{"id":16476,"date":"2019-12-02T08:00:09","date_gmt":"2019-12-02T06:00:09","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=16476"},"modified":"2019-11-29T16:21:17","modified_gmt":"2019-11-29T14:21:17","slug":"video-is-the-future-dennis-yu","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/en\/video-is-the-future-dennis-yu","title":{"rendered":"Video is the future &#8211; Talking with Dennis Yu about using video content to build trust among clients"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/en\/video-is-the-future-dennis-yu\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-16515\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/dennis-yu-1024x586.jpg\" alt=\"dennis yu\" width=\"910\" height=\"521\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/dennis-yu-1024x586.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/dennis-yu-300x172.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/dennis-yu-768x439.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/dennis-yu.jpg 1776w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p><b>\u201cWhat\u2019s more compelling, a video of someone using the product, or a picture?\u201d is what Dennis Yu, CEO BlitzMetrics, wanted online businesses to think about during his interview at GPeC SUMMIT May 2019. We talked with him about how easy it is to create content that catches your target audience\u2019s eye, about how to use video content to build trust among clients and about how AI will help run better Facebook ads.<\/b><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">The highlight of Dennis\u2019s presentation is that if you want to succeed on Facebook, you have to master video content. And for that, you don\u2019t necessarily need an entire tech team, especially if you are a young e-commerce business. Use your phone to record a short 1 minute vertical video in which you present your business, product or services, post it on your Facebook page and advertise it to your target audience. This is how you win their trust easier and, at the same time, you build your remarketing audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The growth of the number of conversions depends primarily on how much trust the clients have in your product, and this trust translates through the kind of experience they have with your business. Dennis gives Amazon as an example, where the reviews are the ones generating trust and determine the clients to come back. How do you do this using video? By telling a story. By encouraging customers to tell their own story, to make videos interacting with you product, and by promoting these experiences on Facebook. People will be more motivated to buy a certain product if they can empathise with the way it is promoted. Dennis doesn\u2019t recommend making a video to sound like a commercial, because people won\u2019t be convinced by this type of content.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Dennis Yu - GPeC Interviews\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/Qf5ftDAbTLQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to using AI to run Facebook Ads campaigns, Dennis thinks that this will improve and simplify the settings that up until now were made manually: campaign structuring, bidding, optimizations etc. Advertisers could therefore focus on marketing strategies &#8211; tracking, setting objectives, content (focus on video), targeting &#8211; and on creating campaigns that ensure business development and increasing the number of conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dennis advises those new to e-commerce to create video content themselves, to tell the story behind the product. They will be able to deliver better quality remarketing to people who rezonate to and interact with the video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out the full interview on our <\/span><a href=\"https:\/\/youtu.be\/Qf5ftDAbTLQ\"><b>YouTube<\/b><\/a><span style=\"font-weight: 400;\"> channel. Don\u2019t forget to <\/span><a href=\"https:\/\/www.youtube.com\/channel\/UCHXY2YItqwlBaO7XYzw_HPw\"><b>subscribe to the GPeC YouTube Channel<\/b><\/a><span style=\"font-weight: 400;\"> for more interviews, insights and live transmissions.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong>GPeC 2019 is an event powered by <a href=\"https:\/\/www.fancourier.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Gold Partner<\/strong>: <a href=\"https:\/\/www.vtex.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>VTEX<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <a href=\"https:\/\/www.orange.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Orange<\/a><\/strong><\/p>\n<p><strong>Event supported by<\/strong>: <a href=\"https:\/\/www.cora.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Cora<\/strong><\/a>, <a href=\"https:\/\/www.logistics.dhl\/ro-ro\/home.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>DHL<\/strong><\/a>, <a href=\"https:\/\/www.dpd.com\/ro\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>DPD<\/strong><\/a>, <a href=\"https:\/\/dwf.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>DWF<\/strong><\/a>, <a href=\"https:\/\/marketplace-leads.emag.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>eMAG Marketplace<\/strong><\/a>, <a href=\"https:\/\/www.frisbo.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Frisbo<\/strong><\/a>, <a href=\"https:\/\/www.gts.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>GTS<\/strong><\/a>, <a href=\"https:\/\/www.luigisbox.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Luigi&#8217;s Box<\/strong><\/a>,\u00a0<a href=\"http:\/\/www.newblack.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>New Black<\/strong><\/a>, <a href=\"https:\/\/cloud.oracle.com\/home\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Oracle<\/strong><\/a><\/p>\n<p><strong>Official radio station<\/strong>: <a href=\"https:\/\/www.kissfm.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Official hosting provider<\/strong>: <a href=\"https:\/\/hosterion.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Hosterion<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>City Limo<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/en\/video-is-the-future-dennis-yu\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>\u201cWhat\u2019s more compelling, a video of someone using the product, or a picture?\u201d is what Dennis Yu, CEO BlitzMetrics, wanted online businesses to think about during his interview at GPeC SUMMIT May 2019. We talked with him about how easy it is to create content that catches your target audience\u2019s eye, about how to use video content to build trust among clients and about how AI will help run better Facebook ads.<\/p>\n","protected":false},"author":19,"featured_media":16515,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[491],"tags":[3175,393,352,267,3324],"class_list":["post-16476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gpec-interviews","tag-dennis-yu-en","tag-facebook-ads","tag-gpec-summit-en","tag-interview","tag-video-content-en"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=16476"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16476\/revisions"}],"predecessor-version":[{"id":16517,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16476\/revisions\/16517"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/16515"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=16476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=16476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=16476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}