{"id":16163,"date":"2019-08-28T15:34:43","date_gmt":"2019-08-28T13:34:43","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=16163"},"modified":"2019-08-30T14:32:13","modified_gmt":"2019-08-30T12:32:13","slug":"cum-a-fost-scoala-de-vara-gpec-2019-ecommerce-marketing-online-la-munte","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/cum-a-fost-scoala-de-vara-gpec-2019-ecommerce-marketing-online-la-munte","title":{"rendered":"Cum a fost la \u0218coala de Var\u0103 GPeC 2019 | eCommerce \u0219i Marketing Online la \u00een\u0103l\u021bime"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-a-fost-scoala-de-vara-gpec-2019-ecommerce-marketing-online-la-munte\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-16201\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-absolventi-1024x683.jpg\" alt=\"\" width=\"910\" height=\"607\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-absolventi-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-absolventi-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-absolventi-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-absolventi.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p><strong>Am spus-o la finalul celor 6 zile, o l\u0103s\u0103m acum m\u0103rturie \u0219i \u00een scris: \u0218coala de Var\u0103 GPeC 2019 a fost cea mai fain\u0103 experien\u021b\u0103 de training \u0219i teambuilding din cei nou\u0103 ani de c\u00e2nd organiz\u0103m acest eveniment unic \u00een peisajul de e-commerce \u0219i marketing online rom\u00e2nesc. \u0218i nu exager\u0103m. Cei aproape 100 de participan\u021bi de anul acesta pot s\u0103 confirme.<\/strong><\/p>\n<p>Dac\u0103 ai ratat edi\u021bia din 2019 \u0219i te g\u00e2nde\u0219ti s\u0103 participi la \u0218coala De Var\u0103 GPeC 2020, hai s\u0103 vezi mai jos ce te a\u0219teapt\u0103!<\/p>\n<hr \/>\n<p><strong>Ziua 1: Salutare, Moeciu de Sus! Spargem ghea\u021ba \u0219i ne cunoa\u0219tem offline<\/strong><\/p>\n<p>\u00cen fiecare an, participan\u021bii \u0219colii GPeC vin din patru z\u0103ri \u0219i avem \u0219ansa s\u0103 cunoa\u0219tem pia\u021ba online din toate col\u021burile \u021b\u0103rii. Reu\u0219im astfel s\u0103 facem un proces de fine tuning, de \u00een\u021belegere a modului \u00een care \u00eencep business-urile \u0219i de aliniere la standardele interna\u021bionale.<\/p>\n<div id='gallery-1' class='gallery galleryid-16163 gallery-columns-5 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/moeciu-de-sus-scoaladevara-gpec-2019.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/moeciu-de-sus-scoaladevara-gpec-2019-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/moeciu-de-sus-scoaladevara-gpec-2019-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/moeciu-de-sus-scoaladevara-gpec-2019-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/moeciu-de-sus-scoaladevara-gpec-2019-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/moeciu-de-sus-scoaladevara-gpec-2019.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/pensiunea-arnica-moeciu-scoaladevara-gpec-2019.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/pensiunea-arnica-moeciu-scoaladevara-gpec-2019-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/pensiunea-arnica-moeciu-scoaladevara-gpec-2019-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/pensiunea-arnica-moeciu-scoaladevara-gpec-2019-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/pensiunea-arnica-moeciu-scoaladevara-gpec-2019-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/pensiunea-arnica-moeciu-scoaladevara-gpec-2019.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-icebreaking.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-icebreaking-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-icebreaking-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-icebreaking-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-icebreaking-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-icebreaking.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-icebreaking-minge.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-icebreaking-minge-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-icebreaking-minge-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-icebreaking-minge-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-icebreaking-minge-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-icebreaking-minge.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-icebreaking-bingo.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-icebreaking-bingo-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-icebreaking-bingo-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-icebreaking-bingo-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-icebreaking-bingo-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-icebreaking-bingo.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p>Dup\u0103 ce toat\u0103 lumea se cazeaz\u0103, ne \u00eent\u00e2lnim \u0219i facem cuno\u0219tin\u021b\u0103: magazine online, speciali\u0219ti \u00een marketing, business owneri, traineri \u0219i organizatori. Nu ne formaliz\u0103m, aici facem cu to\u021bii parte din familia GPeC. Localiz\u0103m #frigiderulGPeC, mascota evenimentului, \u0219i socializ\u0103m la un pahar, apoi la prima cin\u0103 copioas\u0103. Seara avem program de voie, jocuri, discu\u021bii, chill time \u0219i ne preg\u0103tim de prima zi de cursuri.<\/p>\n<hr \/>\n<p><strong>Ziua 2: User Experience &amp; optimizarea ratei de conversie, Google Analytics &amp; Content Marketing \u00een eCommerce<\/strong><\/p>\n<div id='gallery-2' class='gallery galleryid-16163 gallery-columns-3 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/andrei-radu-scoaladevara-gpec-2019-user-experience.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"607\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/andrei-radu-scoaladevara-gpec-2019-user-experience-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/andrei-radu-scoaladevara-gpec-2019-user-experience-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/andrei-radu-scoaladevara-gpec-2019-user-experience-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/andrei-radu-scoaladevara-gpec-2019-user-experience-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/andrei-radu-scoaladevara-gpec-2019-user-experience.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-cursanti.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"607\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-cursanti-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-cursanti-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-cursanti-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-cursanti-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-cursanti.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/andrei-radu-scoaladevara-gpec-2019-optimizare-rata-conversie.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"607\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/andrei-radu-scoaladevara-gpec-2019-optimizare-rata-conversie-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/andrei-radu-scoaladevara-gpec-2019-optimizare-rata-conversie-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/andrei-radu-scoaladevara-gpec-2019-optimizare-rata-conversie-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/andrei-radu-scoaladevara-gpec-2019-optimizare-rata-conversie-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/andrei-radu-scoaladevara-gpec-2019-optimizare-rata-conversie.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>\u00cenc\u0103 din prima zi de cursuri la #ScoalaDeVaraGPeC avem momente de \u201eAhaaa!\u201d. <a href=\"https:\/\/ro.linkedin.com\/in\/andreiradugpec\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Andrei Radu<\/strong><\/a> ia la bani m\u0103run\u021bi magazinele online participante \u0219i arat\u0103 de ce pierdem clien\u021bi pe site la cursul de <em>User Experience &amp; optimizarea ratei de conversie prin tips &amp; tricks direct aplicabile<\/em>. Analiz\u0103m \u0219i coment\u0103m prezen\u021ba online a participan\u021bilor \u00een baza criteriilor de auditare din <a href=\"https:\/\/www.gpec.ro\/auditarea-magazinelor-online\/\" target=\"_blank\" rel=\"noopener noreferrer\">Competitia GPeC<\/a>.<\/p>\n<div id='gallery-3' class='gallery galleryid-16163 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/eugen-potlog-scoaladevara-gpec-2019-attribution-model.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"607\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/eugen-potlog-scoaladevara-gpec-2019-attribution-model-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/eugen-potlog-scoaladevara-gpec-2019-attribution-model-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/eugen-potlog-scoaladevara-gpec-2019-attribution-model-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/eugen-potlog-scoaladevara-gpec-2019-attribution-model-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/eugen-potlog-scoaladevara-gpec-2019-attribution-model.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/eugen-potlog-scoaladevara-gpec-2019-google-analytics.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"607\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/eugen-potlog-scoaladevara-gpec-2019-google-analytics-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/eugen-potlog-scoaladevara-gpec-2019-google-analytics-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/eugen-potlog-scoaladevara-gpec-2019-google-analytics-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/eugen-potlog-scoaladevara-gpec-2019-google-analytics-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/eugen-potlog-scoaladevara-gpec-2019-google-analytics.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><a href=\"https:\/\/ro.linkedin.com\/in\/eugenpotlog\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Eugen Potlog<\/strong><\/a> ne prezint\u0103 tipurile de modele de atribuire disponibile \u00een <em>Google Analytics<\/em>.\u00a0\u00cen e-commerce este esen\u021bial s\u0103 urm\u0103re\u0219ti \u0219i s\u0103 \u00een\u021belegi performan\u021ba canalelor tale de marketing \u00een func\u021bie de modelul de atribuire utilizat, pentru a-\u021bi optimiza rata de conversie. Discut\u0103m pe larg diferen\u021be de atribuire \u0219i ce insight-uri de business putem extrage din versiunile free\/cu plat\u0103 ale tool-ului.<\/p>\n<div id='gallery-4' class='gallery galleryid-16163 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/horia-neagu-scoaladevara-gpec-2019-content-marketing.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"607\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/horia-neagu-scoaladevara-gpec-2019-content-marketing-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/horia-neagu-scoaladevara-gpec-2019-content-marketing-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/horia-neagu-scoaladevara-gpec-2019-content-marketing-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/horia-neagu-scoaladevara-gpec-2019-content-marketing-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/horia-neagu-scoaladevara-gpec-2019-content-marketing.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/horia-neagu-scoaladevara-gpec-2019-ecommerce-content.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"607\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/horia-neagu-scoaladevara-gpec-2019-ecommerce-content-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/horia-neagu-scoaladevara-gpec-2019-ecommerce-content-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/horia-neagu-scoaladevara-gpec-2019-ecommerce-content-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/horia-neagu-scoaladevara-gpec-2019-ecommerce-content-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/horia-neagu-scoaladevara-gpec-2019-ecommerce-content.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><a href=\"https:\/\/ro.linkedin.com\/in\/neaguhoria\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Horia Neagu<\/strong><\/a> ne spune cum facem <em>Content Marketing<\/em> pentru site-uri de e-commerce \u0219i pentru blog. \u00cenainte de toate este nevoie s\u0103 \u00een\u021belegem de ce avem nevoie de content \u0219i cum creezi o strategie de con\u021binut \u00eentr-un magazin online fa\u021b\u0103 de blog.<\/p>\n<p>Ca tip de con\u021binut, \u00eentr-un magazin online vom avea <strong>descrierile de produs<\/strong> (care trebuie s\u0103 fie unice \u0219i originale, pe limba publicului \u021bint\u0103, informative \u0219i persuasive, s\u0103 r\u0103spund\u0103 la posibilele \u00eentreb\u0103ri ale cump\u0103r\u0103torilor, s\u0103 foloseasc\u0103 cuvinte-cheie, dar s\u0103 nu par\u0103 scrise de un robot, s\u0103 fie structurate \u00een a\u0219a fel \u00eenc\u00e2t s\u0103 poat\u0103 fi \u201escanate\u201d la o prim\u0103 privire). Am discutat cu exemple concrete despre diferen\u021ba \u00eentre specifica\u021bii \u0219i beneficii de produs.<\/p>\n<div id='gallery-5' class='gallery galleryid-16163 gallery-columns-4 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-selfie-echipa-galbena.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-selfie-echipa-galbena-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-selfie-echipa-galbena-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-selfie-echipa-galbena-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-selfie-echipa-galbena-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-selfie-echipa-galbena.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-selfie-echipa-neagra.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-selfie-echipa-neagra-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-selfie-echipa-neagra-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-selfie-echipa-neagra-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-selfie-echipa-neagra-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-selfie-echipa-neagra.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-probe-teambuilding.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-probe-teambuilding-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-probe-teambuilding-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-probe-teambuilding-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-probe-teambuilding-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-probe-teambuilding.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-selfie-echipa-verde.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-selfie-echipa-verde-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-selfie-echipa-verde-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-selfie-echipa-verde-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-selfie-echipa-verde-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-selfie-echipa-verde.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Dup\u0103 masa de pr\u00e2nz e panic\u0103 \u00een toat\u0103 <a href=\"http:\/\/www.pensiunea-arnica.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Pensiunea Arnica<\/strong><\/a>: s-a furat <strong>trofeul GPeC 2019<\/strong>. Ne-am \u00eemp\u0103r\u021bit \u00een echipe \u0219i am pornit \u00een c\u0103utarea ho\u021bilor. Pentru a g\u0103si indicii, to\u021bi participan\u021bii trec prin probe care le testeaz\u0103 \u00eendem\u00e2narea, coordonarea, logica, intui\u021bia etc. Cheia \u00een misiune este s\u0103 ne sim\u021bim bine. Din fericire, ho\u021bii sunt prin\u0219i. Pe 5 noiembrie vom premia \u0219i anul acesta cele mai bune magazine online rom\u00e2ne\u0219ti la <a href=\"https:\/\/www.gpec.ro\/festivitatea-de-premiere-gpec\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Gala premiilor \u00een e-commerce<\/strong><\/a>.<\/p>\n<hr \/>\n<p><strong>Ziua 3: SEO, curierat \u0219i KPI \u00een eCommerce<\/strong><\/p>\n<div id='gallery-6' class='gallery galleryid-16163 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/mihai-vinatoru-scoaladevara-gpec-2019-2.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"607\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/mihai-vinatoru-scoaladevara-gpec-2019-2-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/mihai-vinatoru-scoaladevara-gpec-2019-2-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/mihai-vinatoru-scoaladevara-gpec-2019-2-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/mihai-vinatoru-scoaladevara-gpec-2019-2-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/mihai-vinatoru-scoaladevara-gpec-2019-2.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/mihai-vinatoru-scoaladevara-gpec-2019-1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"607\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/mihai-vinatoru-scoaladevara-gpec-2019-1-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/mihai-vinatoru-scoaladevara-gpec-2019-1-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/mihai-vinatoru-scoaladevara-gpec-2019-1-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/mihai-vinatoru-scoaladevara-gpec-2019-1-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/mihai-vinatoru-scoaladevara-gpec-2019-1.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><a href=\"https:\/\/ro.linkedin.com\/in\/meetzah\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Mihai V\u00een\u0103toru<\/strong><\/a> d\u0103 startul zilei de training cu <em>10 sfaturi de SEO<\/em> pentru un scor perfect \u00een <a href=\"https:\/\/www.gpec.ro\/regulament-competitia-magazinelor-online-gpec\/\" target=\"_blank\" rel=\"noopener noreferrer\">Competi\u021bia GPeC<\/a>! Ce trebuie s\u0103 re\u021binem este c\u0103 \u00een SEO exist\u0103 din ce \u00een ce mai pu\u021bin re\u021bete universale. Trebuie s\u0103 vezi ce func\u021bioneaz\u0103 cel mai bine pentru industria ta, \u00een func\u021bie de c\u00e2t de competitiv\u0103 este pia\u021ba.<\/p>\n<p>De ce este important s\u0103 faci SEO \u00een e-commerce? Deoarece este un suport pentru brand s\u0103 ajung\u0103 mai repede c\u0103tre client \u0219i pentru c\u0103 te ajut\u0103 s\u0103-\u021bi cre\u0219ti s\u0103n\u0103tos business-ul. Iat\u0103 la ce trebuie s\u0103 te ui\u021bi \u0219i s\u0103 optimizezi ca magazin online:<\/p>\n<p>&#8211; s\u0103 ai clean URLs, u\u0219or de \u00een\u021beles \u0219i de indexat de Google;<br \/>\n&#8211; s\u0103 implementezi corect Canonical Tag pentru a evita canibalizarea SEO;<br \/>\n&#8211; s\u0103 ai un profil natural de link-uri care fac refer c\u0103tre site-ul t\u0103u, pentru o cre\u0219tere organic\u0103 (vezi ahrefs);<br \/>\n&#8211; s\u0103 ai con\u021binut original \u0219i de calitate. Google public\u0103 periodic un material \u201eSearch Quality Rating Guidelines\u201d prin care explic\u0103 ce \u00een\u021belege el prin calitatea con\u021binutului;<br \/>\n&#8211; s\u0103 implementezi tag-uri HTML microdata, ca s\u0103 aju\u021bi motorul de c\u0103utare s\u0103 \u00een\u021beleag\u0103 prin markeri ce tip de con\u021binut ai \u0219i s\u0103-i afi\u0219eze \u00een pagina de rezultate (folose\u0219te Google Structured Data Testing tool pentru a testa paginile site-ului \u0219i schema.org pentru documenta\u021bie);<br \/>\n&#8211; s\u0103 implementezi corect meta tags: title, description, robots. Meta description nu o s\u0103 te ajute s\u0103 cre\u0219ti \u00een ranking, dar te poate ajuta s\u0103 converte\u0219ti, chiar dac\u0103 e\u0219ti pe o pozi\u021bie mai jos \u00een SERP (folose\u0219te Screamingfrog);<br \/>\n&#8211; s\u0103 implementezi corect structura de headlines (\u0219isunt cele mai importante). Pe homepage este important s\u0103 se g\u0103seasc\u0103 cu sloganul. \u00cen pagina de categorie s\u0103 ai numele de categorie cu h1 \u0219i numele de produs cu h2. \u00cen pagina de produs vei avea cu h1 numele produsului \u0219i cu h2 detaliile despre produs, recenzii etc.);<br \/>\n&#8211; s\u0103 optimizezi imaginile de pe site (po\u021bi folosi optimizilla dac\u0103 nu ai o solu\u021bie direct \u00een site);<br \/>\n&#8211; s\u0103 ai pe site fi\u0219ierul robots.txt \u0219i s\u0103-l utilizezi corect. De exemplu, s\u0103 includ\u0103 o referin\u021b\u0103 c\u0103tre sitemap.xml, s\u0103 nu blocheze indexarea resurselor de tip JS, CSS \u0219i imagini etc. \u00cen Google Search Console po\u021bi testa func\u021bionalitatea fi\u0219ierului;<br \/>\n&#8211; s\u0103 ai un site Mobile friendly pentru Google Crawler.<\/p>\n<div id='gallery-7' class='gallery galleryid-16163 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/cornel-morcov-scoaladevara-gpec-2019-curierat-ecommerce.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"607\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/cornel-morcov-scoaladevara-gpec-2019-curierat-ecommerce-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/cornel-morcov-scoaladevara-gpec-2019-curierat-ecommerce-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/cornel-morcov-scoaladevara-gpec-2019-curierat-ecommerce-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/cornel-morcov-scoaladevara-gpec-2019-curierat-ecommerce-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/cornel-morcov-scoaladevara-gpec-2019-curierat-ecommerce.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/cornel-morcov-scoaladevara-gpec-2019-fan-courier.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"607\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/cornel-morcov-scoaladevara-gpec-2019-fan-courier-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/cornel-morcov-scoaladevara-gpec-2019-fan-courier-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/cornel-morcov-scoaladevara-gpec-2019-fan-courier-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/cornel-morcov-scoaladevara-gpec-2019-fan-courier-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/cornel-morcov-scoaladevara-gpec-2019-fan-courier.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><a href=\"https:\/\/ro.linkedin.com\/in\/cornel-morcov-b0782039\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Cornel Morcov<\/strong><\/a>, <em>FAN Courier Chief Commercial Officer<\/em>, ne vorbe\u0219te despre cum gestion\u0103m rela\u021bia \u00eentre un magazin online \u0219i compania de curierat. Iat\u0103-ne \u00een 2019, comer\u021bul online nu poate tr\u0103i f\u0103r\u0103 compania de curierat, a\u0219a cum nici compania de curierat nu mai poate tr\u0103i f\u0103r\u0103 e-commerce. Rom\u00e2nia se afl\u0103 pe locul 3 \u00een Europa la eficien\u021ba livr\u0103rilor standard \u00een 24h.<\/p>\n<p>Din p\u0103cate, 85% din pl\u0103\u021bile online \u00eenc\u0103 se realizeaz\u0103 la livrare. Companiile de curierat \u00ee\u0219i doresc s\u0103 diminueze ponderea rambursului, din cauza managementului dificil al cash-ului. Tendin\u021ba este de sc\u0103dere de la an la an, dar \u00eenc\u0103 insignifiant\u0103. Unul dintre motive este \u0219i faptul c\u0103 magazinele rom\u00e2ne\u0219ti \u00eenc\u0103 nu sunt dispuse s\u0103 implementeze pe site op\u021biunea de plat\u0103 online cu cardul.<\/p>\n<p>Discut\u0103m despre expansiunea serviciilor alternative de tip pick-up \u0219i drop-off points, precum \u0219i despre ce \u00eenseamn\u0103 Black Friday \u00een cifre pentru companiile de curierat. Capacitate cu 70% sporit\u0103, KPI-ii de livrare scad de la 85%, \u00een medie, la aproximativ 65%, stres maxim pentru curieri \u0219i magazine online, aglomera\u021bie pe str\u0103zi. \u00cencheiem cu o sesiune prelungit\u0103 de Q&amp;A. Cornel g\u0103se\u0219te solu\u021bii pentru nevoile \u0219i situa\u021biile particulare de livrare ale magazinelor online.<\/p>\n<div id='gallery-8' class='gallery galleryid-16163 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/lucia-ciuca-scoaladevara-gpec-2019-kpi-ecommerce.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"607\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/lucia-ciuca-scoaladevara-gpec-2019-kpi-ecommerce-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/lucia-ciuca-scoaladevara-gpec-2019-kpi-ecommerce-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/lucia-ciuca-scoaladevara-gpec-2019-kpi-ecommerce-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/lucia-ciuca-scoaladevara-gpec-2019-kpi-ecommerce-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/lucia-ciuca-scoaladevara-gpec-2019-kpi-ecommerce.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/lucia-ciuca-scoaladevara-gpec-2019-kpi-business.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"607\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/lucia-ciuca-scoaladevara-gpec-2019-kpi-business-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/lucia-ciuca-scoaladevara-gpec-2019-kpi-business-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/lucia-ciuca-scoaladevara-gpec-2019-kpi-business-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/lucia-ciuca-scoaladevara-gpec-2019-kpi-business-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/lucia-ciuca-scoaladevara-gpec-2019-kpi-business.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><a href=\"https:\/\/ro.linkedin.com\/in\/lucia-maria-ciuca-a754b63\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Lucia Ciuc\u0103<\/strong><\/a> a avut trei revela\u021bii \u00een cei peste opt ani de cercetare \u00een business online:<\/p>\n<p>1. contabilitatea e diferit\u0103 de raportarea financiar\u0103;<br \/>\n2. \u00een Rom\u00e2nia se iau prea des decizii de business bazate pe feeling sau p\u0103reri;<br \/>\n3.\u00a0dac\u0103 nu m\u0103sori o s\u0103 ai o imagine alterat\u0103 a realit\u0103\u021bii de business.<\/p>\n<p>Ca brand la \u00eenceput de drum, nu vrei s\u0103 copiezi practicile marilor magazine online. Nu trebuie s\u0103 presupui c\u0103 gigan\u021bii online iau decizii de business universal valabile. Lucia ne vorbe\u0219te despre <em>Key Performance Indicators pentru un business de succes<\/em>. Ce KPI trebuie s\u0103 urm\u0103re\u0219ti \u00een fiecare zi \u00een e-commerce?<\/p>\n<p>\u2022 <strong>Indicatori de marketing<\/strong>: Num\u0103r de vizite, Vizitatori unici, Timp petrecut pe site, Bounce Rate<br \/>\n\u2022 <strong>Indicatori de produs\/pre\u021b<\/strong>: Rata de conversie, Valoarea medie a co\u0219ului de cump\u0103r\u0103turi<br \/>\n\u2022 <strong>Indicatori de loialitate<\/strong>: Num\u0103r de comenzi, Clien\u021bi recuren\u021bi\/noi<br \/>\n\u2022 <strong>Indicatori de opera\u021bionalitate<\/strong>: Net Promoter Score<\/p>\n<div id='gallery-9' class='gallery galleryid-16163 gallery-columns-5 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/cafea-kafune-scoaladevara-gpec-2019.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"607\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/cafea-kafune-scoaladevara-gpec-2019-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/cafea-kafune-scoaladevara-gpec-2019-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/cafea-kafune-scoaladevara-gpec-2019-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/cafea-kafune-scoaladevara-gpec-2019-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/cafea-kafune-scoaladevara-gpec-2019.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-teamwork.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"607\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-teamwork-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-teamwork-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-teamwork-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-teamwork-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-teamwork.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-work.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"607\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-work-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-work-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-work-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-work-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-work.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/marius-matache-scoaladevara-gpec-2019-concert-folk.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"607\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/marius-matache-scoaladevara-gpec-2019-concert-folk-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/marius-matache-scoaladevara-gpec-2019-concert-folk-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/marius-matache-scoaladevara-gpec-2019-concert-folk-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/marius-matache-scoaladevara-gpec-2019-concert-folk-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/marius-matache-scoaladevara-gpec-2019-concert-folk.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/marius-matache-scoaladevara-gpec-2019-foc-de-tabara.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"607\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/marius-matache-scoaladevara-gpec-2019-foc-de-tabara-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/marius-matache-scoaladevara-gpec-2019-foc-de-tabara-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/marius-matache-scoaladevara-gpec-2019-foc-de-tabara-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/marius-matache-scoaladevara-gpec-2019-foc-de-tabara-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/marius-matache-scoaladevara-gpec-2019-foc-de-tabara.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Dup\u0103 cursuri ne \u00eemp\u0103r\u021bim iar pe echipe \u0219i primim brief-ul unei <strong>campanii de marketing online<\/strong> la care avem timp de lucru dou\u0103 zile. Seara se \u00eencheie cu o super cin\u0103 tradi\u021bional\u0103, gr\u0103tar, vin fiert la ceaun \u0219i concert de muzic\u0103 folk live al\u0103turi de <a href=\"http:\/\/www.mariusmatache.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Marius Matache<\/strong><\/a> band. Accept\u0103m dedica\u021bii \u0219i \u00eencuraj\u0103m soli\u0219tii de karaoke, totul la lumina focului de tab\u0103r\u0103 care ne \u021bine treji (cel pu\u021bin pe unii dintre noi) p\u00e2n\u0103 spre r\u0103s\u0103rit.<\/p>\n<hr \/>\n<p><strong>Ziua 4: Social media, strategii de PPC, Facebook Ads \u0219i campanii de marketing online \u00een eCommerce<\/strong><\/p>\n<div id='gallery-10' class='gallery galleryid-16163 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/cristian-manafu-scoaladevara-gpec-2019-social-marketing.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"607\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/cristian-manafu-scoaladevara-gpec-2019-social-marketing-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/cristian-manafu-scoaladevara-gpec-2019-social-marketing-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/cristian-manafu-scoaladevara-gpec-2019-social-marketing-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/cristian-manafu-scoaladevara-gpec-2019-social-marketing-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/cristian-manafu-scoaladevara-gpec-2019-social-marketing.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/cristian-manafu-scoaladevara-gpec-2019-social-media.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"607\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/cristian-manafu-scoaladevara-gpec-2019-social-media-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/cristian-manafu-scoaladevara-gpec-2019-social-media-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/cristian-manafu-scoaladevara-gpec-2019-social-media-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/cristian-manafu-scoaladevara-gpec-2019-social-media-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/cristian-manafu-scoaladevara-gpec-2019-social-media.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><a href=\"https:\/\/ro.linkedin.com\/in\/manafu\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Cristian Manafu<\/strong><\/a> d\u0103 trezirea la cursul de <em>Marketing \u00een Social Media<\/em>. \u00cenainte de orice, dac\u0103 vrei s\u0103 ai m\u0103car o \u0219ans\u0103 s\u0103 fii luat \u00een seam\u0103 \u00een e-commerce, trebuie s\u0103\u00a0\u00ee\u021bi pui la punct design-ul site-ului, s\u0103 publici con\u021binut mai bun \u0219i s\u0103\u00a0te asiguri c\u0103 respec\u021bi normele GDPR.<\/p>\n<p>\u00cen Rom\u00e2nia, cele mai populare platforme social sunt Facebook, WordPress, LinkedIN, YouTube, Instagram \u0219i TikTok. Cel mai recent trend \u00een social media este <em>influencer marketing<\/em>-ul. De\u0219i pare o noutate, noi avem deja de aproximativ 10-11 ani creatori de con\u021binut ni\u0219a\u021bi sau generali\u0219ti care fac influencing marketing: bloggerii.<\/p>\n<p>Cu ce te poate ajuta un influencer pe zona de e-commerce? S\u0103 atingi audien\u021be mai mari, s\u0103 \u00ee\u021bi \u00eembun\u0103t\u0103\u021be\u0219ti recunoa\u0219terea brand-ului, s\u0103 creeazi con\u021binut pentru brand-ul t\u0103u, s\u0103 generezi conversii, s\u0103 cre\u0219ti \u00eencrederea \u00een brand. Din p\u0103cate, momentan e destul de scump s\u0103 creezi campanii de influencer marketing de succes \u0219i dificil s\u0103 ai rezultate, dac\u0103 nu \u00ee\u021bi setezi din start corect nevoile \u0219i obiectivele.<\/p>\n<p>Un alt mod prin care po\u021bi capitaliza pentru brand-ul t\u0103u este prin <em>Real-Time Marketing<\/em>. Exist\u0103 3 tipuri de real-time marketing pe care le po\u021bi face pentru a viraliza: Real-Time Marketing, Newsjacking \u0219i Comparison Marketing.<\/p>\n<p>Cristi crede c\u0103 <em>Instagram<\/em> este cea mai important\u0103 platform\u0103 social \u00een acest moment la nivel global. S\u0103 nu uit\u0103m c\u0103 Instagram a dat trendul global pe ce \u00eenseamn\u0103 Stories, iar noul val de influenceri se specializeaz\u0103 pe comunicarea vizual\u0103 pe Insta. \u00cen 2018, existau peste 4 milioane de utilizatori rom\u00e2ni de Instagram, \u00een vreme ce 8\/10 utilizatori urm\u0103reau un brand pe Instagram. La nivel global, engagement rate-ul este de 4.7%, \u00een timp ce reach rate-ul e 34.37%, fa\u021b\u0103 de Facebook, care are un reach organic \u00een sc\u0103dere pr\u0103p\u0103stioas\u0103.<\/p>\n<div id='gallery-11' class='gallery galleryid-16163 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/anabela-luca-scoaladevara-gpec-2019-ppc-marketing.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"607\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/anabela-luca-scoaladevara-gpec-2019-ppc-marketing-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/anabela-luca-scoaladevara-gpec-2019-ppc-marketing-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/anabela-luca-scoaladevara-gpec-2019-ppc-marketing-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/anabela-luca-scoaladevara-gpec-2019-ppc-marketing-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/anabela-luca-scoaladevara-gpec-2019-ppc-marketing.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/anabela-luca-scoaladevara-gpec-2019-campanii-ppc.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"607\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/anabela-luca-scoaladevara-gpec-2019-campanii-ppc-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/anabela-luca-scoaladevara-gpec-2019-campanii-ppc-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/anabela-luca-scoaladevara-gpec-2019-campanii-ppc-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/anabela-luca-scoaladevara-gpec-2019-campanii-ppc-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/anabela-luca-scoaladevara-gpec-2019-campanii-ppc.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><a href=\"https:\/\/ro.linkedin.com\/in\/anabelaluca\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Anabela Luca<\/strong><\/a> ne aduce la \u0218coala de var\u0103 GPeC <em>strategii eficiente de PPC<\/em> pentru a cre\u0219te s\u0103n\u0103tos un magazin online. Vorbim despre Google Ads, ce tool-uri folosim, cum ne uit\u0103m la cifre \u0219i schimbarea de paradigm\u0103 care se \u00eent\u00e2mpl\u0103 \u00een prezent \u00een Google. Average Position va disp\u0103rea \u0219i va fi \u00eenlocuit cu Absolute Impression Share.<\/p>\n<p>Automatiz\u0103rile sunt viitorul \u00een PPC. Ce automatiz\u0103ri de campanii po\u021bi testa \u00een Google pentru business-ul t\u0103u? Smart bidding, smart creatives \u0219i attribution models.<\/p>\n<p><strong>Smart Bidding<\/strong>:<\/p>\n<p>\u2022 Target CPA &#8211; func\u021bioneaz\u0103 cel mai bine pentru e-commerce;<br \/>\n\u2022 Target ROAS &#8211; func\u021bioneaz\u0103 foarte bine pe campanii de volum;<br \/>\n\u2022 Maximize clicks &#8211; pentru generarea de volume de click-uri \u00een baza unui buget dat;<br \/>\n\u2022 Maximize conversions &#8211; problema fa\u021b\u0103 de target CPA e c\u0103 \u00ee\u021bi cre\u0219te costul de achizi\u021bie;<br \/>\n\u2022 Maximize conversion value &#8211; introdus de aproape o lun\u0103 \u00een conturi, pentru a ob\u021bine conversiile cele mai profitabile (de testat);<br \/>\n\u2022 Target impression share &#8211; dac\u0103 vreau s\u0103 apar 100% \u00een c\u0103ut\u0103ri, ideal s\u0103 avem peste 90% pe brand search.<\/p>\n<p><strong>Smart Creatives<\/strong>. Pot fi de tip copy \u0219i display. Responsive search ads \u00ee\u021bi vor spune care ad-uri merg cel mai bine \u0219i, \u00een general, au un CTR peste media extended text ads. Google recomand\u0103 s\u0103 ai un responsive ad \u0219i cel pu\u021bin dou\u0103 extended ads.<\/p>\n<p><strong>Attribution Models<\/strong>:<\/p>\n<p>\u2022 Data-driven<br \/>\n\u2022 Last click<br \/>\n\u2022 First click<br \/>\n\u2022 Liniar<br \/>\n\u2022 Time decay<br \/>\n\u2022 Position-based<\/p>\n<div id='gallery-12' class='gallery galleryid-16163 gallery-columns-3 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/raluca-radu-scoaladevara-gpec-2019-facebook-ads.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"607\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/raluca-radu-scoaladevara-gpec-2019-facebook-ads-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/raluca-radu-scoaladevara-gpec-2019-facebook-ads-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/raluca-radu-scoaladevara-gpec-2019-facebook-ads-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/raluca-radu-scoaladevara-gpec-2019-facebook-ads-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/raluca-radu-scoaladevara-gpec-2019-facebook-ads.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-curs.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"607\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-curs-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-curs-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-curs-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-curs-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-curs.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/raluca-radu-scoaladevara-gpec-2019-online-marketing.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"607\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/raluca-radu-scoaladevara-gpec-2019-online-marketing-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/raluca-radu-scoaladevara-gpec-2019-online-marketing-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/raluca-radu-scoaladevara-gpec-2019-online-marketing-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/raluca-radu-scoaladevara-gpec-2019-online-marketing-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/raluca-radu-scoaladevara-gpec-2019-online-marketing.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><a href=\"https:\/\/ro.linkedin.com\/in\/ralucaradumth\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Raluca Radu<\/strong><\/a> are o veste bun\u0103 \u0219i una proast\u0103 pentru online marketeri. Vestea bun\u0103 e c\u0103 marketingul online se automatizeaz\u0103. Vestea proast\u0103 e c\u0103 marketingul online se automatizeaz\u0103&#8230;<\/p>\n<p>Pe de-o parte, automatizarea va ajuta speciali\u0219tii s\u0103 se concentreze mai mult pe strategie \u0219i mai pu\u021bin pe opera\u021biuni. Pe de alt\u0103 parte, totul fiind automatizat, de unde \u0219tiu c\u0103 nu va fi \u00eempins mai sus un competitor \u00een detrimentul meu? \u00cen viitorul foarte apropiat, 2-3 ani, Facebook \u0219i Google vor miza foarte mult pe inteligen\u021b\u0103 artificial\u0103 \u00een meciul Man vs. Machine. Asta \u00eenseamn\u0103 c\u0103 trebuie s\u0103 g\u00e2ndim strategia de marketing online diferit.<\/p>\n<p>Vorbim despre ingredientele unei strategii de marketing online de succes \u00een e-commerce din cele dou\u0103 perspective. Primul lucru este cunoa\u0219terea \u0219i \u00een\u021belegerea publicului \u021bint\u0103 &#8211; conturarea buyer persona-ului (pe Facebook po\u021bi folosi tool-ul Audience Insights). Odat\u0103 ce cuno\u0219ti profilurile buyer persona, po\u021bi crea mesaje targetate.<\/p>\n<p>Cu ajutorul inteligen\u021bei artificiale, Facebook poate s\u0103 te ajute s\u0103-\u021bi atingi obiectivele prin optimizarea automatizat\u0103 a campaniilor (pentru asta folose\u0219te Facebook Pixel, pe care trebuie s\u0103-l introduci \u00een toate paginile site-ului t\u0103u).<\/p>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-teambuilding.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16212 size-large\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-teambuilding-1024x683.jpg\" alt=\"\" width=\"910\" height=\"607\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-teambuilding-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-teambuilding-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-teambuilding-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-teambuilding.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a><\/p>\n<p>Pentru programul serii ne \u00eemp\u0103r\u021bim din nou \u00een echipe \u0219i pornim \u00een <em>treasure hunt<\/em>. Desc\u0103rc\u0103m aplica\u021bia pe telefon \u0219i ne punem creativitatea la lucru \u00een perimetrul pensiunii cu task-uri care variaz\u0103 de la a crea un clip viral pentru TikTok, la cum ar ar\u0103ta un curs de e-commerce \u00een Rom\u00e2nia anului 1988. La final am proiectat rezultatele \u0219i am ales c\u00e2\u0219tig\u0103torii. Ca \u00een fiecare an, ce se \u00eent\u00e2mpl\u0103 la treasure hunt r\u0103m\u00e2ne doar la \u0218coala de var\u0103 GPeC. Curios? Nu rata \u00eenscrierea.<\/p>\n<hr \/>\n<p><strong>Ziua 5: Optimizarea procesului de checkout \u0219i ecua\u021bia de cre\u0219tere \u00een eCommerce<\/strong><\/p>\n<div id='gallery-13' class='gallery galleryid-16163 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/liviu-taloi-scoaladevara-gpec-2019-checkout.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"607\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/liviu-taloi-scoaladevara-gpec-2019-checkout-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/liviu-taloi-scoaladevara-gpec-2019-checkout-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/liviu-taloi-scoaladevara-gpec-2019-checkout-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/liviu-taloi-scoaladevara-gpec-2019-checkout-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/liviu-taloi-scoaladevara-gpec-2019-checkout.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/liviu-taloi-scoaladevara-gpec-2019-usability.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"607\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/liviu-taloi-scoaladevara-gpec-2019-usability-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/liviu-taloi-scoaladevara-gpec-2019-usability-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/liviu-taloi-scoaladevara-gpec-2019-usability-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/liviu-taloi-scoaladevara-gpec-2019-usability-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/liviu-taloi-scoaladevara-gpec-2019-usability.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><a href=\"https:\/\/ro.linkedin.com\/in\/liviutaloi\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Liviu Taloi<\/strong><\/a> inaugureaz\u0103 ultima zi de cursuri la cu <em>best practices pentru optimizarea procesului de checkout \u00een e-commerce<\/em>. Afl\u0103m care este cel mai bine p\u0103zit secret al co\u0219ului de cump\u0103r\u0103turi.<\/p>\n<p>\u00cen 2019, rata medie de abandon a co\u0219ului la nivel global este de 69,57% \u0219i cre\u0219te anual. Psihologic, acest lucru se explic\u0103 prin sc\u0103derea aten\u021biei utilizatorului, care \u00een prezent a ajuns la cel mult 8 secunde. Principalele motive de abandon sunt: taxele de transport, obligativitatea contului pe site, procesul de checkout complex, taxele finale nu sunt afi\u0219ate.<\/p>\n<p>Liviu ne ofer\u0103 c\u00e2teva <strong>sfaturi de usability pentru cre\u0219terea ratei de conversie<\/strong>:<\/p>\n<p>\u2022 Nu \u00eentrerupe procesul pentru \u00eenregistrare<br \/>\n\u2022 Nu distrage atentia cu butoane de ac\u021biune inutile<br \/>\n\u2022 Nu integra c\u00e2mp pentru cupoane\/vouchere dac\u0103 nu ai o strategie \u00een acest sens (inamicul num\u0103rul 1 al checkout-ului; creezi frustrare)<br \/>\n\u2022 Folose\u0219te aceea\u0219i adres\u0103 pentru facturare \u0219i livrare<br \/>\n\u2022 Cere informa\u021biile o singur\u0103 dat\u0103<\/p>\n<p>\u0218i c\u00e2teva sfaturi pentru <strong>optimizarea paginii de thank you<\/strong>:<\/p>\n<p>\u2022 \u00cen primul r\u00e2nd s\u0103 ai aceast\u0103 pagin\u0103 la finalizarea comenzii<br \/>\n\u2022 Afi\u0219eaz\u0103 un mare \u201eMUL\u021aUMESC\u201d clientului pentru comand\u0103<br \/>\n\u2022 Pune link c\u0103tre istoricul comenzilor \u0219i urm\u0103rirea AWB-ului<br \/>\n\u2022 Afi\u0219eaz\u0103 datele tale de contact, program de lucru, m\u0103rci de \u00eencredere<br \/>\n\u2022 Invit\u0103 clientul s\u0103-\u0219i creeze acum un cont pe site (explic\u0103-i beneficiile)<br \/>\n\u2022 Invit\u0103 clientul s\u0103 se aboneze la newsletter, s\u0103 se aboneze la canalele tale de social media<\/p>\n<div id='gallery-14' class='gallery galleryid-16163 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/valentin-radu-scoaladevara-gpec-2019-ecommerce-growth.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"607\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/valentin-radu-scoaladevara-gpec-2019-ecommerce-growth-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/valentin-radu-scoaladevara-gpec-2019-ecommerce-growth-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/valentin-radu-scoaladevara-gpec-2019-ecommerce-growth-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/valentin-radu-scoaladevara-gpec-2019-ecommerce-growth-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/valentin-radu-scoaladevara-gpec-2019-ecommerce-growth.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/valentin-radu-scoaladevara-gpec-2019-business-growth.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"607\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/valentin-radu-scoaladevara-gpec-2019-business-growth-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/valentin-radu-scoaladevara-gpec-2019-business-growth-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/valentin-radu-scoaladevara-gpec-2019-business-growth-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/valentin-radu-scoaladevara-gpec-2019-business-growth-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/valentin-radu-scoaladevara-gpec-2019-business-growth.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><a href=\"https:\/\/ro.linkedin.com\/in\/valentinradu\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Valentin Radu<\/strong><\/a> \u00eencheie cursurile \u0218coalii de var\u0103 GPeC cu <em>ecua\u021bia de cre\u0219tere \u00een e-commerce<\/em>. Vorbim despre cum \u00ee\u021bi cre\u0219ti veniturile din comer\u021b online.<\/p>\n<p>Ecua\u021bia este simpl\u0103: <strong>trafic x rata de conversie x valoarea medie a comenzii = venit<\/strong><\/p>\n<p>Dar 95% din deciziile de cump\u0103rare pe care le iau oamenii sunt luate \u00een subcon\u0219tient. Ce \u00eenseamn\u0103 asta pentru un v\u00e2nz\u0103tor? C\u0103 nu trebuie s\u0103 se adreseze cump\u0103r\u0103torului ra\u021bional.<\/p>\n<p>Un magazin online este intermediar \u00eentre produs (pre\u021b, calitate, brand) \u0219i client (emo\u021bie, a\u0219tept\u0103ri, buget). Clientul este cel mai important factor \u00een cre\u0219terea venitului. Ce \u00eenseamn\u0103 asta? C\u0103 dac\u0103 vrei s\u0103-\u021bi cre\u0219ti v\u00e2nz\u0103rile, trebuie s\u0103-\u021bi perfec\u021bionezi <em>customer experience<\/em> (user experience, timp de livrare, politica de retur, termenii de ramburs).<\/p>\n<p>Este momentul ca participan\u021bii s\u0103 vin\u0103 \u00een locul trainerilor \u0219i s\u0103-\u0219i prezinte strategiile de marketing online \u00een baza brief-urilor primite \u00een ziua 3. Practica bate teoria \u0219i avem acele momente de ahaaa! c\u00e2nd con\u0219tientiz\u0103m c\u00e2t de dificil este te \u00eencadrezi \u00eentr-un buget limitat \u0219i s\u0103 te diferen\u021biezi pe o pia\u021b\u0103 concuren\u021bial\u0103. Participan\u021bii se descurc\u0103 de minune.<\/p>\n<p>Seara se \u00eencheie cu foc de tab\u0103r\u0103, jocuri de societate \u0219i drumuri dese la frigiderul GPeC.<\/p>\n<hr \/>\n<p><strong>Ziua 6: Drum bun, ne vedem la anul la \u0218coala de var\u0103 GPeC!<\/strong><\/p>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-echipa.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-16204\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-echipa-1024x683.jpg\" alt=\"\" width=\"910\" height=\"607\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-echipa-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-echipa-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-echipa-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/scoala-de-vara-gpec-2019-echipa.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a><\/p>\n<p>Ne facem bagajele \u0219i lu\u0103m ultimul mic-dejun \u00eempreun\u0103. Ne \u00eembr\u0103\u021bi\u0219\u0103m \u0219i ne spunem pa-pa! p\u00e2n\u0103 la anul. Dar r\u0103m\u00e2nem conecta\u021bi online, pentru c\u0103 la finalul \u0218colii de var\u0103 GPeC toat\u0103 lumea \u0219i-a creat contacte \u0219i parteneriate care s\u0103-i ajute s\u0103 creasc\u0103 \u00een carier\u0103 \u0219i \u00een business.<\/p>\n<p>Noi, ga\u0219ca din organizare, ne bucur\u0103m c\u0103 v-am cunoscut, v\u0103 mul\u021bumim pentru participare \u0219i a\u0219tept\u0103m s\u0103 mut\u0103m mun\u021bii \u00een e-commerce &amp; marketing online la <strong>\u0218coala de var\u0103 GPeC 2020<\/strong>!<\/p>\n<hr \/>\n<div id='gallery-15' class='gallery galleryid-16163 gallery-columns-3 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/kafune-sponsor-scoaladevara-gpec2019.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"607\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/kafune-sponsor-scoaladevara-gpec2019-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/kafune-sponsor-scoaladevara-gpec2019-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/kafune-sponsor-scoaladevara-gpec2019-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/kafune-sponsor-scoaladevara-gpec2019-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/kafune-sponsor-scoaladevara-gpec2019.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/la-fantana-sponsor-scoaladevara-gpec-2019.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"607\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/la-fantana-sponsor-scoaladevara-gpec-2019-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/la-fantana-sponsor-scoaladevara-gpec-2019-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/la-fantana-sponsor-scoaladevara-gpec-2019-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/la-fantana-sponsor-scoaladevara-gpec-2019-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/la-fantana-sponsor-scoaladevara-gpec-2019.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/napolact-sponsor-scoaladevara-gpec-2019.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"607\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/napolact-sponsor-scoaladevara-gpec-2019-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/napolact-sponsor-scoaladevara-gpec-2019-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/napolact-sponsor-scoaladevara-gpec-2019-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/napolact-sponsor-scoaladevara-gpec-2019-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/08\/napolact-sponsor-scoaladevara-gpec-2019.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><strong>Mul\u021bumiri speciale merg c\u0103tre sponsorii no\u0219tri: <a href=\"https:\/\/www.fancourier.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">FAN Courier<\/a>, <a href=\"https:\/\/kafune.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kafune<\/a>, <a href=\"https:\/\/lafantana.ro\/en\" target=\"_blank\" rel=\"noopener noreferrer\">La Fantana<\/a> \u0219i <a href=\"https:\/\/www.napolact.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Napolact<\/a>. \u0218coala de var\u0103 GPeC 2019 n-ar fi fost la fel f\u0103r\u0103 voi.<\/strong><\/p>\n<hr \/>\n<p><strong>GPeC 2019 este un eveniment powered by <a href=\"https:\/\/www.fancourier.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Gold Partner<\/strong>: <a href=\"https:\/\/www.vtex.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>VTEX<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <a href=\"https:\/\/www.orange.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Orange<\/a><\/strong><\/p>\n<p><strong>Eveniment sus\u021binut de<\/strong>: <a href=\"https:\/\/www.cora.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Cora<\/strong><\/a>, <a href=\"https:\/\/www.logistics.dhl\/ro-ro\/home.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>DHL<\/strong><\/a>, <a href=\"https:\/\/www.dpd.com\/ro\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>DPD<\/strong><\/a>, <a href=\"https:\/\/dwf.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>DWF<\/strong><\/a>, <a href=\"https:\/\/marketplace-leads.emag.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>eMAG Marketplace<\/strong><\/a>, <a href=\"https:\/\/www.frisbo.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Frisbo<\/strong><\/a>, <a href=\"https:\/\/www.gts.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>GTS<\/strong><\/a>, <a href=\"https:\/\/www.luigisbox.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Luigi&#8217;s Box<\/strong><\/a>,\u00a0<a href=\"http:\/\/www.newblack.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>New Black<\/strong><\/a>, <a href=\"https:\/\/cloud.oracle.com\/home\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Oracle<\/strong><\/a><\/p>\n<p><strong>Radioul Oficial<\/strong>: <a href=\"https:\/\/www.kissfm.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Hosting Oficial GPeC<\/strong>: <a href=\"https:\/\/hosterion.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Hosterion<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>City Limo<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-a-fost-scoala-de-vara-gpec-2019-ecommerce-marketing-online-la-munte\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Am spus-o la finalul celor \u0219ase zile, o l\u0103s\u0103m acum m\u0103rturie \u0219i \u00een scris: \u0218coala de Var\u0103 GPeC 2019 a fost cea mai fain\u0103 experien\u021b\u0103 de training \u0219i teambuilding din cei nou\u0103 ani de c\u00e2nd organiz\u0103m acest eveniment unic \u00een peisajul de e-commerce \u0219i marketing online rom\u00e2nesc. <\/p>\n<p>Nu exager\u0103m. Cei aproape 100 de participan\u021bi de anul acesta pot s\u0103 confirme. Dac\u0103 ai ratat edi\u021bia din 2019 \u0219i te g\u00e2nde\u0219ti s\u0103 participi la \u0218coala De Var\u0103 GPeC 2020, hai s\u0103 vezi mai jos ce te a\u0219teapt\u0103!<\/p>\n","protected":false},"author":1,"featured_media":16201,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[3282,2748,702,3284,3280],"class_list":["post-16163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scoala-de-vara-gpec","tag-cursuri-ecommerce","tag-cursuri-marketing-online","tag-scoala-de-vara-gpec","tag-tabara-de-marketing-online","tag-teambuilding"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=16163"}],"version-history":[{"count":13,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16163\/revisions"}],"predecessor-version":[{"id":16221,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16163\/revisions\/16221"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/16201"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=16163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=16163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=16163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}