{"id":16465,"date":"2019-11-20T18:51:17","date_gmt":"2019-11-20T16:51:17","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=16465"},"modified":"2019-11-20T19:05:36","modified_gmt":"2019-11-20T17:05:36","slug":"statistici-de-black-friday","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/statistici-de-black-friday","title":{"rendered":"Statistici de Black Friday &#8211; un nou record \u00een pl\u0103\u021bile online"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/statistici-de-black-friday\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong>Comenzile pl\u0103tite online de Black Friday au \u00eenregistrat o cre\u0219tere record \u00een 2019, suma total\u0103 tranzac\u021bionat\u0103 prin platforma <a href=\"https:\/\/www.payu.ro\/\">PayU<\/a> \u00een weekend-ul reducerilor ajung\u00e2nd la 245 de milioane de lei. V\u0103 prezent\u0103m aici datele \u00eenregistrate pe parcursul celor 3 zile \u0219i detaliile despre comportamentul consumatorilor din Rom\u00e2nia \u00een mediul online.<\/strong><!--more--><\/p>\n<ul>\n<li>\u00cen sistemul PayU Rom\u00e2nia au fost generate <strong>499.632 de tranzac\u021bii<\/strong>, \u00een cre\u0219tere cu 33% fa\u021b\u0103 de anul trecut.<\/li>\n<li>80% din suma total\u0103, respectiv peste 198 de milioane de lei, s-a \u00eenregistrat \u00een ziua de vineri.<\/li>\n<\/ul>\n<p><em>\u201e\u00cen acest an, numai pe data de 15 noiembrie, rom\u00e2nii au cheltuit online c\u00e2t \u00een toate cele trei zile de Black Weekend de anul trecut. Num\u0103rul tranzac\u021biilor a atins aproape jum\u0103tate de milion, demonstr\u00e2nd at\u00e2t interesul rom\u00e2nilor pentru Black Friday, c\u00e2t \u0219i \u00eencrederea \u00een pl\u0103\u021bile online\u201d, a<\/em> declarat Marius Costin, Country Manager PayU Rom\u00e2nia.<\/p>\n<ul>\n<li>Tot vineri, \u00een intervalul <strong>7:27-7:28<\/strong> s-au \u00eenregistrat <strong>2.140 de pl\u0103\u021bi online<\/strong>, aproape dublu fa\u021b\u0103 de anul trecut.<\/li>\n<li>Produsele preferate r\u0103m\u00e2n cele din categoria <strong>IT&amp;C<\/strong>.<\/li>\n<li><strong>Valoarea medie<\/strong> a co\u0219ului de cump\u0103r\u0103turi a fost de 484 de lei, cu 18% mai mic\u0103 dec\u00e2t anul trecut.<\/li>\n<\/ul>\n<p><em>\u201eSc\u0103derea valorii medii a co\u0219ului de cump\u0103r\u0103turi este o consecin\u021b\u0103 normal\u0103 a dezvolt\u0103rii pie\u021bei de e-commerce \u0219i a maturiz\u0103rii evenimentului Black Friday. Acest lucru \u00eenseamn\u0103 c\u0103 rom\u00e2nii au \u00eencredere s\u0103 comande \u0219i s\u0103 pl\u0103teasc\u0103 online utiliz\u00e2nd un card \u00een rate f\u0103r\u0103 dob\u00e2nd\u0103. Ace\u0219tia aleg din ce \u00een ce mai multe tipuri de produse, chiar \u0219i cele cu o valoare mai mic\u0103\u201d, <\/em>a ad\u0103ugat Marius Costin.<\/p>\n<ul>\n<li>Peste 37% din totalul volumelor au fost achitate cu un card \u00een rate f\u0103r\u0103 dob\u00e2nd\u0103.<\/li>\n<li>Cea mai mare tranzac\u021bie online a fost de<strong> 57.949 lei<\/strong>, co\u0219ul de cump\u0103r\u0103turi con\u021bin\u00e2nd produse IT&amp;C.<\/li>\n<li>Aproximativ 10% din num\u0103rul total de pl\u0103\u021bi online realizate de Black Weekend au fost tranzac\u021bii realizate cu un card emis \u00eentr-o alt\u0103 \u021bar\u0103, \u00een cre\u0219tere cu 71%.<\/li>\n<li>Topul primelor <strong>3 \u021b\u0103ri<\/strong> dup\u0103 num\u0103rul de pl\u0103\u021bi online \u00eenregistrat \u00een platforma PayU este: Marea Britanie \u2013 6.8%, Ungaria \u2013 3.7%, SUA \u2013 0.5%.<\/li>\n<\/ul>\n<p><em>\u201e<\/em><em>Se cump\u0103r\u0103 \u00een Rom\u00e2nia din toate col\u021burile lumii \u0219i din ce \u00een ce mai mul\u021bi rom\u00e2ni \u00ee\u0219i extind aria de c\u0103utare a produselor preferate pe site-uri din afara grani\u021belor \u021b\u0103rii.<\/em> <em>Acest lucru ar trebui s\u0103 indice clar magazinelor online locale c\u0103 a venit momentul s\u0103 \u00ee\u0219i extind\u0103 afacerea \u0219i \u00een alte pie\u021be<\/em><em>. <\/em><em>PayU face pa\u0219i puternici \u00een acest sens, oferind comercian\u021bilor posibilitatea extinderii transfrontaliere prin intermediul platformei noastre PayU HUB. Comercian\u021bii rom\u00e2ni pot accesa astfel pie\u021be emergente \u00een care comer\u021bul electronic cre\u0219te exponen\u021bial, chiar \u0219i cu 20% pe an. <strong>Extinderea transfrontalier\u0103<\/strong> ajut\u0103 \u0219i atragerea unei noi categorii de clien\u021bi \u0219i chiar a viitorilor clien\u021bi, 90% din popula\u021bia global\u0103 sub 30 de ani tr\u0103ind \u00een pie\u021be emergente. Veniturile cresc automat \u0219i businessul se dezvolt\u0103<\/em><em>&#8222;, <\/em>a \u00eencheiat Marius Costin, Country Manager PayU Rom\u00e2nia.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/statistici-de-black-friday\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Comenzile pl\u0103tite online de Black Friday au \u00eenregistrat o cre\u0219tere record \u00een 2019, suma total\u0103 tranzac\u021bionat\u0103 prin platforma PayU \u00een weekend-ul reducerilor ajung\u00e2nd la 245 de milioane de lei. V\u0103 prezent\u0103m aici datele \u00eenregistrate pe parcursul celor 3 zile \u0219i detaliile despre comportamentul consumatorilor din Rom\u00e2nia \u00een mediul online.<\/p>\n","protected":false},"author":19,"featured_media":16471,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[158,739,3319],"class_list":["post-16465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noutati-si-stiri-gpec","tag-black-friday","tag-ecommerce","tag-payu-ro"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=16465"}],"version-history":[{"count":7,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16465\/revisions"}],"predecessor-version":[{"id":16473,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16465\/revisions\/16473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/16471"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=16465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=16465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=16465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}