{"id":16007,"date":"2019-07-03T09:40:33","date_gmt":"2019-07-03T07:40:33","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=16007"},"modified":"2019-07-03T11:00:24","modified_gmt":"2019-07-03T09:00:24","slug":"why-is-search-important-and-how-it-affects-the-revenue-in-ecommerce","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/en\/why-is-search-important-and-how-it-affects-the-revenue-in-ecommerce","title":{"rendered":"Why is search important and how it affects the revenue"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/en\/why-is-search-important-and-how-it-affects-the-revenue-in-ecommerce\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong>Did you know that approximately 60% of visitors leave the eshop frustrated, because they couldn\u2019t find what they are looking for? According to Luigi\u2019s Box, visitors using site search have 4-5 times higher conversion rate, compared to those who just browse the eshop, because they know what they want to buy.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16012 size-full\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/07\/luigis-box-product-results.png\" alt=\"Luigi's box - Product search solution\" width=\"975\" height=\"558\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/07\/luigis-box-product-results.png 975w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/07\/luigis-box-product-results-300x172.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/07\/luigis-box-product-results-768x440.png 768w\" sizes=\"auto, (max-width: 975px) 100vw, 975px\" \/><\/p>\n<p>Luigi\u2019s Box is an award winning site search solution for ecommerce that has already <strong>over 200 customers<\/strong> in 15 countries. They are increasing sales and conversions through better search and product discovery experience. Unlike other search solutions, Luigi\u2019s Box also provides a unique Search Analytics, that can be implemented to any platform with any search engine.<\/p>\n<p>Thanks to the 14-day free trial with an evaluation from a Search expert, online stores can decide themselves, whether it is the right time to focus on search improvement\/replacement or not. Their unique feature called \u201c<strong>Query understanding<\/strong>\u201d delivers the best possible experience in search results, as it shows more relevant results than a standard full-text search.<\/p>\n<figure id=\"attachment_16008\" aria-describedby=\"caption-attachment-16008\" style=\"width: 975px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16008 size-full\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/07\/luigis-box-autocomplete-astratex.png\" alt=\"Luigi's box - Astratex autocomplete solution\" width=\"975\" height=\"656\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/07\/luigis-box-autocomplete-astratex.png 975w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/07\/luigis-box-autocomplete-astratex-300x202.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/07\/luigis-box-autocomplete-astratex-768x517.png 768w\" sizes=\"auto, (max-width: 975px) 100vw, 975px\" \/><figcaption id=\"caption-attachment-16008\" class=\"wp-caption-text\"><strong>Autocomplete on astratex.ro<\/strong><\/figcaption><\/figure>\n<p><a href=\"http:\/\/astratex.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Astratex.ro<\/a> implemented Luigi\u2019s Box Autocomplete in April 2018. Thanks to the machine-learning technology behind Luigi\u2019s Box and the <strong>lightning-fast <\/strong>autocomplete, that can understand misspellings and typos, the <strong>total revenue from site search was increased by 44%<\/strong>. They have also implemented Faceted search from Luigi\u2019s Box, with Query Understanding, which is ready to <strong>bring additional increase of the conversion rate<\/strong>. Astratex sells lingerie since the year 2000 and now operates in 9 countries in Europe.<\/p>\n<p>Martin Rogozny\u2019s reaction, who is the head of eCommerce at Astratex, was \u201cSince the time we implemented Luigi\u2019s Box on our stores, the conversion rate from search grows month-by-month. We are a data-oriented company, that is <strong>highly focused on ROI<\/strong>. Luigi\u2019s Box does a great job and we are happy that they always come up with new features, such as Query understanding.\u201d.<\/p>\n<figure id=\"attachment_16010\" aria-describedby=\"caption-attachment-16010\" style=\"width: 975px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16010 size-full\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/07\/luigis-box-autocomplete-electronic-star.png\" alt=\"Luigi's box - Electronic star autocomplete solution\" width=\"975\" height=\"625\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/07\/luigis-box-autocomplete-electronic-star.png 975w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/07\/luigis-box-autocomplete-electronic-star-300x192.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/07\/luigis-box-autocomplete-electronic-star-768x492.png 768w\" sizes=\"auto, (max-width: 975px) 100vw, 975px\" \/><figcaption id=\"caption-attachment-16010\" class=\"wp-caption-text\"><strong>Autocomplete on electronic-star.ro<\/strong><\/figcaption><\/figure>\n<p><a href=\"http:\/\/electronic-star.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Electronic-star.ro<\/a> is an e-commerce company operating in Central and Eastern Europe with 24 webshops. In the beginning of 2018 they have implemented Autocomplete from Luigi\u2019s Box and today the visitors, who use <strong>Autocomplete have 5.2 times higher conversion rate<\/strong> than those who don\u2019t use search at all.<\/p>\n<figure id=\"attachment_16011\" aria-describedby=\"caption-attachment-16011\" style=\"width: 975px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16011 size-full\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/07\/luigis-box-conversion-rate-electronic-star.png\" alt=\"Luigi's box - Electronic star conversion rate growth\" width=\"975\" height=\"498\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/07\/luigis-box-conversion-rate-electronic-star.png 975w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/07\/luigis-box-conversion-rate-electronic-star-300x153.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/07\/luigis-box-conversion-rate-electronic-star-768x392.png 768w\" sizes=\"auto, (max-width: 975px) 100vw, 975px\" \/><figcaption id=\"caption-attachment-16011\" class=\"wp-caption-text\"><strong>Conversion rate growth at electronic-star.ro<\/strong><\/figcaption><\/figure>\n<p>\u201cWe use PowerBI to visualise the performance of almost everything at our company. Take a look at the figure and you will see, how Luigi\u2019s Box helped us to increase the conversion rate\u201d, said Jakub Zilincan, CMO of Electronic-star.<\/p>\n<figure id=\"attachment_16009\" aria-describedby=\"caption-attachment-16009\" style=\"width: 975px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16009 size-full\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/07\/luigis-box-autocomplete-bonami.png\" alt=\"Luigi's box - Bonami autocomplete solution\" width=\"975\" height=\"640\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/07\/luigis-box-autocomplete-bonami.png 975w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/07\/luigis-box-autocomplete-bonami-300x197.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/07\/luigis-box-autocomplete-bonami-768x504.png 768w\" sizes=\"auto, (max-width: 975px) 100vw, 975px\" \/><figcaption id=\"caption-attachment-16009\" class=\"wp-caption-text\"><strong>Bonami.ro using Luigi&#8217;s Box Autocomplete<\/strong><\/figcaption><\/figure>\n<p>Bonami, one of the largest Home &amp; Decor online store in Central Europe started using Luigi\u2019s Box Autocomplete in 5 countries. The speed and the overall search experience has been improved instantly.<\/p>\n<p>We have asked Gejza Nagy, the co-founder of Luigi\u2019s Box, how he sees the e-commerce market in Romania:<\/p>\n<p style=\"padding-left: 80px;\"><em>\u201cI have visited Romania 4 times in the past 6 months, including 2 GPeC events and a couple of other too, and I see that the e-commerce market is evolving, not just in terms of revenue but also in terms of adoption to new technologies. I am very happy that the agencies and especially the retailers understand the importance of search.\u201d<\/em><\/p>\n<p>Luigi\u2019s Box is not just for eCommerce, they have also customers from the Enterprise segments such as Telco operators, Banks, Insurance companies, etc.<\/p>\n<p><strong>If you are interested in testing out Luigi\u2019s Box for free, contact gejza.nagy@luigisbox.com or sign up at <a href=\"http:\/\/luigisbox.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Luigisbox.com<\/a> and use the promo code <span style=\"color: #ff0000;\">gpec2019<\/span>\u00a0after the registration.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/en\/why-is-search-important-and-how-it-affects-the-revenue-in-ecommerce\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Did you know that approximately 60% of visitors leave the eshop frustrated, because they couldn\u2019t find what they are looking for? According to Luigi\u2019s Box, visitors using site search have 4-5 times higher conversion rate, compared to those who just browse the eshop, because they know what they want to buy.<\/p>\n","protected":false},"author":1,"featured_media":16012,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[479],"tags":[3237,2832,3235,3239],"class_list":["post-16007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-howtos-resources","tag-autocomplete-solution","tag-ecommerce-en","tag-luigis-box","tag-search-function"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=16007"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16007\/revisions"}],"predecessor-version":[{"id":16017,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16007\/revisions\/16017"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/16012"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=16007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=16007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=16007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}