{"id":16313,"date":"2019-11-04T10:41:21","date_gmt":"2019-11-04T08:41:21","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=16313"},"modified":"2019-11-05T09:58:59","modified_gmt":"2019-11-05T07:58:59","slug":"gpec-summit-noiembrie-2019-ziua-i-live-blogging","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/gpec-summit-noiembrie-2019-ziua-i-live-blogging","title":{"rendered":"GPeC Summit Noiembrie 2019 &#8211; Ziua I &#8211; Live Blogging"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gpec-summit-noiembrie-2019-ziua-i-live-blogging\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Energie \u0219i c\u00e2teva sute de oameni pasiona\u021bi de digital, o mul\u021bime de conversa\u021bii de calitate \u0219i cafea bun\u0103. GPeC Summit este o experien\u021b\u0103 care merit\u0103 tr\u0103it\u0103\u2026 LIVE.<\/p>\n<p>Ok, dac\u0103 nu ai reu\u0219it s\u0103 ajungi \u0219i te \u00eentrebi ce ai ratat, iat\u0103 care sunt cele mai importante momente ale fiec\u0103reia dintre sesiunile <strong>GPeC Summit<\/strong> din 4 noiembrie. \u00a0<strong><a href=\"https:\/\/www.gpec.ro\/agenda-gpec-summit-4-5-noiembrie-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">Descoperi\u021bi \u00eentregul\u00a0<em>lineup\u00a0<\/em>de speakeri \u0219i agenda evenimentului<\/a><\/strong>.<\/p>\n<p><!--more--><\/p>\n<h2><strong>GPEC SUMMIT #GPECSUMMIT #GPEC14ANI #CraftedToInspire<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16317 size-full\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/AA8A9663-Pano.jpg\" alt=\"gpec summit noiembrie 2019\" width=\"2048\" height=\"1129\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/AA8A9663-Pano.jpg 2048w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/AA8A9663-Pano-300x165.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/AA8A9663-Pano-768x423.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/AA8A9663-Pano-1024x565.jpg 1024w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p><strong>ANDREI RADU &#8211; CEO &amp; FOUNDER GPEC:<\/strong> \u201dDe ce\u00a0<strong>#<\/strong>CraftedToInspire? Pentru c\u0103 parc\u0103 am lucrat fiecare lucru manual, pentru a g\u0103si cei mai buni speakeri si subiecte care s\u0103 v\u0103 ajute \u00een business-urile voastre!\u201d<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>ROMANIAN E-COMMERCE MARKET RESEARCH 2019 \u2013 ANDREI C\u00c2NDA (MANAGING PARTNER ISENSE SOLUTIONS)<\/strong><\/h3>\n<blockquote><p>\u00cenainte de a lua decizia de cump\u0103rare, clien\u021bii compar\u0103\u00a0 \u00een medie 5 site-uri.<\/p><\/blockquote>\n<ul>\n<li>Continu\u0103 trendul cresc\u0103tor de shopping online fa\u021b\u0103 de acum doi ani, dar au r\u0103mas tot 9 magazine in <em>top of mind<\/em> al clien\u021bilor.<\/li>\n<li>Clien\u021bii vor s\u0103 li se cear\u0103 feedback.<\/li>\n<li>Comunica\u021bi \u00eentr-un mod diferit, funny.<\/li>\n<li>Magazinele mai pu\u021bin cunoscute vor avea succes la categorii de persoane restr\u00e2nse, mesaje targetate.<\/li>\n<li>Comunicarea trebuie s\u0103 fie diferit\u0103, clien\u021bii trebuie surprin\u0219i.<\/li>\n<li>\u00cencrederea c\u0103 va fi respectat\u0103 promisiunea, c\u0103 ai primit ce ai cump\u0103rat.<\/li>\n<li><b>Brandingul<\/b><b> \u0219i notorietatea<\/b> magazinului sunt la fel de importante \u0219i \u00een online.\u00a0 Jum\u0103tate dintre rom\u00e2ni prefer\u0103 s\u0103 cumpere dintr-un magazin online cunoscut chiar dac\u0103 pre\u021burile sunt mai mari, sau timpul de livrare este mai lung.<\/li>\n<\/ul>\n<p><strong>\u201dDac\u0103 magazinul este bine cunoscut, consumatorii iart\u0103 \u0219i pre\u021burile mai mari \u0219i timpii de livrare.\u201d<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16321 size-full\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/andrei-canda.jpg\" alt=\"andrei canda\" width=\"2048\" height=\"1365\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/andrei-canda.jpg 2048w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/andrei-canda-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/andrei-canda-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/andrei-canda-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<h3><strong>KEY POINTS &amp; TRENDS OF THE E-COMMERCE MARKET\u00a0T\u00caTE-\u00c0-T\u00caTE WITH IULIAN STANCIU (CEO EMAG)<\/strong><\/h3>\n<blockquote><p>Degeaba punem mecanisme de\u00a0 fidelizare dac\u0103 nu func\u021bioneaz\u0103 customer service sau livrarea<strong>.<\/strong><\/p><\/blockquote>\n<ul>\n<li>Categoria de electronice are o pondere mai mic\u0103 fa\u021b\u0103 de anul trecut.<\/li>\n<li>Observ\u0103m cu 15-20% cre\u0219tere fa\u021b\u0103 de anul trecut, ceea ne claseaz\u0103 \u00een topul pie\u021bei de e-commerce \u00een Europa.<\/li>\n<li>Clien\u021bii nu au \u00eencredere s\u0103 pl\u0103teasc\u0103 \u00een avans. De aceea, respectarea promisiunii de v\u00e2nzare este important\u0103. At\u00e2t magazinele de online c\u00e2t \u0219i companiile de curierat trebuie s\u0103 lucreze \u00eempreun\u0103 ca s\u0103 ajute acest mix.<\/li>\n<li>Cash-ul este scump \u0219i din acest motiv \u00een multe \u021b\u0103ri din Europa rambursul este taxat. Livrarea se face mai greu, curierul petrece mult timp, lucrul acesta este pl\u0103tit de to\u021bi cei care pl\u0103tesc cu cardul \u0219i care sunt hot\u0103r\u00e2\u021bi \u00eentr-o singur\u0103 comand\u0103.<\/li>\n<li>Legat de timpul de livrare, China livreaz\u0103 50% \u00een 6 ore. Marea Britanie livreaz\u0103 90%\u00a0 maxim a doua zi.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16323 size-full\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/AA8A9825-1.jpg\" alt=\"iulian stanciu\" width=\"2048\" height=\"1365\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/AA8A9825-1.jpg 2048w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/AA8A9825-1-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/AA8A9825-1-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/AA8A9825-1-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>THE LOST ART OF ASKING QUESTIONS \u2013 ELS AERTS (CO-FOUNDER AG-CONSULT)<\/strong><\/h3>\n<blockquote><p>Confirmation and thank-you pages are great opportunities to ask people questions. (e.g. Did you consider a competitor? If so, what characteristics do we have that made you choose us over them?)<\/p><\/blockquote>\n<p>Surveys\u00a0don\u2019t suck, but\u00a0<em>most\u00a0<\/em>surveys suck. They can work if:<\/p>\n<ul>\n<li>You get your research questions right.<\/li>\n<li>You stop focusing on presenting \u201cnumbers\u201d and present\u00a0information.<\/li>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<p>How to ask the <strong>right questions<\/strong>:<\/p>\n<ul>\n<li>Don\u2019t ask about the future (e.g. \u201c<em>If we added Feature X, how likely would you be to buy Y<\/em>?); your users are not psychics.<\/li>\n<li>Don\u2019t ask about things that are too far in the past\u2014human memory is extremely unreliable.<\/li>\n<li>Don\u2019t ask\u00a0leading questions. (e.g. Don\u2019t ask how \u201cgood\u201d something was; ask how \u201cgood or bad,\u201d or simply \u201chow\u201d it was.)<\/li>\n<li>Bias questions toward the negative can deliver more feedback (e.g. \u201c<em>How hard was it to\u2026<\/em>\u201d).<\/li>\n<li>Where and when you deliver a survey can impact results\u2014if it\u2019s a site section where the user is experiencing pain, it will bias responses.<\/li>\n<\/ul>\n<p>When setting up\u00a0interviews, call them \u201cchats,\u201d not interviews\u2014and treat them like chats; anticipate where the conversation could go and listen, listen, listen.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16324 size-full\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/AA8A9890.jpg\" alt=\"els aerts\" width=\"2048\" height=\"1365\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/AA8A9890.jpg 2048w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/AA8A9890-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/AA8A9890-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/AA8A9890-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<h5><\/h5>\n<h3><strong>LESS IS\u2026 BETTER! A FINTECH PERSPECTIVE \u2013 ANTIM IORDACHE (CARD PAYMENTS EXPERT, ORANGE MONEY)<\/strong><\/h3>\n<blockquote><p>Innovation has changed the world over a decade. Money is mobile!<\/p><\/blockquote>\n<ul>\n<li>Electronic payments have surpassed cash payments globally.<\/li>\n<li>The world has shifted to digital first mindset.<\/li>\n<\/ul>\n<p><strong>The Ultimate value: TIME<\/strong>. Customers shift towards digital solutions allowing to save time and explore what is valuable in their life.<\/p>\n<p><strong>Innovation starts with solving a customer problem.<\/strong> Customer is choosing to use our service only if \u00a0the product is improving their life significantly better.<\/p>\n<p><strong>Consumers are on a device and app purge<\/strong>. Buying and using those that save time, money and friction.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16328 size-full\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/AA8A9980.jpg\" alt=\"antim iordache\" width=\"2048\" height=\"1365\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/AA8A9980.jpg 2048w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/AA8A9980-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/AA8A9980-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/AA8A9980-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<h5><\/h5>\n<h3><strong>FEAR-FU: HOW TO OVERCOME CUSTOMER UNCERTAINTIES &amp; BOOST CONVERSION WITH SOCIAL PROOF \u2013\u00a0<\/strong><strong>ANGIE SCHOTTMULLER (GROWTH MARKETING ADVISOR)<\/strong><\/h3>\n<p>Many factors can influence a customer\u2019s decision making.\u00a0 Consumers trust others 12X more than marketers. That\u2019s the basis of social proof.<\/p>\n<p>Social Proof Pshychology: When fearful or uncertain, we look to the behavior of others to aid decisions.<\/p>\n<p>Social Proof = Evidence of\/from Others that reduces fear or uncertainty.<\/p>\n<p><strong>Social Proof Persuasion Scorecard<\/strong>:<\/p>\n<ul>\n<li>Credible: <em>Believable, authentic, trustworthy, authoritative, \u201cethos.<\/em><\/li>\n<li>Relevant: <em>Pertinent to the topic, user, season\/time, call-to-action<\/em><\/li>\n<li>Anxiety \u2013 Buffer: <em>Emotional trigger, answer to uncertainty, \u201cpathos\u201d<\/em><\/li>\n<li>Visual: <em>Pictured, drawn, mapped, graphed, viewable <\/em><\/li>\n<li>Enumerated:<em> Quantity, score, rank, frequency, time, value, \u201clogos\u201d<\/em><\/li>\n<li>Nearby<em>: Close, proximate, or near uncertainty\/anxiety points<\/em><\/li>\n<li>Specific: <em>Distinct, descriptive, named, detailed, precise<\/em><\/li>\n<\/ul>\n<p><strong>How to get persuasive reviews:<\/strong><\/p>\n<ul>\n<li>Deliver AWESOME.<\/li>\n<li>Perform a \u201csatisfaction interview\u201d.<\/li>\n<li>Draft testimonial from interview responses.<\/li>\n<li>Ask for a review and\/or action shots.<\/li>\n<\/ul>\n<p><strong>6 Social Proof Ideas to Boost Conversion<\/strong><\/p>\n<ol>\n<li>Diversify Proof Formats (Rating \u2013 stars, satisfaction %, Quantity \u2013 customers, reviews, projects)<\/li>\n<li>Place Proof Near Anxiety Points<\/li>\n<li>Use \u201cCustomer\u201d Typeface<\/li>\n<li>Optimize Review Signatures<\/li>\n<li>Use Proof for Content<\/li>\n<li>Leverage Video TESTIMONIALS<\/li>\n<\/ol>\n<p><strong>Consider \u201eSigning\u201d User-Shared Photos the same way you do testimonials.<\/strong><\/p>\n<p><strong>Boost Conversion with Social Proof<\/strong><\/p>\n<ul>\n<li>Identify customer fears, anxieties, uncertainties.<\/li>\n<li>Brainstorm\/gather social proof to buffer audience\u2019s fear\/questions.<\/li>\n<li>Use \u201cCRAVENS\u201d scorecard to grade persuasive quality.<\/li>\n<li>Integrate social proof with content.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16330 size-full\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/angie.jpg\" alt=\"angie schottmuller\" width=\"2048\" height=\"1365\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/angie.jpg 2048w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/angie-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/angie-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/angie-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3>BRINGING PERSONALITY BACK TO THE WEB\u00a0\u2013 VITALY FRIEDMAN (CO-FOUNDER SMASHING MAGAZINE)<\/h3>\n<blockquote><p>If we want to stand out \u2014 to outperform our competitors \u2014 we need to delight customers with a remarkable design and a unique, charming personality. Be slow and mindful. With an unprecedented attention to detail.<\/p><\/blockquote>\n<ul>\n<li>On average, a user needs around 9.8 seconds to solve a text-based CAPTCHA, and it takes 28.4 seconds to solve the audio version. Notably, 20% give up after a few tries.<\/li>\n<li>Bots got so advanced that it\u2019s now nearly impossible to generate images that are easy to solve for humans but unsolvable for bots. AI can solve most di\ufb03cult distorted texts with 99.8% accuracy while humans with 33%.<\/li>\n<li>60% of customers will consistently copy\/paste their email address when asked to verify it in the eCommerce checkout, especially on mobile.<\/li>\n<li>If a product is not usable, it\u2019s also not secure. That\u2019s when people start using private email accounts and put passwords on stick-it-notes because they forget them.<\/li>\n<li><em><strong>Autentification is one of the biggest reason people don\u2019t return to web sites<\/strong><\/em>. 54% quit checkout if they are asked to sign-up. 92% give up if they don\u2019t remember password or username<\/li>\n<li>UX Authentication is always a hurdle. As users, we can\u2019t be trusted until our identities have been established, we\u2019ve been authenticated in saying who we are and we are authorized for the transaction we need to perform.<\/li>\n<li>We try to make it easy to use for people who should have access, often making it totally unusable for people who don\u2019t have access. We need to think in terms of stages of security and layers of authentication.<\/li>\n<li>UX As long as you ship items to the same address that you have already used and authorized on a machine that you\u2019ve already authorized on once, you don\u2019t have to enter your password for the next 20 years.<\/li>\n<li>But the moment you want to buy a gift card or change the address or a payment method, or see\/change sensitive personal data, the interface will request your password or credit card. That\u2019s layers of authentication.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16332 size-full\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/AA8A0237.jpg\" alt=\"Vitaly Friedman\" width=\"2048\" height=\"1365\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/AA8A0237.jpg 2048w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/AA8A0237-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/AA8A0237-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/AA8A0237-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<h5><\/h5>\n<h3><strong>THE IMPOSTER SYNDROME: 6 LESSONS FROM A MARKETING FRAUD\u00a0\u00a0\u2013 TIFFANY DASILVA (GROWTH MARKETING CONSULTANT)<\/strong><\/h3>\n<p>In her talk, Tiffany discussed how 70% of people from all walks of life,\u00a0<strong><em>both men and women experience imposter syndrome\u00a0at some point in their careers<\/em><\/strong>. Tiffany shared her own experiences along with the framework and tools she uses every day to eliminate it.<\/p>\n<p>Here 6 Actionable tips you should start doing (or thinking about doing) today:<\/p>\n<p><strong>Lesson 1<\/strong>. Get Off Autopilot. Squash the negative self talk<\/p>\n<p><strong>Lesson 2<\/strong>. Unmask Your Villan. Who do you need to cut out or ignore?<\/p>\n<p><strong>Lesson 3<\/strong>. Build Your Crew. Budget, Team, Someone to burry the bodies.<\/p>\n<p><strong>Lesson 4<\/strong>. Set Expectations. (For work, For play)<\/p>\n<p><strong>Lesson 5<\/strong>. Create Your Bucket List. Create your legacy. (Career, Fun, Finances, Relationships)<\/p>\n<p><strong>Lesson 6<\/strong>. Visualize.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16335 size-full\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/AA8A0311.jpg\" alt=\"TIFFANY DASILVA\" width=\"2048\" height=\"1365\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/AA8A0311.jpg 2048w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/AA8A0311-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/AA8A0311-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/AA8A0311-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/h3>\n<h3><strong>PANEL: TOP 15+ RECOMMENDATIONS &amp; TRENDS IN THE E-COMMERCE &amp; DIGITAL MARKETING FIELD<\/strong><\/h3>\n<p><strong>Invita\u021bi: R\u0103zvan Acsente\u00a0<\/strong>(Digital Commercial Manager Vodafone),\u00a0<strong>Marian Hurduca\u0219<\/strong>\u00a0(Manager &amp; Founder Necktie Agency),\u00a0<strong>Doina V\u00eelceanu<\/strong>\u00a0(Chief Marketing Officer ContentSpeed),\u00a0<strong>Mihai V\u00een\u0103toru<\/strong>\u00a0(Managing Partner DWF),\u00a0<strong>Andreea Moisa<\/strong>\u00a0(Managing Director Beans United),\u00a0<strong>Florinel Chi\u0219<\/strong>\u00a0(Director Executiv ARMO),\u00a0<strong>Cosmin D\u0103r\u0103ban<\/strong>\u00a0(GoMag),\u00a0<strong>C\u0103t\u0103lin Macovei<\/strong>\u00a0(Co-Founder MOLOSO),\u00a0<strong>Bogdan Manolea<\/strong>\u00a0(Co-Founder TRUSTED.ro)<\/p>\n<p>&nbsp;<\/p>\n<p><strong>R\u0103zvan Acsente\u00a0<\/strong>(Digital Commercial Manager Vodafone) &#8211; <b>Advices for Today and Tomorrow<\/b><\/p>\n<ul>\n<li>Focus on Product Benefits<\/li>\n<li>Micro-Community based selling<\/li>\n<li>New dialect in digital<\/li>\n<\/ul>\n<p><strong>Marian Hurduca\u0219<\/strong> (Manager &amp; Founder Necktie Agency) &#8211; <strong>E &#8211; commerce \u0219i Social Media &#8211; A love and hate story<\/strong><\/p>\n<ul>\n<li>Majoritatea magazinelor online din Rom\u00e2nia sunt dependente de campaniile de performance marketing rulate prin google.<\/li>\n<li>Exist\u0103 c\u00e2te o re\u021bea Social Media potrivit\u0103 pentru fiecare business.<\/li>\n<li>C\u00e2nd o g\u0103si\u021bi asigura\u021bi-v\u0103 c\u0103 ave\u021bi: datele de contact completate corect, 75% con\u021binut multimedia propriu, infotainment 50%, timp mic de r\u0103spuns la mesaje, con\u021binut multimedia divers \u0219i dinamic.<\/li>\n<\/ul>\n<p><strong>Doina V\u00eelceanu<\/strong> (Chief Marketing Officer ContentSpeed) &#8211; <b>Retail Apocalypse, Digitalizarea Comer\u021bului Tradi\u021bional, Revolu\u021bia OmniChannel<\/b><\/p>\n<ul>\n<li>8% comer\u021b electronic total din retail.<\/li>\n<li>\u00cen Rom\u00e2nia este cea mai mare rat\u0103 de persoane care se informeaz\u0103\u00a0online dar cump\u0103r\u0103\u00a0offline.<\/li>\n<li>Oportunit\u0103\u021bi comer\u021b electronic: costuri reduse, eCommerce-ul romanesc e \u00eentr-o continu\u0103 cre\u0219tere, debutul \u00een online nu mai este de la zero dac\u0103 ave\u021bi deja un brand.<\/li>\n<li>50% dintre consumatori afirm\u0103 c\u0103 prefer\u0103 s\u0103 cumpere online dar s\u0103 ridice produse dintr-un magazin fizic.<\/li>\n<li>Fidelizare. Recuren\u021b\u0103. Valoare medie co\u0219 de cump\u0103r\u0103turi cu 30 &#8211; 35% mai mare dec\u00e2t \u00een loca\u021biile fizice.<\/li>\n<\/ul>\n<p><strong>Mihai V\u00een\u0103toru<\/strong> (Managing Partner DWF) &#8211; <strong>DIY SEO<\/strong><\/p>\n<ul>\n<li><b>Google entity clusters. <\/b>Este important ca Google sa imi poata asocia brandul cu aceste subiecte, pentru a avea o relevanta mai buna, in relatie cu conceptul central.<\/li>\n<li><b>Blog on problems, not volumes. <\/b>\u00cen etapa de achizi\u021bie, utilizatorii se \u00eendreapt\u0103 tot mai frecvent direct c\u0103tre un brand.<\/li>\n<li><strong>Focus on speed<\/strong>. Testeaz\u0103 viteza de \u00eenc\u0103rcare a diferitelor pagini din site-ul meu folosind GTmetrix \u0219i Google PageSpeed Inights.<\/li>\n<\/ul>\n<p><strong>Florinel Chi\u0219<\/strong> (Director Executiv ARMO) &#8211; <strong>3 Recomand\u0103ri pentru comer\u021bul online<\/strong><\/p>\n<ul>\n<li>Alege o strategie<\/li>\n<li>Extindere interna\u021bional\u0103<\/li>\n<li>Poten\u021bialul mediului rural din Rom\u00e2nia. 26% dintre comenzile de Black Friday din 2018 au provenit din mediul rural (trend cresc\u0103tor)<\/li>\n<\/ul>\n<p><strong>Cosmin D\u0103r\u0103ban<\/strong> (GoMag) &#8211; <strong>3 elemente de automatizare pentru afacerea ta<\/strong><\/p>\n<ul>\n<li>Google Smart Shopping Campaigns<\/li>\n<li>Automatiz\u0103ri \u00een comunicare prin chat bo\u021bi<\/li>\n<li>Comunicare post v\u00e2nzare<\/li>\n<\/ul>\n<p><strong>C\u0103t\u0103lin Macovei<\/strong> (Co-Founder MOLOSO) &#8211; <strong>Drive More Sales with Less Marketing Budget<\/strong><\/p>\n<ul>\n<li>Filter Products<\/li>\n<li>Making changes in Google Market Place is where you will gain a competitiveadvantage.<\/li>\n<\/ul>\n<p><strong>Bogdan Manolea<\/strong> (Co-Founder TRUSTED.ro) &#8211; <b>Amenzi<\/b><b> GDPR <\/b><b>2019<\/b><\/p>\n<ul>\n<li>Dac\u0103 prime\u0219ti o cerere pe GDPR, r\u0103spunde-i omului. \u00cen timp util. Complet.<\/li>\n<li>Testa\u021bi-v\u0103 orice formular din site! Informare, abonare, primire email-uri, dezabonare etc. P\u0103stra\u021bi dovada consim\u021b\u0103m\u00e2ntului!<\/li>\n<li>Investi\u021bi \u00een securitate! Nu v\u0103 baza\u021bi c\u0103\u00a0firma de\u00a0g\u0103zduire sau platforma vor face totul!<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16338 size-full\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/panel-speakeri.jpg\" alt=\"panel speakeri gpec\" width=\"2048\" height=\"1365\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/panel-speakeri.jpg 2048w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/panel-speakeri-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/panel-speakeri-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/panel-speakeri-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p>__________<\/p>\n<p><strong>GPeC 2019 este un eveniment powered by <a href=\"https:\/\/www.fancourier.ro\/\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Gold Partner<\/strong>: <a href=\"https:\/\/www.vtex.com\/\"><strong>VTEX<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <a href=\"https:\/\/www.orange.ro\/\">Orange<\/a><\/strong><\/p>\n<p><strong>Silver Partner: <a href=\"https:\/\/retargeting.biz\/ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Retargeting<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online: <a href=\"https:\/\/carrefour.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Carrefour<\/a><\/strong><\/p>\n<p><strong>Eveniment sus\u021binut de<\/strong>: <strong><a href=\"https:\/\/brandgsm.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">BrandGSM<\/a><\/strong>, <a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD<\/strong><\/a>, <a href=\"https:\/\/dwf.ro\/\"><strong>DWF<\/strong><\/a>, <a href=\"https:\/\/marketplace-leads.emag.ro\/\"><strong>eMAG Marketplace<\/strong><\/a>, <a href=\"https:\/\/www.frisbo.ro\/\"><strong>Frisbo<\/strong><\/a>, <a href=\"https:\/\/www.gts.ro\/\"><strong>GTS<\/strong><\/a>, <strong><a href=\"https:\/\/www.kiehls.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kiehl\u2019s<\/a><\/strong>, <a href=\"https:\/\/www.luigisbox.com\/\"><strong>Luigi&#8217;s Box<\/strong><\/a>, <strong><a href=\"http:\/\/moloso.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">MOLOSO<\/a><\/strong>, <a href=\"http:\/\/www.newblack.ro\/\"><strong>New Black<\/strong><\/a>, <strong><a href=\"https:\/\/www.rtbhouse.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">RTB House<\/a><\/strong>, <strong><a href=\"https:\/\/www.sephora.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEPHORA<\/a><\/strong><\/p>\n<p><strong>Refreshed by: <a href=\"http:\/\/www.pepsico.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">PEPSI<\/a><\/strong><\/p>\n<p><strong>Official Coffee: <a href=\"https:\/\/www.nespresso.com\/ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">NESPRESSO<\/a><\/strong><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"https:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Official Hosting<\/strong>: <a href=\"https:\/\/hosterion.ro\/\"><strong>Hosterion<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>City Limo<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gpec-summit-noiembrie-2019-ziua-i-live-blogging\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Energie \u0219i c\u00e2teva sute de oameni pasiona\u021bi de digital, o mul\u021bime de conversa\u021bii de calitate \u0219i cafea bun\u0103. GPeC Summit este o experien\u021b\u0103 care merit\u0103 tr\u0103it\u0103\u2026 LIVE. Ok, dac\u0103 nu ai reu\u0219it s\u0103 ajungi \u0219i te \u00eentrebi ce ai ratat, iat\u0103 care sunt cele mai importante momente ale fiec\u0103reia dintre sesiunile GPeC Summit din 4 noiembrie. \u00a0Descoperi\u021bi \u00eentregul\u00a0lineup\u00a0de speakeri \u0219i agenda evenimentului.<\/p>\n","protected":false},"author":18,"featured_media":16317,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[903],"tags":[],"class_list":["post-16313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-competitia-magazinelor-online-gpec"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=16313"}],"version-history":[{"count":16,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16313\/revisions"}],"predecessor-version":[{"id":16346,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16313\/revisions\/16346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/16317"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=16313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=16313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=16313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}