{"id":16484,"date":"2019-11-26T11:24:25","date_gmt":"2019-11-26T09:24:25","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=16484"},"modified":"2019-11-26T11:24:25","modified_gmt":"2019-11-26T09:24:25","slug":"how-to-build-a-strong-brand-using-seo-hannah-thorpe","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/en\/how-to-build-a-strong-brand-using-seo-hannah-thorpe","title":{"rendered":"How to build a strong brand using SEO – Interview with Hannah Thorpe"},"content":{"rendered":"
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\"hannah<\/p>\n

Hannah Thorpe, SEO specialist, founder and business director of FOUND., joined us for the first time as a speaker at the May 2019 edition of GPeC SUMMIT. We sat down with her and talked about trends in SEO, how to build a strong brand, her take on voice search and digital assistants.\u00a0<\/b><\/p>\n

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During her presentation, Hannah talked about ways to measure performance<\/strong> other than relying on revenue results. She says that brands should be looking at the engagement<\/strong> level, they should track online brand presence<\/strong> and personalize customer experience after analysing customer data, since branding has become important in e-commerce in recent years. From an SEO perspective, online shops can start building a strong brand by first setting up a Google MyBusiness profile (even if you don\u2019t have a physical location for your shop), Hannah advises. This way, Google can easily recognize you as an entity and you will get better brand recognition from people searching for you. She also suggests using affiliates or partnering with influencers to boost your online exposure.<\/span><\/p>\n

One thing Hannah advises against is duplicate content. She says a frequent mistake that e-commerce brands recently make is using the same product description on their website or affiliates sharing the same product description as the original owner, rather than personalizing the content to match the target audience.<\/span><\/p>\n