{"id":16481,"date":"2019-11-26T11:27:08","date_gmt":"2019-11-26T09:27:08","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=16481"},"modified":"2019-11-26T11:27:08","modified_gmt":"2019-11-26T09:27:08","slug":"cum-sa-construiesti-un-brand-puternic-cu-ajutorul-seo-hannah-thorpe","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/cum-sa-construiesti-un-brand-puternic-cu-ajutorul-seo-hannah-thorpe","title":{"rendered":"Cum s\u0103 construie\u0219ti un brand puternic cu ajutorul SEO &#8211; Interviu cu Hannah Thorpe"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-sa-construiesti-un-brand-puternic-cu-ajutorul-seo-hannah-thorpe\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-16510\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/hannah-thorpe-1024x586.jpg\" alt=\"hannah thorpe\" width=\"910\" height=\"521\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/hannah-thorpe-1024x586.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/hannah-thorpe-300x172.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/hannah-thorpe-768x439.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/hannah-thorpe.jpg 1776w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p><b>Hannah Thorpe, specialist SEO, fondatoare \u0219i business director al agen\u021biei FOUND., ni s-a al\u0103turat pentru prima dat\u0103 ca speaker la edi\u021bia GPeC SUMMIT din mai 2019. Am stat de vorb\u0103 cu ea despre trend-uri \u00een SEO, cum s\u0103 construie\u0219ti un brand puternic, \u0219i ne-a dat detalii despre perspectiva ei asupra func\u021biei de c\u0103utare vocal\u0103 \u0219i a asisten\u021bilor virtuali.\u00a0<\/b><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen timpul prezent\u0103rii sale, Hannah a discutat despre cum putem m\u0103sura <strong>performan\u021ba online<\/strong>, f\u0103r\u0103 s\u0103 ne baz\u0103m exclusiv pe cifrele din venituri. Ea spune c\u0103 firmele ar trebui s\u0103 se uite \u0219i la nivelul de <strong>engagement<\/strong>, s\u0103 urm\u0103reasc\u0103 prezen\u021ba \u00een online a brand-ului \u0219i s\u0103 analizeze datele de la clien\u021bi pentru a crea o experien\u021b\u0103 c\u00e2t mai personalizat\u0103, av\u00e2nd \u00een vedere c\u0103 branding-ul a devenit foarte important \u00een e-commerce \u00een ultimii ani. Din perspectiv\u0103 SEO, magazinele online pot \u00eencepe s\u0103-\u0219i construiasc\u0103 <strong>un brand puternic<\/strong> prin crearea unui profil de Google MyBusiness (chiar dac\u0103 nu de\u021bin o loca\u021bie fizic\u0103). Astfel, Google le va recunoa\u0219te mai u\u0219or ca entitate \u0219i vor fi mai u\u0219or recunoscute ca brand de c\u0103tre poten\u021biali clien\u021bi. De asemenea, Hannah ne sf\u0103tuie\u0219te s\u0103 facem parteneriate sau afilieri cu bloggeri sau influenceri pentru a cre\u0219te mai rapid expunerea \u00een online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un lucru pe care nu ne sf\u0103tuie\u0219te s\u0103-l facem este s\u0103 dubl\u0103m con\u021binutul de pe website. O gre\u0219eal\u0103 frecvent\u0103 pe care o fac \u00een ultima vreme brand-urile de e-commerce este folosirea aceluia\u0219i \u0219ablon de descriere de produs pe tot website-ul sau, dac\u0103 e\u0219ti afiliat, copierea descrierii de produs originale pe site-ul t\u0103u, \u00een loc s\u0103 personalizezi con\u021binutul \u00een func\u021bie de publicul t\u0103u \u021bint\u0103.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Hannah Thorpe\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/KAAQtHk8mlY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Se estimeaz\u0103 c\u0103, \u00een 2020, <strong>c\u0103ut\u0103rile vocale<\/strong> vor \u00eensuma 50% din totalul de c\u0103ut\u0103ri online, a\u0219a c\u0103 am \u00eentrebat-o pe Hannah ce poate face un business ca s\u0103 performeze \u00een acest tip de c\u0103utare. Din perspectiva ei, magazinele online ar trebui s\u0103 se optimizeze pentru pozi\u021bia 0, av\u00e2nd \u00een vedere c\u0103 80% din rezultate sunt preluate din aceasta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De vreme ce c\u0103ut\u0103rile vocale sunt generate cu ajutorul <strong>asisten\u021bilor virtuali<\/strong>, am vrut s\u0103 afl\u0103m \u0219i ce impact vor avea ace\u0219tia pentru SEO \u00een viitor. Se pare c\u0103 oamenii tind s\u0103 trateze asisten\u021bii digitali ca pe un prieten c\u0103ruia \u00eei cer sfatul, \u00een locul c\u0103ut\u0103rilor clasice (de exemplu, oamenii \u00eentreab\u0103 \u201dCum s\u0103 m\u0103 tund?\u201d \u00een loc s\u0103 fac\u0103 o c\u0103utare de \u201dtunsori\u201d). Din cauza acestei schimb\u0103ri de comportament, asisten\u021bii virtuali devin din ce \u00een ce mai importan\u021bi pentru c\u0103 ofer\u0103, practic, solu\u021bii. Asisten\u021bii reduc, de asemenea, volumul de reclame tip display afi\u0219ate utilizatorilor, a\u0219a c\u0103, pentru a te diferen\u021bia de competitori, Hannah spune c\u0103 e important ai \u201do ofert\u0103 de produs mai bun\u0103, un pre\u021b mai bun, servicii mai bune sau o form\u0103 \u00eembun\u0103t\u0103\u021bit\u0103 de<strong> loializare<\/strong>\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru mai multe detalii despre SEO \u0219i o list\u0103 de speciali\u0219ti din domeniu pe care Hannah ne sf\u0103tuie\u0219te s\u0103-i urm\u0103rim, vezi interviul integral pe <\/span><a href=\"https:\/\/youtu.be\/KAAQtHk8mlY\"><b>YouTube<\/b><\/a><span style=\"font-weight: 400;\">. 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Am stat de vorb\u0103 cu ea despre trend-uri \u00een SEO, cum s\u0103 construie\u0219ti un brand puternic, \u0219i ne-a dat detalii despre perspectiva ei asupra func\u021biei de c\u0103utare vocal\u0103 \u0219i a asisten\u021bilor virtuali.\u00a0<\/p>\n","protected":false},"author":19,"featured_media":16510,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[3328,2955,3326,215,67,901],"class_list":["post-16481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviurile-gpec","tag-asistenti-virtuali","tag-branding","tag-hannah-thorpe","tag-interviu-gpec","tag-seo","tag-voice-search"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=16481"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16481\/revisions"}],"predecessor-version":[{"id":16512,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16481\/revisions\/16512"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/16510"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=16481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=16481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=16481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}