{"id":16432,"date":"2019-11-19T09:56:34","date_gmt":"2019-11-19T07:56:34","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=16432"},"modified":"2019-11-19T09:56:34","modified_gmt":"2019-11-19T07:56:34","slug":"studiu-comert-electronic-piata-romania","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/studiu-comert-electronic-piata-romania","title":{"rendered":"Studiu anual: Peste jum\u0103tate dintre rom\u00e2ni fac cump\u0103r\u0103turi online cel pu\u021bin o dat\u0103 pe lun\u0103"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/studiu-comert-electronic-piata-romania\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><ul>\n<li><strong>\u00cen 2019, 56% dintre rom\u00e2ni au f\u0103cut cel pu\u021bin o achizi\u021bie online<\/strong><\/li>\n<li><strong>\u00cen mediul online, rom\u00e2nii cheltuiesc cea mai mare sum\u0103 de bani pe sejururui, servicii de turism \u0219i servicii hoteliere<\/strong><\/li>\n<li><strong>Primele trei website-uri de pe care rom\u00e2nii cump\u0103r\u0103 online sunt eMag, OLX \u0219i Altex<\/strong><\/li>\n<\/ul>\n<p><strong>14 noiembrie 2019 \u2013 GPeC SUMMIT, evenimentul de E-Commerce \u0219i Digital Marketing al toamnei, al\u0103turi de partenerii iSense Solutions, lanseaz\u0103 rezultatele studiului anual \u201cComer\u021bul electronic pe pia\u021ba din Rom\u00e2nia\u201d.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Studiul prezint\u0103 evolu\u021bia pie\u021bei \u00een ulitmii trei ani si este reprezentativ pentru mediul urban, acolo unde volumul de tranzactii este semnificativ pentru realizarea unui astfel de studiu. De la an la an, <strong>num\u0103rul celor care fac cump\u0103r\u0103turi online cre\u0219te<\/strong>, astfel c\u0103, \u00een 2019, 10% mai mul\u021bi rom\u00e2ni au achizi\u021bionat produse sau servicii online comparativ cu 2018 \u0219i cu 27% mai mult dec\u00e2t \u00een 2017.<\/p>\n<p>Un alt trend cresc\u0103tor este reprezentat de plata cu cardul pentru cump\u0103r\u0103turile online. <strong>Num\u0103rul persoanelor care<\/strong> <strong>pl\u0103tesc cu cardul a crescut cu 11% fa\u021b\u0103 de 2018<\/strong>, iar principalele categorii de produse \u0219i servicii achizi\u021bionate sau pl\u0103tite online sunt urm\u0103toarele: Facturi, servicii \u0219i utilit\u0103\u021bi; Produse FMCG; Produse vestimentare \u0219i Activit\u0103\u021bi de relaxare \u0219i divertisment.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16433 size-large\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/9-magazine-1024x599.png\" alt=\"Studiu ecommerce Romania\" width=\"910\" height=\"532\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/9-magazine-1024x599.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/9-magazine-300x176.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/9-magazine-768x449.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/9-magazine.png 1217w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Ceea ce a r\u0103mas constant este num\u0103rul magazinelor online vizitate de-a lungul unui an:<strong> \u00een ultimii trei ani, num\u0103rul magazinelor vizitate de rom\u00e2ni a stagnat la nou\u0103.<\/strong><\/p>\n<p>\u00cen ceea ce prive\u0219te comportamentul \u00een mediul online, <strong>cei mai pasiona\u021bi cump\u0103r\u0103tori sunt cei care iubesc shoppingul \u00een general, nu neap\u0103rat obiceiul de a cump\u0103ra online.<\/strong><\/p>\n<p>Primele trei website-uri din care rom\u00e2nii cump\u0103r\u0103 online sunt eMag, OLX \u0219i Altex, magazine universale sau axate pe v\u00e2nzarea de electrocasnice. Cu c\u00e2t un website este mai pu\u021bin cunoscut, cu at\u00e2t va avea mai degrab\u0103 succes doar la o categorie restr\u00e2ns\u0103 de cump\u0103r\u0103tori, mai exact la cei care cump\u0103r\u0103 des online.<\/p>\n<p>Brandingul \u0219i notorietatea magazinului sunt la fel de importante \u0219i \u00een online; jum\u0103tate dintre rom\u00e2ni prefer\u0103 s\u0103 cumpere dintr-un magazin cunoscut, chiar dac\u0103 pre\u021burile sunt mai mari sau timpul de livrare este mai lung.<\/p>\n<p><strong>GPeC SUMMIT \u0219i iSense Solutions lanseaz\u0103 studiul \u201cComer\u021bul electronic pe pia\u021ba din Rom\u00e2nia\u201d cu o frecven\u021ba anual\u0103, iar rezultatele complete sunt prezentate pe scena evenimentului \u00een fa\u021ba celor mai pasiona\u021bi speciali\u0219ti \u00een eCommerce \u0219i digital marketing din Rom\u00e2nia. Urm\u0103toarea edi\u021bie a evenimentului GPeC SUMMIT are loc pe 25 Mai 2020, \u00een Bucure\u0219ti. Pentru mai multe detalii despre eveniment, vizita\u021bi <\/strong><a href=\"https:\/\/www.gpec.ro\/\">https:\/\/www.gpec.ro\/<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong>GPeC 2019 este un eveniment powered by <\/strong><strong><a href=\"https:\/\/www.fancourier.ro\/\">FAN Courier<\/a>.<\/strong><\/p>\n<p><strong>Gold Partner<\/strong><strong>: <a href=\"https:\/\/www.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Brought to you by: <\/strong><strong><a href=\"https:\/\/www.orange.ro\/\">Orange<\/a><\/strong><\/p>\n<p><strong>Silver Partner: Retargeting<\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online: Carrefour<\/strong><\/p>\n<p><strong>Eveniment sus\u021binut de<\/strong>: <strong>BrandGSM<\/strong>, <a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD<\/strong><\/a>, <a href=\"https:\/\/dwf.ro\/\"><strong>DWF<\/strong><\/a>, <a href=\"https:\/\/marketplace-leads.emag.ro\/\"><strong>eMAG Marketplace<\/strong><\/a>, <a href=\"https:\/\/www.frisbo.ro\/\"><strong>Frisbo<\/strong><\/a>, <a href=\"https:\/\/www.gts.ro\/\"><strong>GTS<\/strong><\/a>, <strong><a href=\"https:\/\/www.kiehls.ro\/\">Kiehl\u2019s<\/a><\/strong>, <a href=\"https:\/\/www.luigisbox.com\/\"><strong>Luigi\u2019s Box<\/strong><\/a>, <a href=\"http:\/\/www.newblack.ro\/\"><strong>New Black<\/strong><\/a><strong>, <\/strong><strong><a href=\"https:\/\/www.sephora.ro\/\">SEPHORA<\/a><\/strong><\/p>\n<p><strong>Radioul Oficial<\/strong>: <a href=\"https:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Hosting Oficial GPeC<\/strong>: <a href=\"https:\/\/hosterion.ro\/\"><strong>Hosterion<\/strong><\/a><\/p>\n<p><strong>Despre GPeC<\/strong><\/p>\n<p>GPeC a pornit ca un eveniment de pionierat \u00een comer\u021bul electronic din Rom\u00e2nia, cu o prim\u0103 edi\u021bie organizat\u0103 \u00een 2006. Lu\u00e2nd startul \u00eentr-o perioad\u0103 \u00een care comer\u021bul online se afla \u00een stadii incipiente, GPeC a fost partenerul dezvoltatorilor de magazine online, al antreprenorilor \u0219i comercian\u021bilor online, al speciali\u0219tilor \u00een marketing, contabilitate sau v\u00e2nz\u0103ri pentru afacerile online.<\/p>\n<p>\u00cen contextul digitaliz\u0103rii, evenimentul a crescut \u0219i s-a adaptat la noile nevoi de \u00eenv\u0103\u021bare ale speciali\u0219tilor \u00een marketing \u0219i comunicare, \u00een prezent adres\u00e2ndu-se tuturor brandurilor care activeaz\u0103 \u00een Digital, dar \u0219i zonei Corporate interesat\u0103 de digitalizarea afacerilor tradi\u021bionale.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/studiu-comert-electronic-piata-romania\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>\u00cen 2019, 56% dintre rom\u00e2ni au f\u0103cut cel pu\u021bin o achizi\u021bie online \u00cen mediul online, rom\u00e2nii cheltuiesc cea mai mare sum\u0103 de bani pe sejururui, servicii de turism \u0219i servicii hoteliere Primele trei website-uri de pe care rom\u00e2nii cump\u0103r\u0103 online sunt eMag, OLX \u0219i Altex 14 noiembrie 2019 \u2013 GPeC SUMMIT, evenimentul de E-Commerce \u0219i Digital Marketing al toamnei, al\u0103turi de partenerii iSense Solutions, lanseaz\u0103 rezultatele studiului anual \u201cComer\u021bul electronic pe pia\u021ba din Rom\u00e2nia\u201d.<\/p>\n","protected":false},"author":19,"featured_media":16433,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[8,739,3120,704],"class_list":["post-16432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-piata-de-ecommerce-din-romania","tag-comert-electronic-2","tag-ecommerce","tag-gpec-2019","tag-studiu"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=16432"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16432\/revisions"}],"predecessor-version":[{"id":16439,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16432\/revisions\/16439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/16433"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=16432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=16432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=16432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}