{"id":16016,"date":"2019-07-03T11:05:17","date_gmt":"2019-07-03T09:05:17","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=16016"},"modified":"2019-07-03T11:05:17","modified_gmt":"2019-07-03T09:05:17","slug":"cum-influenteaza-functia-de-search-rata-de-conversie-in-magazinele-online","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/cum-influenteaza-functia-de-search-rata-de-conversie-in-magazinele-online","title":{"rendered":"C\u00e2t de important\u0103 este func\u021bia de c\u0103utare \u00eentr-un magazin online \u0219i cum influen\u021beaz\u0103 ea rata de conversie"},"content":{"rendered":"
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\u0218tiai c\u0103 aproximativ 60% dintre vizitatori p\u0103r\u0103sesc un magazin online frustra\u021bi din cauz\u0103 c\u0103 nu au putut g\u0103si ceea ce c\u0103utau? Potrivit companiei Luigi’s Box, vizitatorii care utilizeaz\u0103 func\u021bia de c\u0103utare pe site au rate de conversie de 4-5 ori mai mari dec\u00e2t cei care doar navigheaz\u0103 prin magazin, pentru c\u0103 ei \u0219tiu deja ce vor s\u0103 cumpere.<\/strong><\/p>\n

\"Luigi's<\/p>\n

Luigi’s Box<\/a> este o solu\u021bie premiat\u0103 de c\u0103utare pe site-uri de comer\u021bul electronic, care are deja peste 200 de clien\u021bi<\/strong> \u00een 15 \u021b\u0103ri. Solu\u021bia ajut\u0103 la cre\u0219terea v\u00e2nz\u0103rilor \u0219i a ratei de conversie printr-o experien\u021b\u0103 mai bun\u0103 de c\u0103utare \u0219i g\u0103sire a produselor pe site. Spre deosebire de alte solu\u021bii de c\u0103utare, Luigi’s Box ofer\u0103, \u00een plus un tool unic de Search Analytics, care poate fi implementat pe orice platform\u0103, cu orice motor de c\u0103utare.<\/p>\n

Cu ajutorul posibilit\u0103\u021bii de testare gratuit\u0103 a solu\u021biei timp de 14 zile, cu o evaluare de la un expert \u00een Search, magazinele online pot decide singure dac\u0103 este cazul s\u0103 se concentreze pe \u00eembun\u0103t\u0103\u021birea \/ \u00eenlocuirea c\u0103ut\u0103rii. Solu\u021bia are un feature unic, \u201cQuery Understanding<\/strong>\u201d (\u00een\u021belegerea c\u0103ut\u0103rilor), care ofer\u0103 cea mai bun\u0103 experien\u021b\u0103 \u00een rezultatele c\u0103ut\u0103rii, deoarece ofer\u0103 rezultate mai relevante dec\u00e2t o c\u0103utare standard \u00een format\u00a0full-text.<\/p>\n

\"Luigi's
Autocomplete pe astratex.ro<\/strong><\/figcaption><\/figure>\n

Astratex.ro<\/a> a implementat solu\u021bia de Autocomplete de la Luigi’s Box \u00een aprilie 2018. Datorit\u0103 tehnologiei de \u00eenv\u0103\u021bare automat\u0103 din spatele Luigi’s Box \u0219i a autocomplet-ului cu viteza luminii<\/strong>, care poate \u00een\u021belege gre\u0219eli \u0219i typos, veniturile totale ob\u021binute din c\u0103utarea pe site au crescut cu 44%<\/strong>. Ei au implementat, de asemenea, solu\u021bia de c\u0103utarea fa\u021betat\u0103 (Faceted search) de la Luigi’s Box, cu Query Understanding, creat\u0103 s\u0103 aduc\u0103 o cre\u0219tere suplimentar\u0103 a ratei de conversie<\/strong>. Astratex vinde lenjerie de corp din anul 2000 \u0219i opereaz\u0103 acum \u00een 9 \u021b\u0103ri din Europa.<\/p>\n

Martin Rogozny, \u0219eful eCommerce al Astratex a declarat despre Luigi’s Box: \u201eDe c\u00e2nd am implementat solu\u021bia Luigi’s Box \u00een magazinele noastre, rata de conversie din c\u0103ut\u0103ri cre\u0219te lun\u0103 de lun\u0103. Suntem o companie orientat\u0103 spre date \u0219i foarte concentra\u021bi pe ROI<\/strong>. Luigi’s Box face o treab\u0103 excelent\u0103 \u0219i suntem bucuro\u0219i c\u0103 vin \u00een permanen\u021b\u0103 cu noi feature-uri, precum Query Understanding\u201d<\/em>.<\/p>\n

\"Luigi's
Autocomplete pe electronic-star.ro<\/strong><\/figcaption><\/figure>\n

Electronic-star.ro<\/a> este un business de e-commerce din Europa Central\u0103 \u0219i de Est cu 24 de magazine online. La \u00eenceputul anului 2018 au implementat solu\u021bia Autocomplete de la Luigi’s Box, iar ast\u0103zi, vizitatorii care utilizeaz\u0103 func\u021bia de Autocomplete au o rat\u0103 de conversie de 5,2 ori mai mare<\/strong> dec\u00e2t cei care nu utilizeaz\u0103 c\u0103utarea deloc.<\/p>\n

\"Luigi's
Cre\u0219terea ratei de conversie pe electronic-star.ro<\/strong><\/figcaption><\/figure>\n

\u201eFolosim PowerBI pentru a vizualiza performan\u021ba \u00een tot ce facem \u00een compania noastr\u0103. Dac\u0103 arunci o privire peste cifre, po\u021bi s\u0103 vezi cum a ajutat Luigi’s Box s\u0103 ne creasc\u0103 rata de conversie\u201d<\/em>, a declarat Jakub Zilincan, CMO la Electronic-star.ro.<\/p>\n

\"Luigi's
Bonami.ro folose\u0219te solu\u021bia Autocomplete Luigi’s Box<\/strong><\/figcaption><\/figure>\n

Bonami, unul dintre cele mai mari magazine online de Home & Deco din Europa Central\u0103, a \u00eenceput s\u0103 utilizeze Autocomplete-ul de la Luigi’s Box \u00een 5 \u021b\u0103ri. Viteza \u0219i experien\u021ba general\u0103 de c\u0103utare s-au \u00eembun\u0103t\u0103\u021bit imediat.<\/p>\n

L-am \u00eentrebat pe Gejza Nagy, co-fondatorul Luigi’s Box, cum vede pia\u021ba de e-commerce din Rom\u00e2nia:<\/p>\n

\u201eAm vizitat Romania de 4 ori \u00een ultimele 6 luni, inclusiv la dou\u0103 evenimente GPeC \u0219i altele din industrie \u0219i consider c\u0103 pia\u021ba de e-commerce evolueaz\u0103 nu doar din punctul de vedere al veniturilor, ci \u0219i din punct de vedere al adopt\u0103rii de noi tehnologii. Sunt foarte bucuros c\u0103 agen\u021biile \u0219i, \u00een special, retailerii \u00een\u021beleg importan\u021ba func\u021biei de c\u0103utare.\u201d<\/em><\/p>\n

Luigi’s Box nu este doar o solu\u021bie pentru e-commerce, ci \u0219i pentru clien\u021bi din segmentele Enterprise, precum operatorii Telco, b\u0103ncile, companiile de asigur\u0103ri etc.<\/p>\n

Dac\u0103 vrei s\u0103 testezi gratuit Luigi’s Box, \u00eel po\u021bi contacta pe Gejza Nagy la gejza.nagy@luigisbox.com sau s\u0103 te \u00eenscrii la Luigisbox.com<\/a> folosind codul promo\u021bional gpec2019<\/em><\/span> dup\u0103 \u00eenregistrare.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

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\u0218tiai c\u0103 aproximativ 60% dintre vizitatori p\u0103r\u0103sesc un magazin online frustra\u021bi din cauz\u0103 c\u0103 nu au putut g\u0103si ceea ce c\u0103utau? Potrivit Luigi’s Box, vizitatorii care utilizeaz\u0103 func\u021bia de c\u0103utare pe site au rate de conversie de 4-5 ori mai mari dec\u00e2t cei care doar navigheaz\u0103 prin magazin, pentru c\u0103 ei \u0219tiu deja ce vor s\u0103 cumpere.<\/p>\n

Am vorbit cu Gejza Nagy, co-fondatorul Luigi’s Box despre solu\u021bia pe care o ofer\u0103 pentru magazinele online din Rom\u00e2nia, cu studii de caz din portofoliul companiei.<\/p>\n","protected":false},"author":1,"featured_media":16012,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[3244,739,3242,3246],"class_list":["post-16016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resurse-e-commerce","tag-autocomplete","tag-ecommerce","tag-functia-de-cautare","tag-luigis-box-ro"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=16016"}],"version-history":[{"count":2,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16016\/revisions"}],"predecessor-version":[{"id":16019,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16016\/revisions\/16019"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/16012"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=16016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=16016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=16016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}