{"id":16315,"date":"2019-11-05T09:53:48","date_gmt":"2019-11-05T07:53:48","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=16315"},"modified":"2019-11-05T18:39:44","modified_gmt":"2019-11-05T16:39:44","slug":"gpec-summit-noiembrie-2019-ziua-ii-live-blogging","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/gpec-summit-noiembrie-2019-ziua-ii-live-blogging","title":{"rendered":"GPeC Summit Noiembrie 2019 &#8211; Ziua II &#8211; Live Blogging"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gpec-summit-noiembrie-2019-ziua-ii-live-blogging\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-16342\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/GPeC-Summit-1024x683.jpg\" alt=\"GPeC Summit noiembrie 2019\" width=\"910\" height=\"607\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/GPeC-Summit-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/GPeC-Summit-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/GPeC-Summit-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/GPeC-Summit.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<h2><strong>GPEC SUMMIT #GPECSUMMIT #GPEC14ANI #CraftedToInspire<\/strong><\/h2>\n<p>Edi\u021bia a 14-a a GPeC Summit \u2013 evenimentul de eCommerce al anului g\u0103zduit de Andrei Radu (CEO &amp; Founder GPeC) \u2013 ziua a doua debuteaz\u0103 cu un lineup de speakeri impresionant, keynotes despre statisticile \u0219i strategiile de Black Friday \u0219i nu \u00een ultimul r\u00e2nd, afl\u0103m cum s\u0103 punem bazele unui brand cu impact de lung\u0103 durat\u0103 \u00een inima consumatorului. Ziua se \u00eencheie cu evenimentul mult a\u0219teptat al magazinelor online \u2013 Gala Premiilor E-commerce.\u00a0 Tot ast\u0103zi \u00eel \u00eent\u00e2lnim pentru prima dat\u0103 \u00een Rom\u00e2nia pe Ryan Holiday, marketer \u0219i autor al unor best seller-uri pe care v\u0103 invit\u0103m s\u0103 le citi\u021bi indiferent dac\u0103 sunte\u021bi antreprenori, speciali\u0219ti \u00eentr-o ni\u0219\u0103 din eCommerce sau Digital Marketing. <a href=\"https:\/\/www.gpec.ro\/agenda-gpec-summit-4-5-noiembrie-2019\/\">Descoperi\u021bi \u00eentregul lineup de speakeri \u0219i agenda evenimentului.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Cele mai importante idei de ast\u0103zi le ve\u021bi g\u0103si actualizate LIVE aici:<\/p>\n<p><!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-16341\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/Dorin-Boerescu-GPeC-Summit-1024x683.jpg\" alt=\"Dorin Boerescu GPeC Summit\" width=\"910\" height=\"607\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/Dorin-Boerescu-GPeC-Summit-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/Dorin-Boerescu-GPeC-Summit-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/Dorin-Boerescu-GPeC-Summit-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/Dorin-Boerescu-GPeC-Summit.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<h3>BLACK FRIDAY STATS &amp; TRENDS REPORT \u2013 <strong>DORIN BOERESCU (CEO 2PERFORMANT)<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p1\">Mobile domin\u0103 \u00een v\u00e2nz\u0103ri: 31% din v\u00e2nz\u0103rile din Black Friday 2017, 46% \u00een 2018, 57% \u00een pre-Black Friday 2019.<\/li>\n<li class=\"p1\">V\u00e2rful traficului pentru magazinele online se \u00eenregistreaz\u0103 la 00.00 noaptea \u0219i 20.00 seara.<\/li>\n<li class=\"p1\"><strong>Impactul reclamelor \u00een cump\u0103r\u0103turile de BF<\/strong>: 52% din cei care au dat click pe reclam\u0103 au cump\u0103rat pe loc, 60% dau click mai aproape de momentul cump\u0103r\u0103rii<\/li>\n<li class=\"p1\">Surse de trafic: PPC 46%, Content 35% \u0219i restul din agregatoare \u0219i comparatoare<\/li>\n<li class=\"p1\">Site-urile de review-uri genereaz\u0103 cele mai multe v\u00e2nz\u0103ri, iar componenta de PPC este pe ultimul loc.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-16340\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/Cristi-Movila-GPeC-Summit-1024x683.jpg\" alt=\"Cristi Movila GPeC Summit\" width=\"910\" height=\"607\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/Cristi-Movila-GPeC-Summit-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/Cristi-Movila-GPeC-Summit-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/Cristi-Movila-GPeC-Summit-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/Cristi-Movila-GPeC-Summit.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p>UNIFIED COMMERCE, THE FRICTIONLESS CUSTOMER EXPERIENCE, NOT OMNICHANNEL \u2013 <strong>CRISTI MOVIL\u0102 (COUNTRY MANAGER VTEX)<\/strong><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>Nu conteaz\u0103 de pe ce canal achizi\u021bioneaz\u0103 clientul nostru, at\u00e2ta timp c\u00e2t este al nostru. The customer is the channel.<\/p><\/blockquote>\n<ul>\n<li class=\"p1\">Clien\u021bii din modelul omnichannel cheltuiesc de 3.5 ori mai mult dec\u00e2t cei care cump\u0103r\u0103 de pe un singur canal. Apar tot mai multe canale posibile de v\u00e2nzare, dar nu suntem destul de concentra\u021bi pe intregrarea lor.<\/li>\n<li class=\"p1\"><em>Unified<\/em> <em>commerce<\/em> va fi predecesorul comer\u021bului a\u0219a cum ar trebui s\u0103 trat\u0103m eCommerce-ul \u00een viitor. Personalizarea este un mare avantaj in cazul unific\u0103rii.<\/li>\n<li class=\"p1\">Elementul definitoriu, provocarea cu care se confrunt\u0103 majoritatea magazinelor este concentrarea \u00eentr-o singur\u0103 viziunea asupra datelor despre client. Gre\u0219eala pe care magazinele online o fac este c\u0103 nu vad <em>unified<\/em> <em>commerce<\/em> ca parte integrant\u0103 a business-ului, ci ca un canal separat.<\/li>\n<li class=\"p1\"><em><strong>Infinite shelf<\/strong><\/em> &#8211; conceptul de raft infinit presupune oferirea unui beneficiu dac\u0103 produsul nu este \u00een stoc.<\/li>\n<li class=\"p1\">Unified commerce \u00eenseamn\u0103 sisteme integrate, hardware, online assortment, disponibilitatea stocului sincronizat\u0103, training \u0219i, cel mai important, \u2013 comisionarea v\u00e2nz\u0103rii ca \u00een magazine.<\/li>\n<\/ul>\n<p class=\"p1\">C\u00e2teva motive pentru adoptarea acestei direc\u021bii:<\/p>\n<p class=\"p1\">1. Experien\u021ba personalizat\u0103.<\/p>\n<p class=\"p1\">2. Nu mai exist\u0103 probleme legate de inventar, faci v\u00e2nzarea imediat, oferi varianta de comand\u0103 livrat\u0103 acas\u0103.<\/p>\n<p class=\"p1\">3. Po\u021bi aduce clientul \u00een offline pentru o experien\u021b\u0103 mai apropiat\u0103 de brand.<\/p>\n<p class=\"p1\">4. Po\u021bi face livrare din magazin \u0219i comenzi plasate online \u00een magazin.<\/p>\n<p class=\"p1\">5. Ai acces la resurse scalabile \u2013 cu c\u00e2t e re\u021beaua de magazine mai mare, cu at\u00e2t am posibilitatea de a scala mai mult.<\/p>\n<p>6. Po\u021bi unifica promo\u021biile.<\/p>\n<ul>\n<li class=\"p2\">Ne dorim sa avem parte de un comert unificat pentru c\u0103 observ\u0103m o \u00eencetinire a ritmului de cre\u0219tere a cosumului. Se consuma mai multa experiente decat servicii sau produse.<\/li>\n<\/ul>\n<blockquote>\n<p class=\"p2\">The best way to predict the future is to create it.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-16349\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/Ryan-Holiday-GPeC-Summit-2019-1024x683.jpg\" alt=\"Ryan Holiday GPeC Summit 2019\" width=\"910\" height=\"607\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/Ryan-Holiday-GPeC-Summit-2019-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/Ryan-Holiday-GPeC-Summit-2019-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/Ryan-Holiday-GPeC-Summit-2019-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/Ryan-Holiday-GPeC-Summit-2019.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<h3>LASTING IMPACT <strong><b class=\"\">\u2013<\/b>\u00a0RYAN HOLIDAY (BESTSELLING AUTHOR, MARKETER &amp; ENTREPRENEUR)<\/strong><\/h3>\n<blockquote><p>Greatness takes time, you don\u2019t quit on it.<\/p><\/blockquote>\n<ul>\n<li class=\"p1\"><strong>The Tim ferris effect<\/strong> &#8211; people with large audience who have credibility within their audience it matters when they endorse something.<\/li>\n<li class=\"p1\">People are too focused on the short term, they don\u2019t give themselves the run term they need.<\/li>\n<li class=\"p1\">I am not in the book industry or the business industry. I am in the Ryan Holiday Industry.<\/li>\n<li class=\"p1\">What would you rather sell &#8211; 100k copies or 520k copies of a book if the premise would be you\u2019d never hit the Best Seller List in the second scenario?<\/li>\n<li>The whole point of business is to have a monopoly. Competition is for losers. Just look at the most successful businesses. You want to be unique.<\/li>\n<li>Is what you&#8217;re doing tapping into the human element? If you address the issues that concern the human journey, then you are likely to win hearts and minds, cover a market need and cash in.<\/li>\n<\/ul>\n<blockquote><p><strong>You only have so much time so ask yourself:<\/strong> Is this the legacy you want to leave? Are you doing the thing that only you can do, the kind of thing that would hurt if you didn&#8217;t?<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<ul>\n<li>To be the<strong> ONLY<\/strong> when doing something is better than\u00a0<strong>BEST<\/strong> because you&#8217;re not being compared to anyone or anything else than yourself.<\/li>\n<li>Ask yourself who are the tastemakers in your space. Don&#8217;t focus your strategy on the transactional side, on how more followers or likes do influencers have, but on how you can engage and grow the acquisition rate, the loyalty of the people you have around your business.<\/li>\n<li><strong>OWN\u00a0<\/strong>the relationship you have with your customers.<\/li>\n<li>If you&#8217;re looking at a red ocean, look for a way you can do things differently.<\/li>\n<li>Instead of just building products and then have to pay media outlets to speak about those products, you can build your own media outlets. Instead of selling advertising on your podcast, for example, you can advertise yourself.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"gmail-il\">ALWAYS ON THE ROAD DELIVERING E-COMMERCE: <\/span><strong>Felix P\u0103tr\u0103\u0219canu\u00a0<\/strong>(Membru Fondator &amp; Managing Partner FAN Courier),\u00a0<strong>Karla Codrea<\/strong>\u00a0(CEO DPD Rom\u00e2nia),\u00a0<strong>Bogdan Colceriu<\/strong>\u00a0(<span lang=\"EN-GB\">CEO Frisbo)<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-16364\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/GPeC-Summit-FAN-Courier-DPD-Frisbo-livrare-ecommerce-1024x683.jpg\" alt=\"GPeC Summit FAN Courier DPD Frisbo livrare ecommerce\" width=\"910\" height=\"607\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/GPeC-Summit-FAN-Courier-DPD-Frisbo-livrare-ecommerce-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/GPeC-Summit-FAN-Courier-DPD-Frisbo-livrare-ecommerce-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/GPeC-Summit-FAN-Courier-DPD-Frisbo-livrare-ecommerce-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/GPeC-Summit-FAN-Courier-DPD-Frisbo-livrare-ecommerce.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<ul>\n<li>Livrarea incepe de la producator sau furnizor. Important e cum pleaca coletul &#8211; responsabilitatea noastra si apoi cum ajunge. &#8211;<strong>Bogdan Culceriu, Frisbo<\/strong><\/li>\n<li>\u00centr-o lun\u0103- max. trei vom ajunge s\u0103 nu mai depindem de clasicul program de livrare 9-17. &#8211; <strong>Felix P\u0103tr\u0103\u0219canu, FAN Courier<\/strong><\/li>\n<li>8 la 24.000 este raportul de colete pierdute FAN Courier.<\/li>\n<\/ul>\n<blockquote><p><span style=\"font-weight: 400;\">V\u0103 recomand\u0103m s\u0103 scrie\u021bi pe site-urile voastre c\u0103 exist\u0103 posibilitatea livr\u0103rii in Collect Point cu 820 de loca\u021bii, pentru a nu mai \u021bine oamenii \u00een cas\u0103. &#8211; <strong>Felix P\u0103tr\u0103\u0219canu<\/strong><\/span><\/p><\/blockquote>\n<p><strong>Black Friday Updates<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Dup\u0103 12 zile vrem s\u0103 \u00eenchei\u0103m livr\u0103rile de Black Friday. Vom avea un v\u00e2rf duminic\u0103, \u00een care vom avem 75.000 de tiruri pe care le ridic\u0103m. Fluxurile sunt foarte bine preg\u0103tite \u0219i sunt stabilite din luna iunie-iulie. &#8211;\u00a0<strong>Felix P\u0103tr\u0103\u0219canu<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>SIX FINDINGS LEARNED FROM TESTING THE WORLD\u2019S LEADING CHECKOUT FLOWS \u2013 CHRISTIAN HOLST (CO-FOUNDER BAYMARD INSTITUTE)<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-16366\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/Christian-Holt-Baymard-Institute-GPeC-Summit--1024x683.jpg\" alt=\"Christian Holt Baymard Institute GPeC Summit\" width=\"910\" height=\"607\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/Christian-Holt-Baymard-Institute-GPeC-Summit--1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/Christian-Holt-Baymard-Institute-GPeC-Summit--300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/Christian-Holt-Baymard-Institute-GPeC-Summit--768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/Christian-Holt-Baymard-Institute-GPeC-Summit-.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p><strong>Resons for Abandonment &#8211; Why do users even abandon their potential purchases?<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">61% Extra cost is too high(shipping, tax, fees)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">35% The site wanted me to create an account<\/span><\/li>\n<li><span style=\"font-weight: 400;\">27% The checkout process is too long\/complicated <\/span><\/li>\n<li>The average cart abandonment rate across 37 different studies is 69,89% and the main reason is that the users just weren\u2019t ready to buy from a website.<\/li>\n<\/ul>\n<blockquote><p><span style=\"font-weight: 400;\">35% is the potential increase in conversion rate after checkout process optimisation.<\/span><\/p><\/blockquote>\n<p><strong>Checkout Length Recommendations<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">We had an average of 5.08 steps in 2012 &gt; 4.93 steps in 2019<\/span><\/li>\n<li>One step checkouts are dying. The most important factors in the process are what users have to do and how they\u2019re being asked.<\/li>\n<li>An average 12.71 is the number of fields a user has to complete in the checkout process, when it could be just 7.<\/li>\n<li>Focus less on the number of steps in checkout &#8211; 8 vs. 15 form fields matter more than 3 vs. 5 steps.<\/li>\n<\/ul>\n<p><b>Perception of Security<\/b><\/p>\n<ul>\n<li>Add visual robustness to card fields and use trust marks from<span style=\"font-weight: 400;\"> consumer facing brands<\/span><\/li>\n<li>17% of people abandon the shopping cart due to security reasons<\/li>\n<li>Users\u2019 perceptions of a site\u2019s security is largely determined by their gut feeling: brand and then how visually secure the site looks.<\/li>\n<li>Users have less confidence in site security when credit card fields doesn\u2019t look or feel more secure than the rest of the form fields.<\/li>\n<\/ul>\n<p><b>Third Party payment options<\/b><\/p>\n<ul>\n<li>Offer at least one 3rd party payment option, especially for international users.<\/li>\n<li>Truth is that many users don\u2019t care and you are offering this to a minority, not to the average costumer \u2013 It\u2019s preffered due to its convenience, data security, order issues.<\/li>\n<li>Users don&#8217;t really know how this works either. They just want to protect themselves against any type of order issues.<\/li>\n<\/ul>\n<p><b>Optimizing for Mobile Keyboards<\/b><\/p>\n<ul>\n<li>Ensure all mobile keyboard attributes: <strong>Disable auto-(in)correct when the dictionary is weak,<\/strong> because this is extremely frustrating for users (79% of mobile sites don&#8217;t do this yet), <strong>Use all touch-optimised keyboards <\/strong>(54% of mobile sites don\u2019t use specific keyboards for numeric inputs, phone, email.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>8 DIGITAL MARKETING MYTHS \u2013 RALUCA RADU (COUNTRY MANAGER ANSWEAR &amp; FOUNDER MTH DIGITAL)<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-16371\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/Raluca-Radu-GPeC-Summit-2019-MTH-Digital-1024x683.jpg\" alt=\"Raluca Radu - GPeC Summit 2019 MTH Digital\" width=\"910\" height=\"607\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/Raluca-Radu-GPeC-Summit-2019-MTH-Digital-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/Raluca-Radu-GPeC-Summit-2019-MTH-Digital-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/Raluca-Radu-GPeC-Summit-2019-MTH-Digital-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/Raluca-Radu-GPeC-Summit-2019-MTH-Digital.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<ul>\n<li>How did we get to believe that we simply put some money into digital marketing and get more out? Online marketing is not cheaper or necessarily more effective than traditional marketing. It is more trackable, though.<\/li>\n<li>It&#8217;s not enough just to be present (in Google Shopping Ads for example). It is actually a combined effort. In every digital marketing story, there are at least two steps: the relationship &amp; the actual transaction.<\/li>\n<li>The cost of your conversion is more often than not bigger than the cost of the campaign that brought it.<\/li>\n<li>Every user moves through the conversion pipe at their own speed. When you ask your marketer to bring you customers at a lower cost, you&#8217;ll trigger him\/her to bring you clients from the lower part of the funnel. And that is fooling yourself.<\/li>\n<li>Some marketers become obsessed with buyer personas. But why do they buy from us? Sometimes it matters more who those buyers are, but sometimes it is more important when and why they buy from us.<\/li>\n<li>If 100.000 people were reached by your ad, it doesn&#8217;t mean they actually saw it. But we do chase large numbers which don&#8217;t ensure better results.<\/li>\n<\/ul>\n<blockquote><p>We all want to be very creative with our efforts. But since 0.9 seconds is the average view rate for Display banners, how much does creativity matter actually?<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<ul>\n<li>We talk a lot about marketing trends being dead or alive. It&#8217;s always important to think about the one thing that never goes out of style &#8211; the client.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>THE 1% CONTENT STRATEGY: COMBINING THE TOP SEO AND LEAD GEN TACTICS TO STATISTICALLY BEAT 99% OF B2C CONTENT PROGRAMS\u00a0\u2013 ANDY CRESTODINA (CO-FOUNDER ORBIT MEDIA)<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-16374\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/Andy-Crestodina-GPeC-Summit-2019-1024x683.jpg\" alt=\"Andy Crestodina GPeC Summit 2019\" width=\"910\" height=\"607\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/Andy-Crestodina-GPeC-Summit-2019-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/Andy-Crestodina-GPeC-Summit-2019-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/Andy-Crestodina-GPeC-Summit-2019-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/Andy-Crestodina-GPeC-Summit-2019.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<ul>\n<li>People link to content, not promotional pages.<\/li>\n<li>Everything that you search for is either informational or commercial. You are trying to catch the person who is more likely to buy. Ultimately, wit<\/li>\n<\/ul>\n<blockquote><p>If you want the fortune, you have to get the glory first.<\/p><\/blockquote>\n<ul>\n<li>Only 28% of brand have documented their mission. And it matters so much in the process of making users trust you. It makes for a great Call-To-Action.<\/li>\n<li>The What&#8217;s-In-It-For-Me has to be simple, explicit, relatable.<\/li>\n<li>Data Driven Empathy = Finding the topics that your audience really cares about. Find this in the Google Search Suggestions, for example, or keyword research tools.<\/li>\n<\/ul>\n<blockquote><p>Content that is worth linking to and relationships with those who create it are the pillars of the path to conversions.<\/p><\/blockquote>\n<ul>\n<li>Benefits of Collaborative Content: <strong>Content Quality, Better social reach (ego bait), Grows your professional network.<\/strong><\/li>\n<li>Most content gets no links and few shares: 75% of articles have zero external links, 50% have 2 or fewer Facebook interactions.<\/li>\n<\/ul>\n<h3><\/h3>\n<h3><\/h3>\n<h3><b>FACEBOOK ADS \u2013 ALEXANDRU NEGREA (OWNER SOCIAL SMARTS)<\/b><\/h3>\n<ul>\n<li>Toate instrumentele de \u0219i platformele pe care facem\u00a0<em>performance<\/em> func\u021bioneaz\u0103 \u00een ni\u0219te parametri seta\u021bi de pie\u021bele \u00een care sunt folosite. Iar pie\u021bele mari seteaz\u0103 benchmark-urile la care noi ne raport\u0103m c\u00e2nd facem estim\u0103ri.<\/li>\n<li>Problema \u00een acest moment este c\u0103 Facebook este utilizat ca ultim <em>touch<\/em> <em>point<\/em> \u00een procesul de cump\u0103rare, c\u00e2nd de multe ori utilizatorii nici nu au auzit de brand-ul respectiv.<\/li>\n<li>Trebuie g\u00e2ndit foarte bine unde se \u00eencadreaz\u0103 Facebook \u00een funnel-ul vostru \u00eentre cele 3 etape &#8211; <em>awareness<\/em>, <em>consideration<\/em>, <em>conversion<\/em>.<\/li>\n<li>O strategie coerent\u0103 de social media se bazeaz\u0103 pe cunoa\u0219terea in detaliu a &#8211; <em>buyer<\/em> <em>persona<\/em>, <em>roles<\/em>, <em>goals<\/em>, <em>worries<\/em>, <em>lifestyle<\/em> \u0219i creare de con\u021binut personalizat.<\/li>\n<li>Problema \u00een Rom\u00e2nia este c\u0103 multe decizii se bazeaz\u0103 pe instinct, din lipsa datelor relevante pentru studiul pie\u021bei la nivel de \u021bar\u0103. De multe ori citim studii, dar nu \u00een\u021belegem foarte mult din ele.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>V\u0103 mul\u021bumim pentru dou\u0103 zile minunate de #GPeCSummit!<\/p>\n<p>_________________<\/p>\n<p><strong>GPeC 2019 este un eveniment powered by <a href=\"https:\/\/www.fancourier.ro\/\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Gold Partner<\/strong>: <a href=\"https:\/\/www.vtex.com\/\"><strong>VTEX<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <a href=\"https:\/\/www.orange.ro\/\">Orange<\/a><\/strong><\/p>\n<p><strong>Silver Partner: <a href=\"https:\/\/retargeting.biz\/ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Retargeting<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online: <a href=\"https:\/\/carrefour.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Carrefour<\/a><\/strong><\/p>\n<p><strong>Eveniment sus\u021binut de<\/strong>: <strong><a href=\"https:\/\/brandgsm.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">BrandGSM<\/a><\/strong>, <a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD<\/strong><\/a>, <a href=\"https:\/\/dwf.ro\/\"><strong>DWF<\/strong><\/a>, <a href=\"https:\/\/marketplace-leads.emag.ro\/\"><strong>eMAG Marketplace<\/strong><\/a>, <a href=\"https:\/\/www.frisbo.ro\/\"><strong>Frisbo<\/strong><\/a>, <a href=\"https:\/\/www.gts.ro\/\"><strong>GTS<\/strong><\/a>, <strong><a href=\"https:\/\/www.kiehls.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kiehl\u2019s<\/a><\/strong>, <a href=\"https:\/\/www.luigisbox.com\/\"><strong>Luigi&#8217;s Box<\/strong><\/a>, <strong><a href=\"http:\/\/moloso.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">MOLOSO<\/a><\/strong>, <a href=\"http:\/\/www.newblack.ro\/\"><strong>New Black<\/strong><\/a>, <strong><a href=\"https:\/\/www.rtbhouse.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">RTB House<\/a><\/strong>, <strong><a href=\"https:\/\/www.sephora.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEPHORA<\/a><\/strong><\/p>\n<p><strong>Refreshed by: <a href=\"http:\/\/www.pepsico.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">PEPSI<\/a><\/strong><\/p>\n<p><strong>Official Coffee: <a href=\"https:\/\/www.nespresso.com\/ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">NESPRESSO<\/a><\/strong><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"https:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Official Hosting<\/strong>: <a href=\"https:\/\/hosterion.ro\/\"><strong>Hosterion<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>City Limo<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gpec-summit-noiembrie-2019-ziua-ii-live-blogging\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>GPEC SUMMIT #GPECSUMMIT #GPEC14ANI #CraftedToInspire Edi\u021bia a 14-a a GPeC Summit \u2013 evenimentul de eCommerce al anului g\u0103zduit de Andrei Radu (CEO &amp; Founder GPeC) \u2013 ziua a doua debuteaz\u0103 cu un lineup de speakeri impresionant, keynotes despre statisticile \u0219i strategiile de Black Friday \u0219i nu \u00een ultimul r\u00e2nd, afl\u0103m cum s\u0103 punem bazele unui brand cu impact de lung\u0103 durat\u0103 \u00een inima consumatorului. Ziua se \u00eencheie cu evenimentul mult a\u0219teptat al magazinelor online \u2013 Gala Premiilor E-commerce.\u00a0 Tot ast\u0103zi \u00eel \u00eent\u00e2lnim pentru prima dat\u0103 \u00een Rom\u00e2nia pe Ryan Holiday, marketer \u0219i autor al unor best seller-uri pe care v\u0103 invit\u0103m s\u0103 le citi\u021bi indiferent dac\u0103 sunte\u021bi antreprenori, speciali\u0219ti \u00eentr-o ni\u0219\u0103 din eCommerce sau Digital Marketing. Descoperi\u021bi \u00eentregul lineup de speakeri \u0219i agenda evenimentului. &nbsp; Cele mai importante idei de ast\u0103zi le ve\u021bi g\u0103si actualizate LIVE aici:<\/p>\n","protected":false},"author":17,"featured_media":16342,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724],"tags":[],"class_list":["post-16315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gpec-summit"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=16315"}],"version-history":[{"count":31,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16315\/revisions"}],"predecessor-version":[{"id":16378,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16315\/revisions\/16378"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/16342"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=16315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=16315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=16315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}