219i procesul de ad\u0103ugare \u00een co\u0219 cu check-out.<\/p>\n<p>Pe partea de <strong>loializare<\/strong>, aplica\u021bia mobil\u0103 ofer\u0103 dou\u0103 instrumente utile care ajut\u0103 la conversie: push \u0219i one-click payments.<\/p>\n<p>Dezvoltarea unui app porne\u0219te de la 999 de euro pentru o aplica\u021bie de tip hibrid \u0219i ajunge la 15.000 de euro pentru o versiune complet personalizat\u0103.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2FGPeCro%2Fvideos%2F373463613514799%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<hr \/>\n<p><em>Descoper\u0103 avantajele aplica\u021biei \u00een interviul integral pe <strong><a href=\"https:\/\/youtu.be\/3IS9sqOaMW8\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a><\/strong>. Nu uita s\u0103 te abonezi la canalul de\u00a0<strong><a href=\"https:\/\/youtube.com\/gpecro\" target=\"_blank\" rel=\"noopener noreferrer\">Youtube GPeC<\/a><\/strong> pentru a descoperi toate interviurile \u0219i clipurile noastre imediat ce sunt publicate.<\/em><\/p>\n<hr \/>\n<p><strong>GPeC 2019 este un eveniment powered by <a href=\"https:\/\/www.fancourier.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Gold Partner<\/strong>: <a href=\"https:\/\/www.vtex.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>VTEX<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <a href=\"https:\/\/www.orange.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Orange<\/a><\/strong><\/p>\n<p><strong>Eveniment sus\u021binut de<\/strong>: <a href=\"https:\/\/www.cora.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Cora<\/strong><\/a>, <a href=\"https:\/\/www.logistics.dhl\/ro-ro\/home.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>DHL<\/strong><\/a>, <a href=\"https:\/\/www.dpd.com\/ro\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>DPD<\/strong><\/a>, <a href=\"https:\/\/dwf.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>DWF<\/strong><\/a>, <a href=\"https:\/\/marketplace-leads.emag.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>eMAG Marketplace<\/strong><\/a>, <a href=\"https:\/\/www.frisbo.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Frisbo<\/strong><\/a>, <a href=\"https:\/\/www.gts.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>GTS<\/strong><\/a>, <a href=\"https:\/\/www.luigisbox.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Luigi&#8217;s Box<\/strong><\/a>,\u00a0<a href=\"http:\/\/www.newblack.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>New Black<\/strong><\/a>, <a href=\"https:\/\/cloud.oracle.com\/home\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Oracle<\/strong><\/a><\/p>\n<p><strong>Radioul Oficial<\/strong>: <a href=\"https:\/\/www.kissfm.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Hosting Oficial GPeC<\/strong>: <a href=\"https:\/\/hosterion.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Hosterion<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>City Limo<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/rata-de-conversie-ecommerce-de-35-ori-mai-mare-in-aplicatie-mobila-dan-virtopeanu-breeze-mobile\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>\u00cen e-commerce, o aplica\u021bie mobil\u0103 converte\u0219te de p\u00e2n\u0103 la 3,5 ori mai mult dec\u00e2t un site adaptat pentru mobil. GoApp este una dintre op\u021biunile simple \u0219i rapid de implementat, prin care \u00ee\u021bi po\u021bi dezvolta o aplica\u021bie mobil\u0103 pentru magazinul online. Care sunt costurile unei astfel de aplica\u021bii \u0219i principalele ei func\u021bionalit\u0103\u021bi? Am discutat pe larg cu Dan Virtopeanu, fondatorul Breeze Mobile.<\/p>\n","protected":false},"author":1,"featured_media":15901,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[92,91,3195,554],"class_list":["post-15899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviurile-gpec","tag-breeze-mobile","tag-dan-virtopeanu","tag-goapp","tag-m-commerce-ro"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/15899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=15899"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/15899\/revisions"}],"predecessor-version":[{"id":15904,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/15899\/revisions\/15904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/15901"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=15899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=15899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=15899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}