{"id":16452,"date":"2019-11-20T13:22:29","date_gmt":"2019-11-20T11:22:29","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=16452"},"modified":"2019-11-21T19:00:25","modified_gmt":"2019-11-21T17:00:25","slug":"bilant-2performant-black-friday-2019","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/bilant-2performant-black-friday-2019","title":{"rendered":"Bilan\u021b 2Performant: cre\u0219teri semnificative de Black Friday 2019"},"content":{"rendered":"
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De Black Friday pia\u021ba de e-commerce a \u00eenregistrat o cre\u0219tere semnificativ\u0103 \u00een v\u00e2nz\u0103ri \u0219i trafic fa\u021b\u0103 de anul trecut, at\u00e2t din trafic organic, c\u00e2t \u0219i pl\u0103tit. Prietenii de la 2Performant<\/a> au f\u0103cut publice rezultatele din perspectiva marketingului afiliat din perioada 14-17 Noiembrie 2019.<\/strong><\/p>\n

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Click-uri<\/strong>: 1,9M<\/strong> (\u00een cre\u0219tere cu 2,4% fa\u021b\u0103 de 2018)<\/p>\n

V\u00e2nz\u0103ri<\/strong>: 41,4K<\/strong> (\u00een cre\u0219tere cu 15,3% fa\u021b\u0103 de 2018)<\/p>\n

Lead-uri<\/strong>: 2,9K<\/strong> (\u00een cre\u0219tere cu 218.3% fa\u021b\u0103 de 2018)<\/p>\n

Valoarea v\u00e2nz\u0103rilor: 2.56M EUR<\/strong> (\u00een cre\u0219tere cu 20,4% fa\u021b\u0103 de 2018)<\/p>\n

Rata de conversie: 2,22%<\/strong> (cre\u0219tere de 13% fa\u021b\u0103 de 2018, c\u00e2nd a fost de 1,95%) \u2013 2,51% pe desktop \u0219i 1,85% pe mobil<\/p>\n

Cele mai multe v\u00e2nz\u0103ri s-au \u00eenregistrat vineri diminea\u021b\u0103 \u00eentre 09.00-11.00<\/strong> \u0219i vineri seara \u00eentre 21.00-23.00<\/strong>, dar un volum mare de trafic s-a \u00eenregistrat \u0219i joi \u00eencep\u00e2nd cu ora 00:00<\/strong>, c\u00e2nd multe magazine \u00ee\u0219i \u00eencepuser\u0103 deja promo\u021biile. Cump\u0103r\u0103torii au intrat pe site, au f\u0103cut research, \u0219i-au ad\u0103ugat produsele preferate \u00een co\u0219 \u0219i au revenit vineri diminea\u021b\u0103 pentru a finaliza comanda \u0219i, din nou, seara dup\u0103 terminarea programului de lucru. Multe magazine online \u0219i-au adaptat ofertele \u00een func\u021bie de acest comportament, astfel \u00eencerc\u00e2nd s\u0103 determine clien\u021bii s\u0103 revin\u0103 pe site.<\/p>\n

\"black<\/p>\n

Cele mai multe v\u00e2nz\u0103ri<\/strong> s-au \u00eenregistrat \u00een categoriile IT&C, Fashion, C\u0103r\u021bi \u0219i Filme & Muzic\u0103, iar cre\u0219teri semnificative fa\u021b\u0103 de anul trecut le-au avut categoriile Beauty (108%), Cas\u0103 & Gr\u0103din\u0103 (69.5%) \u0219i Produse pentru Animale (47%).<\/p>\n

Comanda medie<\/strong> a fost de 295.4 lei, cu 4,4% mai mult dec\u00e2t \u00een 2018. Comanda medie venit\u0103 de pe desktop<\/strong> a fost de 358,3 lei, iar de pe mobil<\/strong> 253,7 lei \u2013 de aici observ\u0103m c\u0103 rom\u00e2nii prefer\u0103 s\u0103 comande produse cu valoare mai mare de pe desktop, unde pot urm\u0103ri mai u\u0219or detaliile \u0219i specifica\u021biile produselor. Comenzile de pe mobil au mers c\u0103tre categoriile Fashion \u0219i articole pentru copii, unde comanda medie este \u00een general mai mic\u0103, sunt achizi\u021bii de impuls sau produse cu durat\u0103 mai scurt\u0103 de via\u021b\u0103 dec\u00e2t, spre exemplu, din categoria IT&C.<\/p>\n

Este primul an \u00een care, totu\u0219i, comenzile de pe mobil (63.9%) \u0219i procentul valoarea total\u0103 a comenzilor (55.7%) le-au dep\u0103\u0219it pe cele venite din desktop. Pentru cei interesa\u021bi de toate detaliile evolu\u021biei Black Friday, 2Performat a f\u0103cut publice statisticile AICI<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

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De Black Friday pia\u021ba de e-commerce a \u00eenregistrat o cre\u0219tere semnificativ\u0103 \u00een v\u00e2nz\u0103ri \u0219i trafic fa\u021b\u0103 de anul trecut, at\u00e2t din trafic organic, c\u00e2t \u0219i pl\u0103tit. Prietenii de la 2Performant au f\u0103cut publice rezultatele din perspectiva marketingului afiliat din perioada 14-17 Noiembrie 2019.<\/p>\n","protected":false},"author":19,"featured_media":16456,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[613,3315,158,184,739],"class_list":["post-16452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-piata-de-ecommerce-din-romania","tag-2performant","tag-bilant-2019","tag-black-friday","tag-digital-marketing","tag-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=16452"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16452\/revisions"}],"predecessor-version":[{"id":16502,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16452\/revisions\/16502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/16456"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=16452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=16452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=16452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}