{"id":16474,"date":"2019-12-02T08:00:45","date_gmt":"2019-12-02T06:00:45","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=16474"},"modified":"2019-11-29T16:30:12","modified_gmt":"2019-11-29T14:30:12","slug":"video-este-viitorul-dennis-yu","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/video-este-viitorul-dennis-yu","title":{"rendered":"Video este viitorul. Dennis Yu despre cum s\u0103 c\u00e2\u0219tigi \u00eencrederea clien\u021bilor."},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/video-este-viitorul-dennis-yu\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-16515\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/dennis-yu-1024x586.jpg\" alt=\"dennis yu\" width=\"910\" height=\"521\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/dennis-yu-1024x586.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/dennis-yu-300x172.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/dennis-yu-768x439.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/dennis-yu.jpg 1776w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/>\u201dCe este mai conving\u0103tor, un video cu un client folosind un produs, sau o poz\u0103?\u201d este tema de g\u00e2ndire dat\u0103 de Dennis Yu, CEO BlitzMetrics, \u00een timpul interviului acordat \u00een cadrul GPeC SUMMIT Mai 2019. Am discutat cu el despre c\u00e2t de simplu este s\u0103 creezi con\u021binut care s\u0103 trezeasc\u0103 interesul target-ului de clien\u021bi, despre cum te folose\u0219ti de con\u021binutul video pentru a c\u00e2\u0219tiga \u00eencrederea clien\u021bilor \u0219i despre cum ne va ajuta AI-ul pe viitor \u00een dezvoltarea campaniilor de Facebook.<\/b><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Highlight-ul prezent\u0103rii lui Dennis de pe scena GPeC este c\u0103, a\u0219a cum o spune chiar el, dac\u0103 vrei s\u0103 ai succes pe Facebook, trebuie s\u0103 st\u0103p\u00e2ne\u0219ti foarte bine <\/span><b>con\u021binutul video<\/b><span style=\"font-weight: 400;\">. Iar pentru asta nu este nevoie de o \u00eentreag\u0103 echip\u0103 tehnic\u0103, mai ales dac\u0103 e\u0219ti un business e-commerce la \u00eenceput de drum. Filmeaz\u0103 cu telefonul un scurt <\/span><b>video vertical de 1 minut<\/b><span style=\"font-weight: 400;\"> \u00een care \u00ee\u021bi prezin\u021bi business-ul, produsul sau serviciile, posteaz\u0103-l pe pagina de Facebook \u0219i promoveaz\u0103-l c\u0103tre target-ul t\u0103u de clien\u021bi. Astfel le c\u00e2\u0219tigi mult mai u\u0219or \u00eencrederea \u0219i, totodat\u0103, \u00ee\u021bi construie\u0219ti audien\u021bele de <\/span><b>remarketing<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cre\u0219terea num\u0103rului de <\/span><b>conversii<\/b><span style=\"font-weight: 400;\"> depinde \u00een principal de c\u00e2t\u0103 <\/span><b>\u00eencredere<\/b><span style=\"font-weight: 400;\"> au clien\u021bii \u00een produsul t\u0103u, iar aceast\u0103 \u00eencredere se traduce prin <\/span><b>experien\u021ba<\/b><span style=\"font-weight: 400;\"> clien\u021bilor cu business-ul t\u0103u. Dennis d\u0103 ca exemplu Amazon, unde review-urile sunt cele care genereaz\u0103 \u00eencrederea \u00een produse \u0219i \u00eei conving pe clien\u021bi s\u0103 revin\u0103. Cum faci asta sub form\u0103 de video? Spune o <\/span><b>poveste<\/b><span style=\"font-weight: 400;\">. \u00cencurajeaz\u0103 clien\u021bii s\u0103 \u00ee\u0219i spun\u0103 propria poveste, s\u0103 creeze video interac\u021bion\u00e2nd cu produsul t\u0103u, \u0219i promoveaz\u0103 experien\u021bele pe Facebook. Oamenii vor fi mult mai motiva\u021bi s\u0103 cumpere un produs dac\u0103 empatizeaz\u0103 cu modul \u00een care acesta e promovat. Dennis nu recomand\u0103 s\u0103 faci un video s\u0103 par\u0103 ca o reclam\u0103 clasic\u0103, pentru c\u0103 publicul nu va fi convins de afirma\u021biile din con\u021binutul acesteia.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Dennis Yu - GPeC Interviews\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/Qf5ftDAbTLQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen ceea ce prive\u0219te folosirea inteligen\u021bei artificiale \u00een rularea campaniilor de Facebook Ads, Dennis e de p\u0103rere c\u0103 aceasta va u\u0219ura \u0219i \u00eembun\u0103t\u0103\u021bi procesele care p\u00e2n\u0103 acum erau f\u0103cute manual: structurarea campaniilor, bidding, optimiz\u0103ri etc. Advertiserii se vor putea concentra pe <\/span><b>strategii de promovare<\/b><span style=\"font-weight: 400;\"> &#8211;<\/span> <span style=\"font-weight: 400;\">tracking, setarea obiectivelor, con\u021binut (din nou, focusul pe video), targeting &#8211; \u0219i crearea de campanii care s\u0103 asigure dezvoltarea business-urilor \u0219i cre\u0219terea num\u0103rului de conversii.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pe cei care sunt la \u00eenceput de drum \u00een <\/span><b>e-commerce<\/b><span style=\"font-weight: 400;\">, Dennis \u00eei sf\u0103tuie\u0219te s\u0103 creeze ei \u00een\u0219i\u0219i con\u021binutul video, s\u0103 spun\u0103 povestea din spatele produsului. Oamenii care vor rezona \u0219i interac\u021biona cu con\u021binutul video, vor fi cei pe baza c\u0103rora se pot construi audien\u021be de remarketing de calitate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vezi interviul \u00een \u00eentregime pe <\/span><a href=\"https:\/\/youtu.be\/Qf5ftDAbTLQ\"><b>YouTube<\/b><\/a><span style=\"font-weight: 400;\">. 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Am discutat cu el despre c\u00e2t de simplu este s\u0103 creezi con\u021binut care s\u0103 trezeasc\u0103 interesul target-ului de clien\u021bi, despre cum te folose\u0219ti de con\u021binutul video pentru a c\u00e2\u0219tiga \u00eencrederea clien\u021bilor \u0219i despre cum ne va ajuta AI-ul pe viitor \u00een dezvoltarea campaniilor de Facebook.<\/p>\n","protected":false},"author":19,"featured_media":16515,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[3151,739,2865,215,3321],"class_list":["post-16474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviurile-gpec","tag-dennis-yu","tag-ecommerce","tag-facebook-ads-ro","tag-interviu-gpec","tag-video-content"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=16474"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16474\/revisions"}],"predecessor-version":[{"id":16543,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16474\/revisions\/16543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/16515"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=16474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=16474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=16474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}